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Corey Caplette reposted thisCorey Caplette reposted thisWe're proud to share that Velir has been recognized as an Optimizely Agent Platform Specialized Partner! 💪 This specialization was earned through our Automated Cohort Segmentation Agent, which evaluates behavioral, content, and customer profile data within Optimizely to automatically classify users into actionable engagement cohorts. By continuously evaluating customer profile, behavior, and experiment data from Optimizely Data Platform, the agent scores users into activation-ready cohorts, surfacing key insights and targeting opportunities that help teams scale personalized targeting and accelerate testing precision without manual reporting. Learn more about the agent here: https://lnkd.in/ewRqNxAd
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Corey Caplette reposted thisCorey Caplette reposted thisWe're hiring at Brooklyn Data / Velir! Check out the open roles and let me know if any of them look interesting to you. We've got some exciting projects lined up! https://lnkd.in/gEcMBYha
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Corey Caplette reposted thisCorey Caplette reposted thisI'll be out in Vegas in a few weeks with other folks from Velir x Brooklyn Data (Velir's data studio) for this year's dbt Labs summit. I'm especially excited because I'll be speaking on a panel with Fivetran and dbt Labs's Shawn Toldo and partner leaders from Amazon and Snowflake about trends in the data ecosystem. Drop me a message if you'll be there and want to connect!
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Corey Caplette reposted thisCorey Caplette reposted thisSearch has changed. Buyers are asking AI before they ever land on a website, and if your brand isn't showing up in those answers, you may be losing the opportunity before you know it exists. That's where Scrunch, the AI visibility platform acquired by Sitecore, comes in — tracking how brands show up across AI-generated answers. Our AEO Readiness Assessment helps you find out how your brand shows up in AI-powered search, where the fastest wins are, and how you can gain the competitive edge. 👉 Sign up for your free assessment here: https://lnkd.in/ghcMQw9J
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Corey Caplette reposted thisCorey Caplette reposted thisMyriad360 set out to improve metric trust and make smarter, more effective data-driven decisions. We helped them build a roadmap and a dictionary of metrics to execute their vision and strengthen their data operations, creating a living record of the metrics and definitions feeding Myriad360’s newly revamped dashboards. Shoutout to the Myriad360 and Velir x Brooklyn Data teams who worked together to strengthen data governance, align metric definitions, and create a living metrics dictionary.💪 Read the full case study here: https://lnkd.in/guAenxC7
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Corey Caplette reposted thisCorey Caplette reposted thisWe are proud to be named a Premier Partner in Sigma's new SI Partner Program! This recognition reflects more than four years of hands-on Sigma work, 20+ client projects, and continued investment in building innovative data products and AI Apps with Sigma. We’re excited to keep helping organizations move from static reporting to live, governed analytics that teams can explore, update, and act on. Read the full announcement here: https://lnkd.in/gYBCwxAr #Sigma #DataAnalytics #ModernDataStack
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Corey Caplette reposted thisCorey Caplette reposted thisGreat turnout at this week’s NYC dbt Meetup! Thank you to everyone who joined us for an evening of networking, conversation, and great sessions from Balin Michael, Director of Data Science at Kaplan, and Joshua David, Senior Analytics Engineer & Platform Team Tech Lead at Spotify. We loved seeing so many familiar and new faces from across the NYC data community. Big thanks as well to our SVP, Data & AI, David A. Gelman, Ph.D. and Datadog's Guru Mahendran for hosting, and to Datadog and dbt Labs for helping make the event possible. Already looking forward to the next one 🙌 Alexandra Kraft #dbt #AnalyticsEngineering #DataCommunity
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Corey Caplette shared thisThank you to Marco Echeverria and Simon Chapman for organizing a packed day of Optimizely CMS 13 training on their World Tour. 🙌 Online training is convenient, but there is no substitute for spending time together, having a chance to ask questions, and talking through how we can apply the latest CMS 13 features in our work. Doing it at the Ritz-Carlton in Boston did not hurt either. 💎 Team Velir is officially Optimizely Sales certified. Congrats to Diane O'Connell, Kevin Schofield, Dan Murphy and the rest of the crew.
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Corey Caplette shared thisHappy 25th, Sitecore! 25 years is several lifetimes in digital. Platforms change. Approaches change. Acronyms definitely change. But arriving back from SUGCON Europe in London last week, what stands out most to me when thinking about Sitecore’s Silver anniversary is not just the technology. It is the community around it. I had a serendipitous surprise waiting for me when I arrived back home. My Sitecore Ambassador MVP award, celebrating my 17th year as a member of the MVP community, was on my doorstep. I’ve been lucky to spend a meaningful part of my career at Velir working in the Sitecore ecosystem, building with it, learning through it, helping customers make sense of what’s next, and reconnecting again and again with people who are generous with their time, sharp in their thinking, and deeply committed to making digital experiences better. That was the feeling in London at this year’s SUGCON Europe. Familiar faces, new acquaintances, engaging conversations, honest debates, and that rare conference energy that is unique to a community-organized event (especially rare for a proprietary technology platform). While I’m allowing myself to be nostalgic, I want to send a special thanks to Tamas Varga, who has played an instrumental role in keeping the Sitecore community vibrant over the past 10 years. Tamas was first a peer as an agency CTO and later became a partner when he joined Sitecore as a Technical Evangelist and then Community Manager, a role he has led brilliantly and with real humility. As Tamas nears retirement this year and prepares to quite literally sail off into the sunset, it feels fitting to celebrate him as a critical piece of the Sitecore story. His approach and contributions embody what good partnership looks like. So congratulations to Sitecore on 25 years. The platform has evolved enormously from its CMS roots to today’s AI-enabled digital experience platform. The technology is better than ever, but to me the best part of the story is still the same: customers, partners, practitioners, and community members all pushing each other to innovate and write the next chapter. #SitecoreSilver
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Congratulations Drake!
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Corey Caplette liked thisCorey Caplette liked thisWhat is the cost of being invisible to AI? We built an AI Revenue Gap Calculator that shows how much potential revenue is on the line when your brand is missing from AI-generated answers and how Sitecore Scrunch can help bridge that gap. Most teams know AI is changing how they're found. Very few can put a dollar figure on it. This calculator gives you one you can bring into a budget conversation instead of a hunch, built specifically around AEO and AI visibility, and it takes minutes to run. Calculate your gap here: https://lnkd.in/eCFnE65d
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Corey Caplette liked thisCorey Caplette liked thisAs AI changes how professional services work gets delivered, I believe it also creates an opportunity to rethink how firms define and create value for their clients. I wrote about this shift for Advertising Week, and some of the ways services firms can begin moving from a model built around effort toward one increasingly focused on outcomes, expertise, and impact. Thanks to Advertising Week for the opportunity to contribute! https://lnkd.in/djzT7x8nServices Firms Need a New Value Strategy for the AI EraServices Firms Need a New Value Strategy for the AI Era
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Corey Caplette reacted on thisExcited for this one! In just a couple of days, Stella Zang and I will be in Chicago for our Optimizely AI Workshop: From Hype to Business Impact. The goal is pretty simple: move past the AI conversation and get hands-on with where agents can actually improve real marketing workflows. We’ll be working through how to identify the right opportunities, redesign workflows around humans + agents, and start turning those ideas into something teams can actually build and operationalize with the Optimizely Agent Platform. Looking forward to working with the teams joining us and learning from Stella along the way. 📍 Chicago 📅 October 1 ⏰ 10:30 AM – 2:00 PM CT If you’re attending, come ready with a workflow you’d love to make better.Corey Caplette reacted on this2 days to go! Join us in Chicago for our Optimizely AI Workshop for Agent Platform: From Hype to Business Impact. Learn from the AI practitioners: Stella Zang, Team Lead, AI Growth PM at Optimizely, and Kevin Schofield, VP, Marketing & Data at Velir. 📅 October 1, 2026 🕥 10:30 AM – 2:00 PM CT 📍 Convene | 311 W Monroe, Chicago, IL Register here: https://lnkd.in/gcp-uJgQ
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Corey Caplette liked thisCorey Caplette liked this✈️ Wheels up for San Francisco and The AI Conference 2026. Going to be a great few days hearing directly from the builders, researchers, and leaders pushing the cutting edge of AI forward — and getting a closer look at what’s moving from experimentation into real-world application. Looking forward to learning, comparing notes, and catching up with folks in SF. #AI #DataStrategy #DataEngineering #DataLeadership #theAIConference
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Corey Caplette reacted on thisCorey Caplette reacted on thisThis year's #dbtSummit26 brought new announcements, reinforced investments in the community, and left some things unsaid. In our latest blog, Angela Morgan, Darcy Norman, and Michael Carlone share our retrospective on dbt Summit 2026, from the retirement of Core and Fusion naming in favor of one unified "dbt," to new testing enhancements like batch testing and local unit tests, to dbt Charts as a potentially cost-effective BI offering for small companies. As they put it: "This renewed investment in OSS is a refreshing message to send to the community and makes us bullish on the direction Fivetran x dbt Labs is heading." 🔗 Read the full blog here: https://lnkd.in/eaM_R8nGBack to Base Camp: A dbt Summit 2026 RetrospectiveBack to Base Camp: A dbt Summit 2026 Retrospective
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Corey Caplette reacted on thisCorey Caplette reacted on thisTwo months ago, I shared that the day before I was laid off, I was in a car accident. This community's response meant more than I can say. Many of you reached out to ask how I was doing—and what I'd do next. Since then, I’ve been recovering, regrouping, and building. Today, I can finally show you what. I’m launching Clever Parties—an AI-powered party-planning experience that begins with how you want your gathering to feel and turns that intention into a complete, actionable plan. Most planning tools ask for guest count, budget, theme, and “vibe”—selected from a dropdown. But “an intimate Mediterranean evening for twelve” isn’t just a theme. It’s an intention. It tells us how the host wants people to feel and how the event should unfold. Clever Parties starts there. Tell it what you’re imagining. It asks a few questions, interprets the intention, and creates the party: menu, drinks, atmosphere, a signature moment, checklist, and timeline. Party planning is the use case. Understanding what someone actually means—and turning it into trusted action—is the much larger opportunity. Clever Parties is also the real-world application of The Agentic Loop, my framework for building AI experiences that observe, decide, act, and learn. I had the vision, but bringing it to life required the right technical partner. Matt D. of My Pub Marketing helped architect and build the application, work through the logic, and refine the experience as it evolved. Thank you, Matt, for helping turn an idea into something people can actually use. This is the work I want to lead at enterprise scale: moving beyond websites people must navigate and chatbots that simply respond, toward experiences that understand intent and act on it. If your organization is rethinking conversational AI and digital experience, I’d love to talk. And if you have a party to plan, try Clever Parties at www.cleverparties.com. Two months ago, I didn’t know exactly what came next. So I started building it.
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Corey Caplette liked thisCorey Caplette liked thisThe way people discover brands is changing, that has much bigger implications for content than simply figuring out how to use AI to create more of it. Danny Robinson joined me in the latest episode of Fireside to talk about how that shift is changing the role of content, DAM, and the broader digital experience ecosystem. We looked at the evolution of Sitecore Content Hub and DAM, Sitecore’s addition of Scrunch, and what happens as these capabilities begin to come together. DAM has traditionally been about organizing, governing, and distributing assets. That is still important, but the opportunity is becoming much bigger. As discovery increasingly happens through AI, the metadata, structure, governance, and context surrounding your content directly influence whether AI can understand it, trust it, and ultimately surface your brand. Which introduces a very different question for marketers: How does AI actually understand my brand? That is where I think Scrunch becomes particularly interesting. It gives marketers visibility into a part of the customer journey that has largely been invisible. When you start connecting that intelligence back to trusted content and the systems managing it, the conversation moves beyond content management and toward a much more intelligent digital ecosystem. Tune in on your favorite platform for the latest episode of Fireside. 🎤 🔥 https://lnkd.in/etbqhScc #Sitecore #SitecoreAI #Scrunch #DAM #DigitalExperience #AI #ContentStrategy #AIDiscovery
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Corey Caplette liked thisCorey Caplette liked thisThat's a wrap on #dbtSummit26! Our team spent the week at the keynotes, breakout sessions, and roundtables, connecting with the community and there was plenty to celebrate along the way. David A. Gelman, Ph.D. kicked things off on Partner Day, joining a partner leadership panel on "Building an AI-Ready Data Business." Congratulations to Darcy Norman, our Staff Analytics Engineer, on being named a finalist for AI Innovator of the Year! And a happy birthday to Ken Rickabaugh, who got to ring it in with the team in Las Vegas this year. 🎂 Thanks to everyone who made the week so great! Nirmin Daredia, Nathan Schulte, Adrienne Chalfant Parker, Michael Carlone, Angela Morgan, Brandon Price, dbt Labs #dbtSummit26 #dbt #DataCommunity #AnalyticsEngineering
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