Velir

What is the cost of being invisible to AI? We built an AI Revenue Gap Calculator that shows how much potential revenue is on the line when your brand is missing from AI-generated answers and how Sitecore Scrunch can help bridge that gap. Most teams know AI is changing how they're found. Very few can put a dollar figure on it. This calculator gives you one you can bring into a budget conversation instead of a hunch, built specifically around AEO and AI visibility, and it takes minutes to run. Calculate your gap here: https://lnkd.in/eCFnE65d

Acquia and Vercel announced their partnership this week to facilitate headless Drupal using Next.js, Nuxt, Astro, or TanStack Start frameworks. With that in mind, Kevin Quillen released an update to the TypeScript Definition Generator module, reading Drupal's Entity, Field, and Typed Data APIs to generate TypeScript definitions directly from the Drupal site, so Drupal becomes the source of truth instead of maintaining two separate descriptions of the same system. Read the full blog here: https://lnkd.in/eXaU9a_S

2 days to go! Join us in Chicago for our Optimizely AI Workshop for Agent Platform: From Hype to Business Impact. Learn from the AI practitioners: Stella Zang, Team Lead, AI Growth PM at Optimizely, and Kevin Schofield, VP, Marketing & Data at Velir. 📅 October 1, 2026 🕥 10:30 AM – 2:00 PM CT 📍 Convene | 311 W Monroe, Chicago, IL Register here: https://lnkd.in/gcp-uJgQ

From AI Hype to Business Impact: join us for an interactive workshop on Optimizely's Agent Platform on October 1st in Chicago! Stella Zang, Team Lead, AI Growth PM at Optimizely, and Kevin Schofield, VP, Marketing & Data at Velir, will guide attendees through practical use cases tailored to Optimizely's ecosystem, helping teams scale content, personalization, and experimentation workflows without losing human strategy. You'll walk away with a prioritized AI use case, a clear view of the required data, tools, and governance considerations, and a strategic 30/60/90-day roadmap for turning AI opportunity into measurable marketing impact. Register here: https://lnkd.in/gcp-uJgQ

We're proud to share that we have been named a finalist for Sitecore's 2026 Digital Impact Awards in the Digital Experience Leadership category! 🏆 This recognition celebrates our work with Suncoast Credit Union, led by Harrison A., VP Marketing. Congratulations to the whole team behind this work. We're honored to be recognized alongside such strong work across the Sitecore community. Explore the 2026 finalists here: https://lnkd.in/gkafcQyW

Our team will be on the ground at The AI Conference in San Francisco, September 29 – October 1! Dan Murphy, VP, AI Enablement, Ken Rickabaugh, VP, Data Growth, Alexander Soper, Director Client Services, and Sean Rice, Director Data Engineering, will all be onsite at Pier 48. If you're attending too, we'd love to meet up. Reach out and let's connect! #TheAIConference #AI #DataEngineering #DigitalExperience

We're proud to share that Velir has been recognized as an Optimizely Agent Platform Specialized Partner! 💪 This specialization was earned through our Automated Cohort Segmentation Agent, which evaluates behavioral, content, and customer profile data within Optimizely to automatically classify users into actionable engagement cohorts. By continuously evaluating customer profile, behavior, and experiment data from Optimizely Data Platform, the agent scores users into activation-ready cohorts, surfacing key insights and targeting opportunities that help teams scale personalized targeting and accelerate testing precision without manual reporting. Learn more about the agent here: https://lnkd.in/ewRqNxAd

In his latest piece published on Optimizely's site, Kevin Schofield, our VP of Marketing and Data, breaks down why adding AI to a disconnected process doesn't automatically fix it. It may only help organizations create disconnected work faster. That's why the workflow has to come first. As Kevin puts it: "I think of it less like a self-driving car and more like a much better GPS." The team still chooses the destination.  Optimizely's Agent Platform, Mark, helps surface obstacles, identify faster paths, and adjust when conditions change. Read the full blog here: https://lnkd.in/gWdnKYGX

"The great thing about human beings is that we're super chaotic." Our Chief Creative and Innovation Officer, Ed Flynn, joined Sitecore's Michelle Boockoff-Bajdek and Sean Broderick on the Digital Visionaries podcast to talk about how AI is reshaping marketing and why no amount of planning can fully predict how people will actually respond to it. As AI changes how people find brands and information, the roles marketing teams rely on are shifting too. This episode digs into what that means day-to-day and how teams can get ahead of it. 🎬 Watch the full conversation: https://lnkd.in/gMMJZTtf