Visual Marketing Ideas

"Brand ROI is impossible to measure" Unless you use THESE 8 metrics 👇 ♻️ The "Brand Growth Loop" Track these 8 metrics: 1️⃣ Brand Mentions When people mention your brand naturally on social/web Not paid. Not prompted. Just organic discussion. (This shows your brand is becoming part of the conversation) 2️⃣ "Alternative To" Pages Count how many companies list themselves as "alternatives to you" When competitors compare to you, you're becoming a known player (It means you're setting the standard in your space) 3️⃣ Comparison Mentions Track who you're being compared against 2-way = you vs one competitor 3-way = you're in the consideration set 4-way = you're a major market player (More comparisons = stronger market position) 4️⃣ Brand Terms Growth Monitor how search volume for your brand grows Track what terms people pair with your brand Watch which features/benefits they associate with you (Shows how brand awareness is growing) 5️⃣ Pipeline Impact Measure how many deals started from brand searches Track conversion rates from brand-aware leads Compare payback period and LTV vs non-brand channels (Proves brand building drives real business) 6️⃣ Review Velocity Count new reviews on G2, Capterra weekly Monitor sentiment trends over time Track which features customers praise most (Shows real customer advocacy) 7️⃣ Sales Conversations Use Gong to track how prospects mention you Listen for "I saw your content on..." Note which brand touchpoints influenced them (Proves brand impact on sales) 8️⃣ Direct Traffic People typing your URL directly Not coming from ads or search Growing across different regions (The ultimate "they know who we are" signal) Brand building needs all three of these: 1. Clear activities that drive value 2. Specific metrics for each activity 3. Constant experimentation 📌 Remember: Brand isn't just about awareness. It's a growth loop you can influence. Credit: Seedily ❤️ -- 👋 P.S. What else would you add? Always looking to improve this list!

Corporate colors psychology: strategic guide to branding. Before a message is read or a logo is recognized, color has already shaped perception in milliseconds. It influences how a brand is interpreted, what people feel, and often what they decide. Does you brand have clear color strategy? 3x to 4x increase in brand recognition thanks visual identity >>COMMUNICATION tool The brain processes visuals much faster than text, and color triggers associations almost automatically. These are not universal rules, but they are consistent patterns within cultures and categories. The key point is that color always communicates something. +30% customer retention in brands with strong consistency across experience and communication >>Defines CATEGORY. Many sectors have clear visual codes, following them helps people quickly understand what you are, while breaking them can help you stand out. But doing so without reason creates friction if the color contradicts the brand’s value. Color is one of the fastest elements to recognize and one of the hardest to copy once it is established. +90% of first impressions are influenced by color >>SHELF Impact In retail, people do not analyze, they scan. Color is usually the first signal they register. It makes products more visible, easier to find, and faster to process. It can also influence perceived price and quality, and often drives impulse decisions. Contrast matters most: when everything looks the same, the product that breaks the pattern stands out. +80% brand recognition for consistent use of color >>Color & PALLETES A brand does not work with just one color. It needs a system: primary colors define the core identity, secondary colors add flexibility, accent colors create emphasis, and neutrals provide balance. This is not just a design choice, but an operational one that allows consistency across formats and channels. +23% lower customer acquisition cost due to higher baseline awareness and recall >>CONSISTENCY & memory Is what turns color into an asset. Consistent use of color builds recognition, recall, and association. It reduces cognitive effort by making a brand easier to identify and process. When recognition is immediate, trust builds faster. +23% increase revenue for consistent brand presentation Final take Color feels intuitive, which is why it is often underestimated. But strong brands do not leave it to intuition. They define it, systematize it, and use it consistently. Because long before people remember what you said, they remember how you looked. And color sits right at the center of that. Find my curated search of examples and get inspired for success. Featured Brands: Burberry Curame Good Girl Hermes Kosas Prada Timberland Sol de Janeiro Tiffany&co #marketingbusines #marketingprofessionals #brandstrategy #brandcolor

It took me two years to make my social media reports actually useful for the wider marketing team!! With so much data and so many metrics available, it can feel so OVERWHELMING trying to figure out what to track and what to share with the wider team. But the biggest thing I’ve learnt is this: Start with your main goal and work backwards from there. For us at Folio right now, our main focus is growth and brand awareness, so these are the metrics I report on: ⚡️Shares This shows me when our content is working smarter, not harder. The more people share our content, the more new people get to see it, which helps increase our reach beyond the post itself. ⚡️Link clicks Social helps drive action for us, especially when it comes to getting people to sign up for announcements, enter giveaways or join our mailing list. So link clicks help us understand how well social is moving people from awareness to action. ⚡️Follower growth I know this metric gets a bad rep, but when your goal is growth, I still believe it matters. If someone chooses to follow you, it usually means they want to keep up with your brand and your content. And nowadays, it's harder to get people to actually even want to follow you. ⚡️Views Views show how much visibility your content is getting and how well it is capturing attention. But I don’t think views should be used on their own. They make much more sense when you look at it alongside other metrics (like the ones above). At the end of the day, there is no right or wrong metric as long as the ones you track help you measure progress towards your goal. Once I understood which metrics actually mattered, my reporting became clearer, more concise and more actionable for me that then made reporting to the wider team EASIER. I’d love to know, what metrics do you usually include when reporting on brand awareness, growth or any other social media goals?

Every time I work on a brand identity or marketing project, clients usually start with this line: ‘I want my brand to be blue (or any color) because I like it.’ I get it. Colors are personal, and we naturally want our favorites to show up in what we create. But the number 1 thing we should keep in our mind is, we don’t build a brand for ourselves. We build it for the people. And that means the center of all decisions has to be your audience, not just your personal taste. So how do we really decide on brand colors? Here are the steps I follow 👇 1. Audience Psychology Understand what emotions your target audience connects with. ➡ Example: Food brands often use red or yellow (McDonald’s, Domino’s) because they stimulate appetite and energy. 2. Industry Positioning See how competitors use colors and find a distinct space for your brand. ➡ Example: In fintech, many brands use blue for trust (PayPal, Visa). That’s why CashApp chose green to stand out. 3. Cultural Meaning Colors mean different things in different cultures make sure yours aligns with your market. ➡ Example: White symbolizes purity in Western weddings but mourning in India and China. 4. Brand Values The chosen color should reflect your brand’s personality and promises. ➡ Example: Tiffany Blue reflects exclusivity, luxury, and timeless elegance exactly what the brand stands for. 5. Usability & Flexibility Test how the color works across mediums digital, print, packaging, merchandise. ➡ Example: Coca-Cola’s red looks just as powerful on a billboard, a can, or a T-shirt. 6. Longevity Pick a color that grows with your brand, not just one that fits today’s trend. ➡ Example: Coca-Cola red and Starbucks green have lasted for decades because they’re timeless, not trendy. Your favorite color can be a starting point but the right brand color is a strategy, not a preference. It’s about psychology, culture, positioning, and connection. When done right, color doesn’t just look good it makes people remember you. 💡 Save this post for later, use it as a checklist when you build your brand identity.

5 key metrics I use to scale ad creative 1) Thumb Stop Ratio or hook-rate: This is a must to track. You won’t see it in Meta ads dashboard. Here’s the formula: 3-second video plays divided by impressions.  25% is the benchmark for Thumb stop ratio. 2) Video Plays: The number of people who watch your video. Helps in retargeting too. 3) Click-through-rate (CTR): It's used to gauge the effectiveness of an ad campaign generating clicks. For cold audiences or top of funnel ads look at 1% CTR (though this may vary from old to new ad accounts, targeting & industry) 4) Landing Page View%: The Landing Page View %, also known as the Landing Page Conversion Rate, is a metric that measures the percentage of visitors who land on a specific landing page and take the desired action on that page. The desired action could be: signing up for a newsletter, making a purchase, filling out a form, or any other goal set by the website or business. The formula to calculate the Landing Page View % is: Landing Page View % = (Number of visitors who took the desired action / Total number of visitors to the landing page) x 100 5) Return on ad Spend: Return on Ad Spend (ROAS) is a marketing metric used to measure the revenue generated from advertising campaigns. The formula to calculate Return on Ad Spend (ROAS) is: ROAS = Revenue from Ad Campaign / Cost of Ad Campaign In addition, we measure blended ROAS, MER and profitability. —------------------------------------------------------------------------------------------------------------- What are the key metrics you use to measure ad performance? Let me know in the comments below. —---------------------------------------------------------------------------------- I am Veena Gandhi 💓I help eCommerce brands scale profitably and consistently to $200K+ months through proven strategies and frameworks. 🤑 Scaled 200+ eCommerce stores 🚀I am on a mission to help Fashion, Beauty & Lifestyle DTC Brands Ship A 100 Million Life Changing Products By 2030 Click my name & follow + 🔔

This chart shows up in my feed every week. It's clean, it's confident, and it gives you the basic idea of what colors make us feel. Red means energy. Blue means trust. Pick the feeling, pick the color, done. But in branding, there's a lot more to it than that. Context, positioning, culture, history, audience perception, product category, and years of brand exposure matter more. Look at the chart's own examples. Red is supposed to mean romance. There is nothing romantic about Target, H&M, or a clearance sticker. The same red does completely different work depending on what sits around it. Color borrows its meaning. It borrows from the category, from the shapes next to it, and from whatever the competition already owns. Blue reads "trust" on a bank because banks spent decades training us to expect it, not because blue arrived with trust built in. Put that same blue on a fast food sign and it reads wrong. So when a client asks for a "trustworthy blue" or an "energetic red," the color is the easy part. The real work is figuring out what the color has to overcome, what it has to signal against the competition, and what the rest of the system is doing around it. Color is the part everyone sees. The thinking behind it is the part they don't. #Branding #ColorTheory #GraphicDesign #Marketing #ColorPsychology

Colour is a powerful tool when designing a brand experience. House of Sunny and Airbnb got that memo when creating this experience. Popping up in time for London Fashion Week 2023, House of Sunny teamed up with Airbnb to create a one-night stay in the brand’s Hackney studio. The brand is known for its colourful prints and playful fashion designs, and House of Sunny has transformed that into interior design. So how can we use colour to inform designing our brand experience spaces; 🟧 Visual Appeal - One of the key reasons to use colour as a brand experience device, is because if it is done right, it just looks so good! Bright and well-coordinated colours will make any brand experience visually appealing, not only in person but also in the press and social images that get shared. 🟨 Set the Mood - Different colours evoke different emotions. Warm colours like red and yellow can create excitement and energy, while cool colours like blue and green can promote calmness and relaxation. Using the right colours helps set the desired mood for your event. 🟪 Brand Recognition - Consistent use of your brand colours helps reinforce brand identity and makes your event instantly recognizable. And it doesn’t need to be one colour, House of Sunny are known for their use of bright colours and patterns, so they brought that into the space design. 🟦 Memorability - This activation was done back in 2023, but it still sticks in my mind. Because a visually striking colour scheme can leave a lasting impression, making your event more memorable. This can lead to better word-of-mouth promotion and social media sharing. 🟥 Unique - In a competitive market, a unique and appealing colour scheme can differentiate your event from others. This uniqueness can help create a distinct brand experience that attendees will associate specifically with your event. House of Sunny really hit the nail on all of these elements when they were creating this brand experience and it helped make it such a hit. Social shares went through the roof after a private event for social talent, who explored the space and sat down for a bespoke dining experience.  They’re not wrong when they say colour is a powerful tool and this brand experience helps to prove that. How else can colour help when designing a brand experience? Anything I missed?

How a $1,000 render can help sell a $50M project. If $1,000 for a render feels expensive on a $50 million project, the problem is not the render. Let’s do the math. A $50M development. Assume a 15–20% developer margin. That is $7.5–10 million in profit. Now the real question: can high quality visualization influence sales velocity, investor confidence or final pricing? If strong presentation helps accelerate deals by even one month, secure one key investor, or increase the price by just 1%, the answer is clearly yes. 1% of $50M is $500,000. And we are discussing $1,000 for a key render. A standard visualization package for a project like this typically ranges between $15,000 and $25,000. You can evaluate the leverage yourself. Even if visualization only plays a partial role, even if it supports just one critical decision, its financial impact can be hundreds of times greater than its cost. A render does not simply “make things look nice.” It reduces uncertainty and builds trust. It strengthens the positioning of the project. In large scale developments, money is made on confidence. And confidence is shaped by how a project is presented. So the real question is not whether a render is worth $1,000. The real question is whether you are willing to risk millions by saving on a tool that directly influences perception. #realestatedevelopment #commercialrealestate #architecturalvisualization #3dvisualization #propertymarketing #investmentstrategy #designstrategy #developmentfinance #architecturebusiness #cgstudio

𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐃𝐞𝐬𝐢𝐠𝐧: 𝐇𝐨𝐰 𝐓𝐡𝐢𝐬 𝐄𝐲𝐞-𝐂𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐝 𝐖𝐚𝐬 𝐌𝐚𝐝𝐞 Ever wondered what goes into creating a high-converting real estate visual? Here’s a step-by-step look at the process that brought this "Own More For Less" campaign to life — a project that seamlessly blends design strategy with marketing clarity. 1. Defining the Message: The creative team started with one question: "What do homebuyers want?" Answer: More value for less money. This formed the core message: Own More. For Less. — Short, powerful, and customer-centric. 2. Choosing the Colour Palette: A cool blue gradient was chosen to convey trust, security, and modernity — all crucial elements when marketing property. Blue also appeals to both investor logic and emotional reassurance. 3. Font Selection: They went with a bold, modern sans-serif font for readability and impact. The large heading grabs attention, while smaller text (like “Prime Location, Unbeatable Prices…”) delivers supporting details clearly. 4. Layout & Visual Hierarchy: - Top Circle (Big Idea): “Own More” — instantly communicates the benefit. - Supporting Circle: “For Less” — positioned slightly lower to show it's the added bonus. - Middle Section: Key USPs — prime location, unbeatable prices, modern living. - Bottom Section: Urgency — “LIMITED UNITS LEFT” with a bold CTA: “Book Now!” 5. Architectural Imagery: Dynamic upward angles of high-rise buildings add a sense of aspiration and growth. The symmetrical alignment frames the content perfectly, leading the viewer’s eyes naturally down the page. 6. Call-to-Action Design: The CTA “Book Now!” is highlighted in a high-contrast box, making it unmissable and clickable in a digital format. --- The Result? A crisp, engaging, and conversion-optimized visual — perfect for social, print, or digital ads. Design isn’t just about looking good — it’s about guiding the eye, sparking emotion, and driving action. Kudos to the creative minds behind this! #RealEstateMarketing #DesignProcess #BrandDesign #BehindTheScenes #CreativeStrategy #Typography #VisualHierarchy #LinkedInCreatives

VTR vs VCR vs Viewability vs Quartile Metrics, Understanding the Difference Not all video views are created equal. From VTR to Quartile Metrics, each tells a different chapter of your campaign’s story, from how many people saw it to how far they stayed engaged. Here’s a breakdown you can keep handy: 1️⃣ View-Through Rate (VTR) 📌 Formula: (Completed Views ÷ Impressions) × 100 • Measures what % of all served impressions ended in a complete view. • Best for understanding completion in relation to total delivery. 2️⃣ Video Completion Rate (VCR) 📌 Formula: (Completed Views ÷ Video Starts) × 100 • Measures the % of viewers who started the video and finished it. • Why it matters: VCR shows creative engagement quality without being diluted by unviewed impressions. 3️⃣ Viewability 📌 Formula: (Viewable Impressions ÷ Measurable Impressions) × 100 • Based on MRC standards: a video impression is viewable if ≥ 50% of pixels are in view for at least 2 continuous seconds. • Note: This signals that the ad could be seen, but doesn���t confirm attention or completion. 4️⃣ Quartile Metrics 📊 Tracks the % of viewers reaching: • 25% (First quartile) – intro engagement • 50% (Midpoint) – mid-story hook retention • 75% (Third quartile) – sustained interest • 100% (Completion) – full creative impact • Why it matters: Identifies where drop-offs occur so you can tweak creatives, targeting, or length. 📌 Quick Distinction Recap: • VTR = Completions ÷ Impressions → Reach vs completion • VCR = Completions ÷ Starts → Completion quality • Viewability = Could it be seen? • Quartiles = How far did they actually watch? The right metric reveals the right insight, helping you refine creatives, targeting, and spend for maximum results. #ProgrammaticAdvertising #DigitalMarketing #VideoMetrics #MarketingAnalytics