Email Outreach Improvement

We analyzed 4 million recruiting emails sent through Gem. Most get opened. But only 22.6% get replies. Half those replies are "thanks, but no thanks." We dug into what actually works. Here are 8 factors that drive REAL responses: 1. Strategic timing beats everything else - 8am gets 68% open rates. 4pm hits 67.3%. 10am lands at 67% - Most recruiters blast at 9am when inboxes are flooded - Avoiding peak times alone can boost your opens by 7-10% 2. Weekend outreach is criminally underused - Saturday/Sunday emails get ≥66% open rates consistently - Why? Empty inboxes. Zero competition. Candidates actually have time - Yet few recruiters send on weekends. Their loss is your gain 3. Keep messages between 101-150 words - Shorter feels spammy. Longer gets skimmed - You need exactly 10 sentences to nail the essentials - Every word beyond 150 drops performance 4. Generic templates kill response rates - Generic templates: 22% reply rate - Personalized outreach: 47% increased response rate - Even adding name + company to subject lines boosts opens by 5% 5. Subject lines need 3-9 words - Include company name + job title for highest opens - "Senior Engineer Role at [Company]" beats clever wordplay - 11+ words can work if genuinely intriguing, but why risk it? 6. The 4-stage sequence is optimal - One-off emails are dead. Send exactly 4 follow-up messages - You'll see 68% higher "interested" rates with proper sequencing - After stage 4, engagement completely flatlines. Stop there 7. Get the hiring manager involved - Having the hiring manager send ONE follow-up boosts reply rates by 50%+ - Yet most recruiters don't use this tactic - Weekend advantage: Minimal competition for attention 8. Leadership involvement is a cheat code - Role-specific timing (tech vs non-tech) matters - Technical roles: 3 of 4 best send times are weekends - Engineers check email differently than salespeople. Adjust accordingly TAKEAWAY: These aren't opinions. This is what 4 million emails tell us. Most recruiting teams are stuck in 2019 playbooks wondering why their reply rates won't budge. Meanwhile, recruiters who implement these 8 factors see dramatically better results. The data is right there. The patterns are clear. The only question is: will you actually change how you operate? Or will you keep sending the same tired emails at 9am on Tuesday? Your call.

6 EMAIL MARKETING PROBLEMS (and how to fix them) LOW OPEN RATES This can stem from uninteresting subject lines, poor deliverability, or not using preview text. Craft subject lines that spark curiosity and use personalization. Ensure strong sender reputation, avoid spam words, and test sending times. Use preview text to complement and summarize. Make subscribers eager to open your email, not just feel obligated. HIGH UNSUBSCRIBE RATES High unsubscribe rates may signal irrelevant content or frequency issues. Get feedback via surveys or emails. Segment list for tailored content and frequency. Improve content with value and variety. Deliver what subscribers want to keep them engaged. LOW CTR Low click-through rates often result from dull call-to-actions (CTAs) and irrelevant content. Use action-oriented, appealing, and well-placed CTAs. Align content with audience interests; use visuals. A/B test CTA styles, placements, and wording. When you have CTAs that stand out and relevant content, it'll help improve your email engagement. EMAIL GOING TO SPAM Emails landing in spam folders are often due to not following email deliverability best practices. Use double opt-in if necessary. Set up SPF, DKIM, and DMARC. Regularly clean your email list. Monitor reputation with Google Postmaster. Follow these easy best practices to improve email deliverability. SLOW EMAIL LIST GROWTH This can stem from poor sign-up strategies, low-value offers, and low traffic. Offer compelling lead magnets like eBooks or discounts. Write persuasive copy and simplify the sign-up. Promote sign-ups via social media and website. A/B test form designs, placements, and copy. A streamlined and seamless sign-up process will help boost your list growth. HIGH BOUNCE RATES High bounce rates typically indicate issues with email addresses or list hygiene. Clean list regularly; verify addresses before sending. Monitor bounce reports; address hard and soft bounces. Use double opt-in; keep subscription info updated. A healthy, well-maintained list minimizes bounce rates.

Love this campaign by Stella. "Worth it" ✨ Playing off a familiar scene we all know. That claustrophobic bar. Enter "Claustrobar" You're crammed shoulder to shoulder... Getting bumped left and right. Then you get your first sip. Makes it all worth it. 👀 Or does it...? We're seeing the OPPOSITE trend for B2B events. Marketers want smaller more niche events. Think dinners with 15 to 25 people. ONLY the exact ICP they want. We just did our Q1 retro at The Alliance 🧵 NEW Q1 EVENT DATA FOR YOU: Dinners under 25 people drove 3.4 times higher average pipeline per attendee than 200+ person field events Sponsor satisfaction scores were 27 points higher for private dinners vs traditional happy hours Events with personalized pre invite cadences had a 35 percent average acceptance rate among ICP targets Renewal rates on sponsor programs anchored around curated dinners hit 82 percent, compared to 58 percent for "open bar" events Thats why we're doubling down on niche events. Dinners and intimate VIP exeperiences. Why they worked so well: Step 1: ICP first targeting Every attendee list starts with sponsor aligned ICP firmographic filters: Company size, role seniority, industry fit, existing buying intent. Step 2: Personalized outreach Dedicated in house teams send direct invites framed around relevance. We track weekly acceptance rates and optimize touchpoints if we fall below 30 percent. Step 3: Pre event intel Sponsors get attendee insights two weeks before the dinner. They know which companies and titles are coming so they can plan the content PRECISELY for that audience to make it hyper relevant. Step 4: Structured conversations No loud music. No random crowds. Strategic seating charts and guided conversation topics aligned to the topics attendees and sponsors care about. This makes the experiences great for BOTH the company sponsoring and the attendees. Ends in a win win for everyone. Example for you: At our Austin dinner for a sponsor in Jan - 17 handpicked senior leaders attended - 76 percent of attendees booked follow up demos within 21 days - The sponsor sourced $3.2 million in net new pipeline which was 3.1 times their original goal TLDR Invest in more dinners ✌️ 

Most AEs fail on the phone for one simple reason: They’re cold calling people who’ve never heard of them. In 2025, that’s just lazy. Here’s how I would book executive meetings without sounding like a desperate sales rep: I used to teach cold calling techniques. Tonality. Pacing. Objection handling. And while that still matters... It’s not the reason I consistently get meetings with C-level buyers. The secret? I never cold call anymore. I warm call. Here’s how I do it: Step 1: Start with a personalized, relevant email. Do some quick research. Make it about them. For example, if I’m reaching out to a CRO, I’ll highlight a drop in quota attainment from RepVue and explain how I can help upskill their team in tough times. Step 2: That same day—a few hours later—I call their cell phone. (ZoomInfo or LinkedIn can get you that. No excuses.) DO NOT call the office. DO NOT waste time dialing assistants. If you can’t get a cell, send a LinkedIn connection request with a DM or video message. Step 3: When I call, I say: “Hi, this is Ian Koniak—did you happen to see the email I sent this morning?” If they say no: “No problem. I sent it because I saw your team’s quota attainment is down since 2022. I think I can help based on what I’ve done with other clients. Do you have a couple minutes now, or should we find time to connect on Zoom?” It’s not a pitch. It’s a reference to something you already sent that’s about them. That’s what makes it warm. Step 4: If they don’t respond, wait 2–3 days. Then reply to the original thread with more context: – Mention the training or workshops you offer – Share real results (e.g., 20% increase in quota attainment) – Ask: “Is this something you’d be open to learning more about?” Always lead with interest, not a hard ask for time. Step 5+: Stack 6–8 touchpoints total. Each one builds on the last—adding more insight, examples, testimonials. Mix in: – LinkedIn videos – Client stories – Relevant frameworks Each message = more value. That’s how you break through. It can take 8-12 touchpoints to get a meeting. Most reps quit after 1-3 touchpoints. Or worse—just send the same “following up” message. No value. No relevance. No shot. This process works. It’s not magic. It’s just real sales effort with a real strategy.

Imagine sending highly targeted Cold Emails... only for them to bounce or land in spam. Frustrating, right? That’s why cleaning your email list is critical for Outbound success in 2025. Here’s why it matters and how you can do it right. 1️⃣ Protect your sender reputation Each bounce damages your sender reputation. Bad reputation = more emails landing in spam. 💡 Example: If your bounce rate exceeds 2-3%, email providers may start flagging all your messages as spam. 2️⃣ Improve deliverability A clean list ensures your emails reach active inboxes. The result? Higher open rates and better engagement. 3️⃣ Boost campaign performance Better leads means fewer bounces, which increases campaign ROI and $ generated. Here’s how you can clean your list: 🟡 Use email validation tools like ZeroBounce, NeverBounce by ZoomInfo, DeBounce, Clearout, LeadMagic ⚡️ Pro Tip: Validate your lists with 2+ providers to remove unverifiable accounts and maintain high deliverability. 🟣 Create an Email validation workflow Step 1: Run all new leads through a tool like NeverBounce before adding them to your list. Step 2: Segment contacts by email provider. Reaching out to Google inboxes first, then Microsoft ones, will help maximize campaign performance. Step 3: People change jobs often. Regularly validate your lists before the next campaign to remove any inactive or bounced emails. Remember: Clean list = good campaign performance. 🔝 Let’s keep yours thriving in 2025. 💰 💬 What tools do you use for Cold Email validation? Share your favorite ones in the comments. PS: I’m co-hosting a super-cool webinar with Tal Baker-Phillips from lemlist on Unlocking Cold Email Deliverability in 2025 and it’s happening on December 17th! DM me if you want an invite. 😊

Your prospect has 147 unread emails. Yours just got added to the pile. What makes them open YOURS instead of the other 146? After sending thousands of cold emails and generating over $700M in sales throughout my career, I've identified the #1 mistake destroying most cold outreach: ZERO RIGHT PERSONALIZATION. Most reps "spray and pray". Sending the same generic template to 1,000 prospects hoping something sticks. Then they wonder why their response rate is 0.5%. Here's the cold email framework that consistently gets 20%+ response rates:  → Make your subject line about THEM, not you. Use recent news, achievements, or common pain points to spark curiosity. Example: "Your Inc 5000 ranking" or "Austin expansion" 1. Keep your email so simple it doesn't require scrolling. It MUST be mobile friendly, as 68% of executives check email primarily on their phones. 2. Use this 3 part structure:  → Personal opener: "Hey [Name], [specific personalization about them]"  → Show understanding: "In chatting with other [title] in [industry], they're typically running into [pain point]"  → Soft CTA: "Got a few ideas that might help. Open to chat?" 3. Research these personalization sources: • Company website (values, mission page) • Press releases • LinkedIn activity • Earnings transcripts (for public companies) • Review sites The hardest territory to manage isn't your CRM. It's the six inches between your prospect's ears. They don't care about your product. They care about THEMSELVES. Recently, one of my clients was struggling with a 1.2% response rate on cold emails. We implemented this framework, and within 2 weeks they hit 17.4% - with prospects actually THANKING them for the personalized outreach. Find your sweet spot on the personalization spectrum. You can't do hyper personalized video for everyone, but you can't blast the same generic template either. — Hey reps… want another cold email strategy? Go here: https://lnkd.in/gKSzmCda

Just got off a call with a founder who's sent 1,000+ cold emails with ZERO responses... Let me ask you something... Have you ever crafted what you thought was the perfect outreach message, only to be met with complete silence? One of my clients (a SaaS founder) just shared their frustrating experience that might sound familiar... They spent weeks perfecting their message, researching prospects, and personalizing every email. The result? Radio silence. Zero responses. Zero meetings. Zero opportunities. And here's what really hurts... Their competitor, with an inferior product, was landing meetings left and right with the same prospects. After analyzing thousands of outreach campaigns, I’ve discovered that trust isn't built through volume - it's built through three specific elements that buyers actually care about. Here are the 3 trust drivers that actually get decision-makers to reply: 1) Social Proof That Matters Stop leading with generic logos. I've found buyers instantly engage when you share specific results from companies in their exact industry. They need to see themselves in your success stories. ✅ POWER MOVE:  Reference a similar company's specific metrics improvement (e.g., "We helped Company X increase their conversion rate by 47% in 60 days") 2) Thought Leadership Signals Your prospects are drowning in "experts." I've tested this extensively - buyers respond when you demonstrate deep industry knowledge through specific insights about their business challenges. ✅POWER MOVE: Share a unique observation about their market position or recent company changes that others missed. 3) Micro-Deliverables This is the game-changer most miss. I've seen response rates triple when founders offer immediate value before asking for anything in return. ✅POWER MOVE: Provide a quick competitive analysis or specific growth opportunity they can implement today, regardless of whether they reply. The data is clear: 89% of cold outreach fails because it focuses on what YOU want instead of what THEY need. These aren't just theories - I've watched these exact strategies transform response rates from 2% to 20%+ across hundreds of campaigns. Here's the real question: How many of these trust drivers are you actually incorporating in your outreach right now? #ColdOutreach #B2BSales #TrustBasedSelling #OutboundMarketing #SalesStrategy

Your title doesn’t make you a leader. How you communicate with your team does. Here are 12 tips top leaders use email to create clarity, show respect, and drive results: 1. Acknowledge Delays with Gratitude, Not Apology ❌ "Sorry for the late reply..." ✅ "Thank you for your patience." 2. Respond Thoughtfully, Not Reactively ❌ "This is wrong." ✅ "I see your point. Have you considered trying [alternative]?" 3. Use Subject Lines That Get to the Point ❌ "Update" ✅ "Project X: Status Update & Next Steps" 4. Set the Tone with Your First Line ❌ "Hey, quick question..." ✅ "Hi [Name], I appreciate your time. I wanted to ask about…" 5. Show Appreciation, Not Just Acknowledgment ❌ "Noted." ✅ "Thanks for sharing this—I appreciate your insights." 6. Frame Feedback Positively ❌ "This isn't good enough." ✅ "This is a great start. Let’s refine [specific area] further." 7. Lead with Confidence ❌ "Maybe you could take a look…" ✅ "We need [specific task] completed by [specific date]." 8. Clarify Priorities Instead of Overloading ❌ "We need to do this ASAP." ✅ "Let’s prioritize [specific task] first to meet our deadline." 9. Make Requests Easy to Process ❌ "Can you take a look at this?" ✅ "Can you review this and share your feedback by [date]?" 10. Be Clear About Next Steps ❌ "Let’s figure it out later." ✅ "Next steps: I’ll handle X, and you can confirm Y by [deadline]." 11. Follow Up with Purpose, Not Pressure ❌ "Just checking in again." ✅ "I wanted to follow up on this. Do you need any additional details from me?" 12. Avoid Passive-Aggressive Language ❌ "As I mentioned before…" ✅ "Just bringing this back to your attention in case it got missed." Key Point: Effective email communication isn’t about being perfect. It’s about being intentional, clear, and respectful. Choose your words carefully. Your emails can either open doors or close them. ♻️ Repost to inspire your network! And follow Victoria Repa for more.

I’ve sent 10,000+ cold emails in my career. Those emails have generated $100M+ in revenue. Here are 11 tips to help you 10x your response rates: 1. Set Your Expectations If you're new to cold emailing, expect a 5% response rate. As you improve, you can boost that to ~20%+. It's important to know that the best cold emailers still hear "No" far more than they hear "Yes." But you only need a few "Yeses" to win. 2. Email Multiple Contacts Most people send one email to one contact and give up. Emailing multiple people increases your surface area for success. You never know who you'll catch at the right moment! I personally recommending emailing 5 different people at your target org. 3. Your Subject Line Data from multiple sources shows that subject lines with the highest response rates: - Are 2-4 words long (Boomerang) - Ask a question (Yesware) - Are ambiguous (Boomerang) My favorites are: - Quick Question? - Mentioning You? - [Result] In [Y] Time? 4. Write Like A 3rd Grader Data shows that emails written at a 3rd grade level see the highest response rates. That means: ✅ Use plain, simple language ❌ Avoid complex words and jargon I love HemingwayApp's Readability score for this. 5. Be Positive! Data also shows that a positive tone can boost response rates by ~15%. Aim to have a casual, positive vibe in your writing. To get there, pretend like you're writing this email to a friend. Also try to write the way that you speak. 6. Use A 3 Second Hook Most emails start with something like: "Hope you're having a good day!" That's boring. Instead, hook your contact with a personalized, value-driven statement. Ex: "Hey Tim, I want to help [Company] 3x your CVR in 30 days, below are 3 ways to do it." 7. Over Deliver On Value People avoid click bait. Your hook might seem that way, so follow it up with even more value: - Share relevant ideas - Show how to implement them - Provide real data The goal is to get your contact to take action and see real value. 8. Use Social Proof Social proof is one of the most effective trust builders. Weave it into your email in the form of: - Mentioning a mutual contact - Linking to case studies - Including testimonials The key is to do this naturally, not like a brand marketing email. 9. Use An "Exit Clause" No one wants to feel pressured. Everyone wants control. Tap into both by ending your email with an "Exit Clause." This is a statement when you recognize their time and give them an easy "out." 10. Follow Up! 44% of cold emailers give up after the first attempt. But 60% of prospects say "No" four times before they say "Yes." If you want to win? You need to follow up! I personally recommend four follow ups every 5 business days. Use Yesware to automate these.

What makes a decision-maker actually reply to your LinkedIn message? I wanted to find out. So we ran an experiment. At my recent Get Paid To Speak Bootcamp, I invited Brian Tee, Head of Sales at SingPost, as one of our corporate guests. Why? Because I wanted my aspiring speakers to hear directly from someone who hires speakers: what gets their attention, what turns them off, and what actually gets you booked. So here’s what we did: Everyone in the room had to reach out to Brian on LinkedIn. No scripts. No templates. Just thoughtful outreach. Brian received 95 connection requests and he took the time to go through every single one. Then he shortlisted the messages that stood out to him and shared WHY they worked. That’s what this post is about (you might want to bookmark this post!) Here are five things the best outreach messages had in common: 1. They anchored to a real, shared moment. “I really appreciated your insight at GPTS, especially when you said ‘leadership today requires empathy and adaptability.’ That stayed with me.” 2. They focused on Brian first not their pitch. “May I ask what business challenges you're currently facing? How do you envision inspiring your sales team in 2025 and beyond?” 3. They asked meaningful, open-ended questions. “What’s your take on vulnerability in the workplace? Does it have a place in leadership today?” 4. They aligned their offer with Brian’s values and goals. “Given your focus on transformation, I believe my talk on resilience could complement your vision at SingPost.” 5. They offered to add value without sounding transactional. “If there’s any way I could contribute to your work at SingPost, I’d be happy to explore how.” One big lesson from this? The best outreach doesn’t try to impress, it tries to connect. Respect. Curiosity. Relevance. That’s what opens doors. A huge thank you to Brian Tee for being so generous with his feedback, this was GOLD for every speaker in the room. And now, for you reading this: If you’re trying to reach high-value contacts, use the above five insights as your blueprint. Your turn: if you were a potential client, how should we reach out to you that will elicit a positive response? #LinkedInTips #GetPaidToSpeak