Digital Marketing Advice

Digital Marketing Career Roadmap 1️⃣ Step 1: Learn the Fundamentals & Get certified Not everyone can afford expensive degrees. Google offers free courses that can help you understand fundamentals of digital marketing and Google ads ✅ Google Digital Garage: Fundamentals of Digital Marketing ✅ Google SEO: https://lnkd.in/dgGNby4M ✅ Google Ads: https://lnkd.in/dT8z586K ✅ Digital Marketing: https://lnkd.in/dus9-FQf Two channels that I found useful when I got started with digital marketing: ✅Umar Tazkeer: https://lnkd.in/dGifHzpK ✅Google Ads: https://lnkd.in/dRu5g_UM 📌If you want to venture into other platforms: ✅Amazon ads: https://lnkd.in/d-cSSiNZ ✅Meta: https://lnkd.in/dZyDpfPe 2️⃣ Step 2: Build Your Portfolio (Before You Have a Job!) No experience? No problem. Create proof of work! 🚀 If getting into SEO: Start a blog or a niche website & apply SEO techniques: ✅ Create a free website: https://wordpress.com/ ✅ Hosting: Amazon aws Free Tier plan 🚀 Offer free/low-cost marketing services to small businesses or NGOs. 🚀For paid ads, I would recommend getting internships & joining marketing agencies 3️⃣ Step 3: Craft a Killer Resume & LinkedIn Profile Your resume should be simple, ATS-friendly, and visually appealing. Use: 🎨 Canva – https://lnkd.in/dQqkASyZ 📄 Resume.io - https://resume.io/ 💡 LinkedIn: https://lnkd.in/dMahzBsy 4️⃣ Step 4: Prepare for Interviews 🎤 Google Interview Warmup – https://lnkd.in/dWvt62j5 📌Learn the Star Method: https://lnkd.in/d8fHqrgd 5️⃣ Step 5: Apply for Internships & Entry-Level Jobs ✅ Internshala ✅ LinkedIn Jobs ✅ Indeed ✅ Google Apprenticeships 💼 Job Platforms for Full-Time Roles: ✅ LinkedIn Jobs ✅ AngelList ✅ Indeed ✅ Naukri ✅ Glassdoor – Read company reviews before applying 6️⃣ Step 6: Network & Land Referrals (The Secret Sauce!) 80% of jobs are never posted online. So, reach out to industry professionals, build real relationships, build your network to get those opportunities! Landing your first job in digital marketing might feel overwhelming, but it’s totally doable with the right mindset and a game plan. Focus on building real skills, showcasing your work, and staying curious, this industry moves fast, and being eager to learn will always set you apart!

Advice for women in their 20s “Instagram is cute, but I need you to take LinkedIn seriously.” - Brandon Smithwrick 🧠 Invest in your professional presence. Optimize your LinkedIn profile. 1. Use a Professional Photo Importance: Profiles with photos get up to 21x more views. Action: Choose a recent, professional, and approachable photo. Pro Tip: Set your profile visibility to ‘Public’ to increase reach. 2. Create a Short Profile Post or Video Introducing Yourself Purpose: Introduce yourself in a post or 30-second video. Action: Be conversational, share your story, and highlight your expertise. 3. Craft a Headline That Shows Who You Are Opportunity: Showcase who you are, not just your job title. Action: Highlight your expertise, personality, and what you bring to the table. Pro Tip: Add name pronunciation and pronouns. 4. Turn on Creator Mode to Highlight Your Content Benefit: Access features like analytics, newsletters, and LinkedIn Live. Action: Turn on Creator Mode. 5. Feature Your Best Work in the Featured Section Use: Highlight important work, links, videos, and articles. Action: Select 2-3 pieces of content you are most proud of and showcase them in the Featured section. 6. Write a Compelling About Section Function: Your personal elevator pitch. Action: Summarize your mission, motivation, and skills in a few paragraphs or bullet points. Include key achievements and what drives you. 7. Detail Your Experience with Clear, Concise Achievements Content: Focus on your current role, projects, accomplishments, and impact. Action: Write about specific projects, results, and the value you brought to your roles. Use bullet points for clarity. Pro Tip: Pin work (e.g., videos, presentations) to each experience to showcase your work. 8. Post Valuable, Engaging Content Regularly Content: Share insights, tips, and stories that add value to your audience. Action: Post weekly, using a natural and conversational tone. Use 3-5 relevant hashtags. Pro Tip: Share leadership or career advice with personal stories to make it unique. 9. Engage with Your Network Authentically Engagement: Like, comment, and share posts from your connections. Action: Ask questions, join discussions, and provide thoughtful feedback to others' posts. 10. Build Meaningful Connections Networking: Connect with people in your industry, mentors, and peers. Action: Personalize connection requests and follow up with a message to start a conversation. Your network wants to support you. They want to refer you for jobs and recommend your business. Make it easy for them by having a strong LinkedIn presence. Don’t underestimate the power of LinkedIn in shaping your career. What advice do you have for women in their 20s? Please share in the comments ⬇️ If you found this helpful, follow Caitlyn Kumi and Miss EmpowHer for more personal and professional development content.

“How can I get work experience without work experience?” This is a catch-22 that some students and recent graduates often encounter as they navigate their early career journeys. ⭐ Here are a few ways I got around it and some things I recommend: 1️⃣ Take free certifications, courses, fellowships, and boot camps There are so many online certifications and courses for technical and nontechnical industries—a few are free, too! When I lacked experience, I took a few of these to sharpen my skills, and I included them on my resume and LinkedIn. Some platforms I recommend include Acadium (marketing courses), LinkedIn Learning, Coursera, Skillshare, Grow with Google, Verizon Skill Forward (technical courses), and of course, YouTube University. Bonus: Free fellowships and boot camp programs are great too! A few I recommend are COOP, Colorwave, CodePath, Kode With Klossy, Springboard and CareerFoundry - ProFellow is a great website for finding fellowships. 2️⃣ Apply for professional development programs These programs are usually for those who don’t have much work experience and partner with Fortune 500 companies for program support and to hire program alumni. In addition to internships, they provide mentorship, career development workshops, and a robust alumni network. Some programs I recommend include MLT Career Prep, INROADS, The LAGRANT Foundation, and SHPEP (pre med/health). 🎯 You can find a list of programs here: https://lnkd.in/gzrai8Bn 3️⃣ Complete micro-internships or externships These programs are usually less than 4 weeks, project based, sometimes paid, and a great way to beef up your resume by doing projects with cool brands. You can find opportunities like these on platforms such as Parker Dewey, Extern, and Forage 4️⃣ Do freelance work When I started my marketing career, I created my own agency where I worked with small-owned businesses. This helped me stand out in my interviews and further grow my portfolio. Create the work experiences you need to get the job you want. 5️⃣ Hyped up my extracurriculars and passion projects In college, I was heavily involved in my sorority and did a lot of work in recruitment and managing our digital branding. Throughout my resume, I emphasized my wins using Google’s XYZ format to highlight my leadership efforts and show that I was a well-rounded candidate. I also ran a college & lifestyle blog which helped me grow in my marketing, graphic design, and communications skill set. By having it listed in my resume as work experience, it was always a hot topic in my interviews Don’t be afraid to share on your resume who you are outside of work because the lessons you learn in those experiences can translate into transferable skills for the workplace. 💌 and while you're at it, check out my YouTube video to help you find some of these opportunities: https://lnkd.in/gm3PB-ae #earlycareer #internships #jobhunting #entryleveljobs

Digital Marketing isn’t “posting content.” I thought it was. Until real campaigns proved me wrong. (Credit: Md Nurnobi Islam ) A growing brand once told me: > “We’re active everywhere. > Content is good. > Traffic is coming. > But sales? Almost none.” So I audited their marketing. One channel focus. No funnel logic. No tracking clarity. No retention plan. No data-driven decisions. Just content… and hope. That’s when it clicked— Digital Marketing is an ecosystem. Miss one layer, and growth collapses. Here are the 5 Pillars of Digital Marketing: 🔹 Foundation = Brand, Tracking, Data 🔹 Strategy = Funnel & Objectives 🔹 Traffic = Acquisition Channels 🔹 Content = Messaging & Creative 🔹 Optimization = Scaling & Retention When brands understand this, everything changes. The “viral post” isn’t the hero. The system is. In 2026, digital won’t reward “post and pray.” It will reward full-stack marketers. Real growth lives in: * Clear customer journey * SEO + Paid traffic balance * High-intent funnel design * Conversion-focused content * Email & remarketing loops * Clean analytics & attribution * Continuous testing & iteration When all five pillars work together, growth stops being random. Digital Marketing isn’t magic. It’s engineering. Build it right → results become predictable.

Influencing people and attracting customers with technology is all about leveraging digital tools, platforms, and strategies to build engagement, trust, and value. What can you learn from this bird? - **Personalization and Data Analytics:** - Create Personalized Experiences: Utilize data analytics and AI to tailor customer experiences, such as personalized product recommendations and custom content, fostering a sense of relevance and connection. - Gain Customer Insights: Analyze customer behavior to understand preferences and needs, enabling businesses to refine their offerings and messaging effectively. - **Social Media and Digital Presence:** - Boost Social Media Engagement: Platforms like Instagram and LinkedIn facilitate direct customer engagement through interactive content creation and community building around your brand. - Collaborate with Influencers: Partnering with influencers extends your reach by leveraging their follower base and credibility. - **Automation and AI-Driven Marketing:** - Implement Chatbots and AI Support: AI-driven chatbots enhance customer support responsiveness and service quality, while automation tools streamline communication through email marketing and CRM systems. - Leverage Predictive Marketing: Use AI to anticipate customer needs, ensuring satisfaction and loyalty. - **Interactive Technology:** - Offer AR/VR Experiences: Immersive AR/VR experiences enable customers to virtually try products, enhancing the buying process and engagement. - Develop Interactive Websites and Apps: Intuitive platforms boost customer satisfaction, driving longer interaction times and increased conversion rates. - **Trust through Transparency and Security:** - Ensure Blockchain and Secure Transactions: Utilize blockchain and encrypted payment systems to foster trust and ensure secure transactions. - Showcase Reviews and Testimonials: Use technology to display user reviews, ratings, and case studies, building trust through social proof. - **Innovative Product Features:** - Integrate AI and IoT: Products incorporating AI or IoT attract customers seeking cutting-edge solutions. - Offer Mobile Apps and Tools: Complement your product with apps or digital tools like fitness trackers and others. #ai #technology #marketing via @ferarrigophoto

Everyone's freaking out about GEO, LLMO, and AEO. After 7 months of running tests across tons of sites… I can tell you this: It's all built on SEO fundamentals. The same principles that rank you on Google also get you cited in ChatGPT, Claude, and Perplexity. So before you buy into shiny new tactics that promise “AI visibility”…here's what actually moves the needle: 1. Trust Signals AI tools pull from review platforms to assess business credibility and expertise. Build trust signals in the right places: - Local businesses: prioritize Google Business Profile reviews and responses - SaaS companies: maintain strong G2 and Capterra profiles  - Ecommerce: focus on Trustpilot or industry-specific review platforms - Respond to reviews professionally and keep profiles updated 2. Document Structure LLMs love well-structured documents. Instead of optimizing just for human readers, structure content for AI platforms too: - Add company context throughout documents. Instead of "our latest update," write "Acme Corp's Q4 2024 update" - Use clear headings and comprehensive sections that can stand alone - Include key facts in multiple formats (inline text, bulleted lists, data tables) 3. Link Building for Relevance Quality and topical relevance matter more than quantity for AI visibility. Focus your link building efforts: - Target industry-relevant sites where your brand mention makes logical sense - Pursue guest posts and collaborations within your industry - Don't ignore nofollow links from high-authority sites in your niche - Seek brand mentions even without direct links. (the mention itself carries weight) Avoid completely unrelated sites. 4. Topical Authority Still Rules LLMs are trained on the same web content that Google indexes. The more deep, high-quality content you publish around your niche, the more AI systems recognize you as the go-to source, the more you get mentioned. Take out the trash. Delete random blog posts about topics unrelated to your business. They're actually hurting your AI visibility. 5. Be everywhere LLMs crawl Repurpose your content across Reddit, Medium, LinkedIn, and YouTube. These platforms get crawled heavily by AI, and showing up on them regularly builds brand visibility. LLMs love patterns. The more places they see you, the more they assume you’re an authority. 6. Technical setup - Use HTML-driven pages - Add schema markup - Clean site architecture (no page more than 3 clicks from homepage) - Ensure your critical content loads server-side (most AI crawlers don't render JavaScript) 7. Traditional Search Feeds AI Most AI tools use Bing or Google's index for real-time data. Better search rankings directly improve AI visibility.

I recently talked with a fellow marketer about account scoring in #ABM.  They struggled to adapt to the recent privacy law, which made me think: We must rethink how we do this. Account scoring is evolving. It's moving way beyond simple intent data.  You need a new approach to find these high-potential accounts in a privacy-first world. I call it Account Scoring 2.0. But why? ➖Traditional intent data is becoming less reliable.   ➖Privacy regulations are changing.   ➖Third-party cookies are fading away.   ➖We can't rely on old methods.   ➖We need to be more innovative. 👉🏾 Using Account Scoring 2.0 helps you focus on first-party data. This is data you collect directly from your target accounts like: Website visits. Content downloads.    Engagement within your emails.  Collecting and analyzing this data is valuable. It's also privacy-compliant. 👉🏾 Other things to look out for are behavioral signals.  Look out for target accounts engaging with your content.    Are they attending your webinars?  Are they interacting with your sales team?  These actions show interest and suggest potential. 👉🏾Predictive modeling plays a key role too. You can use AI to analyze first-party and behavioral data.  This helps you predict which accounts are most likely to convert.  It allows you to prioritize your efforts. Remember, it's about working smarter, not harder. 👉🏾 Don't forget contextual data; it matters, too.  What's happening in the market?  Look for industry trends that align with your offerings.  Are there changes in your target accounts' businesses?  Understanding the context helps refine your scoring. Look at Account Scoring 2.0 as a strategy, not just technology. It's more about understanding your ideal customer profile. It's about aligning sales and marketing and building relationships while respecting privacy more efficiently. What are your thoughts on the future of account scoring? Have you used it before? #b2bmarketing #marketingstrategy

If more of your store sales start on TikTok lately, you might wanna read this. 𝘛𝘩𝘦 𝘴𝘢𝘭𝘦 𝘪𝘴 𝘥𝘦𝘤𝘪𝘥𝘦𝘥 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘷𝘦𝘯 𝘦𝘯𝘵𝘦𝘳𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘰𝘳𝘦. The checkout happens in-store. But the sale happens everywhere else. Here's the reality: This year 60%+, and in 2027, 70% of retail sales will be digitally influenced. I can't emphasize this enough; here's what most brands miss—digital influence isn't just about online sales. It's about shaping every moment before the customer even walks into your store. L'Oréal cracked this code: 100M+ AR try-on sessions driving real conversions. 31 brands orchestrating seamless experiences across 72 countries. No.1 in beauty influencer marketing (29% market share), 20-80% higher conversion rates through enhanced digital experiences. The new customer journey isn't linear—it's layered: - They discover you on social - Research you through reviews and UGC - Try your product virtually through AR - Get retargeted with personalized content - Finally purchase in-store (feeling confident they're making the right choice) Every touchpoint matters, and every interaction influences the final decision. The brands winning today aren't just selling products—they're orchestrating experiences across owned, paid, and earned media that guide customers from curiosity to checkout. Digital discovery is increasingly pay-to-play and shoppers are paying attention. ++ Tactical Recommendations for CPG / FMCG Brands ++ 1. Beyond just having perfect, high SOV product pages, create discovery ecosystems. - Optimize for "zero-moment-of-truth" searches. - Activate shoppable content at scale. - Leverage user-generated content as social proof. Brands that do these see a 35% higher conversion rate from digital touchpoints to in-store purchases. 2. Connect digital engagement directly to retail execution. - Geo-target digital campaigns to drive foot traffic - Create "store-specific" digital content CPG brands using geo-targeted social ads see a 23% higher in-store sales lift in targeted markets. 3. Most important one; stop flying blind—measure digital influence on offline sales. - Implement unique promo codes for each digital touchpoint to track conversion paths. - Use customer surveys at point of purchase. - Partner with retailers on shared data insights Brands with proper attribution see 15-25% improvement in marketing ROI within 12 months. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟰,𝟲𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁���𝗲𝗿. #CPG #FMCG #AI #ecommerce Procter & Gamble PepsiCo Unilever The Coca-Cola Company Nestlé Mondelēz International Kraft Heinz Ferrero Mars Colgate-Palmolive Henkel Bayer Haleon Kenvue The HEINEKEN Company Carlsberg Group Philips Samsung Electronics Panasonic North America

The single most important success factor for an apparel D2C brand? A flexible, responsive supply chain. Why? How? Let's dive in with examples... Facts: The #1 killer of apparel brands is dead stock and excess inventory. It's hard to predict demand. No matter how sophisticated tools you use, your forecasts will usually be off. So the only solution is to be closer to market in terms of replenishment cycles and in stead of guessing demand, be more responsive to demand. Here's an over simplified example for the purpose of illustration... Business A: 60 to 90 days fabric procurement, 30 to 45 days stitching, 120 days lead time Has to order for 4-6 months ahead of demand at a time, including buffer stock Turns inventory only 2-3 times per year Business B: fabric on the floor, 15 - 30 days stitching time, 30 days lead time Has to order for 2 months demand at a time, including buffer stock Turns inventory 6 times per year How does having a lower lead time help Business B? + The ability to take risk on new styles for Business B is so much greater. + The working capital blocked by Business B is so much lower. + The ease of replenishment for Business B is so much higher, so the likelihood of being out of stock for Business B is so much lower. The only way this is possible is by scaling core styles and having pre-planned stitching capacities that are flexible on which product they produce. While the game in D2C seems to be won on the front end, the edge often lies in the invisible back end. If this is not your core focus as an apparel brand, you are missing a trick.

My agency has sent 10,000+ emails for our clients. We've developed a simple framework to help you write emails that crush ALL industry benchmarks. Here's the Anatomy of a Profitable Email: 1) Subject line The subject line is one of the most important parts of your email. It's what gets people to open (or ignore) your email. Make sure yours is: >> Catchy >> Intriguing >> Informative >> Benefit-oriented >> Personalized (if possible) Make it impossible to ignore. 2) Preview Text Your email has 2 "subject lines." The 2nd one is the preview text. This short text is used to create curiosity in the reader. For this text, you can use anything related to your subject line. Just make sure it sparks curiosity in the reader. 3) Branding Branding is very important for Email Marketing. After all, people buy brands, not products. Your emails should be an extension of your website & other assets. Make sure to develop a few core, onbrand templates. These will help convey familiarity and build trust. 4) Headline/Header The goal of your headline is to get people's attention. You accomplish this by making people interested. There are multiple ways to do this: You can mention a discount, promotion, or even ask a question. Regardless of what you do, it HAS to be interesting. 5) Intro / Sub Header This section is also known as the lead. Its sole purpose is to keep people reading. Here are some ways to do that: >> Tell a story >> Agitate pains >> Empathize with them >> Explain what the email is about The shorter this text is, the better. 6) Content / Body This section will vary depending on the type of email you're sending. Some recommendations: >> Speak in their language >> Make use of the whitespace >> Get to the point >> Sell benefits, not features >> Mix images and text The goal is to make it engaging. 7) CTA CTAs must stand out, otherwise, people won't click them. Here's how to do that: >> Be concise >> Use active voice >> Use action verbs >> Tell them what they're getting >> Use a high-contrast color The more they stand out, the more clicks you’ll get. 8) Footer The footer is an often overlooked part of emails. Here you can include some relevant information/links for the prospect. For example: >> P.S. >> Another CTA >> Social media links >> Testimonials >> Unsubscribe link You'll be amazed by the number of clicks you get. To summarize, here are my 8 components for a profitable email: 1. Subject line 2. Preview text 3. Branding 4. Headline / Header 5. Intro / Sub Header 6. Content / Body 7. CTA's 8. Footer  Thank you for reading this! I’ll keep sharing content with you on: - Copywriting - Email marketing - Ecommerce - Building an agency - Entrepreneurship So follow me Chase Dimond to keep learning! #email #emailmarketing #copywriting