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Complementics leverages mobile data to deliver scalable geolocation, audience…
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Tom Bullock shared thisI look forward to seeing everyone next week shoot me a note if you want to meet at #rampup2026
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Tom Bullock reposted thisTom Bullock reposted this🏆 AtData is honored to win the Digital Identity Solutions Award in the 2025 Globee Awards for Business - Cybersecurity & Privacy category, recognized for our success in turning email intelligence into a powerful digital identity and fraud defense. https://hubs.ly/Q03RzyJ00AtData Honored for Advancing Email Intelligence in Fraud PreventionAtData Honored for Advancing Email Intelligence in Fraud Prevention
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Tom Bullock shared thisEarn extra income what’s not to like?Tom Bullock shared thisDo you know our #mobileapp partner, Tapestri? They’re on a mission to empower consumers to get paid for their data 📲💰 Click the link to learn more about the app, its Arity-powered feature Drive2Earn, and our data-for-good partnership.Meet Tapestri: 4 things to know about Arity’s new mobile app partner - ArityMeet Tapestri: 4 things to know about Arity’s new mobile app partner - Arity
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Tom Bullock shared thisAnother great partnership for the Tapestri team!Tom Bullock shared thisWhat a great teaming of Arity and Tapestri helping app users save money.Arity and Tapestri Drive2Earn Partnership to Revolutionize Data SharingArity and Tapestri Drive2Earn Partnership to Revolutionize Data Sharing
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Tom Bullock shared thisTom Bullock shared thisOn this segment of "More 2 Advertising" with Walter Harrison from Tapestri, Jeff Swartz discusses the latest tips and tools used by advertising professionals. Stay ahead of the curve by listening to what these ad insiders have to say. Visit DailyAdBrief.com to see interviews with some of the most influential experts and become part of the conversation. #advertisingandmarketing #onlineadvertising #Socialmediaadvertising“More 2 Advertising” with Walter Harrison from Tapestri“More 2 Advertising” with Walter Harrison from Tapestri
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Tom Bullock shared thisTom Bullock shared thisThough there's bipartisan momentum behind #ADPPA, it faces a number of remaining hurdles to success — including enforcement concerns, opposition from businesses and, of course, Sen. Cantwell's reservations. My analysis, for The Drum, with insights from Arielle Garcia, Austin Mooney, Walter Harrison and Marci Rozen: #data #dataprotection #dataprivacy #privacy #advertising #digitaladvertising
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Tom Bullock shared thisgreat analogy!Tom Bullock shared thisApple released this ‘tongue in cheek’ ad a few weeks back, which talks about privacy and specifically ATT (App Transparency Framework) - a feature they released last year which prompts Apple users on personalized advertising. I think it delivers on what it’s meant to do, but it doesn’t really tell the whole story. Why don't you try this one – So, Johnny walks into a bar. Before he can make his way to the bartender, he’s pulled aside by security. Security guy – ‘Would you like to be tracked? Johnny’s like ‘What?’. ‘Oh you need to tell us now whether you’d like to be tracked by the bar or not.’ ‘What the hell do you mean?’ ‘As in if you order a Jim Beam here tonight, we’ll be showing you ads for Jim Beam everywhere you go. Your street, your office, other bars…’ ‘Obviously not, you creep. I just came here for a drink. Leave me alone!’ ‘Your response is noted. Thanks and have a great evening’ Johnny rushes to the bar and orders a double Jim Beam on the rocks. As he collects his drink and turns around, he sees a huge ad of a baby diaper brand pasted on the wall opposite him. Johnny exclaims – ‘Didn’t you guys just say you…’ The bartender interrupts – ‘Sir, we said we will not show you personalized ads, but we still need to show you some ad. And by the way, it’s not $5, its now $10 for a drink’ Johnny is the IOS user The bar is an IOS app The security guy is Apple For other such analogies, check out https://bit.ly/3tYP2zP #digitalmarketing #advertising
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Tom Bullock shared thisConsumers now added to the data supply value chain with Tapestri #data #dataanalyticsTom Bullock shared thisHow is data changing? Tapestri pays consumers cash for sharing their anonymized location history. The #startup then sells the data to brands. Tapestri founder and chief executive officer Walter Harrison: “We believe the data is valuable and we’re willing to pay consumers for the information they’re already giving away. Most of the apps are ad-supported and want to track you to learn how you live your life.” The average user makes about $7 monthly from their data, but users can make more by answering surveys within the app. #Data #Location #Marketing #DigitalMarketing #Privacy #MobileMarketingTapestri Pays Consumers For Their Data, Analyzes LocationTapestri Pays Consumers For Their Data, Analyzes Location
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Tom Bullock shared thisMore Tapestri coverage #datademocratizationTom Bullock shared thisTapestri. Launches to Get Users Paid for Their Data #Tapestri #Martech #Technology #marketingtechnology #B2BMarketing #marketingtechnologyformarketers #DigitalMarketing #Marketing #martechworld #Digital #Martechcube https://lnkd.in/e67RCfAW
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1mo
Congratulations! 🎉
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Tom Bullock liked thisTom Bullock liked thisOur team is heading to Advertising Week New York, Oct 5–8. On Oct 6 at 3:30pm, our founder Nick Jordan joins Mandy Kageff from The Weather Company to unpack a question worth sitting with: what happens when nobody owns the whole stack, and no one has to? Turning real-time data into something usable - before it goes stale - usually takes four parties, each holding a piece the others can't replicate. We're showing a different model, where skills become the unit of composition instead of custom integrations. If you're planning to be at #AWNY26 let's talk! https://lnkd.in/gbh99Yxz Session details in the comments ⬇️
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Tom Bullock liked thisTom Bullock liked thisBig night for SWYM with two wins at the 2026 AdExchanger Awards! SWYM was honored with two awards: - Maximizing Impact for the Open Web — reducing CPA 47% with supply shaping for our partner Butler/Till’s client Geloso. - AI Innovator: Data, Measurement & Performance — with Georgia-Pacific, for applying AI-powered intelligence and decisioning before the bid. We’re proud to be recognized by our peers and the broader adtech community for the third year in a row. It’s a reflection of the incredible work our team, clients and partners are doing to rethink how programmatic decisions get made. SWYM moves intelligence upstream, reducing waste and improving performance before media dollars are spent to help you: Stop Wasting Your Money. Huge thank you to the SWYM team and to Butler/Till, Geloso Beverage Group and Georgia-Pacific LLC for their partnership, and to everyone who helped make this work possible: Kimberly Jones, Manny Puentes, Scott Chapman, Kristie Murphy, Tori M. , Kristin Bellefontaine, Nick Morticelli, Steph Alexander, Paula Fuller Lauren Wiginton, Rebecca Vogt (Lindeman), MBA, Jake Reid, Mo Owolabi, Adam Clemence, Priti Ohri, Paras Shah, Adrian Newbill, Ravi Patel, John Whitmore, Adam Franek, Emily Riley, Hunter Neuman and Jonathan Young. #GeorgiaPacific #Butler/Till #SWYM #StopWastingYourMoney #ProgrammaticMedia #SellSideDecisioning #AdExchangerAwards #AdTech #AI
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Tom Bullock liked thisTom Bullock liked thisExcited to be in Nashville next week for the MAG event - let me know if we can connect there to talk payments optimization. Let's go!
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Tom Bullock liked thisTom Bullock liked thisThe Conservation Angler: Turning Anglers into ScientistsThe Conservation Angler: Turning Anglers into Scientists
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Tom Bullock liked thisTom Bullock liked thisLinkedIn Post — IDmap Intelligence AI Needs Data It Can Trust. The next competitive advantage in AI may not come from building bigger models. It may come from making better data available to the models we already have. One of my biggest takeaways from the recent World of DaaS Summit in Washington, D.C., was the importance of the conversations happening between data entrepreneurs, technology leaders, and investors as we enter an AI-native economy. The themes also resonate with discussions surrounding the GeoGov Summit trusted geospatial intelligence, responsible AI, and turning information into meaningful decisions. As AI evolves from answering questions to taking action, I believe we need to rethink what makes data truly AI-ready. Accessibility is only the beginning. Trust, freshness, context, and accountability are what make data valuable. In this edition of IDmap Intelligence, I explore five developments shaping this transition and share practical considerations for leaders navigating the AI economy. Grateful to communities like World of DaaS and GeoGov Summit for advancing these important industry conversations. My question: As AI becomes increasingly autonomous, who will be accountable for the data behind its decisions? I’d love to hear your perspective. #IDmapIntelligence #WorldOfDaaS #GeoGov #AgenticAI #DataIntelligence
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Tom Bullock liked thisTom Bullock liked thisI'm excited TransUnion is giving me a great reason to hit an amazing city and spend time with some of the most important publishers and advertisers in the business. The agenda over the next couple days is tight, but if you want to try to hit the red head piano bar shoot me a text.
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Tom Bullock liked thisTom Bullock liked thisHERE WE GO! #ProgIO makes it officially Q4 and Fall! If you are in #NYC and around the #MarriottMarquis you'll know where I am. Let's GO! Time to SWYM.ai AdExchanger #ProgIO #8thFloor
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Tom Bullock liked thisExcited to continue to be part of this effort, feel very fortunate!Tom Bullock liked this🐟 Salmon are coming home to the Klamath! Less than two years after four dams came down on the Klamath River, the first peer-reviewed science is in: Chinook salmon have already reoccupied 88% of their historical habitat in just two migratory seasons. The study was published in Scientific Reports, part of the renowned Nature Portfolio of journals, and The New York Times is covering it in a new piece, "Salmon Are Thriving After Klamath River Dam Removals, Study Finds." "We're on pins and needles right now. We're just so excited to see what this year has in store for us." – Damon Goodman, CalTrout Shasta Cascade Regional Director Read the full story: https://lnkd.in/e9aFw9yTSalmon Are Thriving After Klamath River Dam Removals, Study FindsSalmon Are Thriving After Klamath River Dam Removals, Study Finds
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