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3K followers
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Jennifer Farrell reposted thisJennifer Farrell reposted thisWe are thrilled to announce a partnership expansion with FOX Advertising! FOX is officially integrating iSpot’s best-in-class TV ad attribution capabilities directly into the FOX AdStudio—their unified data and identity toolset. By embedding iSpot’s deterministic outcome measurement into FOX AdStudio, advertisers get a robust, always-on solution that connects cross-platform ad exposures directly to business performance. iSpot is proud to empower both the buy and sell sides to transact on actionable data. 👉 Read the full announcement to see how we're setting the new standard for TV ad measurement in the comments below.
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Jennifer Farrell shared thisSweet news here at Publicis Groupe.Publicis Takes Mars' $1.7 Billion Media Account From WPPPublicis Takes Mars' $1.7 Billion Media Account From WPP
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Jennifer Farrell reposted thisJennifer Farrell reposted thisPublicis Groupe announces a strong start to the year, with Q1 organic growth at +4.9%, confirming guidance after record new business run. Arthur Sadoun, Chairman and CEO of Publicis Groupe: “Publicis had a very strong Q1, with reported net revenue of +9.4%, including organic growth of +4.9%. We kick-started 2025 with a record new business run, with a dozen material wins across diverse sectors, geographies and expertise. This performance, placing us at the top of the rankings, once again, will allow us to offset the potential effects of the deteriorating macroeconomic context. It makes us extremely confident in delivering our 4-5% organic growth guidance for the year, translating to 6-7% at constant currency, including acquisitions. The first months of 2025 were also busy in terms of M&A. We have invested half a billion euros in data, creators, and digital media, reinforcing our position as a Category of One to deliver innovation and differentiation for our clients, and opening new addressable markets for us. Looking ahead, we have never been in a stronger position to help our clients, in the good times, and even more importantly, in the challenging ones. Thanks to the best identity graph in the industry, they can accelerate their growth by building direct relationships with their customers and their prospects. With our unique connected media ecosystem, they can optimize their investments and link them to business outcomes. Our production backbone enables them to minimize waste, and maximize creative asset reuse. And with our 25,000 engineers, they can future-proof their business in the age of AI. These unique competitive advantages, and our diversified revenue mix that continues to withstand business cycles, mean that today we are confident in outperforming not only in 2025 - for the 6th year in a row - but also beyond, in what will be a shrinking competitive landscape. I’d like to take this opportunity to thank our teams for their unwavering efforts, and our clients for their continued and increasing trust.” https://urlr.me/95NYhZ
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Jennifer Farrell shared thisZeta Global is off to a great start - Q1 '23 was our 7th beat and raise quarter. Way to go, Team Zeta! #WeAreZeta #ai #programmaticZeta Announces First Quarter 2023 Financial Results - Zeta GlobalZeta Announces First Quarter 2023 Financial Results - Zeta Global
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Jennifer Farrell shared this"AI is only as good as the data it ingests." Zeta Global CEO David A. Steinberg discusses the impact of AI in the martech industry.We're using A.I. to know who's actively in markets to buy products, says Zeta Global's SteinbergWe're using A.I. to know who's actively in markets to buy products, says Zeta Global's Steinberg
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Jennifer Farrell shared thisZeta Global has been recognized as a winner on Built In’s Best Places to Work 2023 list! Zeta is hiring, come join the team. #hiring
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Jennifer Farrell posted thisI’m happy to share that I’m starting a new position as Director, Client Partnerships at Zeta Global!
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Jennifer Farrell liked thisJennifer Farrell liked thisWe’re proud to announce an all-new partnership with our friends at Hallmark Media. iSpot is now Hallmark’s preferred provider for CTV and FAST measurement across audience & outcomes. The company’s 4Q viewership surge is the stuff of legend with Hallmark holding the title for most watched entertainment cable network with women 18+ for the last 12 years running. What’s lesser known is the company’s CTV and FAST ambitions, and the fact that they are now taking much of those sales duties in house to better control for growth and expansion. And the fact that you can enjoy Hallmark content digitally on-demand via Hallmark+, via Hallmark Movies amp; More on FAST, via budget streamers like Philo and via vMVPDs for live cable distribution. Kudos to Hallmark for investing so wisely in 3rd party campaign validation. Special thanks to Laura Heller, Darren Melameth, and Casey Gould for being such great partners and for putting your trust in iSpot. And to my partner in crime Byron Valverde. https://lnkd.in/g5cHyvUAHallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpotHallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot
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Jennifer Farrell liked thisJennifer Farrell liked thisCelebrating five years of our residency program! Today, we spotlight art historian and curator Marine Kisiel on the occasion of the recent opening of “Un vestiaire à soi. Féminités dissidentes au XIXe siècle” at Palais Galliera, musée de la Mode de Paris. As Head of the 19th-Century Fashion Department at Palais Galliera, Marine Kisiel approaches fashion history through social, cultural, and political representation. Her work focuses on how clothing reveals individual agency, identity, and the shaping of self in the 19th century, guided by the conviction that museums are most meaningful when they connect the objects of the past with the questions we ask in the present. During her 2025 Villa Albertine residency in New York and San Francisco, Kisiel expanded her research into female dandyism and the ways queer identities were made visible from the late eighteenth to the early twentieth century. Exploring archival collections and community resources, she met with fashion-museum professionals, researchers, curators, and archivists to help bring marginalized historical narratives into contemporary museum spaces. On view from until February 14, 2027, the exhibition sheds light on the growing appropriation of masculine dress codes by women in the 19th century - a phenomenon that accompanied profound transformations in women’s freedom and place in society. Bringing together nearly 500 works, the presentation aims to challenge normative approaches to femininity in fashion history. Read more: https://lnkd.in/gMMCv93J
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Jennifer Farrell liked thisJennifer Farrell liked this🇫🇷 Nous sommes fiers et reconnaissants pour ce bel article de Stéphanie Pioda paru dans La Gazette Drouot qui met en lumière Timothy Corrigan, nouveau visage et président du conseil d’administration de French Heritage Society, et les actions de FHS : préservation du patrimoine architectural français, formation aux métiers d’art et à l'histoire de l’art, et promotion de l’amitié franco-américaine. La mission de Timothy consiste à renforcer le rayonnement de FHS et de mobiliser de nombreux mécènes pour contribuer à la sauvegarde de monuments historiques et sites culturels et les transmettre aux générations futures. 🇺🇸 We’re so pleased to share our new Board Chair, Timothy Corrigan, was interviewed by Stéphanie Pioda for leading French art publication, La Gazette Druout. In it, Timothy shares why FHS’ mission of preserving French monuments and architecture, educating the next generation, and French-American friendship is so important. The future of FHS is bright! Under Timothy’s leadership, we will continue to preserve and save French monuments for generations to come. https://lnkd.in/gXmA4SXCTimothy Corrigan, président de la French Heritage Society : un Américain au chevet du patrimoine français | Gazette DrouotTimothy Corrigan, président de la French Heritage Society : un Américain au chevet du patrimoine français | Gazette Drouot
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Jennifer Farrell liked thisAfter some incredible experiences working with the world's leading brands, media companies and creators, I've made the decision to take a step in a new direction and launch my own consultancy. The Bower Collective helps brands, media companies and creators build experiences and partnerships that deliver meaningful consumer connections - and are designed, from the start, to deliver real financial returns. That's the work I love, the work I excel at, and the work I'm focusing on now. I've spent more than a decade building businesses around audiences people love through brand partnerships in digital media and creator marketing, and more recently in live experience. The timing feels right. The events industry is on track to nearly triple by 2035 to a $2.5 trillion global market, with sponsorship already a leading revenue driver. As more brands, companies, and talent compete for a piece of that, and for deeper relationships with their audiences, the events that win won't just deliver awareness and engagement - they'll be profitable. I'm already working with a global sports media company and am in great conversations with people across entertainment, media, and book publishing, as well as talent and creators. We're discussing experiential strategies, growth opportunities and brand partnerships that actually drive financial upside. If that's a conversation you'd like to have, let's talk: cb@thebowercollective.com The next chapter starts now - The Bower Collective.
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Jennifer Farrell liked thisJennifer Farrell liked thisSAGE Says: Corona is winning on TV with sensory storytelling, making it the No. 1 beer/hard seltzer brand by reach so far this year. The brand's 2026 TV advertising is anchored in escapism. What's making it resonate? 🏖️ Aspirational beach visuals that create a sense of relaxation. 🍋 Sensory refreshment cues that make the product experience feel tangible. 🌴 Brand affinity that taps into what existing Corona fans already love. 🎬 Simple storytelling that keeps the focus on the brand. The takeaway: When creative makes viewers feel like they’re experiencing the product, a simple story can go a long way. Read more of what SAGE has to say in the comments below.
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Jennifer Farrell liked thisJennifer Farrell liked thisOn September 22 at Villa Albertine, we had the great honor of hosting President of France Emmanuel Macron as he bestowed upon Martin Scorsese and Robert De Niro respectively, the ranks of Grand Officier and Officier de la Légion d’Honneur, in recognition of their extraordinary contributions to cinema and their longstanding commitment to its preservation. The ceremony followed the Lumière Summit, held on September 7 in Saint-Paul-de-Vence, France, which brought together more than 200 filmmakers and industry leaders from over 60 countries to shape new forms of international cooperation around the future of cinema. “Between you and France, there are shared values and a certain idea of what cinema is: part of our memory, but also a living, collective experience, meant to be shared,” said President Macron, highlighting the deep ties that unite both men with France. “Tonight, we honor one of the greatest filmmakers and one of the greatest actors of our time,” he added, celebrating their remarkable careers during an intimate ceremony attended by their families and close friends. We are deeply grateful to have celebrated these two legends of cinema beneath the stars of Villa Albertine’s newly decorated ceiling, Stella Terrae, by French artist and Villa Albertine resident Abdelkader Benchamma. 📸Slides 1, 3-6: Beowulf Sheehan Slide 2: JR
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Jennifer Farrell liked thisJennifer Farrell liked thisThe importance of measurement standards, methodological transparency and reporting objectivity was on full display this week. First, the Joint Industry Committee announced that iSpot had successfully maintained its accreditation for household, person level and advanced audience measurement. One day later, WBD's David Porter unveiled his insightful Unified Reach Paradox study to the CIMM East audience. The study is not a measurement firm bake-off, but rather an actionable investigation into how specific campaign results can and do vary based on differing methodological inputs. David says it's not about right or wrong, but rather about being informed. We tend to agree. OpenAP Brittany Slattery David Porter Greg Iocco Jason Damata Julie Van Ullen Steven Millman Jon Watts Coalition for Innovative Media Measurement (CIMM) Warner Bros. Discovery Advertising Bassam Shawl
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Jennifer Farrell liked thisJennifer Farrell liked thisIncredible opportunity to join our leadership team at Callaway! https://lnkd.in/gjgu4wUK
Experience & Education
Volunteer Experience
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Member Board of Directors
The New York Junior League
- Present 17 years 4 months
The NYJL is one of the oldest and largest women’s non-profit volunteer organizations in the city. We train volunteers to develop skills for community work, serve on boards and be leaders. Our more than 2,600 volunteers—of all races, religions and ethnicities—donate more than 250,000 hours of service every year.
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Membership Chair and Executive Committee member - American Ballet Theatre Junior Council
American Ballet Theatre
- Present 15 years 10 months
American Ballet Theatre's Junior Council is a group of young professionals dedicated to the celebration and enjoyment of ABT's world-class performances. The Junior Council helps ABT continue to present the highest caliber of dance internationally, to fund scholarships for the company's dancers, and to support the expansion of the ballet-watching audience to younger generations – ensuring the future of classical ballet.
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Member Board of Directors
French Heritage Society
- Present 2 years 1 month
Arts and Culture
The French Heritage Society advances the preservation and restoration of French architectural and cultural treasures. All work reflects a profound appreciation for the role that French heritage plays in American culture, imagination and architecture.
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