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John Whitmore shared thisHERE WE GO! #ProgIO makes it officially Q4 and Fall! If you are in #NYC and around the #MarriottMarquis you'll know where I am. Let's GO! Time to SWYM.ai AdExchanger #ProgIO #8thFloor
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John Whitmore shared this*HOT PROGRAMMATIC JOBS ALERT* PMG Several Amazing Open Programmatic Roles at PMG! Review below and reach out to the team for information. Mary O'BrienJohn Whitmore shared thisWe’re hiring for two roles on PMG’s Programmatic team! Programmatic at PMG isn’t siloed. Our teams work across strategy, creative, analytics, technology, and media to build smarter solutions for major brands like Nike, Bose, and Michael Kors. 💼 Programmatic Principal: Lead integrated strategy across programmatic, CTV, YouTube, brand, and local and national media. Dallas or NYC. 💼 Programmatic Senior Associate: Execute and optimize full-funnel campaigns across display, video, CTV, audio, native, and DOOH from Dallas. If you’re interested in learning more, take a look below: https://lnkd.in/e4rd2DSp https://lnkd.in/eZq8GsZg #hiring #programmatic
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John Whitmore reposted thisJohn Whitmore reposted thisMedia buyers - looking to guarantee premium supply with that curated deal? Be careful - deals bundle strong and average impressions together, with one premium price. You can’t see how performance varies inside the deal. Static used to be an advantage. Now, everyone has access. The edge isn’t negotiating inventory, it’s engineering selection. Sell side shaping dynamically scores and prioritizes impressions before they enter the auction. Not better access, better selection. Start selecting the right impressions with SWYM. #AdTech #SWYM #mediacuration
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John Whitmore shared this#Network, Pranav Pandit needs a freelance Paid Search expert! Review below.John Whitmore shared thisFriends, I'm in need of a freelance Paid Search expert for a short-term assignment (think 3-4 months). Looking for someone with 4-6 years experience in all things Google Search (throw in some Bing too). Small but powerful team. Great client. And we're fully remote too! DM me with some recos please 💪🏽
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John Whitmore reposted thisJohn Whitmore reposted thisGeloso Beverage Group turned to Butler/Till and SWYM to solve a bid duplication issue for their Clubtails campaigns. The same inventory was showing up across multiple SSPs, resellers, and overlapping PMP deals. Instead of optimizing bids, SWYM optimized what was eligible to bid on in the first place. Using SWYM's SupplyControl™, they evaluated every inventory opportunity before it reached the DSP, filtering for supply-path transparency, SSP quality, and duplication patterns. Live performance signals kept refining the selection throughout the flight for continued optimization. The results: → 47% more efficient CPA post-activation → 25% Lower CPMs throughout the campaign → 15 traditional PMP deals consolidated into a single SWYM-managed deal → Active domains cut from over 7,000 to fewer than 500 Cleaner supply paths didn't just save money. They made the whole campaign easier to run. Scale isn't the same as efficiency - reduce duplication and increase performance at the same time. Read the case study here: https://lnkd.in/gUa5upHn It’s time to SWYM #ProgrammaticAdvertising #adtech #AIHow Butler/Till & SWYM Reduced CPA 47% for Geloso Through AI-Powered Supply ControlHow Butler/Till & SWYM Reduced CPA 47% for Geloso Through AI-Powered Supply Control
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John Whitmore shared thisWhen you constrain supply before bidding, the same DSP performs better. It’s learning from stronger signals. Optimization doesn’t start in the bidder. It starts in the bid stream.John Whitmore shared thisMedia buyers: You’ve tested new bid strategies and done value based bidding and audience layering. Why does the CPA keep drifting? Performance analysts: The DSP is learning from everything it’s fed and it’s seeing redundant paths, MFA inventory and mixed quality impressions. That’s why! Models don’t fix the noise, they just adapt to it. Algorithms improve when the environment improves. When you constrain supply before bidding, the same DSP performs better. It’s learning from stronger signals. Optimization doesn’t start in the bidder. It starts in the bid stream. Improve your DSP performance with SWYM #DSP #programmatic #adtech #AI #supplyshaping
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John Whitmore reposted thisJohn Whitmore reposted thisSPO tells you where to buy, but... It doesn’t give you access to everything available. It doesn’t tell you how to bid on each impression. That’s where supply shaping comes in. Supply shaping operates at the bid request level. Evaluate every bid in real time using signals like device, placement, timing and predictive performance. SPO = Selecting the right pipes. Supply Shaping = Controlling what actually flows through them. Clean up the path and optimize the decisions with both. It’s time to stop wasting your money. It’s time to SWYM. #SPO #supplyshaping #adtech #digitaladvertising
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John Whitmore shared thisSEVERAL AMAZING Open Performance roles at Publicis Health Media / #PHM ! Review below and reach out to the team for information. Rachel EckerlingJohn Whitmore shared thisPHM is hiring across the Performance team at all levels, come join us! https://lnkd.in/gFuie5Mx
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John Whitmore reposted thisJohn Whitmore reposted thisSWYM helped a leading CPG food brand cut CPA by 75%! The goal: drive qualified traffic to recipe content at scale, without sacrificing media efficiency or supply quality. An added challenge: simplify a programmatic supply chain that was fragmented with spend spread across 13 SSPs and a long tail of domains. SWYM fixed the problem upstream, before bids were ever placed. AI-driven supply shaping evaluated bid requests in real time across SSPs, domains, and inventory sources. SWYM filtered out low-performing paths and prioritized the supply already proven to drive landing page visits. No changes to audience, creative or budget. The results: ▼ 75% reduction in CPA vs. non-SWYM inventory ▼ 77% fewer SSPs used — dramatically reducing supply fragmentation ▼ 17% fewer domains, concentrating spend on higher-performing, more contextually relevant inventory Get is the power of supply-path optimization done right: better performance and a simpler, more transparent supply chain. It’s time to SWYM. Read more here: https://lnkd.in/eieC2m5c #ProgrammaticAdvertising #AdTech #SupplyPathOptimization #MediaEfficiency #CPGHow SWYM Helped a Leading Food CPG Brand Reduce CPA 75%How SWYM Helped a Leading Food CPG Brand Reduce CPA 75%
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Congrats Jack Hanlon!
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John Whitmore reacted on thisJohn Whitmore reacted on thisThanks Brian Bonilla for the perfect headline Zambezi sells majority stake to an unusual buyer For 20 years, we have been doing things a bit differently. Starting out in Venice before Silicon Beach, opening an office in Shanghai, building high-performing creative, production and media offerings from scratch with no outside capital, buying the agency from Kobe, and now selling to a dynamic group that is also doing things differently. We are proud to be along side a strong strategic partner in Manna Tree. I've already learned so much from this group and excited for what our future holds. Thank you Gabrielle (Ellie) Rubenstein and Ross Iverson for your belief in Zambezi and our team. LFG!!! Chris Raih Laura Stayt Gavin Lester Alex Cohn Grace Teng Simon Phipps Jennifer McCabe - Armanino Robyn Siers Kenneth Harrell https://lnkd.in/e2F6ja-XIndependent agency Zambezi sells majority stake to unusual buyer—what both sides stand to gainIndependent agency Zambezi sells majority stake to unusual buyer—what both sides stand to gain
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John Whitmore liked thisJohn Whitmore liked thisIt has been an incredible journey these past 'almost' three years with BEEs 🐝, AB InBev's B2B technology group. In 2024, I was hired to build "ads" at BEEs from scratch and scale CRM marketing. Over the next two years I built a team and we built the technology, crafted the "story" and launched sponsored ads in multiple markets. BEEs Ads proved that it drives incrementality with new buyers, strong ROAS, and reach across BEEs markets while creating a profitable revenue stream for BEEs. We also strengthened, automated, and personalized CRM with AI to ensure marketing messages reached the right buyers in all markets. We also enhanced, streamlined, and executed campaigns for ABI and partner brands for key occasions like the 2024 Paris Summer Olympics, the 2026 Milan Winter Olympics, and the 2026 FIFA World Cup. I'm grateful for the opportunity, patience, and support as we built the BEEs Retail Media Network and scaled an AI-driven CRM function. Spending these past three critical years as part of an organization that prioritized and championed using AI to deliver excellence for ABI and partners has been is nothing short of amazing. I also have gained a huge appreciation for beer (#brahma #michelobultra #budweiser forever) and the beautiful, diverse, warm the cultures of Central and South America. Thank you to Nick Caton and Abilio Secarechio Jr for hiring and believing in me and to Renata Sayão, Isabela Amarante, Mariana Vitro Vieira, Rodrigo Haddad, Silvana Naddeo and so many others from my team and throughout all the markets for partnering and supporting each other throughout this journey. A short break 😴 for me before I share my next move. To a Future with more Cheers 🍻 🐝 #abinbev #bees #adtech #crm #digitaladvertising #beer #cpg #ai #retailmedia
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John Whitmore liked thisJohn Whitmore liked thisI'm very excited to announce that I've started a new role as the SVP of AI & Analytics for CVS Health supporting our 9,000 pharmacies and retail stores. I still remember the excitement as a kid shopping for 1st grade school supplies at the CVS in my neighborhood (yes I still remember my trapper keeper and my prized translucent green plastic ruler!). Now decades later I see the critical role that CVS plays in the lives of my family members as they age and need more support on their health and wellness, a situation I know all-too-well with my own ongoing health challenges stemming from long-COVID. My #1 priority for my next role was the ability to translate my AI expertise into meaningful scaled impact in peoples lives, and its with these memories in mind that I'm confident I've found the right opportunity. The magic of retail is how personal it is, and those memories of key points in our life that are attached to it. When you fold in health and wellness, it becomes the most personal journey we have. I can't wait to work with the team to create more experiences that we can be proud of as a partner to people throughout all the shapes and moments that our lives take. Separately: if you have any feedback about our store and pharmacy experiences, please send them along. For those who have worked with me before you know that I love getting "hands in the soil" and really getting into our experiences, so it would sincerely be a gift to hear about your experiences and where we're delivering for you or can be doing better.
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John Whitmore liked thisJohn Whitmore liked thisWe’re excited to welcome John Rogers as our new SVP of Global Publisher Development. John joins us from Roku, but he’s no stranger to OpenX. Having worked with us on the publisher side, he’s seen firsthand how the right technology, data, and partnerships can drive meaningful business outcomes. Now, he’s bringing 25+ years of adtech experience to OpenX to grow our CTV partnerships, expand live-streaming capabilities, and help publishers connect with differentiated, incremental demand. Welcome to OpenX, John! We’re glad to have you on our side of the table.
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