Utilizing Mobile Fundraising Apps

Claude is quietly becoming the most powerful AI tool in marketing. And almost nobody is using it right. I'm watching it happen in real time. Marketing leaders are still figuring out ChatGPT while their competitors are building entire campaign engines inside Claude. I spent 30 days going deep. Testing every feature. Breaking things. Rebuilding them. What I found changed how I run marketing permanently. Here are 9 Claude features most marketers don't know exist: → Projects — Your marketing command center. Upload brand voice, ICPs, positioning docs. Every chat remembers them. Every output sounds like your brand from prompt one. → Custom Instructions — Tell Claude exactly who your buyer is. "VP of Marketing, mid-market SaaS, 50-200 employees." Now every response is written for that person. Not some generic audience. → Extended Thinking — Turn this on for strategy work. I ran a competitive analysis using Playing To Win. The output read like a $20K consulting brief. Not a blog post. → Search — Claude pulls live data mid-conversation. I asked for our competitor's latest product launches. Had a competitive brief built without opening a browser tab. → Artifacts — I asked Claude to build a campaign ROI calculator. It built one I could edit live inside the chat. Input ad spend and ACV. Get projected pipeline instantly. → File Uploads — I dropped in 3 months of email data. Claude found the subject line patterns driving our highest open rates. Took 45 seconds. → Connectors — I linked Google Drive. Asked Claude to find our Q3 performance deck and summarize wins and misses. No uploading. No screenshots. Just answers. → Cowork — Pointed Claude at a folder of campaign assets. It read our positioning deck and built a full campaign brief as a Word doc. Right into the folder. → Styles — Created a custom style from my top 3 LinkedIn posts. Now every draft sounds like me without touching a word. Last Tuesday I built a full campaign plan in one afternoon. Messaging hierarchy. Channel strategy. 30 assets. Landing page wireframe. One brief. One tool. The marketers figuring this out right now will look like geniuses to their boards by year end. Here's a cheat sheet that will give you everything you need to start now.

𝑩𝒆𝒚𝒐𝒏𝒅 𝒕𝒉𝒆 𝑶𝒓𝒅𝒊𝒏𝒂𝒓𝒚: 𝑬𝒍𝒆𝒗𝒂𝒕𝒊𝒏𝒈 𝒀𝒐𝒖𝒓 𝑨𝒅 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 6 days. That’s how long it took Gap to back-peddle its new logo in 2010. Probably at great expense. The American fashion brand replaced its iconic blue square with a “more modern, sexier, cooler” image. It immediately flopped. The moral of the story is: a) Test major changes with a small sample of your audience; and  b) Monitor the impact.  Whether marketing mobile apps, B2B services or directly to B2C audiences, the aim is always the same: To be remembered. For the right reasons, unlike Gap 👆 That means combining: 🔸 Creative – compelling copy, attention-grabbing media, to-the-point messaging 🔸 Strategy – right channels, right audience, right goals 🔸 Audience insights – know your customer, understand behaviours, tailor the user experience Marketing tools can help you hit your goals more efficiently and take the guesswork out of your campaigns. I pulled together some of the most popular ad tools that provide insights into how to enhance your campaigns: → PPC Audit & Monitoring e.g. TrueClicks & Adalysis Optimise your Google Ads accounts, monitor campaign performance, and fine-tune your best performers. → Competitive Ad Analysis e.g. Adbeat, SpyFu & iSpionage Understanding your competitors’ strategy is as important as knowing your own. These tools reveal your competitors’ keywords, ad copy, and PPC strategies. → Data Aggregation & Reporting e.g. Supermetrics, Databox & DashThis Your campaigns don’t run on a single channel, nor should your reporting tools. Aggregate your data to cut out noise and make like-for-like comparisons. Bonus: You’ll also find tools that will help you create copy, optimise your landing pages, research keywords, and more. These tools are a useful starting point to improve your ROAS. However, in many cases, it’s not a lack of data that’s an issue. It’s having more data than you have the time or skills to decipher. That’s when tapping into our marketing expertise can help. We rigorously tested and analysed home decor brand, Lick’s social media campaigns to reach their target audience, resulting in: ✔ 6000% increase in purchase volume ✔ 437% ROAS Your numbers tell more than how many impressions, clicks, and conversions you received. They tell a story. Your customer’s desires. How you’re perceived. What you need to change. Listen. What tools would you add? 👇 Like this? Give me a follow for more expert-led marketing strategies. #marketing #adtools #adROI

We don’t need more outbound tools. We need our team doing less repetitive tasks. Here’s what eats time every week: -Rewriting replies manually -Checking which campaigns dropped below 3% reply rate -Swapping low-performing mailboxes/domains out -Qualifying leads before pushing them into certain subsequences -Adding notes into our CRM -Monitoring domain health manually like paranoid maniacs That’s hours. Many hours… SmartAgents change that. Here’s how we’d actually use it: → Reply Agent → Drafts responses instantly so reps just approve + send. → Campaign Optimizer Agent → If a campaign sends 500 leads and reply rate tanks, it fixes copy, rotates inboxes, and adjusts send times automatically. → Mailbox Health Agent → Monitors domains, buys new mailboxes when needed, warms them, sets them up. → Lead Qualification Agent → Enriches + scores leads, only launches campaigns for qualified accounts. → Meeting Booking Agent → Detects interest, books via Calendly, pushes notes to HubSpot. That removes 60–70% of operational drag. And the important part: Humans still close. Humans still strategize. But SmartAgents handle the messy, repetitive, scale layer (that’s also tedious). At our volume, that’s mega. Outbound isn’t hard because of strategy. It’s hard because of execution overhead. SmartAgents reduce that overhead. A lot. If you’re running serious outbound, this is worth looking at: 👉 https://lnkd.in/ezWHuqrP

Why Use Campaign Manager 360 When DV360 Already Tracks Performance? In programmatic conversations, one question often pops up: “DV360 already tracks impressions, clicks, and conversions, so why do we still need CM360 to track them?” It’s a fair question. But the answer lies in what CM360 does differently and better. Even in DV360-only campaigns, Campaign Manager 360 (CM360) plays a critical role in delivering accurate, cross-platform insights that DV360 alone cannot provide. 💡 CM360’s Key Strengths 🔹 Floodlight Tags CM360 uses Floodlight tags to capture a broader range of post-ad-serving metrics, like viewability, clicks, and conversions, across platforms. This enables deeper insights into user behavior. 🔹 Centralized Campaign Management CM360 acts as a command center for your digital campaigns. It lets you manage and track ads across Google Ads, TTD, and more, not just DV360. This unified view simplifies reporting and ensures you're not working in silos. 🔹 Attribution Flexibility CM360 supports advanced attribution models, allowing marketers to choose how conversions are counted and attributed. This flexibility is key to understanding true channel impact. 🔹 Greater Reporting Accuracy CM360 offers conversion deduplication across platforms, which makes the reporting more accurate. 🔹Comprehensive Measurement Backbone CM360 is often considered the primary source of truth for campaign measurement because of its comprehensive reporting capabilities, which make it the go-to platform for accurate, actionable insights. ✅ Bottom Line - DV360 is excellent for managing and optimizing programmatic campaigns within its own environment. - CM360 delivers a complete, granular picture of campaign performance across platforms and environments. In your experience, where does CM360 add the most value beyond DV360’s capabilities?

We replaced most of our outbound busywork with AI agents this year. Every job an SDR used to do manually now has a tool for it. Here's the full menu. You don't need all 24. The point is knowing what can be handed off, so your team spends its hours where they move the pipeline. Finding the right accounts ✅ Clone your best customers into lookalike lists (Clay, OpenMart) ✅ Turn public company data into pain-point briefs (Relevance AI) ✅ Score every account for fit, no manual rules (Apollo) ✅ Fill in missing titles, phones, and tech stacks (FullEnrich, Wiza, Prospeo) Catching the moment ✅ Watch for job changes and role moves (PredictLeads) ✅ Read website visits and content signals for intent (Common Room) ✅ Fire the sequence the second intent spikes (Instantly) ✅ Flag when a competitor hires, launches, or raises (Common Room) Writing the message ✅ Draft openers that reference something real about each prospect (Clay, Relevance AI) ✅ Shift tone by persona and channel (Relevance AI) ✅ Write follow-ups that pick up where the last reply left off (Artisan, Lemlist) ✅ Test subject lines without building A/B rules (Instantly) Landing in the inbox ✅ Warm up senders and build reputation before you send (Instantly) ✅ Rotate inboxes to protect deliverability (Lemlist) ✅ Run LinkedIn requests and DMs at scale (Expandi) ✅ Catch spam triggers before a campaign tanks (Instantly) Handling replies ✅ Sort replies by intent: interested, objection, not now (Artisan) ✅ Draft a reply that fits the thread in seconds (Lemlist) ✅ Book the meeting from reply to calendar, hands-off (Nooks) ✅ Route hot leads to the right rep in real time (Attio) Getting smarter each cycle ✅ Surface the copy that's landing (Instantly) ✅ Learn who really converts and tighten the ICP (Apollo) ✅ Score a campaign's odds before you launch it (Relevance AI) ✅ Tell you exactly what to test next (Relevance AI, Clay) Start with the 2 or 3 jobs eating the most hours. Add the rest only when they earn it. That's where outbound is now. Save this as your build checklist. ♻️ Repost it if it's useful to your team.

The sales stack that runs our $4.4M+ agency: CONTEXT We run outbound campaigns for > 70 B2B organisations. We need to be flexible because our clients are: - in different niches - targeting various personas - at different stages (enterprise, scaleups, SMBs) Some platforms overlap, since we adapt to clients' existing software stack. TOOLS 1/ Data "The list is the strategy" The first step in a successful outbound campaign is to build an Ideal Customer Profile (ICP) list. We can do this in several ways: - exporting data from b2b databases - scraping websites to find custom data - leveraging ai agents to research data at scale - uncovering buying intent by using monitoring signals Depending on the use case, we'll leverage: - AI Agents: Relevance AI, Claygent - Enrichment Platforms: Prospeo.io, FullEnrich, Icypeas, LeadMagic - Intent Data: Common Room, Trigify.io, LoneScale, Unify, Vector 👻 - Data Scrapers: Instant Data Scraper, PhantomBuster, ZenRows, Serper - Data Sources: Openmart (local data) DiscoLike (ai lookalikes) TheirStack (technology data) LinkedIn, Apollo, Ocean (b2b databases) To validate this data, we use 1 out of Instantly.ai, BounceBan, LeadMagic or NeverBounce. 2/ Outreach "The right message, in front of the right person, at the right time" The right message is easier to write when you have the right person. That said, you can get some extra help with platforms like Octave for ICP research, Twain for copywriting or Grammarly for spelling. To send these "right" messages, we use Instantly.ai (best at email outreach) & lemlist (best at multichannel outreach) Depending on projects, other platforms we'll use include: - Woodpecker.co, Unify, Smartlead (for email sending). - HeyReach.io (for LinkedIn outreach) - Salesfinity (for cold calling) 3/ Workflow Orchestration To bridge the gap between outreach & data, we use workflow builders that let us add conditions around how data should interact with sales engagement platforms. In practice, that means that platforms like Relevance AI, Default, Clay or n8n allow you to automate: - receiving enriched contact data - creating conditions for whether someone shall be contacted - routing leads to the appropriate campaign - reaching out The best way to think about 'workflow orchestration' is to imagine what you'd do manually if you had all the time in the world. Then, replicate these manual steps using workflow builders. 4/ Deal Closing We use OutboundSync to synchronise leads generated through outbound efforts with our clients' CRM. Plus, we use: - Attio as our CRM. - Breakcold for social selling. - Attention for meeting recording. - Qwilr to send proposals after our prospects' meetings. That's it. Once again... we use way more tools than necessary because we switch from one to another depending on our clients. If you're running outbound for your company... Pick 1 platform max per category. And you'll do just fine. That said... anything you'd add to this stack?

Running influencer campaigns, I would have killed for a single tool that connected all the other tools. That tool finally exists. Here's how you can set it up today: Back then, it was email, Google Sheets, and a shared folder. Today it's Asana, Notion, Slack, Canva, Gmail. This constant context switching costs campaigns. So I mapped the Claude connectors that make the most sense for brand managers working in influencer marketing. A few of these we don't use at RealUp; we built our own technology for campaign tracking, analytics, creator payments, and discovery. But for most teams without that infrastructure, these cover the full workflow. Here are the 15 Claude connectors every brand manager needs: Campaign Management - Asana: track every creator deliverable, approval status, and campaign deadline from a single prompt. -Airtable: manage your full creator roster, update campaign status, and get workflow summaries without opening the app. -Notion: pull any campaign brief, content calendar, or strategy doc, and write back to Notion too. Communication - Gmail: summarize creator outreach threads and draft follow-ups in seconds. Never lose track of a pending approval again. - Slack: catch up on team and client channels in one go. Ask Claude to run this every morning automatically. Briefing & Content - Canva: upload your brand kit and generate mood boards, creator briefs, and campaign assets from a single prompt. - Google Drive: access any campaign folder, reference file, or past brief and work with it directly. - Figma: pull brand guidelines and visual context so every creator brief stays on-brand without going back and forth. Meetings - Google Calendar: flag deadline conflicts before they happen and prep agendas for creator kickoffs and client reviews. - Fireflies: pull creator deliverables and action items from any recorded briefing or client call, going back months. Analytics & Reporting - BigQuery: compile campaign performance data and generate ROI summaries without writing a single line of SQL. - Power BI: pull live campaign metrics and turn them into client-ready dashboards in seconds. Finance - Stripe: check creator payment history, pending invoices, and outstanding transactions with a single prompt. - Mercury: spot unusual campaign spending and review transactions without opening the app. Creator Discovery - Apollo: pull targeted lists of potential creator partners or brand contacts by niche, region, or audience profile. You'll find them inside Claude under Settings → Connectors. Toggle on the ones you use, skip the rest. Enjoy this? Repost it to your network and follow Paulina Sánchez Calderón for more

Most marketing leaders are drowning in tabs. I’m talking 50 Chrome windows open, jumping from TikTok to Meta to Apple Search Ads, trying to piece together a "story" while their brain melts. It is slow. It is manual. And it is a recipe for missing the obvious. At Moburst, we decided to kill the chaos. We built our own Media Command Center. We don't just "check" platforms. We piped everything - Meta, Google, LinkedIn, TikTok, Reddit, Apple Search Ads, RTBs, Exchanges, and Influencer data all into one central brain. But having data is useless if you don't have a system to act on it. So, we automated the "So What?" into three distinct directions: 1. The Client "Truth" The system automatically runs a week-over-week trend analysis. It doesn't just show numbers; it builds a Google Slides report by itself. It highlights the high-level shifts and trends so the client sees the big picture without the fluff. 2. The Campaign Manager’s "Battle Plan" This is the part I love. The data is pushed into a real-time To-Do list for our managers. It tells them exactly what to execute to win: "Shift $15k from Meta to Google." "Bid higher on these 4 keywords in ASA." "Kill the Android campaign and scale iOS only during the weekend." The bot does the correlation and math. The human makes the decision - accepts or rejects it. 3. The Executive "Pulse" This is my management view. A high-level management dashboard covering every single client. I can see in ten seconds who is crushing it and where we need to intervene. It’s the difference between guessing our direction and knowing it. The goal isn't to have more data. The goal is to have less manual labor and more "Mission Control." If your team is spending 10 hours a week "building reports," they aren't spending that time growing your business. We stopped building reports and started building a fleet. Are you running your media from a Command Center or a messy browser? #GrowthHacking #Automation #AdTech #Moburst #NoBS #DataStrategy

100 GTM Tools Encyclopedia Used in the Top GTM Campaigns Every week, we sit down with founders and sales heads while setting up their perfect GTM tech stack. And here's what we hear in every single conversation: "There are way too many tools out there, and I have no idea where to even begin." The analysis paralysis is real. Leaders spending weeks researching tools instead of closing deals. So we decided to cut through the noise once and for all. We created the 100 GTM Tools Encyclopedia - featuring only the tools that actually move the needle in real campaigns. We analyzed hundreds of detailed reviews, compared 10 major tool categories, and interviewed teams actively using these tools to crush their GTM goals. For each tool, we included: ✅ What it actually does ✅ Pricing (free tier? API? credit-based?) ✅ Who it’s best suited for ✅ G2 score Organized by category: 1. Data Scraping: Apify, Serper, ZenRows, Bardeen, Instant Data Scraper, Bright Data, Scrapemagic 2. Data Enrichment: Clay, Prospeo.io, LeadMagic, Clearbit, SalesIntel.io, Seamless.AI, Dropcontact, Enrichley, Findymail, Clearout Phone, Swordfish.ai, People Data Labs, Lead IQ, Intellizence, BetterContact 3. B2B Databases: Apollo.io, ZoomInfo, Cognism, Ocean.io, Telescope, LinkedIn Sales Navigator, Keyplay, Influencers Club, La Growth Machine, Pitchbook 4. Email Infrastructure & Sequencer: Smartlead, Mailreef, Sinch Mailgun, MailerLite, Reply, Reverse Contact, Salesloft, lemlist, Instantly 5. LinkedIn Automation: PhantomBuster, HeyReach.io, Dripify, Expandi.io, Champify, Meet Alfed 6. Intent Data: Unify, Trigify.io, RB2B (Retention), Common Room, Vector, HG Insights, HitHorizons, Bombora, Lead Forensics, Demandbase, 6sense, Leadfeeder, IntentData.io, Datarade, G2 Buyer Intent, TrustRadius Intent Leads, TechTarget Priority Engine, Coresignal, DemandScience, Lead Onion, INFUSE, Act-On Intent, Engagio (Demandbase) 7. CRM & Lead Routing: Breakcold, HubSpot, Folk, Close, Salesforce, Attio 8. AI Messaging: OpenAI (LLMs), Octave, Overloop, Lavender, Twain, Humantic AI 9. Workflow Automations: Make (formerly Integromat), n8n 10. Video, Events, and more: Swan AI, Vinna.ai, Mobly, Sendspark, HeyGen, Tavus, Qwilr, Proposify If you want the full list, comment “Encyclopedia” and make sure we’re connected. I’ll send it over.

HubSpot Marketing Hub is having a moment right now. Seriously, looking over the last few weeks of Marketing Hub updates it easy to overlook what has been happening. But… what a time to be alive if you’re a marketer who has ever tried to connect campaign strategy, CRM data, reporting, approvals, assets, AI, and actual execution without duct-taping together 17 tabs and a spreadsheet. 😅 The update I keep coming back to: 🤯 Campaigns are becoming a true CRM object. 🤯 And for those of us who have wanted campaigns to behave this way for a very long time… this is a BIG deal. HubSpot now supports native and custom object associations with Campaigns, and don't sleep on these additional Campaign CRM improvements like: ✨ Campaigns in the Data Model Builder ✨ Custom association labels between Campaigns and custom objects ✨ Segments built using Campaign properties and associated CRM objects ✨ Conditional property logic on Campaign properties ✨ And now... Breeze Assistant access to campaign goals, performance, assets, and budget That last one is especially interesting. 🤨 Because once Campaigns can hold more structured CRM context, Breeze can help teams actually use that context — asking questions about performance, asset readiness, goal progress, budget, and campaign data without bouncing between tabs and reports. This is the shift: • Campaigns are no longer just a place to group assets. They’re becoming the operational layer for how marketing work connects to customer data, revenue influence, lifecycle movement, and strategic execution. And the surrounding updates make that even more compelling: 🚀 Marketing Studio is getting a redesigned canvas, modes, dock, snap-to-grid, auto-layout, collaboration, and AI-assisted campaign creation. ♻️ Campaign cloning makes repeatable campaign frameworks much easier to scale without rebuilding from scratch. 📊 Multi-campaign reporting gives teams a way to analyze related campaigns together — by region, product, segment, initiative, or hierarchy — without immediately running back to spreadsheets. 📧 Marketing emails can now be associated to multiple campaigns, which is huge for shared assets and cleaner attribution. 🤖 AEO recommendations can now turn directly into blog drafts, helping teams move from answer engine visibility gaps to actual content creation faster. 👀 Reddit publishing, replies, performance tracking, sentiment, share of voice, and competitive insights are now coming into the HubSpot workflow. The bigger story here isn’t any one feature. But very much: what a time to be alive in HubSpot Marketing Hub. 🚀 #hubspot #MarketingHub #HubSpotTipsandTricks