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Articles by Brett
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I hit 20 Years with DreamHost today.
I hit 20 Years with DreamHost today.
In that time I've become a skilled senior leader and have built powerful and effective multi-disciplinary teams. I've…
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Brett Dunst, SCMP® shared thisI was honored to spend time on Capitol Hill this month representing DreamHost alongside fellow members of the i2Coalition. We met with policymakers in congressional offices to give quick backgrounders on not just how the hosting industry works, but primarily to share our perspective on several issues that matter deeply to the future of the Open Internet: protecting Section 230 of the CDA, warning of the dangers of DNS-level blocking as a tool for disappearing unlawful content, and asking that future AI regulation is grounded in clear, standards-based approaches not controlled by any one organization. I’m grateful to the policymakers and staff who took the time to listen, ask thoughtful questions, and engage with us. A big thank you to the i2C and the team at TwinLogic Strategies for helping to facilitate the entire event. I'm already looking forward to next year!
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Brett Dunst, SCMP® shared this"Advisory Board" sounds good, but "The Council of Twelve" was my preference. #CloudFestAmericasBrett Dunst, SCMP® shared thisWith the #CloudFestAmericas and #NamesCon agenda building by the day with some incredible sessions lined up. We wanted to take a moment to recognize the help and direction we recieved from our 2026 advisory board members. Their help has been instrumental. Thank you: Ben Gabler at hosting.com Erin Rosenstein at Identity Digital Inc. Vito Peleg at Atarim Erin Timrawi at Sharktech Brett Dunst, SCMP® at DreamHost Mark Weisbrod at GREYD GmbH Jordan C. Unegbu at BoostedHost and swarmz Esteban Lescano at Cámara Argentina de Internet - CABASE - Preston Gosdin at Limestone Networks, Inc. Ron da Silva at Network Technologies Global Nick LaRose at rtCamp William Bell at phoenixNAP Check out the agenda and get your team signed up today! https://lnkd.in/dn345UkZ
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Brett Dunst, SCMP® shared thisI strongly agree with the central takeaway here: Communications' proper place is at the executive table with a direct reporting line to the CEO. Comms isn't a downstream function for packaging decisions after they’ve been made. Done well, it provides leadership with an essential perspective on reputation, employees, customers, media, policymakers, and other stakeholders. Communications is a core function of a brand's positioning. When Communications is buried beneath another function, its priorities can inevitably become shaped by that function’s goals. Direct access to a CEO (and often a founder) allows communicators to do something far more valuable than just *promote* the company’s decisions: it helps the entire leadership team make better decisions in the first place. It's not a support function - it's a strategic one. https://lnkd.in/gHfbwpK4This is who comms pros think communications should report to - PR DailyThis is who comms pros think communications should report to - PR Daily
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Brett Dunst, SCMP® shared thisCalling all Early birds! CloudFest Americas' early bird pricing goes away *tonight*. If you plan to attend this November, now's the time to act! Show your finance team how responsible you are and lock in the discounted rate today!Brett Dunst, SCMP® shared thisLast Chance for Our Lowest Ticket Price to #CloudFestAmericas! This is your last chance to lock in the lowest price we’ll offer for CloudFest Americas. Register before midnight tonight to save before ticket prices go up! Register here: https://lnkd.in/e8aQVddN
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Brett Dunst, SCMP® shared thisClick to grab some time on my calendar in Phoenix next week if you'll be at WordCamp US! I'll be on the ground repping DreamHost with partners, customers, and everyone in-between. https://lnkd.in/gsQjXhmz #wordcamp #wordpress #wcus
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Brett Dunst, SCMP® shared thisIt was so great to meet Jason and hear how Remixer from DreamHost helped take the web development burden off of his shoulders. Jason was able to build a beautiful new online home for his band, Zero Buffalo, with just a few prompts! I'm so proud of my team for executing this customer interview. I challenged them to launch this program with some intentionally-loose guidance, and the end result is exactly what I had in my mind's eye. Expect to see more inspiring video testimonials from our team in the future!Brett Dunst, SCMP® shared thisAs a web developer, Jason Champion knew how to build websites. Building one that felt like his band was another story. When it came time to create a website for Zero Buffalo, he didn't want another months-long side project. He wanted something that captured the band's sound and personality without getting buried in the build. That's what led him to Remixer, our AI website and app builder. He described the experience he wanted to create: a dark aesthetic with brick red and orange accents, a persistent Bandcamp player that stayed with visitors as they explored, and a site that felt like Zero Buffalo. Then he kept refining it until it did. A few days later, the site was live. The first people to see it were his bandmates, Warren and Ricki. Their reaction wasn't, "Nice website." It was, "That's us." 📽️ Watch Jason's story below, then read the full customer spotlight: https://lnkd.in/gktiJN_D #Remixer #DreamHost #CustomerSpotlight #NoCode #WebDevelopment
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Brett Dunst, SCMP® shared thisWordCamp US kicks off exactly one month from *today*! I can't wait for you to see the show we've put together. I'll be on the floor representing DreamHost, so grab some time on my calendar if you'd like to catch up, explore partnership opportunities, or just chat about the Open Web- https://lnkd.in/gUFhhnGw
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Brett Dunst, SCMP® shared thisGrab some time with me (and DreamHost!) at WordCamp US this August! I hear the air conditioning at the convention center is lovely that time of year. Click here to get on my calendar- https://lnkd.in/gUBJgbcU
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Brett Dunst, SCMP® reposted thisBrett Dunst, SCMP® reposted thisWe caught up with Brett Dunst, SCMP®, VP Corporate Communications at DreamHost, who sits on the #CloudFestAmericas Advisory Board, to learn a little more about his perspective! Brett tells us: Why he enjoys CloudFest What he hopes to experience onsite Where he sees growth in the industry Where he sees challenges in the industry And why Miami is a great location for the event Read it all below! Visit us to learn more: https://lnkd.in/dreR7rTq
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Brett Dunst, SCMP® liked thisBrett Dunst, SCMP® liked thisThis year, I was asked to join the CloudFest Americas advisory board with some incredible individuals and I can unbiasedly tell you this may be one of the biggest and most important conferences yet. The world is changing faster than any of us could have imagined and the time to innovate is now. Come hear my talk "Web Hosting Is Dead. Long Live Web Hosting." on Nov 11 at 2:40PM on the Wynwood Stage where we'll talk about just what these changes mean for hosters. Register today - https://lnkd.in/eQxqas6Z
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Brett Dunst, SCMP® reacted on thisBrett Dunst, SCMP® reacted on thisNow that AI has officially commoditized the craft of copywriting, sounding human has never sounded better. Messiness, quirks, specificity and all. Or, as the robot would say: "No fluff. No filler. No jargon. Just soul. And honestly? That's not copy — that's connection."
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Brett Dunst, SCMP® liked thisBrett Dunst, SCMP® liked thisYeah! The Global Communication Certification Council renewed my Strategic Communication Management Professional (SCMP) certification. And after more than 30 years in communication, apparently I still do not get to stop learning. Good. I would be worried if I did. I have been thinking about what this renewal actually means to me. I do not see SCMP as simply another badge after my name. For me, it is a professional standard I choose to hold myself accountable to. Strategic communication has changed enormously during my career. Technology has changed. Organisations have changed. Stakeholder expectations have changed. And now AI is changing how we work all over again. But some things should not change. We still need to understand the business before we communicate about it. We need to listen before we advise. We need to ask the difficult questions, use evidence, understand our stakeholders, measure whether our communication actually made a difference and, importantly, act ethically. That is what SCMP represents to me. Experience matters. Thirty-plus years certainly teaches you a few things. But experience alone is not enough. I still need to learn. I still need people who challenge my thinking. I still need to stay current. And I still need to prove that strategic communication does more than produce good-looking communication. It needs to add value to the business. So yes, I am proud to have renewed my SCMP. But I am even more pleased that the profession still gives me so much to learn. Keep learning. Keep questioning. Keep improving. And keep proving the value of strategic communication. #SCMP #StrategicCommunication #CommunicationLeadership #LifelongLearning #BusinessCommunication IABC
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Brett Dunst, SCMP® liked thisBrett Dunst, SCMP® liked thisNew PR client: “Can we read the reporter’s article *before* it goes live?” 🤷 PR firm: “Unfortunately, no.” PR client: “But what happens if there are mistakes?” PR firm: “Fair question. Reporters are usually happy to fix any *factual* errors.” PR client: “But what if—” PR firm: “Still no.” PR client: “Not even if —“ PR firm: “It’s not happening, and if we asked to read the piece before it’s published we’d burn that bridge.” PR client: 🤨 PR firm: 😐 PR client: 🤨 PR firm: 🫤 PR client: “Understood, I just like to have editorial control.” PR firm: “Us too. But that’s not how *earned media* works. You’ve got to trust the process.” PR client: “Can you at least make sure they include a link to our webs—“ PR firm: “Let it go. Deep breaths.” PR client: 🧘 PR firm: 🙂 This is the way ✊
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Brett Dunst, SCMP® liked thisPlease come take my job! 🥳 After 15+ years at Cloudflare, I am taking some time off to recharge and look for my next adventure. 🌴 Please apply if you'd be a great fit to lead an amazing global team of Trust & Safety professionals who are helping to make the Internet better every 👏 single 👏 day 👏
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Brett Dunst, SCMP® reacted on thisBrett Dunst, SCMP® reacted on thisAtlantic Ops is growing, and so is the way we can support HubSpot teams. We’re excited to welcome Vikki Fraser as our Revenue Operations & Growth Consultant. Sometimes you need strategy. Sometimes you just need someone experienced who can get in there and get the work done. That’s where Vikki comes in. Need help? Vikki’s ready to jump in.
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Brett Dunst, SCMP® liked thisYou have to come because it's my birthday during CloudFest this year.Brett Dunst, SCMP® liked thisLock. In. Your. Tickets. 🔒 This November, #CloudFestAmericas take over Miami’s Wynwood district. The people building, operating, and shaping the Internet will be in the same room. And with registrations well ahead of this time last year, we're expecting some serious collaboration in this space! Big ideas. Real conversations. Connections that turn into business. See you in Miami. Where it's all going down! Sign up: https://lnkd.in/e8aQVddN
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Brett Dunst, SCMP® liked thisBrett Dunst, SCMP® liked thisChris Lubkert, Co-Founder of Extendify is ready to meet the awesome community at #CloudFestAmericas! "Between the sessions, the events, the dinners of course it's an amazing time. But the thing that really makes it is all the people." Head to the site and grab your tickets before the price increase, Friday September 25! Lock in your ticket and save big: https://lnkd.in/e8aQVddN
Experience & Education
Licenses & Certifications
Publications
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Open Source Software: A Model For Transparent Organizational Communication
Forbes.com
See publicationWith a little effort, leadership teams can easily apply lessons learned from the open source movement to a company’s internal communications for a more authentic, collaborative culture.
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Best Practices When Taking A Stand To Protect Your Company And Its Customers
Forbes.com
See publicationDefending your values or customers' rights sometimes means taking a public (and sometimes controversial) stand against those whose actions would infringe on your core organization's core values. In doing so, you're likely to draw publicity to yourself and your business. Whatever your stance, it's important that you tell the story the way you want it told, lest someone else tell their own version of it — or worse, vilify all your good intentions.
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Still Chasing Someone Else's Algorithms? Retake Control Of Your Digital Destiny
Forbes.com
See publicationHow do you retake control of your brand and its digital identity? Perhaps it’s time to abandon the notion that establishing an effective online community means betting heavily on social media.
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Strategies For Getting The Most Out Of Your New Domain Name
Forbes.com
See publicationIn 1985, a Massachusetts computer manufacturer registered the first .com domain name – symbolics.com — six years before the web became publicly available. By the end of 2018, there were 348.7 million domains registered worldwide, 139 million of which were .com domain names. No wonder it’s become so difficult for new businesses to snap up their domain name of choice, one that differentiates their brand without confusing potential website visitors.
Projects
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Secure Hosting Alliance
I'm a member of the i2Coalition's working group to build the Secure Hosting Alliance, a set of standards designed to build trust between web hosting providers and their audiences. We do this by creating en environment where customers feel protected, security and privacy come first, ethical practices are rewarded, and innovation thrives, all within a framework of ethics and operational commitments agreed to by member organizations.
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WordCamp US 2025
I'm a member of the Attendee Communications team for WordCamp US 2025, the premiere North American event for web professionals. Every year, WordCamp US brings together members from across the WordPress ecosystem for in-person networking, collaboration, and discussion about WordPress and its place in the Open Web.
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WordCamp US 2024
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I served as the PR/Communications team lead for WordCamp US 2024, the premiere North American event for web professionals. Every year, WordCamp US brings together members from across the WordPress ecosystem for in-person networking, collaboration, and discussion about WordPress and its place in the Open Web.
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WordCamp US 2023
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I served as an organizer working on the Communications and PR team to build out content and communications strategy for one of the most significant yearly events in the open source world. WordCamp US brings together members from across the WordPress ecosystem for in-person networking, collaboration, and discussion about WordPress and its place in the Open Web.
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WordCamp US 2022
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See projectI served as an organizer working on the Communications and PR team to build out content and communications strategy for one of the most significant yearly events in the open source world. WordCamp US brings together members from across the WordPress ecosystem for in-person networking, collaboration, and discussion about WordPress and its place in the Open Web.
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Contract for the Web
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See projectJoined working groups tasked with writing up the final text of Tim Berners-Lee's "Contract for the Web," backed by the World Wide Web Foundation. We're tackling several of the nine principles outlined at https://contractfortheweb.org/ and will work to transform them into the text of the final contract to be released later this year.
Alongside other tech companies, government reps, and concerned individuals, we're collaborating to build an agreement that will keep the web accessible…Joined working groups tasked with writing up the final text of Tim Berners-Lee's "Contract for the Web," backed by the World Wide Web Foundation. We're tackling several of the nine principles outlined at https://contractfortheweb.org/ and will work to transform them into the text of the final contract to be released later this year.
Alongside other tech companies, government reps, and concerned individuals, we're collaborating to build an agreement that will keep the web accessible, affordable, and open while respecting user privacy and preserving a free flow of ideas and information. This is something that stands to benefit both the web itself and everyone on it, and I'm extremely proud to be involved.
Honors & Awards
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Corporate Communications Department of the Year
Golden Bridge Awards
Golden Bridge Awards are an annual industry and peers recognition program honoring Best Companies of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best Products, Innovations, Management and Teams, Women in Business and the Professions, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com.
Organizations
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International Association of Business Communicators (IABC)
Member Professional
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