User Experience for Digital Marketing

5-Minute Website Audit: Check Your Mobile Friendliness Why Mobile-Friendliness Matters in SEO With Google’s mobile-first indexing, your site’s mobile version is the main focus for rankings. Mobile-friendliness impacts page speed, user experience, and accessibility, making it crucial for engagement, better rankings, and a broader reach. Using the Mobile-Friendly Test Tool Google’s Mobile-Friendly Test is free and easy to use. By entering your URL, you get a report on mobile usability issues, including text readability, tap target size, page speed, and design responsiveness—all key for mobile interactions. Key Mobile Optimization Concepts -Responsive Design: Adjusts layout to fit all screen sizes, improving accessibility. -Page Load Speed: Faster loading enhances retention and SEO; optimize images, scripts, and servers. -Tap Targets & Navigation: Easy-to-tap buttons and intuitive navigation prevent misclicks. -Text Readability: Fonts should adjust for clarity without needing zoom. -Challenges in Mobile Optimization -Responsive Design Complexity: Converting to responsive design may require significant changes. -Load Speed Optimization: Mobile networks are slower, so optimizing speed is challenging. -Aesthetic vs. Functionality: Balancing visuals with fast performance. -Cross-Device Testing: Testing on multiple devices and browsers is crucial but time-intensive. Running the Mobile-Friendly Test -Visit the Tool: Enter your URL on Google’s Mobile-Friendly Test page. -Run the Test: Click “Test URL.” -Review Results: View mobile-friendliness and address any issues, like small text or crowded elements. Strategies for Mobile Optimization -Responsive Frameworks: Use Bootstrap or Foundation for adaptable layouts. -Image Compression: TinyPNG and similar tools reduce image sizes for faster loads. -Simplified Navigation: Large, clear buttons and straightforward menus. -Prioritize Key Content: Show critical info above the fold for visibility. -Optimized Font & Spacing: Use at least 16px font with ample spacing. Benefits of Mobile Optimization -Higher SEO Rankings: Google rewards mobile-friendly sites. -Better User Experience: Smooth navigation lowers bounce rates. -Higher Conversions: Improved mobile experience encourages actions. -Broader Reach: Mobile optimization expands accessibility. -Competitive Edge: A seamless mobile experience sets you apart. Conclusion Optimizing for mobile is essential. Regularly run Google’s Mobile-Friendly Test to catch issues early and keep your site competitive. NEXT STEPS -Test mobile-friendliness regularly -Implement responsive design for flexibility -Monitor mobile performance. Consider professional audits if challenges persist. #MobileSEO #MobileFriendly #WebsiteOptimization

We talk a lot about content, channels, and campaigns in #demandgen.  However, the most important thing is understanding your customers.  Without that knowledge, you're just guessing. Jumping straight into campaign mode is a big mistake. Even if you already have a file of your Ideal Customer Profile (ICP), it's still worth it to double-check for any new trends to understand your audience in real-time.  👉🏾Who are they?   👉🏾What are their (present) frustrations?   👉🏾What keeps them up at night? Understanding these factors changes everything. There are many ways to gather such insights:  👉����Using surveys gives you quantitative data. 👉🏾Interviews provide qualitative depth.  👉🏾Social listening (very important) reveals what people are saying online.  👉🏾Competitor analysis shows the overall landscape. Recently, I was working on a campaign for a new product. My assumptions were way off, especially after reviewing recent customer interviews, which revealed a different path. Together with my team, we updated our messaging and saw a massive increase in engagement. To say the least, market research saved the (our) day! #b2bmarketing #ABM #marketingstrategy

Over 80% of users skim, so when a PDP tries to say everything at once, it ends up saying nothing. A cluttered PDP gets more friction than function. Overwhelming users, leading to: - less time spent on page - missing value cues - fewer checkouts A well structured PDP doesn’t overwhelm, rather presents the information in a clear and digestible manner. Encouraging them to take action. In this post, I’ve broken down 12 changes I made to make the PDP easier to read and more focused on what actually helps users purchase. 1. Highlight customer satisfaction upfront. Show how many customers have purchased in the announcement bar. This builds immediate social proof that stays on all your pages. 2. Add benefit-focused badges above the product name. These help shoppers understand what key problems the product solves without needing to read through paragraphs. 3. Keep the title clear, and use a short subtitle to summarise the product and its core benefit. This helps users get both the “what” and the “why” at a glance. 4. Show the number of reviews beside the rating. It adds transparency and makes the rating feel more trustworthy, especially for first-time visitors. 5. Clarify price and pack size early. It saves users from searching for basic details which keeps attention focused on the purchase. 6. Use a context-rich main image. Featuring the product in its real-world use makes it easier to understand what’s being sold and how it fits into everyday life. 7. Expand image thumbnails beyond angles. Include images that show packaging and portion size to help customers evaluate fit and quality. 8. Add 2–3 bullet points above the fold. These help break down the product’s key benefits clearly, making it easier for skimmers to understand what makes it different. 9. Reinforce trust near the Add to Cart section. This is where buying hesitation happens so highlight things like delivery speed, return policies, or support to reduce friction. 10. Use icon-based highlights instead of long descriptions. Visual markers help users absorb information faster and keep the layout clean and scannable. 11. Break down product details visually. Showing ingredient percentages or content breakdowns in a simplified format helps make complex info more digestible. 12. Use accordions (not horizontal tabs). This allows users to expand only what they need, keeping the page organized and improving mobile usability. 13. Bring related variants closer to the decision zone. Show similar options earlier to help customers switch easily without needing to scroll to the bottom. Other UI/UX changes I did – Reduced text density to improve readability – Used consistent icons to simplify scanning – Added color cues for visual balance Found this useful? Let me know in the comments. PS: This checklist helps PDPs be clear and easy to follow without cramming in too much at once. This in turn will help the users make informed decisions that drive action. 

While auditing content for an Entrepreneurship course at UNSW Arts, Design & Architecture I discovered a secret. The secret to enhanced user-centric innovation: We often get "stuck" with what we're taught, and this sometimes affects how we think. We all learn about Design Thinking as a standalone tool, but there's MUCH MORE to it. Integrating Design Thinking, Lean UX, and Agile methodologies creates a powerful framework for driving user-centric innovation. Here's how it works: → Design Thinking: for deep empathy and problem definition → Lean UX: for rapid prototyping and validation → Agile: for iterative development and delivery ... And what happens when each is missing? • Without Design Thinking = "Misunderstanding" • Without Lean UX = "Wasted Effort" • Without Agile = "Stagnation" Combining these methodologies offers a holistic approach. Concept Exploration + Iterative Experimentation = Needs-and-Pain-point Discovery The initial stages emphasize brainstorming and prioritizing insights, leading to hypothesis formation that guides subsequent experiments. Continuous experimentation allows for the revision of hypotheses based on real user feedback, creating a dynamic loop of learning and adaptation. Here's how to integrate them: 1/ Design Thinking: Start with empathy. Understand your users deeply before defining the problem. 2/ Lean UX: Prototype quickly. Validate your ideas with real users early and often. 3/ Agile: Iterate. Develop in short cycles and adapt based on feedback. As teams build and explore new ideas, they foster collaboration across disciplines, leveraging diverse perspectives to refine solutions. This integrated framework not only enhances the customer experience but also drives sustainable growth. This helps founders ensure they remain competitive and relevant in their respective industries. George Dr. Kelsey Burton Yenni 👀 LESSGO!

15 activities to test mobile accessibility In the last 15 years, the internet has gone mobile. Every major platform — from news to shopping to social media — has invested in sleek mobile versions because that’s where people spend their time. 📊 In fact, more than 60% of web traffic now comes from mobile devices (the source: https://lnkd.in/eeSrdHx4) We optimized for speed, performance, and design. But there’s one area where many mobile experiences still fall short: accessibility. And yet, mobile accessibility isn’t a niche concern. It affects everyone — whether you’re navigating with one hand while holding a coffee, trying to read in bright sunlight, or relying on a screen reader every single day. The good news is that you don’t need special tools to understand these challenges: your phone is already the perfect testing lab. That’s why I put together 15 quick activities to test mobile accessibility. Each one reveals how real people experience barriers and how small design choices can make a huge difference. Try these activities: 1. Turn on VoiceOver (iOS) or TalkBack (Android) → Navigate your favorite app. Every unlabeled button or image will suddenly become invisible. Study: Screen Reader User Survey 9 – WebAIM shows that over 70% of users rely on mobile screen readers daily (the study: https://lnkd.in/e9JeHsMx). 2. Increase text size to maximum in settings → Does your layout adjust gracefully? Do words overlap and buttons disappear? WCAG criterion: 1.4.4 Resize text (the link: https://lnkd.in/eDaYZ8wS) 3. Test color contrast outdoors → Step into bright sunlight. Can you still read the buttons? Fact: poor contrast is one of the most common accessibility issues 4. Switch your phone to grayscale → Do instructions still make sense without color cues (“Click the green button” won’t work). Study by WHO: around 300 million people worldwide have some form of color vision deficiency (the study: https://lnkd.in/eD9PkQk7) 5. Try captions on videos → Turn sound off. Are captions accurate, synced, and complete? Fact: 80% of caption users are not deaf or hard of hearing 6. Enable Dark Mode → Is content still clear, or do logos/icons disappear into the background? 7. Try high-contrast mode (Android) or Smart Invert (iOS) → Does the app break visually? 8. Test with one hand only → Can you still reach all main actions (especially on large phones)? 9. Rotate the phone (portrait ↔ landscape) → Does the app adapt, or do important features vanish? 10. Check hit targets → Can you tap small buttons without misclicking? WCAG requires minimum 44×44px target size (the link: https://lnkd.in/eNuZidir) Accessibility on mobile isn’t about edge cases, it’s about real-world design for real-world humans. #WebAccessibility #Inclusion #a11y #MobileAccessibility #WCAG

💡Responsive grid system (+ tutorial & tools) Practical recommendations for UI designers & front-end developers for creating effective responsive grid systems: ✔ Define breakpoints Breakpoint is a specific screen size at which a UI layout adapts to provide an optimal viewing experience. Set breakpoints for common screen sizes (e.g., mobile, tablet, desktop). You can use breakpoints from Bootstrap as a reference (576px for mobile, 768px for tablet, 992px for desktop, and 1200px for large display) and adapt this system based on your specific audience & device usage analytics. Try to set breakpoints based on your content rather than specific device sizes. ✔ Set up a column grid Column grid organizes content vertically into columns. It’s primarily used to manage the layout of blocks of content and align elements horizontally. Decide on the type of grid based on the device and content. For example, a 12-column grid is standard for web design, 4-column grid works well for tablet, and 2 or single-column grid for mobile. ✔ Define margins and gutters. Margins are the space around the grid, and gutters are the space between columns. They help maintain whitespace and prevent clutter. Use consistent gutters for all mediums. ✔ Design for the smallest screen first, then scale up Designing for the smallest screen first, also known as the mobile-first approach, will maximize the chances that your UI will be both functional and aesthetically pleasing on all devices. By following a mobile-first approach, you will prioritize the content and functional elements of your solution. ✔ Scale consistently Use a consistent scale for spacing, such as 8pt grid system, to maintain uniformity across different viewports. ✔ Use fluid layouts with percentages When developing your UI, try to avoid using fixed widths. Instead, use relative units like %, vw (viewport width), or vh (viewport height). Using percentages for widths will ensure elements resize with the viewport. ✔ Use responsive units for fonts Use REM for font sizes to ensure scalability and EM for padding and margins to maintain proportionality. ✔ Use flexible images and media Consider using the srcset attribute for images to serve different sizes based on the device. Set images and videos to be responsive using max-width: 100%; and height auto. ✔ Content hierarchy Ensure the most important content is prominently displayed and easy to access on all screen sizes. Use size and scale—larger elements tend to draw more attention (i.e., use larger fonts for headings and smaller fonts for body text). Also, use the grid to strategically position important content. Elements placed higher on the page or in the center tend to be noticed first. 📺 How to design grid system in Figma: https://lnkd.in/dTPEpvRK ⚒️ Tools ✔ Interactive CSS Grid Generator https://grid.layoutit.com/ ✔ Mobile Screen Sizes: Repository of screen sizes and technical details for Apple devices https://screensizes.app/ #UI #design

To succeed in a UX role, you must align your work with a business’s bottom line. Staying relevant means thinking and talking like a business stakeholder. Here are key ways to achieve this. 1. From Wireframes to Market Fit Crowd-pleasing UI isn’t enough. Your work needs to align with go-to-market strategies. Example: Consider a SaaS product redesign. The UX team used to focus on the sign-up flow and in-app navigation. Now, they’re also collaborating with product marketing to identify the most profitable customer segments, validating market fit before investing design hours. Business concept cheat sheet: ✅ Market Segmentation: Which user groups should we prioritize for maximum ROI? ✅ Value Proposition: How do we articulate the unique value that differentiates our product? 2. Driving KPI-Focused Outcomes UXers track usability metrics like clicks, conversions, time-on-task, and error rates, but business leaders focus on other KPIs: Customer Lifetime Value (CLTV), Monthly Recurring Revenue (MRR), and Net Promoter Score (NPS), to name a few. We need to design experiences that drive these measurable outcomes. Example: You’re working on an e-commerce platform and propose A/B tests that measure conversion rates. Want to speak the same language as the CFO? Translate those numbers into anticipated revenue upticks or cost savings. Business concept cheat sheet: ✅ MRR, CLTV, CAC (Customer Acquisition Cost) ✅ Unit Economics: Understanding the cost vs. revenue per user 3. UX as a Strategic Differentiator When UX truly resonates with end users, it can become a competitive moat. Example: Think of the premium Apple charges. Yes, the hardware is elegant, but what truly commands loyalty is the end-to-end experience that aligns with a brand strategy aimed at high-end markets. Knowing this means positioning UX as a differentiator for stakeholders, protecting market share, and expanding into new verticals. Business concept cheat sheet: ✅ Competitive Analysis: Evaluate how user experience stacks up against industry peers. ✅ Brand Equity: The intangible value gained from user perceptions and loyalty. 4. Earning Executive Buy-In No matter how brilliant your UX solutions are, you’ll need decision-makers – CEOs, CFOs, VPs – to champion the cause. Example: Communicate in business terms, build a compelling business case, and link your ideas to organizational objectives. Fail to do this? You’ll leave groundbreaking UX initiatives unfunded and abandoned. Business concept cheat sheet: ✅ Stakeholder Alignment: Understanding each executive’s priorities (e.g., reducing churn, increasing upsells). ✅ ROI Calculations: Be prepared to show how a redesign could drive X% revenue growth or Y% savings. The UX evolution sits between user centricity and corporate strategy. UX professionals who embrace this have the power to transform the bottom line.

Why Mobile Experience Determines Growth in Sexual Wellness Most traffic today is mobile. In sexual wellness, it is often the majority. Which means the entire experience must be designed for one screen. Not adapted. Designed. Mobile behavior is different. Shorter attention spans Faster decisions Higher sensitivity to friction Users are often browsing privately, quickly, and with intent. If the experience is not optimized, they leave. High performing mobile experiences focus on: Fast load speed Clean, scroll friendly design Clear, immediate value communication Minimal input required for checkout Every extra second increases drop off. There is also a usability layer. Buttons must be easy to tap Text must be easy to read Navigation must feel intuitive No zooming No searching No confusion Another key factor is trust visibility. On mobile, space is limited. Which means trust signals must be placed strategically. Visible, but not overwhelming. There is also a conversion advantage. Mobile users often act faster when friction is low. Which means optimization here directly impacts revenue. At V For Vibes, mobile is treated as the primary experience. Because in today’s environment, the first interaction is rarely on desktop. And in this category, the first interaction often determines the outcome. #SexTech #MobileCommerce #Ecommerce #UserExperience #ConversionOptimization

A new 2025 GEO study from China revealed a MAJOR SHIFT: Content that can play multiple roles gets cited more often by LLMs. That means if your blog post acts as an explainer, how-to, comparison, and FAQ all in one, AI is far more likely to pick it up. Over the past few weeks, I’ve been using Writesonic to track and scale this experiment across LLMs, and honestly, it’s made me rethink how content should be structured. Here’s the core insight from the study on Role-Augmented Intent-Driven GEO (RAID-GEO): Generative engines (Google AI Overviews, Bing Chat, Perplexity, etc.) don’t just deliver one kind of answer: they synthesize from multiple angles. Content that reflects this “multi-role” approach consistently wins more citations. The researchers outline a simple 4-step pipeline to make it work: ◼️ Summarization → distill your key message. ◼️ Intent inference & refinement → anticipate user needs from different perspectives. ◼️ Step planning → break content into modular, actionable chunks. ◼️ Content rewriting → restructure so it covers multiple roles effectively. They call it the 4W reflection framework (Who, What, Why, How): basically, a way to ensure your content answers a range of possible queries. The payoff? Significantly higher AI visibility compared to single-role content. RAID-GSEO was more adaptable across 500+ test scenarios (62.8% effective optimization rate vs ~55% for the next best). This means it works better across different types of user queries, not just narrow cases. And because AI is now one of our most important audiences, and it doesn’t just read, it extracts and repurposes. A few additional and practical tweaks I’ve been making and tracking with Writesonic GEO tool (on top of strong SEO basics): ◼️ Controlling what gets crawled Using robots.txt, a clean sitemap, and an LLM-targeted summary file (llm.txt) to guide models. ◼️ Following this formula Meta + structure = intent alignment Writing metadata that maps directly to the page’s purpose: - The problem your audience faces - The solution you provide - Supporting FAQs for adjacent queries I’ll let you know in a few weeks after testing the tool with The Action Centre and rolling it out in our company, Iris.ai. Btw, what do you think about Role-Augmented Intent-Driven Generative Search Engine Optimization? I will put the research in the comments. P.S. and of course, special thanks to Daria Kalinina for the beautiful flowers and for brightening up my workspace this week. 😊