Ways to Increase Summer Productivity for Law Firms

Don’t take a break from marketing yourself or your organization during the summer - instead ramp it up 🙌🏻 The summer is a great time to focus on your business development and branding efforts, especially since many of your competitors may not be. Most of us still have to work during the summer, we are still interested in networking, reading content, attending webinars, listening to podcasts and watching videos and are scrolling on LinkedIn. We have more time to learn. This is THE time to focus on your own personal branding - especially your social media brand and do all those things on your “would like to do” list. Here are some ideas: - Set up Google Alerts for yourself and your top clients/prospects. Your clients and potential clients are Googling you - know what they see and it gives you reasons to reach out to them. - Reevaluate your business development goals for the year and set three achievable ones for the remainder of 2024. - Reconnect in person with important clients and referrals. - Write a client alert, a blog post, an article or all of these! If writing isn't your thing, co-author a piece with a colleague. Remember, good content doesn’t need to be long. Most individuals skim articles. - Learn how to use LinkedIn for building your brand and business - this means posting consistently and having a content plan. - Make a connections plan for LinkedIn to strategically increase your network. - Look at the analytics of past blog posts and client alerts. Use this information to strengthen your content strategy. Write a part 2 or update a piece that did well. - Enhance and update your bio and LinkedIn profile and update your representative matters. If you don’t say you do something people assume you don’t and also it helps with your SEO. - Become involved with your alumni associations for strategic networking and relationship building. - Ensure that all practice area/industry descriptions on your web site are updated and create new ones as needed. Look for niche areas where your competitors aren’t. - Update lawyer bios. These need to be updated regularly to reflect what you do, for whom you do it and WHY you do it. If your website has bios that all sound the same, consider a bio refresh initiative. - Do research to identify a bar association committee, social cause, trade association or pro bono project to get involved in - it’s a great way to give back to the industry and community, and meet new people. - Create short-form videos like these or a podcast. The summer is a great time to repurpose existing content and try something new. Which of these resonates with you? #legalmarketing #socialmediastrategy #linkedintips #b2bmarketing #personalbrand

How many times have you paid for a tech tool and thought it would be a game changer.... Then after the honeymoon phase, it gets tossed into a drawer and never used again?  Law firms and businesses should focus on something that actually works: simple tools that generate 𝗾𝘂𝗶𝗰𝗸 𝘁𝗲𝗰𝗵 𝘄𝗶𝗻𝘀. These are tools that are 𝗲𝗮𝘀𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘂𝘀𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗮𝘄𝗮𝘆 and deliver real value 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝘀𝘁𝗲𝗲𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗰𝘂𝗿𝘃𝗲.  Here are a few simple solutions and some of them are even free to use for basic functionality: ✅ 𝟭. 𝗙𝗮𝘀𝘁 𝘁𝗼 𝗟𝗲𝗮𝗿𝗻, 𝗤𝘂𝗶𝗰𝗸 𝘁𝗼 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 You don’t need a consultant or a 40-page manual to start seeing results. Tools like: • 𝗧𝗿𝗲𝗹𝗹𝗼 – Organize tasks and track case progress visually. Great for managing internal workflows or case timelines. • 𝗗𝗿𝗼𝗽𝗯𝗼𝘅 – Share case files and documents securely across your team or with clients. No complex setup. • 𝗖𝗹𝗶𝗼 – All-in-one platform built for law firms. Manage clients, documents, billing, and calendars in one place.      These platforms are intuitive, which means less downtime and faster results. ⚡ 𝟮. 𝗕𝗼𝗼𝘀𝘁𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗜𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 When your tech is easy to use, you spend less time troubleshooting and more time doing actual work. Tools like: • Zapier – Automate repetitive tasks (like filing client emails or syncing contacts between systems). Saves hours and headaches. • Cal.com, Inc. – Streamline appointment scheduling without back-and-forth emails. It integrates directly with your calendar. • Magical – Create shortcuts for common phrases or legal language, so drafting emails or memos takes seconds instead of minutes.  Easy to use Chrome extension.    These tools reduce errors, cut the busywork, and keep your team focused. 🤝 𝟯. 𝗛𝗲𝗹𝗽𝘀 𝗬𝗼𝘂 𝗦𝘁𝗮𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 Keeping clients in the loop shouldn't be complicated. Try: • 𝗭𝗼𝗵𝗼 𝗖𝗥𝗠 – Manage leads and client interactions clearly and simply. Easy to customize for your firm’s needs. • 𝗠𝗮𝗶𝗹𝗰𝗵𝗶𝗺𝗽 – Send professional updates or newsletters to your clients. Great for staying top of mind without spamming. • Lawmatics – Tailored for legal intake and client communications. Helps you convert leads and onboard them smoothly and easier to use and setup than other Intake software.  Better communication = better relationships. You don’t need complicated systems to get better results. In fact, simple tools often outperform because people actually use them. Start small. Pick one tool your team will actually 𝘶𝘴𝘦, and build from there. What’s one “quick win” tool you’ve adopted that made a difference?

𝐔𝐧𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐎𝐩𝐢𝐧𝐢𝐨𝐧 (𝐁𝐮𝐭 𝐄𝐯𝐞𝐫𝐲 𝐋𝐚𝐰𝐅𝐢𝐫𝐦 𝐊𝐧𝐨𝐰𝐬 𝐈𝐭’𝐬 𝐓𝐫𝐮𝐞) I recently spoke with the founder of a mid-sized US law firm. We spoke only about time sheets, billing entries, and turnaround records. US law firms are getting back close to 240 hours in a year. That works out to around 30 full working days added back to the year. The math is plain. Leading firms in the US track time saved the same way they track billables. They look at output and compare it against hours spent. This is where the hours return. Here’s where those 240 hours come from: ▪ Contract reviews: 60-70% faster (saves 90 hours/year) ▪ Legal research: Cut from hours to minutes (saves 80 hours/year) ▪ Routine drafting: standard clause sets and precedents (saves 50 hours/year) ▪ Compliance checks: Real-time intelligence vs manual tracking (saves 20 hours/year) The best part? These aren’t hypothetical gains. These figures are in internal reports, not pitch decks. Firms see a 20 to 25% rise in productivity within the first year, along with roughly four times return on legaltech spend. Meanwhile, lawyers who avoid automation stay stuck in citation searches and repeated redlining late at night. The distance between these two groups keeps growing. Time recovered changes how teams plan work, manage billing, and respond to clients. Once firms see the numbers, going back feels unnecessary. #legalinnovation #offshorelegal #contractautomation #legaloperations