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Jim Tobin shared thisIf you do influencer marketing or social media marketing, this weekly LinkedIn newsletter lists the 3 things you need to know. Pretty easy to subscribe right here on LinkedIn. Enjoy.Jim Tobin shared thisThe end of September brings us a new wave of social changes. Here are some changes to note. 🧵Threads no longer requires an IG account to run ads. 🤖YouTube just dropped new AI and creator tools. 🔍Pinterest introduced new visual search ads, which could be a new level of discovery.September 2026: Threads Ads, YouTube AI Tools, Pinterest Visual Search AdsSeptember 2026: Threads Ads, YouTube AI Tools, Pinterest Visual Search Ads
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Jim Tobin shared thisIs this the real argument behind "we have to slow down AI development?" Is it not that it's a risk to ending the world. But that the companies thought they'd be closer to artificial general intelligence than they are by now? They've spent billions and the models are better, but still hugely imperfect? Certainly seems plausible.
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Jim Tobin shared thisTravel hack: If you haven't added Touchless to your TSA Precheck, you're missing out. (This sounds like a sponsored post, but I'm just sharing because it's cool.) I'm heading to the airport shortly, and I've got Touchless. It's super quick. You don't even need to take your ID or phone out. A camera looks at your face and matches it to the ID that you uploaded. I'm sure that freaks some folks out, but I just assume the government already has my ID photos (and likely other pics), so why not make it useful? You have to do it once for each airline you fly. Look in their apps. But you'll thank me. And no, this is not my boarding pass. I'm not that free-wheeling.
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Jim Tobin posted thisAt least two ways to think about influencers at the US Open, I think. 1) If you invite influencers to your event, they are going to act like influencers and capture content that gets them noticed; 2) If you get invited to an event, you should behave accordingly, relative to the norms of the event. It looks like, at least in some cases, the influencers acted like influencers. Attention is their currency, so hard not to have predicted this. As a pinball machine I played back in the day used to shout, "Ya pays yer money, ya takes yer chances."
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Jim Tobin posted thisSo Meta settled with the state's attorneys general. They'll pay billions and change the way teens can access their accounts. As a social media marketer for the last 19 years, I think this is a step in the right direction. Back in 2007, we may have thought that 13 was a fair limit to start chatting with friends online via social apps, but a) so much has changed and b) that thought was wrong. Social media provides a lot of entertainment, it's helped people rebel against oppressive regimes, it's reconnected old friends. But clearly, it's done harm, particularly to younger people's mental health, along the way. I hope TikTok (in particular) and YouTube settle as well and make these restrictions industry standard for teenagers on social. Just my personal two cents. What do you think?
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Jim Tobin shared thisToo many brands ignore Pinterest these days. Probably because there's no dopamine rush from thousands of views in 24 hours. But we've seen Pinterest pay big dividends for site traffic for years, and it's a compounding asset if you keep at it. Want tips. Megan Burrows put together solid tips: https://lnkd.in/es5j5iJb #pinterest #socialmediamarketingPinterest Content Strategy in 2026: A Complete GuidePinterest Content Strategy in 2026: A Complete Guide
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Jim Tobin shared thisWhen we hire creators for brands, we typically pay between $500 and $40,000 for the assignment. The bigger numbers make people think that creators are making a fortune, and some are. Most, however, are not, as the latest research from CreatorIQ shows. The data is from over 5,000 creators in 100 countries (meaning $10,000 is worth a lot more in some places than others), but 62% don't do content creation as their primary source of income. It's a tough gig. Not only is the money inconsistent, but putting yourself out there constantly is not for the faint of heart. #influencermarketing
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Jim Tobin posted thisWould you give Myspace another try? You may get your chance. It seems the current owners want to relaunch it and keep it similar to the way it used to be. No algorithms designed to encourage endless scrolling. Do you remember that Justin Timberlake tried this in 2013? He wasn't able to bring sexy back to Myspace... We'll see if this one does any better. But really, would you try it?
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Jim Tobin posted thisStarbucks is the first company to create a custom TikTok network, made up of their employees. Not only is Starbucks encouraging employees to post content about the brand, they plan to amplify that content with paid dollars and reward the creators who get boosted the most. You can: a) forbid your employees from posting about your company; b) be silent about it, and only speak up if something bad happens; or c) encourage it. Doesn't seem like enough brands choose Option C
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Jim Tobin liked thisJim Tobin liked thisKeyword moderation can be a powerful tool for managing online conversations, but how does it fit into your social strategy? 👀 We’re talking keyword moderation and what brands should know about using it on social. Curious about the best practices? Head to the blog on our website for more insights. https://bit.ly/4y2DPwl #CommunityManagement #SocialMediaStrategy #KeywordModeration
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Jim Tobin liked thisJim Tobin liked thisInfluencer marketing hot take: Some of the biggest name brands are working with creators who blatantly artificially inflate their engagements through bots and pods, and a lot of their agencies who are executing the campaigns know it and dgaf. All they care about are driving perceived results, cheap CPMs and CPEs. These creators are often much more affordable than those who don’t artificially inflate engagements, and yet those creators keep getting passed over despite higher content quality and better ethics because they don’t fit into the “low cost CPM/CPE” narrative that agencies are so desperate to spin to retain clients. I said what I said.
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Jim Tobin liked thisJim Tobin liked thisA bubbly welcome for our Pioneer Scholars students! 🫧
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Jim Tobin liked thisJim Tobin liked thisLoop: Outlearn. Outmarket. Outgrow. is a national best seller! 🚀 ♾️ Today Loop debuted on USA TODAY bestseller list. Kieran Flanagan and I are officially bestselling authors. That feels pretty incredible to write. To everyone who bought a copy, shared it, or recommended it to their team: thank you. We wrote Loop around a question every marketing leader needs to answer: When everyone has access to AI, how does your team actually get better at marketing? Making more content is easy. Developing better judgment, understanding your customers, and learning faster takes a system. That system is the Loop. We are helping businesses: build a brand people recognize; scale creative that still sounds like you; discovered as buyers turn to AI for answers. Most importantly we are trying to help everyone turn their marketing is a learning machine that constantly gets better. If you’re responsible for growth and rethinking how your team works, we wrote this for you. Buy a copy. Read it with your team. Pick one idea and put it to work. Your growth and success is what actually matters. USA Today list: https://lnkd.in/gj_xcyD6 Grab your copy: https://lnkd.in/gTuHmsEU
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Jim Tobin liked thisJim Tobin liked thisTrust is at the heart of successful AI adoption. Register for our October 6 live webinar to explore the principles of trustworthy AI and learn practical approaches for applying ethical, transparent, and accountable AI across government programs and services. ▶️Register now! https://lnkd.in/eT92fiJa
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Jim Tobin liked thisJim Tobin liked thisThe most underrated brands on TikTok? Your local library. Shushing jokes. Book cart choreography. Dramatic readings of overdue notices. 📚 Which library account do you love? 👇 #SocialMediaMarketing #TikTok #BookTok
Experience & Education
Volunteer Experience
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Member, Board of Directors
Emily Krzyzewski Center
- 5 years 8 months
Education
Served as Board Member and member of the Executive Committee for The Emily K Center, a non-profit organization in Durham, which was established in 2006 and named in honor of Coach Mike Krzyzewski’s mother. Served as Chair of the Advancement Committee during the Game Changer Campaign, helping to raise over $18.8M on a goal of $15M.
Our mission is to inspire students to dream big, act with character and purpose, and reach their potential as leaders in their community. The Center’s K to…Served as Board Member and member of the Executive Committee for The Emily K Center, a non-profit organization in Durham, which was established in 2006 and named in honor of Coach Mike Krzyzewski’s mother. Served as Chair of the Advancement Committee during the Game Changer Campaign, helping to raise over $18.8M on a goal of $15M.
Our mission is to inspire students to dream big, act with character and purpose, and reach their potential as leaders in their community. The Center’s K to College Model serves academically-focused students in out-of-school programming designed to help them achieve in school, gain entry to college, and break the cycle of poverty in their families.
In addition, the Center serves thousands of students and community members monthly through the use of the Center’s multipurpose rooms, gymnasium and performance stage. -
Member
Shorty Awards
- Present 14 years 3 months
Education
Proud member of the Real Time Academy of Short Form Arts & Sciences responsible for judging the Shorty Awards (www.shortyawards.com)
The Academy exists to discover the best and most innovative uses of real time media. Comprised of leaders in technology, marketing, business and culture, the Real Time Academy of Short Form Arts & Sciences plays a vital role in choosing the winners of the Shorty Awards, honoring the best people and organizations on social media.
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Member
EO Raleigh Durham
- Present 15 years 7 months
Economic Empowerment
Member of the Raleigh-Durham Chapter of the Entrepreneurs Organization, a global organization with more than 90,000 members. Meet monthly with forum members. If you're interested in membership, send me a message to discuss.
Publications
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Earn It. Don't Buy It. The CMO's Guide to Social Media Marketing
Charles Pinot
See publicationIn his first book, Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing, social media marketing pioneer Jim Tobin showed how normal social behaviors are more important to online marketing than the dusty old rules of advertising. In his new book, Earn It. Don't Buy It. The CMO's Guide to Social Media Marketing in a Post Facebook World, Jim shows that now, you not only have to know the rules of organic engagement honest, meaningful, truthful conversations…
In his first book, Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing, social media marketing pioneer Jim Tobin showed how normal social behaviors are more important to online marketing than the dusty old rules of advertising. In his new book, Earn It. Don't Buy It. The CMO's Guide to Social Media Marketing in a Post Facebook World, Jim shows that now, you not only have to know the rules of organic engagement honest, meaningful, truthful conversations with customers but where to find the audience. Facebook? Nobody goes there anymore, it's too crowded. The first arrivals are off to a better, more exclusive party. Tobin talks about where to find them and how to implement a social media strategy to engage them and their friends, and he offers a breakthrough system for measuring your social media marketing ROI. You can t buy your way into the online conversation anymore, not with ads -- you ve got to earn your way in. Remember, it's their world, we just post in it.
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Social Media is a Cocktail Party
CreateSpace
An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.
Other authorsSee publication
Organizations
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Entrepreneurs Organization
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- Present -
American Marketing Association
Past President, Triangle Chapter
- Present
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Steven Pope
Amazon releases Sponsored Video Ads, Unified Campaign Manager, and Creative Agent for automated video ads All announced at Amazon Unboxed Mostly a big yawn fest I have no idea why Amazon spends 30-million dollars (guessing) to put this event on, cramming people into a basement as Corey D. Brown 🦬posted Prem Gupta gave the best Unboxed Update outlining each new feature While I have not seen Sponsored Videos show up in campaign manager yet I would not be suprised to see them appear by Black Friday In the mean time Joshua Rawe ⚡posted about thew new custom reports in Seller Central and they are worth a lookyloo
10 Comments -
Ahryn Scott
According to a new white spark study in the AUTOMOTIVE niche... "Having any keywords in the name roughly doubles the top-3 rate versus having none (3.30% and 3.95% vs 1.95%). Also, unusually, partial beats exact-match keywords in this industry." This is an old tactic that still works. Read the whole study at the link below. https://lnkd.in/gXTGn6Sn
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