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Articles by Ross
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Ross Fishman shared thisI'm genuinely touched by this. The Litigation Counsel of America's "Litigation Commentary & Review" published a feature story about my career, and reading it reminded me how fortunate I've been. For more than three decades, I've had the opportunity to work with remarkable lawyers, visionary law firm leaders, and wonderful clients who trusted me to help tell their stories. Many of them have become close friends. Thank you to G. Steven Henry, the LCA, and everyone who contributed to the article. Your generosity means a great deal to me. I'm also grateful to my family, my colleagues, and the hundreds of law firms that have allowed me to do work I truly love. I hope you enjoy the article as much as I enjoyed reflecting on the journey (link in the comments).
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Ross Fishman shared thisI'm honored to share that the LCA’s 'Litigation Commentary & Review" has published a feature profile about my work with law firms over the past 35+ years. One idea runs throughout the article: The best law firms rarely need someone to invent a brand for them. They already have exceptional lawyers, loyal clients, a distinctive culture, and compelling stories. The challenge is uncovering what truly makes them different — and communicating it clearly enough to help them move up-market, attract better clients, recruit stronger lawyers, and build lasting reputations. I've been fortunate to spend my career helping firms do exactly that. I'm especially grateful to founder G. Steven Henry and everyone at the Litigation Counsel of America. Speaking at 25+ LCA conferences has been one of the great privileges of my professional life. The Fellows are among the nicest people and finest trial lawyers anywhere, and I've learned as much from them as I hope they've learned from me. I hope you'll take a few minutes to read it. I'd love to hear your thoughts. One question for my lawyer friends: What do you think is the single most misunderstood aspect of law firm marketing today?Ross Fishman shared thisFor more than 30 years, legal marketing expert Ross Fishman of Fishman Marketing has helped leading law firms answer one of the profession’s most important questions: What makes us truly different? Read this article to learn more about Ross’ contributions to the legal profession as a strategist, speaker, and advisor to many of the nation’s most respected law firms. His work has helped firms clarify their identity, strengthen their position in the legal market, and communicate what sets them apart to clients. Read the full article about Ross Fishman here: https://lnkd.in/evYF8FC9 We are pleased to welcome Ross to the 2026 LCA Conference & Celebration of Fellows in Deer Valley, where attendees will have the opportunity to hear his insights firsthand. #LegalMarketing #LCA #LegalIndustry #Litigation #RossFishman #FishmanMarketingRoss Fishman: The Strategist Behind Some of Law's Strongest BrandsRoss Fishman: The Strategist Behind Some of Law's Strongest Brands
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Ross Fishman shared thisA terrific article about Spooner Staggs Trial Lawyers, a personal injury law firm in Oregon that's out there fighting for justice every day. Great job, guys.Ross Fishman shared thisIf your personal injury case is getting bigger, more expensive, or more aggressively defended than expected, it may be time to bring in trial counsel. That’s the work our firm has been focused on — and it’s part of why our partner Tyler Staggs is featured on the cover of the Portland Business Journal's Law Issue. The recognition is appreciated. But more importantly, it reflects the kind of cases we’ve been handling: • “Moody” bad faith litigation against insurers • Catastrophic #injury cases against well-funded corporate defendants • Novel liability cases, including a recent jury verdict against Instacart testing gig-economy responsibility Of course, anyone who has worked with us knows this isn’t about one lawyer. These cases are team efforts. They require coordinated strategy, disciplined preparation, and the ability to sustain a fight over years — not months. Every one of our lawyers plays a defined role in that process. That structure is intentional. It’s what allows us to take on cases that stretch resources, timelines, and risk tolerance. For referring #lawyers, that’s usually the moment a case changes. We’re always open to a confidential conversation. And Tyler — we assume this means copies of the issue will be available at the office for the foreseeable future... (link in the comments) Tom Spooner Ryan Bickler David Smith #portlandbusinessjournal #triallawyers #moodydecision #gigeconomylitigation #oregoninjurylaw
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Ross Fishman shared thisYou gotta love a law firm managing partner who can rock a top hat and tails. Nice job, Andrew Goldberg. 😁Ross Fishman shared thisNot every 80-year-old law firm is reinventing itself. Laner Muchin, Ltd. is. (And yes – sometimes we celebrate in top hat and tails.) Behind the scenes, something bigger is happening. We’re building a broader, more dynamic firm – because our clients asked us to. Today, that means: • Expanding beyond #labor & employment into M&A, corporate, and commercial #litigation • Continuing to lead in business #immigration, #ERISA and #employeebenefits, and #OSHA • Delivering the same industry-leading responsiveness we’ve built our reputation on But here’s what matters most: We’ve done it without losing our culture. People sincerely LIKE working here. They stay. They grow. They collaborate. They actually enjoy each other. In law, that can feel pretty rare. We’re hiring exceptional lawyers across ALL practice areas. If you’re curious what a truly strong and supportive culture feels like – and want to do high-level work with people who have your back – reach out confidentially to our managing partner, Andrew Goldberg at agoldberg@lanerlaw.com And sure, we’ll tell you the story behind the hat.
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Ross Fishman shared this"Happy Birthday, Billy. You Are Ten (10)!" I teach writing skills to lawyers, and every class includes this moment: We’re reviewing a perfectly good client alert. Clear. Concise. Human. Then we hit: “Please respond within seven (7) days.” The room laughs. Because they suddenly see it. Lawyers were trained as junior associates to write numbers both ways to avoid ambiguity. That makes sense when a typo in a contract could cost millions or malpractice. It does not make sense in: · Client emails · Blog posts · Marketing materials · LinkedIn updates · Birthday cards Yet many lawyers do it automatically. For decades. Without thinking. “Congratulations on turning ten (10) years old, Billy!” No one is confused by “ten.” Outside of contracts, this doesn’t make you look careful. It makes you look lawyerly. A little stiff. A little affected. Good communication is about the reader, not the writer. The clearest communicators are perceived as smarter and more confident. Simplicity signals mastery. Overwriting signals insecurity. If you’re writing for businesspeople, write like a businessperson -- use simple, clear language. · Contracts? Fine. · Marketing? STOP. · Birthday cards? DEFINITELY stop. Unless Johnny is a VERY litigious little boy. Make sense? Contact me if you'd like to discuss this! 😁
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Ross Fishman shared thisI’m honored to share Part Two of my two-part interview in "Of Counsel" magazine, written by the exceptionally thoughtful Steve Taylor. This installment centers on (1) our Fractional CMO services and (2) my core speaking work: leading law firm retreats, delivering keynotes, teaching marketing and ethics CLE, #ChatGPT and Generative AI, and providing strategic training that helps lawyers differentiate themselves in highly competitive markets. Over three decades and 500+ presentations in 50+ countries, I’ve learned something important: lawyers don’t need hype. They need frameworks. They need evidence. They need clarity. When you respect their intelligence, they respond. A few themes Steve highlights: • Education beats selling — every time. • Humor and clarity help skeptical lawyers absorb complex ideas. • Ethics CLE should empower lawyers, not feel like punishment. • Retreats and in-firm training can quickly reshape culture and positioning. • Fractional CMO work enables smaller firms to compete strategically with AmLaw giants. • AI and ChatGPT training are natural extensions of marketing strategy — tools that require thoughtful adoption and clear client messaging. My Generative Artificial Intelligence programs have become global in scope, but they grew directly from the same mission I’ve always had: helping firms think strategically, differentiate boldly, and communicate with confidence. I’m grateful to Steve for capturing this chapter so thoughtfully — and to the hundreds of firms and thousands of lawyers who have invited me into their conferences, boardrooms, and strategy sessions over the past 35 years. Part Two is attached below. #EthicsCLE #legalmarketing #firmretreats #ChatGPTtraining #FractionalCMO #keynotes
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Ross Fishman shared thisI’m SO honored to have been profiled in Wolters-Kluwer's Of Counsel magazine by Steve Taylor — renowned as among the legal profession’s finest, and most insightful, writers and editors. In Part One of the two-part interview (link in the Comments), Steve looks back at how law firm branding has evolved over the past few decades and the role marketing has played in reshaping how lawyers think about differentiation, client service, and reputation. One theme runs throughout Steve's thoughtful piece: a law firm’s brand isn’t its logo or tagline. It’s the story people tell about you when you’re not in the room. The interview kindly revisits several of Steve's favorite Fishman Marketing marketing and branding campaigns and the ideas that helped move the profession forward — from Coffield Ungaretti's early client-service guarantee to positioning strategies like Novack & Macey's "Small but Mighty" and Polsinelli's "What a Law Firm SHOULD Be" — and places them in the broader context of where legal marketing came from and why it matters. Part Two, coming soon, will explore marketing training, retreats, AI, ethics, and what I think is ahead for the profession. I'm very grateful to Steve and Of Counsel for the opportunity to reflect on the work and the journey. #fishmanmarketing #legalmarketing #lawfirmbranding #lmahq #alanet #lawfirmmarketing
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Ross Fishman shared thisHere's a smart, classy New Year’s gift from D'Amico Pettinicchi Injury Lawyers. An elegant box of chocolates (here, from Bridgewater Chocolate LLC) makes a terrific first impression, lasts long enough to be enjoyed over time, and subtly reinforces the law firm’s name every time the box is opened. Thoughtful without being sales-y. High-end without being flashy. Easy to ship. And almost everyone appreciates great chocolate. A simple idea, very well executed. (Thanks, guys!) 😁 #LegalMarketing #LawFirmBranding #ClientExperience #chocolate
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Ross Fishman shared thisTHIS is how you do a holiday gift. A massive, beautiful poinsettia from Corboy & Demetrio, P.C. personal injury lawyers that makes an immediate visual statement — and keeps doing it every single day. It brightens the space, sparks comments, and lasts for months. Thoughtful. Unmissable. A perfect example of a gift that actually works. Well done! Ken Lumb William T. Gibbs
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Ross Fishman reacted on thisRoss Fishman reacted on thisHappy Breast Cancer Awareness Month! 💗 Breast cancer affects so many lives, including mine. Earlier this year, my mom was diagnosed with breast cancer. In my life, I have watched three close family members battle this horrific disease with grace and incredible courage. As a young adult, I am now facing a higher risk of developing breast cancer due to my family history. Now more than ever, it is vital to get your screenings and make the commitment to advocate for yourself and others when it comes to cancer prevention. This October, join me in doing more than just wearing pink. Let's turn Breast Cancer Awareness Month into Breast Cancer ACTION month - a time to uplift survivors, support those in treatment, and drive critical funding for lifesaving research and patient care. On October 17, I will be attending Making Strides Against Breast Cancer of West Michigan with my family, friends, and West Michigan community. Together, we will join together to honor my mom, my Aunt Linda, my late Aunt Lee, and so many more impacted by breast cancer. Join us in taking action by attending a Making Strides in your area, volunteering with us, or donating to my mom's fundraiser below. Help us make an impact in the fight to end cancer as we know it, for EVERYONE! Sandra Bremer's Fundraiser: https://lnkd.in/gRrDgZ6m
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Ross Fishman liked thisRoss Fishman liked thisThe 2026 LCA Conference & Celebration of Fellows is off to an incredible start at the beautiful Montage Deer Valley! Our welcome reception was a wonderful opportunity to reconnect with colleagues and friends, meet new LCA Fellows, and kick off the conference with an evening of meaningful conversations, networking, and celebration.
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Ross Fishman reacted on thisRoss Fishman reacted on thisWatch the full episode: https://lnkd.in/gFETqKeK Andrew Fishman is a licensed clinical social worker (LCSW) and the Owner of Video Game Health, a platform that helps parents and adolescents understand and manage the impact of video games on mental health. He works with teens and young adults in individual, family, and group therapy on balancing gaming habits and promoting overall well-being. Andrew is certified by the International Gambling Counselor Certification Board for treating video game addiction. In this episode of The Coping Podcast, Dr. Leigh Weisz sits down with Andrew Fishman, Owner of Video Game Health, to talk about how parents can identify gaming addiction versus healthy gaming. They discuss warning signs such as withdrawal symptoms and a loss of interest in other activities, how to set practical boundaries, and why online gaming can be a positive social outlet. Andrew also shares strategies for building emotional regulation and balance in kids’ lives.
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Ross Fishman reacted on thisRoss Fishman reacted on thisI'm presenting this Tuesday at the Innovations in Adolescent Mental Health conference in Skokie, IL! I'll be talking about everything therapists need to know about video games. I'm also excited to hear Diane Gould talk about supporting PDA. Use code Innovations99 to get the early bird discount for the day. https://lnkd.in/ghKwAexD
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Ross Fishman liked thisRoss Fishman liked thisEvery Case Has a Decisive Fact. Find It. Somewhere in the record is often one fact that changes how the rest of the case should be understood. #CaseStrategy #Evidence #TrialPreparation #TrialLawyer #JonathanKitchen
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Ross Fishman reacted on thisGo Trim-Tex. Keep growing!Ross Fishman reacted on this🤝 We're proud to announce the acquisition of E-Z Tape on September 17, 2026, marking the second acquisition in Trim-Tex’s history and another important step in the company’s continued growth. The relationship began more than two years ago, when Trim-Tex Director of Product Management Keil Zornow recognized the potential of E-Z Tape and began building a relationship with its owner, Chris Wirth. What started with an appreciation for a great product developed into a partnership as Trim-Tex and Chris discovered a strong alignment around quality, innovation, and solving real challenges for contractors. “From the beginning, this was about more than adding another product to our portfolio,” said Mike Garcia, President of Trim-Tex. “Chris built something unique with E-Z Tape, and Keil recognized very early how naturally it fit with where Trim-Tex was headed. Over the last two years, we’ve had the opportunity to work together, build trust, and see firsthand the value this product brings to the industry. Bringing E-Z Tape into Trim-Tex is the natural next step.” Learn more about the exciting news 👉 https://hubs.ly/Q0391FJf0 🔗 #drywallsolutions #trimtex_drywall #contractor #buildingmaterials #drywallindustry #constructionindustry #drywallproducts #drywallpro #generalcontractor #projectmanager #architect #commercialconstruction #residentialconstruction #acquisition
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Ross Fishman liked thisRoss Fishman liked thisDelighted to have been a worldwide lecturer with other leading international family lawyers of the IAFL on topic of Intimate Partner Violence. My hope is that the Canadian experience in the SCC Ahluwalia decision can be immediately exported internationally to protect spouses. It never made sense to me that a stranger assaulting a person should face less compensatory accountability than a spouse who harmed the person they should have protected in a loving relationship. Remember, however, that normal family dysfunction and toxicity cannot found a damage claim to ensure proper guardrails are in place. What will this mean for the Canadian Legal system? Make sure you hire top family lawyers who know what this new area encompasses. #iafl #globeandmail #canadianlawyer #chambersandpartners #spears #newyorktimes #globaltv #vancouversun #cba #ipv #intimatepartnerviolence #lexpert #macleanlaw #lornemacleankc
Experience & Education
Licenses & Certifications
Volunteer Experience
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Branding Consultant
Illinois Legal Aid Online
- Present 2 years 10 months
Social Services
Created a modern new brand for ILAO to aid in outreach to lower-income individuals who need legal support, and to encourage lawyers, foundations, and other donors to support ILAO's amazing work -- empowering over 2,000,000 Illinoisans every year to handle their own legal issues. "Legal Help. Anytime. Anywhere." illinoislegalaid.org/
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Founder and Chair, QuickStart national conference program
Legal Marketing Association
- 8 years 1 month
Education
Founded and hosted 8 day-long QuickStart programs at LMA national conferences. Quickstart was the LMA's pre-conference boot camp for professionals new to marketing or to the legal profession. I hand-picked the speakers and topics, and moderated the programming, providing continuity for the day. We grew the program to an annual 150 attendees per session; it was typically the most highly rated program of the four-day conference.
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Member, National Conference Committee; Chair, Marketing Track
Association of Legal Administrators (ALA)
Education
Selected the topics and hand-picked all of the speakers for the exclusive marketing track at ALA's three-day annual conference.
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Founder and Chair, "Just JDs" conference
Legal Marketing Association
- 2 years 1 month
Education
"Just JDs" was LMA's first educational initiative targeting lawyers, a full-day pre-conference program at the national conference. I created the content, selected the speakers, and moderated the day. We grew the program to 50 paid attendees per year.
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Nominating Committee, LMA National Board, 2015-16
Legal Marketing Association
- 1 year 9 months
Education
Publications
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"The Ultimate Law Firm PARTNER'S Working-From-Home Marketing Checklist"
See publicationGet the Covid “Working-From-Home” edition of “the legal profession’s best marketing book.” Now available for PARTNERS!
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"The Ultimate Law Firm ASSOCIATE'S Working-From-Home Marketing Checklist"
Fishman Marketing, Inc.
See publicationDo You Want to Attract Clients? Make Partner?
Do your associates want to learn to become rainmakers? Need a simple, proven, step-by-step, year-by-year marketing process that anyone can follow? Want to increase associate retention and help them market more effectively?
Get “the legal profession’s best associate-marketing book.” -
The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job
See publicationIf you’re reading this, you’re probably not on law review. That’s OK, many of the profession’s most-successful lawyers graduated near the bottom of the class. Law school grades are the principal metric used by hiring professionals―but they’re not the only one. If your grades aren’t what you’d hoped for, then you’ll need to grab the attention of hiring professionals some other way. This book will show you precisely how to do it. NOW is the time to start creating an impressive…
If you’re reading this, you’re probably not on law review. That’s OK, many of the profession’s most-successful lawyers graduated near the bottom of the class. Law school grades are the principal metric used by hiring professionals―but they’re not the only one. If your grades aren’t what you’d hoped for, then you’ll need to grab the attention of hiring professionals some other way. This book will show you precisely how to do it. NOW is the time to start creating an impressive, attention-grabbing, job-getting resume. If you read this book, you’ll learn powerful new business-development and personal-branding strategies designed to intrigue employers and get you more interviews.
You’ve worked hard; you deserve a great job after graduation, you just need a foot in the door. If your grades won’t impress the top firms and agencies, then you’ll need to create something that will. But what? That is what this book will detail―how to start building a rewarding, fulfilling career you can be passionate about. We will teach you how to use personal-marketing techniques to set yourself apart from your fellow law students. Or if you’re going to open a solo practice, you’ll need a brand and reputation that attracts your desired clients. Don’t compete on their terms -- tilt the playing field in your direction. Offer more. Do you know how to do that? Probably not. But very soon, you will. We wish you all the success you deserve. -
The Ultimate Women Associates' Law Firm Marketing Checklist
Lawyers: Do you want a successful, fulfilling legal career? Want to learn how to navigate your way effortlessly through the challenging law firm environment? Want to build a career on your terms, working for your own clients? Marketers: Do your female associates need a simple, proven, step-by-step marketing process to be their best, most-effective selves? Want to increase associate retention? Get “the legal profession’s best associate-marketing book.”
Other authorsSee publication -
“’We’re smart. We’re old. And we’re the best at everything.’ The World’s First No-BS Guide to Legal Marketing and Branding.”
See publicationDoes it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?
You know you're just as skilled, but the marketplace doesn't, so you charge $100-$250 less for every single hour. Hour after hour. Day after day. Month after month.
Calculate how much more revenue that totals every single year.... Is that frustrating? Actually, that's Branding. And that's what this book is about.
I want you to aspire to more. To look different. To be different. I want you or…Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?
You know you're just as skilled, but the marketplace doesn't, so you charge $100-$250 less for every single hour. Hour after hour. Day after day. Month after month.
Calculate how much more revenue that totals every single year.... Is that frustrating? Actually, that's Branding. And that's what this book is about.
I want you to aspire to more. To look different. To be different. I want you or your firm to create a brand that helps you get more out of your career. I want you to represent better clients, charge more money, and have more fun. To build a rewarding, fulfilling career as a market leader. I want you to figure out how to offer something more, and then tell that story persuasively to your potential buyers. This book will show you how. -
"Marketing Matters" legal-marketing columnist
"Legal Management," Association of Legal Administrators
See publicationRegular legal marketing columnist (June 2018-present), discussing a wide range of hot topics and practical solutions.
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Legal-marketing columnist
"Of Counsel: The Legal Practice and Management Report," Wolters Kluwer Legal
See publicationMonthly legal-marketing columnist (2020-present), covering hot topics, new ideas, practical solutions, and excerpts from “The Ultimate Law Firm Associate’s Marketing Checklist” and “The Ultimate Law Firm Partner's Marketing Checklist” books.
Projects
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Marketing and Branding Campaigns and Websites
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See projectWe've developed hundreds of law firm and professional-services marketing and branding campaigns and websites worldwide. Review 100 detailed case studies and examples at FishmanMarketing.com/results.
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Polsinelli 30-Day Rebrand
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Polsinelli — Brand & Website Transformation
“Working with Ross was both inspiring and effective; he helped us uncover and articulate who we really are.”
— Chase Simmons, Chair/CEO
CLIENT: Polsinelli
GOAL: Transform a nearly launched, attractive-but-generic website into a powerful brand platform
TAGLINE: What a Law Firm Should Be
AWARDS: Gold – AVA Digital, Horizon Interactive, W³
THE CHALLENGE
Polsinelli was 98% ready to launch a new website built by a “usual…Polsinelli — Brand & Website Transformation
“Working with Ross was both inspiring and effective; he helped us uncover and articulate who we really are.”
— Chase Simmons, Chair/CEO
CLIENT: Polsinelli
GOAL: Transform a nearly launched, attractive-but-generic website into a powerful brand platform
TAGLINE: What a Law Firm Should Be
AWARDS: Gold – AVA Digital, Horizon Interactive, W³
THE CHALLENGE
Polsinelli was 98% ready to launch a new website built by a “usual suspects” developer. It was polished—and completely interchangeable. Leadership paused:
“It’s attractive, but generic. It doesn’t show what makes us special.”
They called Ross, asking him to conceive and launch a firmwide brand in 30 days.
THE INSIGHT
Through rapid, one-on-one interviews across the firm, we uncovered the truth: Polsinelli wasn’t chasing size. It was intentionally building the RIGHT firm with the RIGHT people—growing carefully, protecting a uniquely collaborative, human culture, and attracting people who would thrive and stay.
That became the platform. They were…:
What a Law Firm SHOULD Be.
THE STRATEGY
• Private, candid interviews (not public focus groups)
• Brand before design—essence first, visuals second
• SIX complete strategic designs
• Authentic, people-first photography nationwide
• Ross wrote the core brand pages to align voice and visuals
THE RESULT
We replaced “attractive but anonymous” with distinctive and values-driven. The brand became a recruiting magnet and internal compass.
“We got really excited about how to use the brand internally as well, as a beacon for how we should plan and operate as a firm.” — Chase Simmons
IMPACT
• Stronger culture alignment
• Increased lateral recruiting; less reliance on headhunters
• Growth from 850 lawyers (AmLaw 200) to 1,300+ (AmLaw 100)
• National design awards
LESSON: A beautiful website without strategy is decoration. When you define your true story—and build everything around it—you don’t just look better. You grow differently.
Honors & Awards
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Lawdragon Global 100 Leaders in Legal Strategy & Consulting recipient
Lawdragon
"The 100 experts in management, marketing, communication, and recruiting recognized here are among the world’s most valued by law firm leaders." Selected in 2024-26
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Citizen Citation for Meritorious Service
City of Highland Park, IL
“Highland Park police conducted a well-being check, which became more complex and protracted when the resident elected not to cooperate. After 12 hours, negotiations remained at an impasse… Your discussions with the resident led to him safely exiting the home.
“Because of your assistance, the HP Police Department presents you with the Citizen Citation for Meritorious Service which is awarded to a private citizen for an act which involves uncommon risk to the citizen when providing…“Highland Park police conducted a well-being check, which became more complex and protracted when the resident elected not to cooperate. After 12 hours, negotiations remained at an impasse… Your discussions with the resident led to him safely exiting the home.
“Because of your assistance, the HP Police Department presents you with the Citizen Citation for Meritorious Service which is awarded to a private citizen for an act which involves uncommon risk to the citizen when providing assistance to the Police Department, or for an act which results in the saving of a life or attempted saving of a life in which extraordinary efforts were used and uncommon risk to the citizen was involved.
“You are commended for your willingness to become involved in this public safety incident! Your empathy and the care you exhibited for a fellow human being in need is worthy of recognition. Without question, the incident was resolved peacefully because of your involvement and certainly was brought to a successful resolution largely due to your willingness to collaborate with the Police Department in our efforts to assist this resident in their time of need.
“The Highland Park Police Department commends you for your selfless conduct, compassionate efforts, teamwork, professionalism, and excellent performance during a time of crisis regarding a complex, dangerous situation, which had great potential for injury or loss of life to members of our community and/or first responders. Their response to this critical incident absolutely supported and highlighted our department's commitment to the Shared Principles of Public Safety #1- Value of the life of every person, and #10- Using de-escalation training and tactics.
“We are truly grateful for your assistance and thank you for making a meaningful contribution to public safety here in Highland Park.
Sincerely, Lou Jogmen, Chief of Police” -
National Law Review Go-To Thought Leader
National Law Review
"The 2022 'Go-To Thought Leadership Awards' recognizes 75 exceptional authors and legal organizations for their reporting of complex legislative and litigation news, as well as legal industry trends. The recipients were selected by the National Law Review’s editors from a pool of thousands of contributed legal news and analysis articles and highlight the unique talents of less than 1% of our contributing authors."
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National Law Review Go-To Thought Leader
National Law Review
Selected as the NLR's "Go-To Thought Leader" for Law Firm Branding, among "65 exceptional authors and legal organizations for their strategic insight and overall legal industry knowledge....The recipients were selected by the National Law Review’s editors from a pool of over 100,000 legal news and analysis articles."
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LCA Senior Fellow (2013-2022)
Litigation Counsel of America (LCA)
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LMA International Hall of Fame member
Legal Marketing Association
Honored to have been the first inductee into the LMA's international Hall of Fame. "The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers."
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Fellow, College of Law Practice Management
College of Law Practice Management
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LMA Lifetime Achievement Award recipient (1998)
Legal Marketing Association (LMA)
Recipient of the first peer-selected Lifetime Achievement Award bestowed by LMA, for "Extraordinary contributions to the advancement of the legal marketing profession."
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Commissioned Kentucky Colonel
The Honorable Order of the Kentucky Colonels
"The highest title of honor bestowed by the Commonwealth of Kentucky"
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LMA Best of Show award winner (5x)
Legal Marketing Association (LMA)
Five-time winner of LMA's grand prize, the optional "Best of Show" award for, e.g. The Laner Muchin Challenge, MacLean Family Law Group wedding cake ad, the Bug Lawyers, and Ungaretti & Harris's Service Guarantee.
"Ross was going to win awards in so many categories that LMA created the 'Best of Show' award so he'd win one grand prize instead of nearly all the individual trophies." - LMA's "In the Loop," Fall 2009
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LMA Midwest Chapter Hall of Fame (2010)
Legal Marketing Association (LMA)
Inducted into LMA's Midwest Chapter Hall of Fame
Organizations
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Legal Marketing Association (LMA)
Various positions including Vice President, Strategic Planning Task Force, national Nominating Committee, Host of Your Honors Awards (8x)
- Present -
Association of Legal Administrators (ALA)
Monthly Legal Management "Marketing Matters" columnist and keynote speaker
- Present -
Association of Accounting Marketing (AAM)
Strategic Planning Committee
Researched, created, and implemented AAM's national strategic marketing and rebranding plan.
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