Brad Brown

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today's Android… Show more

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! Show less

Develop and deploy fast, secure web applications. Even if you have limited programming experience, you can develop and deploy professional-quality applications using Oracle's new rapid web application development tool. "Oracle HTML DB Handbook" shows you how to quickly create secure and scalable web applications that can be instantly deployed. Learn how you can consolidate spreadsheets and desktop databases into an Oracle Database and share your applications over the web. You'll also get… Show more

Develop and deploy fast, secure web applications. Even if you have limited programming experience, you can develop and deploy professional-quality applications using Oracle's new rapid web application development tool. "Oracle HTML DB Handbook" shows you how to quickly create secure and scalable web applications that can be instantly deployed. Learn how you can consolidate spreadsheets and desktop databases into an Oracle Database and share your applications over the web. You'll also get details on administration and security. Real-world sample projects get you started using Oracle HTML DB right away.Install and configure Oracle HTML DB. Work with Oracle database objects using SQL Workshop. Create, review, edit, run and delete application elements with the HTML DB Application Builder. Work with themes and templates. Create, edit, and delete HTML DB pages. Work with reports and process forms. Implement navigational elements in applications. Administer and manage applications and users. Add computations, processes, and validations to applications. Implement HTML DB security measures. Show less

Develop flexible, cross-platform Web applications using Oracle Application Server 10g and this exclusive Oracle Press guide. Take advantage of the full support for all major Web development languages, APIs, and frameworks and learn to create and test applications quickly, interface with the Oracle database seamlessly, and deploy your applications to the Web securely. Inside you’ll find full details on J2EE integration, Oracle Forms 10g, Oracle Reports 10g, OracleAS Discoverer 10g, OracleAS… Show more

Develop flexible, cross-platform Web applications using Oracle Application Server 10g and this exclusive Oracle Press guide. Take advantage of the full support for all major Web development languages, APIs, and frameworks and learn to create and test applications quickly, interface with the Oracle database seamlessly, and deploy your applications to the Web securely. Inside you’ll find full details on J2EE integration, Oracle Forms 10g, Oracle Reports 10g, OracleAS Discoverer 10g, OracleAS Portal, and Oracle JDeveloper 10g. Show less

Get the most comprehensive book on mastering Web development in an Oracle environment--exclusively from the official Oracle Press. This authorized resource is packed with expert, practical tips for developing and deploying Internet-ready, e-commerce applications using Oracle9i Application Server, Oracle tools, and the most commonly used Web development technologies.

-- The Internet Revolution. "The Internet is revolutionizing the way we work, play, and live. Oracle is already a key building block of the Internet. Eighty percent of the Web's most popular sites, from Amazon.com to Yahoo!, depend on Oracle. Oracle's database and business applications have all been designed for the Internet, so that information moves instantly, from the people who have it, to the people who need it". -- Oracle, 1999
-- Recognizing the Need. In a survey of 250 large and… Show more

-- The Internet Revolution. "The Internet is revolutionizing the way we work, play, and live. Oracle is already a key building block of the Internet. Eighty percent of the Web's most popular sites, from Amazon.com to Yahoo!, depend on Oracle. Oracle's database and business applications have all been designed for the Internet, so that information moves instantly, from the people who have it, to the people who need it". -- Oracle, 1999
-- Recognizing the Need. In a survey of 250 large and medium companies, The Yankee Group reports a large majority of corporate decision makers consider the Web an important part of their business strategy -- 83% to build brand awareness, 77% to generate revenue, and 57% to lower cost of operation. Despite this, three-quarters did not have the Web sites to support their strategy, but many are working on it. Thus, the demand for this book already exists and will grow rapidly.
-- Valuable Tool for Web Developers. Oracle Web Development Tips & Techniques will provide time-saving, undocumented methods for delivering applications in a Web environment.
-- Oracle Web Development Tips & Techniques is the perfect complement to Oracle Press Web Application Server titles. The book is organized and structured to provide time-saving, undocumented methods for developing Internet applications using Oracle and Oracle Applications.
-- The Oracle Tips & Techniques series is a response to the many requests for this type of material from the readers of Oracle Press. Important to note for this title:
-- 80% of Web sites use Oracle as a back-end.
-- This is the only book of its kind for developers looking for real-world, and undocumented tips and techniques forOracle Web applications.
-- Features "Tips Covered" and "Tips Reviewed" section at the beginning and end of each chapter and easy-reference bleed tabs. Show less

Co-authored with Brad Brown, President of TUSC at the time. The article is about Oracle's E-commerce product.

Database driven web sites are the cornerstone of any corporation's web commerce strategy. Covers wide range of Oracle and industry standard issues and solutions from security to cybercash, from Oracle Developer to Java Beans. Covers Oracle 7 & 8 plus Oracle's emerging Network Computing Standard.