Klemen Selakovič

Conversions dropped 37.88% last week. I thought something broke. Then I got on a call with the client. They weren't worried. They were happy. Their calendar was full. No available slots. The drop wasn't a demand problem. It was a capacity ceiling. This is why context matters more than dashboards. A five-minute conversation with your client can save you weeks of misdiagnosed "fixes."

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Two numbers that changed everything: Acquisition costs: ↗️ Going up Consumer spending: → Flat The math that used to work doesn't work anymore. A few years ago, if your conversion rate was mediocre, you could scale ad spend and compensate with volume. Traffic was cheaper. Consumers were spending more freely. The inefficiency was absorbable. Now? You're paying more per visitor. And those visitors are harder to convert. I'm hearing the same thing from brands: "We can't just buy our way through this." One founder put it clearly: "We could increase conversions by five to ten percent and generate an extra six figures to a million dollars annually. Without touching ad spend." That efficiency gain used to be nice to have. Now it's necessary. The brands calling me aren't coming because revenue crashed. They're coming because the landscape shifted and waiting is expensive. This is macro pressure, not internal crisis. And it's why CRO suddenly moved from "we should do this" to "we need to do this." Follow for insights from 8-9 figure brands navigating scale.

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Honestly - you only need 3 Meta campaigns. I know that sounds wild to most DTC companies currently running 12. But almost every account we audit has the same problem: too many isolated campaigns that don't talk to each other, no creative graduation system, and Meta fighting itself trying to optimize across all of it. This is how we structure every account we run. The first campaign is a CBO and it's where all the real work happens. All budget decisions live at the campaign level. Every ad group inside is a creative test except for one, which is the winner. Tests run for 7 to 14 days depending on how fast they spend. If a test outspends the current winner, it earns its way into the winning slot. Old test goes down, new one cycles in. We've scaled single CBOs to $15,000 or $20,000 a day this way. The second campaign is an Advantage Plus Shopping campaign, and it's only for sprints like new product drops, Black Friday and big promos. ASC campaigns love to alternate between prospecting and retargeting without telling you, so they look amazing during high intent windows and then fall off a cliff three weeks later. The third campaign is your catalog campaign.  Added to cart but didn't purchase, plus dynamic prospecting - one campaign, light touch, don't overthink it. The whole account is just 3 campaigns. Meta has been signalling this direction since iOS 14. The brands still running fragmented account structures from 2018 are paying more for worse results and wondering why their CAC keeps climbing. Simplify the structure and let creative do the targeting.

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If your Meta ads testing does not produce repeatable winners… you are not testing. You are gambling. Most brands call it testing when they do this. New creative New offer New landing page New audience New budget All at once. Then they look at the results and say, “Meta is inconsistent.” But Meta is not inconsistent. Your process is. Testing is supposed to create certainty. One variable. One clear question. One clear result. That is how you build repeatable performance. Not by throwing ten changes into the machine and hoping. What is your current testing process?

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LLMs have changed the SEO game with new playbook for 2026. In the last few months, we managed to increase: - our LLM session mentions by +60% - our organic visitors by +40% WHAT WE LEARNED The old playbook was publish content, get backlinks, rank on Google. Now with LLMs, they don't just crawl your site. They understand your reputation. But reputation doesn't come from backlinks alone anymore. WHAT’S WORKING 1. Podcast transcripts from high-authority feeds (Spotify, Apple, YouTube) often appear in LLM results before our blog posts. When I search my name on ChatGPT or Perplexity, my podcast appearances surface first. 2. Press releases syndicated through high-trust domains (PR Newswire, TechCrunch) have high persistence in LLM retrieval. A single mention there outweighs dozens of blog posts. 3. Content clusters with proper schema markup get indexed faster and show up multiple times in AI overviews. TAKEAWAY LLMs weigh domain trust more heavily than traditional SEO signals. A podcast appearance on a verified domain functions like an authority multiplier for how AI represents your brand. We plan to double down on: - Structured data across our pages - Podcast guesting and thought leadership - Content distribution to high-authority channels - Strengthen internal interlinking with “related insights.”

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The Hormuz crisis is entering week three. Most dashboards tell you what happened. I wanted to know what happens next. So I built a conditional 8-week economic impact model on top of gorindex.site. Every morning it regenerates automatically based on live GOR Index data and produces three scenarios: Base case (current RESTRICTED status holds): → Brent stays around $105 → S&P down ~3% cumulative → EU GDP drag: -0.33% annualized Escalation (full closure, 8 weeks): → Brent $120+ → S&P down 13.5% → VIX at 38 → EU GDP: -1.72% annualized → Consumer sentiment near 2008 levels

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Is your brand becoming invisible? SEO is no longer just about being "smart". It’s about being fast and authentic. As we look at the Q4 2025 data, One thing is clear: AI-generated summaries (SGE) are the new gatekeepers. If you want to stay relevant in an "AI-First" search world, your technical foundation must be flawless. 👉Swipe through for my breakdown of: ✅ The strategic shifts from Google & Adobe ✅ Why Technical SEO is no longer "optional" ✅ Your 2026 survival checklist Check out the carousel below for the full "How to Fix It" guide. Follow Saleh Ahmed for more insightful updates. #TechnicalSEO #MarketingStrategy #WebPerformance #SGE #AIRevolution

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