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Lee Perry shared thisOne of the things I’ve enjoyed most about being part of our social committee is thinking about how we create more opportunities for people across the business to connect. Last week we held our AFL Grand Final BBQ, an idea the committee first introduced last year after recognising that some of our previous activities didn’t always resonate equally across every team. This one felt different. The combination of a BBQ, a bit of competition, music and the Grand Final theme created an atmosphere where people from across the business could get involved in their own way. What stood out most was seeing teams who don’t necessarily work together every day spending time talking, laughing and connecting. It was a good reminder that inclusion isn’t always about creating something completely neutral. Sometimes it’s about making sure there are enough different ways for people to participate that everyone can find a way in. And perhaps the best measure of success came afterwards. I noticed conversations with people from other teams felt a little easier. There was more familiarity there. These things can be difficult to measure, but I think those small moments matter. They help bridge relationships between teams and make collaboration feel more natural when you’re back at work. I love that GLOBEWEST embraces these opportunities and gives us the space to create them. Sometimes culture is built in the small moments between the work.
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Lee Perry posted this10 marketing hills I will die on: 1. Performance captures demand. Brand creates it. Without brand investment opening the funnel and creating demand, performance marketing will eventually reach a ceiling. 2. Attribution is not incrementality. A platform claiming a sale doesn’t mean it caused the sale. The real question is how much additional business the investment created. 3. Cheap acquisition isn’t efficient if it attracts the wrong customers. Low-cost traffic and leads mean little if those customers generate minimal, or no, revenue. 4. Marketing should be accountable to profit. Marketing can influence the entire customer journey. Its responsibility shouldn’t end at impressions, traffic or leads. 5. A channel is not a funnel stage. Buying journeys are fragmented and rarely look the same. Test how each channel can contribute at different stages, then scale what works. 6. Following competitors is not strategy. “Best practice” deserves investigation, but copying what everyone else is doing won’t put you ahead. Research it, test it and find your own advantage. 7. Beautiful but forgettable creative is wasted money. Creative should capture attention, prompt a response and build the brand in the customer’s mind. Looking polished isn’t enough. 8. Budget should follow strategy, not history. Start with the commercial targets and strategic priorities for the year. They should determine where investment goes, not last year’s spreadsheet. 9. Internal opinion never outranks customer evidence. Experience and instinct matter, but the customer ultimately decides whether the proposition, creative and experience work. 10. Marketing reporting should explain business growth. CAC, LTV, their relationship, total ROAS and contribution margin matter more than a catalogue of campaign activity. The report should make clear whether marketing is helping the business grow profitably. The common thread? Marketing shouldn’t be judged by how busy it looks. It should be judged by the commercial value it creates. Which one would you challenge?
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Lee Perry shared thisIt's not every day a campaign takes you to a floating retreat in Palm Beach. For our latest collection, we partnered with Lilypad Palm Beach and interior designer Claudia Lambert to give this already-beautiful space a fresh perspective. Warm tones, layered textures and pieces that invite you to slow down, switch off and stay a little longer. A huge thank you to our video partner wemov, and to Chelsea McGovern, Sian F. and Kevin Lai, Michael Russ, and Adam Jolev, for helping bring it all to life. Really excited to share the result.Lee Perry shared thisShaping a sense of calm at Lilypad Palm Beach. Interior designer Claudia Lambert approached the space by creating distinct moments to pause, gather and linger, layering texture, pattern and form while keeping the overall feeling relaxed and connected. Indoor and outdoor pieces from our new collection sit together throughout the accommodation, helping shape a cohesive experience across the different spaces. Claudia shares more about her approach to styling Lilypad Palm Beach and the thinking behind the project.
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Lee Perry posted thisStarbucks Korea is shutting down nationally, closing 2,000+ stores, to hold a mandatory cultural history lecture. The cause: a marketing slogan generated by AI that nobody caught before launch. And that, ladies and gentlemen, is why you can't rely on AI alone. Human intervention is non-negotiable. You need a pulse that can sense-check for cultural relevance, every time. https://lnkd.in/egdSfy_i
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Lee Perry shared thisI’ve just noticed something new in Search Console… You can now filter branded vs unbranded queries 👀 No regex. No messy workarounds. No manually trying to exclude misspellings. Just a clean split between: People searching for you vs people searching for what you offer That’s a big deal! Because if you’re not separating the two, you’re probably overestimating performance and missing where growth is actually coming from. And as AI starts to absorb more informational queries, this split only gets more important. Brand = visibility. Curious — has this shown up in your Search Console yet?
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Lee Perry shared thisAfter another year around the sun and a majority of those years in the workforce, there are a few things I can now reflect on and somewhat say I've learned. But if time turned back and I was able to take back just a few lessons with me, here's what I would: - Never fear asking the question, especially when it's something you want; - Don't be scared of sharing your opinion. It's valued; and, - obsess over the details. Understand how everything in your control works so you can maximise everything about it. Plenty more lessons... It's been a few years. What lesson would you take back?
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Lee Perry shared thisLaunching our new Perth showroom felt a lot like being the new kid at work. You walk in hoping to make friends, introduce yourself to the teams, and hope everyone welcomes you with open arms. That's exactly what we experienced with our Perth launch event—and it's been a huge success! What made it all work was the strength of our brand and the genuine excitement we built up ahead of time. Just like making a good first impression at a work, we introduced ourselves thoughtfully and found that the local community was more than ready to connect. We're thrilled with the turnout and the positive vibes at our launch event, and we're excited to grow these relationships further. Sometimes, entering a new market is just about bringing a warm, friendly introduction and letting the community see what you're all about. Shout out to the team that made it possible Laura Tolliday Isabella Williams Charlotte Llewelyn Hannah Jennens Michelle Lucas Briony MilesLee Perry shared thisThank you to everyone who joined us for the Perth Showroom Grand Opening, where we unveiled Collections 2026 in our beautiful new space. It was a fantastic evening connecting with our Perth design community, exploring the new collection, and sharing insights into our 2026 trend forecast. If you missed the event or would like to learn more, we invite you to book a showroom appointment to collect your copy of the Collections 2026 Product Directory & Design Directions. In the meantime, you can explore the full collection online. https://lnkd.in/e_Vn6Kk5
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Lee Perry shared thisWhat a house this is! Such a pleasure to partner with MasterChef and restaurateur, Andy Allen and his wife, Alex. And how good are the GLOBEWEST pieces in their home?! The Outdoor Lagos dining table -- stunning!!!Lee Perry shared thisStep inside the home of MasterChef judge and restaurateur Andy Allen and his wife, Alex. In collaboration with GlobeWest, the couple have created a space that perfectly balances comfort, style, and functionality. Where the indoors and outdoors blend seamlessly for everyday living and effortless entertaining. Discover how thoughtful design choices and timeless furniture pieces brought their vision to life. Read the full story on the blog: https://lnkd.in/gBHUtYvY
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Lee Perry reposted thisLee Perry reposted thisTo celebrate our new Perth showroom opening we’re excited to announce a new opportunity for interior designers and design-enthusiasts to bring their vision to life. GlobeWest, in partnership with ABI Interiors, is giving away a $10,000 prize package to help elevate your next project, whether it’s for a client or your own home. Grand Prize • $7,000 GlobeWest voucher • $3,000 ABI Interiors voucher Entering is simple: - Visit our dedicated competition page - Submit your details to join the GlobeWest community This is your chance to design with premium furniture and finishes, while expanding your network in the design industry. Enter now https://lnkd.in/gdraAU8e Important Details • Open to Australian residents only • Competition closes 11:59pm Friday, 28 September (AEST) • By entering, you consent to receiving marketing emails and SMS from GlobeWest, and agree to our Privacy Policies and Terms & Conditions • ACT Permit No. ACT TP 25/01983 • SA Permit No. T25/1478 #GlobeWest #Competition #InteriorDesign #DesignCommunity #ABIInteriors
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Lee Perry liked thisLee Perry liked this00 AI Marketing Workflows you can steal. Reporting, audits, campaign builds, SEO, ecommerce, creative, tracking 👇 Most of this work is repetitive. So we turned it into ready-to-use workflows. 1/ Google Ads Audit Runs 40+ automated checks across your account. 2/ Meta Ads Bulk Uploader Build dozens of ads from a single Google Sheet. 3/ Competitor Ads Spy Pull competitor ads across Meta, Google, LinkedIn and TikTok. 4/ Monthly SEO Report Turns GSC + GA4 data into a ready-to-share report. 5/ AI Brand Mention Tracker Tracks whether ChatGPT, Claude, Gemini, and Google AI mention your brand. The other 95 cover paid media, SEO, analytics, ecommerce, reporting, and AI automation. Full access 👇
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Lee Perry reacted on thisLee Perry reacted on thisSmall things which make a huge difference. Making a note of results and achievements as they happen. We always assume we’ll remember them when we need to, but then we almost instantly forget them. In six/twelve months or two years from now, when you want to update your CV or LinkedIn, or prepare for a performance review, you will have well and truly forgotten about this project or this set of results. Create a folder or a spreadsheet, whatever works best for you, and keep notes as you go along, as they happen. You can also have an email folder where you store campaign results, performance review feedback etc anything which you will want to be able to refer back to. You also have the added advantage of knowing where to look on the days when your confidence dips. A nice pile of evidence sitting there ready to confirm that you know what you're doing and you've got this. Super simple, but your future CV writing/interviewing self will absolutely thank you for it. And you’ll save yourself a lot of time.
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Lee Perry liked thisLee Perry liked thisTwo and a half years ago, I had around 5,000–6,000 connections on LinkedIn. Today, that’s grown to more than 13,000. Along the way, I’ve been building my network across the Salesforce, HubSpot and RevOps ecosystems, connecting good people with exciting opportunities. I’m grateful for the conversations, introductions, referrals and support. Some connections have become clients, some candidates, and others simply good people I’m grateful to know. Thanks to everyone who’s been part of it. There’s plenty more to build 🚀 Ian MacDougall New Age Thinking, Old School Values. 📞 0404 200 093
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Lee Perry reacted on thisLee Perry reacted on thisSIX MONTHS LATER... In February of this year, all the plans and documents were beginning to fall into place for Welcome Party. Instead of trying, failing and begging for another month for a job or a gig, I decided to take the time, money and energy I'd spend in a typical month to start a small business. Teaching young adults Dungeons and Dragons? Has it been done before? Absolutely! But what would make Welcome Party actually interesting and unique? Adding in social stories, lessons and ways to push for players to work and play together, no matter the circumstances. As I write this, we're in the last stages for prepping for Term 4 - which starts in only a few days and I cannot be more excited that this is now my full-time job. After our full first term, not only were we in the black, but people were reaching out to Welcome Party to learn more. I thought this would take a year, maybe two - I just knew I believed in this, loved this and knew I could do this but giving up was never ever an option - now it's not even a thought I entertain like a warlock tempting one with a "deal of a lifetime". Sure, day in and day out there's a lot of admin, planning, invoices, game mechanics, character design, negotiating and everything that goes into another 10 weeks worth of adventure for these dozen or so players - but every second is worth it. Now let me tell you one last story since this seems to be main thing to do on LinkedIn. Our final group and final session of Term 3 came down to a simple David and Goliath battle as our adventurers were negotiating with a group of villagers to leave their town before sundown as a great and mythical Green Dragon was on it's way to destroy their town - literally one that would wipe them from both life and history. The players tried everything to convince them, but their rolls were not going their way. The sun had set. The dragon had descended. One player had carried a pet wyvern - basically a baby dragon - from their first to their last session and decided to let the baby dragon talk to the bigger dragon and I let them roll for their discussion - literally the last roll of the game before the dragon set the town alight. The Baby Dragon had only one thing to say "Not My Family" - and had to roll a d20 - to get at least an 18 or higher to convince the dragon to leave. The die was cast - the second it happened, everyone gasped loudly - there was no other sound in the room. I told everyone to freeze as I took a photo - asking no one to touch the table, the dice or anything around them. He rolled a 20. The Green Dragon died of a heart attack and collapsed in the middle of the village saving not only the party, but the whole town. History had been rewritten. The story had a new ending - and in only a few days time does it continue. If you want to learn more about #DungeonsAndDragons or even just Welcome Party - do reach out, send me a DM or learn more right here: https://lnkd.in/gKQNMxbi
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Lee Perry liked thisLee Perry liked thisToday, I grabbed a coffee with James Deysel from Make Marketing Better on a stunning Sydney spring day. I left inspired. Here’s why: 1.) After two very successful decades in the FMCG industry James decided to back himself and start his own company. 2.) In just 9 months, he’s gone from a former CMO to a published author and top industry voice with books sold on 5 continents. 3.) The thing that got me most was the fact that he was mission driven. Everything he does is about one thing: he wants to make marketing better. I think that’s the lesson: backing yourself and building a business is one thing but that energy will wane and the magic will fade if you don’t have a clear mission keeping you going. I now get why he is always high-energy, engaging and so passionate. It’s the mission. This is why I am proud to announce a partnership between Zulu Search Recruitment and James Deysel as we find new ways to help candidates unlock this platform LinkedIn to build better lives and better careers for themselves in the same way James has. If you are interested to learn more, drop a comment below or send me a DM.
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Lee Perry reacted on thisLee Perry reacted on thisThirsty Thursday, Frazer Tremble Style🥂🏆 One thing I’m really big on is celebrating the wins, big and small. Recruitment moves at a million miles an hour, and it’s far too easy to hit a milestone and immediately move onto the next thing. So yesterday we stopped, cracked open the drinks, pulled out a slightly questionable amount of trophies 😂 and celebrated a few very well deserved wins. 🥂 Cheri + Maika, officially 6 months with Frazer Tremble. 💰 Cheri, earning her spot at our Big Billers Lunch. Very well deserved. 🏆 And Tracey, taking out Social Media Star of the Month. Turns out all that LinkedIn activity does pay off 😂 Culture isn’t the words written on a website. It’s the little things you do consistently, including taking the time to recognise people when they’re doing a bloody good job. Very proud of this crew❤️ Tracey Petrie | Chris Claydon | Cheri Randell | Jamie Edmundson | Luther Loach | Maikela Solomon, RPm, CHRA | Jolo L. #FrazerTremble #TeamFT #ThirstyThursday #RecruitmentLife #Culture #CelebratingWins
Experience & Education
Licenses & Certifications
Volunteer Experience
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Chairperson of the Board
SouthPort Community Centre
- 4 years 11 months
Social Services
Non-profit, community-based organisation providing a welcoming environment where individuals can come together to learn and socialise.
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Co presenter
JOY 94.9
- 4 months
Human Rights
Generation Next is youth current affairs radio program for those in the GLBTIQ community.
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