Manager, Media Planning & Strategy
GoTo Foods
Atlanta, GA
![]()
![]()
![]()
See who GoTo Foods has hired for this role
See who GoTo Foods has hired for this role
Job Summary
The Manager, Media Planning and Strategy reports to the Sr. Director, Media Planning and Strategy and owns the day-to-day paid media plan and execution for an assigned brand. This role is accountable for translating brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels — and for delivering paid amplification of subscription/pass programs and global brand activation work when applicable.
Essential Functions
The Manager, Media Planning and Strategy reports to the Sr. Director, Media Planning and Strategy and owns the day-to-day paid media plan and execution for an assigned brand. This role is accountable for translating brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels — and for delivering paid amplification of subscription/pass programs and global brand activation work when applicable.
Essential Functions
- Own the assigned brand's paid media plan across paid social, paid search, programmatic, and partnership channels.
- Deliver paid amplification for subscription/pass programs and other major brand activations.
- Execute day-to-day media buying, in-flight optimization, and post-campaign analysis.
- Report working- vs. non-working-dollar splits for the assigned brand's marketing investments.
- Integrate with the assigned brand's pod IMC Lead and shared pod partners on flight calendaring and measurement.
- Produce monthly paid media performance reporting to the assigned brand's Chief Brand Officer.
- Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- 5+ years of paid media planning and buying experience.
- Strong paid social and paid search execution experience.
- Demonstrated experience with ROAS measurement and attribution discussions.
- Multi-brand, franchise, or portfolio marketing context preferred.
- Experience launching subscription or pass-based products preferred.
- Strong cross-functional credibility with IMC, owned channels, and analytics partners.
- Ability to manage high-visibility brand moments and time-sensitive activations with discipline.
- Strong analytical and post-campaign reporting skills.
- Strong written and verbal communication skills.
- Sound judgment in managing brand-funded marketing investments to fiduciary standards.
- May be required to travel up to 25% of the time
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Industries
Food and Beverage Services
Referrals increase your chances of interviewing at GoTo Foods by 2x
See who you knowGet notified about new Media Planning Manager jobs in Atlanta, GA.
Sign in to create job alertSimilar jobs
People also viewed
-
Paid Media Manager
Paid Media Manager
-
Supervisor, Programmatic
Supervisor, Programmatic
-
Shopper Marketing Manager
Shopper Marketing Manager
-
Media Talent Network - All Levels
Media Talent Network - All Levels
-
Senior Campaign Manager, Programmatic
Senior Campaign Manager, Programmatic
-
Senior Manager, Programmatic
Senior Manager, Programmatic
-
Manager, Programmatic
Manager, Programmatic
-
Vice President, Strategy
Vice President, Strategy
-
Client Growth Strategy Manager
Client Growth Strategy Manager
-
Supervisor, Planning & Campaign Excellence
Supervisor, Planning & Campaign Excellence
Similar Searches
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content