Nate Berger

Stop ignoring the influence news/editorial media has on AI visibility. Your blog or website, your social media, none of it has as much influence as any long-running news media. Here's a real world example For the last several years, creative agency Scribewise had dutifully updated its own website and social media about its independent status. But a 2014 (!) Technical.ly news story about a short-lived acquisition was still influencing what results you'd get if you asked about the firm on Gemini, Claude or ChatGPT. Savvy John Miller finally pitched guest commentary to describe the situation, and to reinforce his firm was independent (Link to that in the comments). On the *same day* that story was published, look at how the response changed. Local and independent media has collapsed over the last generation. What remains is often behind paywalls that attempt to block AI crawlers. If you care about a topic, or a community, you damn well better care about what is informing the fastest growing information resource for your neighbors, customers and collaborators.

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Stop Blasting Everywhere. Start Building a Content Ecosystem. The more you slice one pillar piece into native, platform-specific content, the more you dominate YouTube, TikTok, LinkedIn, and even AI search, without burning out. The sooner you realize AI is increasingly citing video (up 71% in 6 quarters), the faster you’ll put video at the center and repurpose smarter, not harder. The bottom line? If you’re posting the same content everywhere, you’re fighting blind. Ecosystems build reach. Repurposing builds relevance. #ContentEcosystem #AIvideo #RepurposeWithPurpose

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Amazon releases Sponsored Video Ads, Unified Campaign Manager, and Creative Agent for automated video ads All announced at Amazon Unboxed Mostly a big yawn fest I have no idea why Amazon spends 30-million dollars (guessing) to put this event on, cramming people into a basement as Corey D. Brown 🦬posted Prem Gupta gave the best Unboxed Update outlining each new feature While I have not seen Sponsored Videos show up in campaign manager yet I would not be suprised to see them appear by Black Friday In the mean time Joshua Rawe ⚡posted about thew new custom reports in Seller Central and they are worth a lookyloo

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I'm curious - anecdotally, how many people are tending to use Gemini more in general these days? Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, "We’re making Gemini 3 the new default model for AI Overviews globally, so you get a best-in-class AI response right on the search results page, for questions where it’s helpful."

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Marketers: your buyers are already asking AI which brands to trust. If you’re not in those answers, you’re invisible. LLMs surface content with original ideas, clear expertise and credible authority in a category - everything strong thought leadership should deliver. #thoughtleadership #b2bmarketing

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Founder, the traditional Hermès model is built on Gatekeeping. But for a new DTC brand to win in 2026, you shouldn't mimic the Hermès "game"—you should master the Sarah Jessica Parker Effect. The Birkin is a "Holy Grail," but Sarah Jessica Parker turned her fashion choices into an Embodiment Vector. She didn't just wear luxury; she lived in it, styled it with thrift finds, and made it an extension of a relatable identity. For Gen Z, this is the ultimate Philosophical Arbitrage. Here is how a new DTC brand integrates this "Birkin Embodiment" without the legacy friction: 1. From "Precious" to "Personal" (The SJP Lens) Legacy luxury demands the bag stays pristine. The Sarah Jessica Parker Effect demands it has Agency. • The Pain Point: Founders often protect their brand so much they make it "stiff." • The Solution: Design products that look better with wear and encourage customization (charms, scuffs, character). Gen Z values a bag that tells their story, not just the brand's history. This reduces Identity Friction. 2. Radical Meritocracy vs. Opaque Gatekeeping Hermès requires you to "build a profile" (spending $10k on towels just to see a bag). To a Gen Z consumer, this is Architectural Incoherence. • The DTC Arbitrage: Use a Transparency Protocol. Instead of a secret waitlist, use a public "Contribution Score." Reward your early adopters with access based on their community engagement, not just their wallet. This creates an Immutable Asset built on trust, not games. 3. The "High-Low" Architecture Sarah Jessica Parker's genius was mixing a high-end shoe with a $5 vintage dress. • The Strategy: Position your DTC "hero product" as the anchor for a fluid wardrobe. Don't sell a "look"; sell a Modular Component. • The Valuation: Brands that fit into a customer’s existing life (rather than demanding a lifestyle change) have a much higher Retention Multiple. The Birkin is a fortress, but Sarah Jessica Parker is a conversation. In a world where Gen Z is auditing every purchase for "truth," a fortress can feel like a prison. Can a new DTC brand achieve "Birkin status" by being radically open instead of exclusive? Or is the Sarah Jessica Parker Effect—the messy, lived-in, relatable luxury—the only way to stay "irresistible" when the old gates of fashion finally fall? DM 'SJP' to receive 'The Embodiment Framework': A guide to turning your product into a cultural anchor that Gen Z actually wants to wear, not just display. #DTCFashion #FounderMindset #SarahJessicaParker #BirkinEmbodiment #GenZPerspective #ValueArchitecture #Luxury #Legacy #FashionStrategy #BrandAgility

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Off the back of Harley Finkelstein’s post, “If you’re a commerce founder or operator, do one thing now,” several Fudge customers reached out asking if their Shopify catalog is ready for AI shopping. "When AI used structured Shopify Catalog data to recommend products, the shoppers it referred converted 2x better than those coming from AI sessions that relied on scraped or third-party feeds." ~ Shopify report Harley shared. We built a free tool (linked in comments) that audits your Shopify catalog and checks: • Can AI shopping agents find your products? • Are your taxonomy and product attributes clear? • Do buyer searches return the right products? • Can AI answer common product, shipping, and returns questions? It uses public store data, so there’s no app install or Shopify Admin access required. You’ll get a report with prioritized fixes. If you find it useful, please share it. I’d also love any feedback. #Shopify #AIShopping #Ecommerce #AgenticCommerce

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Reason 642 why you need a copywriter: When you're a utility company charging sky-high rates to the tune of $700 and $800 a month for residential homes, and you send a "friendly" letter to homeowners with "helpful" tips on how to lower costs... ...including REDUCE the time you spend in your hot shower. You know, maybe set a timer and shut the water off when the alarm blasts through the glass into your pleasantly warm body.... ...and by reducing that creature comfort, you can save a whole $30 a year, or less than $3 a month off your multiple hundreds you're scrounging to pay. See, to me, that's wildly TONE DEAF. As a copywriter, I TALK to my clients' customers to find out what messaging resonates with them first before writing something that will induce more rage in them. 👉 If you want messaging that resonates instead of irritates, reach out!

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Gamma + n8n + GPT-5 is kind of wild... It basically turned into an AI presentation engine that pulled in $47K in deck services last month. 🤯 While agencies charge $3K–$5K per deck and take two weeks… this thing spits out investor-grade presentations in *11 minutes.* No designers. No PowerPoint prison. No revision hell. 🙏 Here’s the workflow in plain words: → Client fills a form with 5 things: topic, audience, goal, brand colors, deadline → n8n fires off a GPT-5 run that builds the entire narrative architecture → Gamma renders a polished, investor-ready deck instantly → System auto-exports to Drive, drafts the client email, logs everything in Sheets → Every output is tracked so delivery is literally instant And the whole stack runs 24/7 while you sleep. 😴⚙️ Why it feels unfair: → You generate 50 variations while competitors build 1 manually → Each deck costs pennies, you charge $500–$2K → No designers slowing anything down → Quality looks Fortune-500 level → Delivery happens automatically through pre-written emails One consultant used this to productize their entire firm. They jumped from 4 custom decks a month to 40+. Same workload… just scaled by automation. 📈 The real shift is psychological: You’re not selling “presentations.” You’re selling *presentation infrastructure* that compounds.

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