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About

Max Kringen is the Founder and Chief Storyteller at Tellwell Story Co., a creative studio…

Services

Articles by Max

  • Give the donor a part to play

    Update, Sept 27: An earlier version of this piece placed community-centric fundraising right before the idea that…

    3 Comments
  • How to keep a great conference alive on Monday morning

    I presented Seasons of Story in two rooms this week, and both gave me more than I gave them. Montana More than 300…

    4 Comments
  • I turned 39 last week. Everyone rounded up.

    Happy Sunday, Story Maker! I turned 39 last week. A couple of friends said what everyone says.

  • I deleted the whole book

    Hi Story Maker - I'm more nervous about this email than anything I've sent you in a long time. I'll tell you why, but I…

    4 Comments
  • The story I was making up about ride 14

    Hi Story Maker - At the start of 2026, I set three big goals: ride my mountain bike 50 times this summer, send this…

    5 Comments
  • You cannot plant in October

    Happiest of Sundays, Story Makers - I just had two weekends in a row that felt like they belonged to different summers.…

    2 Comments
  • The pillow came camping with me

    Happy Sunday, Story Maker - Folks who know me know I love comfort. Not casually.

    4 Comments
  • Leadership is like Jell-O

    We got home Sunday afternoon from a long holiday weekend with friends. It had lots.

    2 Comments
  • I'm off this week. So is everyone at Tellwell.

    As you read this, our office is dark. Nobody's checking email.

    4 Comments
  • Reading the book isn't the work

    I got called out on our own podcast last week. I was sitting across from Kara Jorvig, who advises CEOs and senior teams…

    3 Comments

Activity

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Experience & Education

  • Tellwell Story Co.

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Licenses & Certifications

Volunteer Experience

  • Affiliate Director, Evangelist, Appraiser, Mentor

    Destination Imagination

    - Present 32 years 3 months

    Education

    The Destination Imagination program encourages teams of learners to have fun, take risks, focus, and frame challenges while incorporating STEM (science, technology, engineering, and mathematics), the arts, and service learning. Our participants learn patience, flexibility, persistence, ethics, respect for others and their ideas, and the collaborative problem solving process. Teams may showcase their solutions at a tournament.

  • Board of Trustees

    Destination Imagination

    - 5 years 5 months

    Education

    A member of a 12 person board overseeing the Destination Imagination organization to develop opportunities that inspire the global community of learners to utilize diverse approaches in applying 21st Century Skills and creativity.

    The Destination Imagination program encourages teams of learners to have fun, take risks, focus, and frame challenges while incorporating STEM (science, technology, engineering, and mathematics), the arts, and service learning. DI participants learn patience…

    A member of a 12 person board overseeing the Destination Imagination organization to develop opportunities that inspire the global community of learners to utilize diverse approaches in applying 21st Century Skills and creativity.

    The Destination Imagination program encourages teams of learners to have fun, take risks, focus, and frame challenges while incorporating STEM (science, technology, engineering, and mathematics), the arts, and service learning. DI participants learn patience, flexibility, persistence, ethics, respect for others and their ideas, and the collaborative problem solving process.

  • National Alumni Board

    Concordia College

    - 3 years 1 month

    Education

    The Alumni Board serves Concordia by strengthening relationships between the college and alumni. Members provide valuable ideas and hands-on assistance to increase general awareness of Concordia among alumni, recruit new students and faculty, solicit giving, and recognize outstanding alumni contributions and services. The NAB chooses recipients of Alumni Achievement, Sent Forth and Called to Serve Awards.

Projects

  • CRM and Marketing Automation Implementation

    Transitioning from a system with little engagement, the team at Myriad worked with Hatchbuck to create a custom experience that was intuitive and helpful for the business development team at the same time empowering marketing automation tools. Creating rational standards for each phase of the sales process combined with centralizing all information related to clients made our process more efficient and more accurately forecasted revenue.

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  • Website Launch - MyriadMobile.com

    Recognizing the need for a refreshed site to drive inbound leads, showcase design skills, and do a better job of explaining services offered by Myriad, the marketing team worked closely with leadership to tell the story of Myriad in an authentic voice. Since relaunching, site visits have been steadily climbing month over month.

    Other creators
    See project
  • Myriad Inbound Sales Strategy

    Goal was to turn passive visitors into leads - then turn leads into clients. Developing a series of eBooks, informative blogs, and ongoing email strategy, our team in coordination with Myriad's business development team was able to secure $230k in the first three quarters of 2015 from inbound tactics alone.

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  • Sanford Human Resources Social Integration Strategy

    - Present

    Arming our Human Resources recruiting team with content strategies, tools to maximize efficiency and ROI tracking, our team is currently helping the HR Social Superuser Team develop the skills necessary for 21st century recruiting.

    Other creators
    See project
  • (embrace) Cancer Survivorship Program Website

    To better connect and empower cancer survivors with the content and resources they need, a complete redesign of the (embrace) Cancer Survivorship Program was initiated. In order to better connect with the survivors, a blogging strategy was developed and implemented. With quality content a top priority, articles from published newsletters create the backlogged content for the site.
    As a social media strategist, using social integration in the development of this site as a potential jumping…

    To better connect and empower cancer survivors with the content and resources they need, a complete redesign of the (embrace) Cancer Survivorship Program was initiated. In order to better connect with the survivors, a blogging strategy was developed and implemented. With quality content a top priority, articles from published newsletters create the backlogged content for the site.
    As a social media strategist, using social integration in the development of this site as a potential jumping off point for the rest of the enterprise was at the forefront of all aspects. P

    Other creators
    See project
  • Sanford Health Digital Engagement Channel Strategy

    -

    One encompassing document housing our social media strategies, best practices, rational standards and brand standards for social media channels used throughout the enterprise.

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  • Sanford Health Mobile App

    -

    The goal was to create a custom Sanford Health mobile app to access the real information that is needed by our patients. While it may have been easier to purchase an app and brand it, that wasn't good enough for our patients. Designing from scratch, we utilized custom development coupled with comprehensive user experience testing to produce a robust mobile app where our patients and referring physicians can find doctors, locations, check wait times and have access to patient's health…

    The goal was to create a custom Sanford Health mobile app to access the real information that is needed by our patients. While it may have been easier to purchase an app and brand it, that wasn't good enough for our patients. Designing from scratch, we utilized custom development coupled with comprehensive user experience testing to produce a robust mobile app where our patients and referring physicians can find doctors, locations, check wait times and have access to patient's health information.
    While our footprint covers over 200k square miles, we wanted to make sure that our app was customized to the local market utilizing geo-location to produce background images of the closest regional medical center.

    Other creators
    See project
  • Sanford Health Pinterest Strategy Development

    -

    Bring Sanford Health brand to life through an authentic, genuine, consistence and engaging voice by sharing quality
    content around the Sanford Health brand, while listening and engaging in real time with Sanford’s Pinterest followers.

    Other creators
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  • Sanford Health Social Persona

    -

    The goal of developing a social persona for Sanford is to unify the brand’s tone in social media. Even though they are not visible to the public and are for internal use only, our social persona allows multiple contributors to develop meaningful content and participate in the social conversation with a consistent voice and without deviating from the brand.

    Other creators
    See project

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