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Lori Goldstrohm is the Senior Vice President of People & Culture at NAYA, a…
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Lori Goldstrohm shared thisToday marks one year at NAYA 💚 I came here because I believed in what NAYA was building. A year later, it’s the people who make me grateful to be part of it every day. 🔥 In just one year, we opened 13 new restaurants, hired over 1,000 new employees, and hosted our first-ever Leadership Conference! And I cannot count how many falafel, shawarma, and cookies I've eaten. Thank you to Bethany Strong and Hady Kfoury for believing in me. Thank you to the People & Culture team for their humor, hard work, and energy they bring every day. But most of all, thank you to the almost 1,000 restaurant Team Members who build genuine connections with our guests every day. Cheers to what's next to come! #hiring
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Lori Goldstrohm shared thisNAYA is #hiring General Managers in Boston. At NAYA, we believe the best leaders don’t just manage a restaurant. They connect, nourish, and inspire the people around them. If you’re positive, ambitious, curious, confident, friendly, and humble, and you’re excited about the opportunity to grow with a brand that has big plans ahead, we want to meet you. Come grow with us, Boston! 💚General Manager at NAYA Massachussets | NAYA Massachussets JobsGeneral Manager at NAYA Massachussets | NAYA Massachussets Jobs
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Lori Goldstrohm shared thisI'm so proud to be part of this team. Hady Kfoury's story is a reminder of what's possible when passion meets purpose. I get to work alongside the people who make our mission real every day. 💚Lori Goldstrohm shared thisGreat to see NAYA and Hady Kfoury featured in Fortune. From a single Manhattan location to 48 restaurants today, NAYA has built one of the most exciting growth stories in US fast casual, with ambitions to reach 200 locations by 2030. TriSpan has been proud to partner with Hady and the NAYA team since 2020 and to support the business through its next phase of growth. A great business, a great founder, and well-deserved recognition. https://lnkd.in/eJShW_Y6 #NAYA #TriSpan #Restaurants #FastCasual #GrowthOne NAYA restaurant nearly broke the bank. Now its founder wants 200 | FortuneOne NAYA restaurant nearly broke the bank. Now its founder wants 200 | Fortune
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Lori Goldstrohm shared this3 days. 3 goals. Connect. Nourish. Inspire. At the NAYA Leadership Conference, we designed every moment with intention. Our mission is to build genuine connections through the Middle Eastern flavors that nourish and inspire us. 💚 We connected by building stronger relationships and creating memories together. 💚 We nourished our minds through learning, meaningful conversations, and new ideas. 💚 We inspired one another by sharing our stories, celebrating our people, and looking ahead to everything we are building together. These photos capture the energy, joy, and genuine connections we shared—but they only tell part of the story. The real impact is what our leaders will carry back to their teams and bring to life every day across NAYA. #hiring Anthony Miranda Kristin Kipp Kush Sridhar Javier Marcos Aaron Lawson Kutub Uddin Bethany Strong Hady Kfoury TriSpan Bryan Remmen Megan Posenato Dave Harris Khalfani Coicou Matt Mathis, MPA maria gilhooley Dubora Bennett, MSOL Cindy Guevara Jeffrey R. Joanna Siegel Jonathan Higinio Kelly Grogan Nicole Riofrio Claudine T. Max Kimble Miriam Langsam Matthew Griffith Sanjay Baidya Shannon Kelly Ibnou Diallo Luisa Franco Mary Bomba
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Lori Goldstrohm shared thisThis week, we brought our leaders together for our first NAYA Leadership Conference - three unforgettable days centered around one purpose: Connect. Nourish. Inspire. We connected through meaningful conversations, shared experiences, and plenty of laughter. We nourished our minds through learning sessions and inspiring speakers. We inspired each other by sharing ideas, celebrating our people, and imagining what we can accomplish together. And we danced. A lot. 💃 As NAYA continues to grow, moments like these matter. They strengthen our relationships, deepen our connection to our mission, and remind us that our people will always be at the heart ❤️ of everything we do. I left the conference feeling incredibly proud, grateful, and energized for what we are building together. Connect. Nourish. Inspire. This is NAYA. 💚 #NAYALeadershipConference #PeopleAndCulture #Leadership #NAYA Bethany Strong Hady Kfoury Paul Rittenberg Bryan Remmen Megan Posenato Dave Harris Anthony Miranda Sanjay Baidya Chris Messina Jonathan Higinio Matthew Griffith Matt Mathis, MPA Cindy Guevara Shannon Kelly Dubora Bennett, MSOL Jeffrey R. Nicole Riofrio Claudine T. Max Kimble Kush Sridhar Joanna Siegel Meredith Saucci Aaron Lawson Kutub Uddin
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Lori Goldstrohm shared thisLori Goldstrohm shared thisFrom one restaurant to the #Inc5000. It’s hard not to reflect on where NAYA started when celebrating a milestone like this. From day one, our mission has remained simple: serve Middle Eastern food inspired by the Lebanese recipes I grew up with, take care of our guests, and become a meaningful part of every neighborhood we enter. Being named to the 2026 #Inc5000 is a testament to the people behind NAYA. To every team member who has helped us get here. Thank you, this recognition belongs to you.
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Lori Goldstrohm shared thisThis is what building a people-first culture looks like - creating intentional moments for our team to connect, strengthen relationships, and genuinely enjoy being together. The best part of 💚 NAYA will always be our people, and I’m excited about the culture we’re continuing to build together. #hiringLori Goldstrohm shared thisA few months ago, we said goodbye to our WeWork space and moved into our new Support Center. Yesterday, we hosted our second monthly company meeting in the new space, followed by our very first office Happy Hour. It was more than just an event. It was an opportunity to connect outside of our day-to-day work, celebrate our team, and continue building the culture we're creating together. One of my favorite touches? The People & Culture team crafted custom NAYA-inspired drinks for everyone to enjoy, making the celebration feel uniquely us. As the Talent Acquisition Partner, I'm often asked what makes NAYA a great place to work. My answer is always the same: it's the people and the experiences we intentionally create. Culture isn't something you simply talk about, it's something you build by bringing people together, strengthening relationships, and creating an environment where people feel connected, nourished, and inspired. Grateful to be part of a team that continues to invest in its people and excited for all that's ahead. 💚
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Lori Goldstrohm shared thisThis is an exciting opportunity to join 💚 NAYA at a pivotal time in our growth. We’re looking for someone who thrives on the details, takes true ownership, and wants to build systems that shape the guest experience across every restaurant and digital channel. If that sounds like you, or someone you know, we would love to connect! #hiringLori Goldstrohm shared thisMost people see a menu. We are looking for the person who sees the machine behind it. The one who spots the broken modifier before a Guest ever does. Who keeps every channel in sync while a launch is going live. Who treats a flawless rollout as a personal point of pride. At NAYA, we call that person our next Manager, Digital Operations and Menu Systems. This is real ownership. NAYA's entire menu, across POS, digital, and delivery. Every QA check. Every new restaurant we open. Know someone rare? Tag them. Are you them? Message me. https://lnkd.in/gy-famBK #Hiring #RestaurantTech #DigitalOperations #NYCJobs
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Lori Goldstrohm shared thisNAYA is looking for a key role to join our NYC Support team - Manager of Digital Operations and Menu Systems. 💚 This is the perfect combination of restaurant technology and digital ops systems. You will own NAYA's digital menu ecosystem! If you are interested, let me know or apply directly to eatnaya.com
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Lori Goldstrohm reacted on thisLori Goldstrohm reacted on thisThank you to Tatiana Sataua and Fortune for allowing me to share NAYA’s story. Reaching 48 locations today would not have been possible without the incredible team behind NAYA. More than 1,000 people now play a role in bringing our food and hospitality to our guests every day, and I’m incredibly proud of what we have built together. As we prepare to open our 50th restaurant, it is this team that gives me confidence in where we are headed. Read the full Fortune feature: https://lnkd.in/gnK9CHw7One NAYA restaurant nearly broke the bank. Now its founder wants 200 | FortuneOne NAYA restaurant nearly broke the bank. Now its founder wants 200 | Fortune
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Lori Goldstrohm liked thisLori Goldstrohm liked thisSay hello to NAYA #2 in Pennsylvania! 👋 We just opened our newest location in Conshohocken, bringing Middle Eastern flavors, warm smiles, and everyday NAYA vibes to a new PA neighborhood. A big thank you to our incredible team for making opening day such a smooth one! 💚
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Lori Goldstrohm reacted on thisLori Goldstrohm reacted on thisI have no idea how much I weigh. I have never owned a scale. It’s not because I haven’t struggled with weight in my life. It’s because that metic didn’t fit my goals and didn’t drive me. Weight is just a number and an ideal weight is a goal that someone else assigns you. Instead, when measuring the impact of a workout, I pay attention to how my clothes fit, how I feel when I wake up or if a heavy door feels lighter the next time I open it. KPI’s are important to test systems and manage large organizations however, they don’t work if that’s all we are observing. Sometimes it is easy to get lost in the data and forget to look at the tangible, physical reality of what the data is showing. It can often lead to incentivizing skewed results as staff may find work-arounds to hit their KPI’s without achieving the desired result those goals were meant to create. It’s the same in sports. If you are looking at the score board the entire game, you’re not focused on the field and your performance. The best coaches always demand you stop looking at the leaderboard and focus on your giving your best performance. You know what you need to do to improve your weight, your performance, your sales. Focus on the daily activities, refining your performance, practicing, reframing and fighting through the discomfort while building your resilience. If the goal is to improve then you never reach the finish and you never stop growing. While overseeing the roastery at Gregorys Coffee there were KPI’s for production and how many units we could produce and get out the door within a given timeframe. The team would hustle and hit those numbers even when they were tired and the warehouse was hot or freezing. After a couple months there, I noticed spikes in returned ecomm orders due to production errors. The team was rushing to get to their quota and making simple mistakes. Wrong blend in the bag here, incorrect address there, etc. The team wanted to hit their KPI and leave so they would speed through and make mistakes. So I changed the metric. Now our goal would be to reduce the number of returns by adhering to a code of excellence in roasting and packing. The goal was no longer the output total but rather the quality of what was put out. They slowed down. They checked packing slips twice. They checked shipping labels and packed boxes with care. They began checking each others work without being asked. Our return rate went from 10% to 2% within 30 days and then we achieved an average of less than 1% returns over the next 12 months. It is true that what you measure you can manage. That said, you don’t have to measure it the same way everyone else does. Arbitrary or misplaced goals can be discouraging. Goals set with intention on impact show results. What motivates you and keeps you moving forward? #KPI #supplychain #production #wholesale #coffee #coffeeshop #manufacturing #goals #motivation #leadership
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Lori Goldstrohm reacted on thisLori Goldstrohm reacted on thisGetting from 50 to 100 locations is an awkward transition like being a 'tween and evolving into a high schooler. You are no longer a start up but you’re also not fully mature. You may have grown disproportionately in certain areas while deficient in others. Everyone can see the potential but they’re not all betting on you yet. Growing your business to 50 locations is already a great achievement and always a hard fought battle that required a lot of grit and resources. At this point the business is finally making money enough to support some real salaries however you probably still have a team that’s wearing too many hats, over-worked and stretched so thin they aren’t fully effective. At 50 you are buying enough of everything that your vendors love you and you’ve created an amount of leverage in your core market. As you explore new territories, you discover you’re not the big-cheese in every state of the union. In fact, you have been relegated to the ‘single-unit, startup’ category in new markets. This can disrupt pricing, delivery efficiencies and service expectations. It’s time to tell a compelling story and bring your new vendors/future partners along for the journey. Have vendors price you based on your future volume projected by previous market success and reward them by delivering on that promise and remaining loyal. For your new market distributors, don’t just ask for a catalogue of products, ask for a meeting. Connect with your future partners and present your brand and expansion plan in vivid detail so they understand what their ROI is going to look like if they bet on you and give deep price breaks now. When it comes to team-building, stop being pennywise and dollar poor; you must hire more staff to complete the leadership team or at least a support staff. Relieve your OG, die-hards that helped you get where you are and reward them by showing that you see their struggle. Let them take a few hats off and pass them to others focused in specific areas. You will gain concentrated strength in each area rather than constantly playing catch up or putting out fires that didn’t need to start in the first place. Of course, there is an entire book worth of details involved in the expansion of a QSR concept from 50 to 100 locations, but this is the start of some of the challenges that will need solving. Anyone currently in the middle of QSR puberty? #QSR #foodservice #foodandbeverage #coffee #coffeechain #coffeeshop #scaling #expansion #nationalbrand #HR #ops #operations
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