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I'm an entrepreneur and creator. I love bringing companies to market, hiring people and…
Articles by Joe
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99 Lessons Learned As an Internet Entrepreneur
99 Lessons Learned As an Internet Entrepreneur
Over the last 20+ years, I’ve been a part of some amazing organizations. These are the lessons I've learned, and…
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3 Best Practices to Nurture a Content Writer Into an Industry Expert
3 Best Practices to Nurture a Content Writer Into an Industry Expert
The vast majority of content writers are generalists. They are talented with language; they understand how to structure…
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Hire the Right Type of Writer: The Differences Between Generalists, SMEs, and Influencers
Hire the Right Type of Writer: The Differences Between Generalists, SMEs, and Influencers
As a brand with growing content requirements, you probably find yourself looking to augment your content core team with…
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Joe Griffin shared thisGoogle stopping everyone from scraping them is rich. They literally scrape the Internet to monetize some $500bn in revenue or whatever it is these days and now for most searches they use that content to answer questions without driving traffic to the companies that made it.
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Joe Griffin posted thisClaude’s new insane and incoherent speech patterns and antithesis language systems are leaking into your Claude.md file and “quietly and actually” stealing your context windows. Check and see!!!
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Joe Griffin posted thisWe have some overflow work in GTM setup, conversion tracking setup in Google Ads, making sure the CRM receives the lead tagged properly and connecting advanced conversion tracking to feed customer data back into Google Ads. If any of my connections can make a referral I'd be greatly appreciated. Looking for efficient freelancers for support.
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Joe Griffin posted thisUsing Google Ads API to bring in their AI recommendations for auto-updates, keyword expansion, etc. but then using actual performance data (which they also have access to) to double verify the recommendations and ditch the bad ones and come up with better ones. Let's go. Wild how bad their recommendation can be. Stay vigilent!
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Joe Griffin posted thisHow sick is it when Claude finishes up and says "everything is good in this worktree, nothing to add to changelog, we're good here." Nothing worse than "merged, deployed and ready to rock - just need to merge again to clean up changelog and we didn't add that period at the end of the sentence you asked about, should I do that now?"
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Joe Griffin posted thisWho are my Wikipedia editors that can help brands surface and present appropriately - no funny business, just normal, balanced Wikipedia editing. Connect, DM, or comment. Thanks.
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Joe Griffin shared thisYelp just got relevant again. Yelp to help power ChatGPT review/rating and business data.Joe Griffin shared this🚨 ChatGPT just got access to Yelp’s 330 million local business reviews: Yelp is licensing its reviews, ratings, photos, and business information to OpenAI, giving ChatGPT real-time data for local recommendations. Yelp branding and links will appear directly in the answers when its content is used. And soon, users may even be able to request a quote from a local service provider without leaving ChatGPT. Someone could ask ChatGPT for a plumber, lawyer, dentist, or restaurant, see recommendations based on Yelp data, read reviews, view photos, and potentially contact the business, all without opening Google or Yelp. For local businesses, the takeaway is pretty simple: Your Yelp profile and reviews just became much more important for showing up in AI search. Shout out to Jake Hundley for bringing this to my attention.
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Joe Griffin posted thisMy #1 vibe coding complaint on the front end. When the agent sets what I call "false line breaks" lol - which is really just a container creating a text wrap or some arbitrary width setting... HATE IT. Have global and project-based memory locked and loaded, plus default in browser testing. Nothing works.
Joe Griffin commented on a post
1w
Dashboards smashboards.
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Joe Griffin liked thisJoe Griffin liked thisGreat example of why I'm so skeptical about this whole AI Visibility phenomenon. The screenshot below comes from Semrush's latest analysis of traffic and AI visibility to a digital sector. This one's for "manufacturing & industrial domains," a relatively unhyped B2B space with a truckload of revenue. Semrush, thanks to clickstream data, can see not only referrals that ordinary analytics cannot (those without a referrer string, or to devices with ad blockers, etc.). IF it were the case that AI visibility and direct traffic were correlated, we'd see their trendlines looking similar. But that's not what's going on. Measurable traffic from AI assistants (ChatGPT, Claude, Perplexity, Copilot, etc.) fell by -3.9% this year, while direct traffic rose +5.3%. Are they connected at all? Are people actually using AI tools to get information or research brands in this sector? How much? We. Don't. Know. There's no gold standard, heck there's not even a frickin' tinfoil standard for how much prompt volume there is in a given space. AI Visibility tools and providers are hoping and praying that people are actually using these tools to do this type of research, sending their synthetic prompts and then measuring brand presence percentages month over month on the wish and a prayer that those types of prompts are popular with their customers. The best a report can do is what you see in Semrush's data here, which is: - Almost no traffic comes from AI tools - We don't know how much volume there is - Here are the most visible brands based on a bunch of prompts that some people might use, maybe, but we don't know - And here's lots of quite-excellent data about every other channel/source (search, social, direct, PR, media, etc.) I'm not saying no one in aeronautics looks up Boeing's products in their AI tool. I'm saying that until and unless we know how many people that is, and how it compares to other sources, it's real weird to throw massive budgets into investing and tracking that one sector at the expense of every other channel.
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Joe Griffin liked thisJoe Griffin liked thisWe have more than 18,000 AI agents working for customers right now at Podium, and every week we're learning things that can make all of them better at their jobs. We built a system called Edge to do that. Edge looks across millions of real customer conversations to find places where our agents could perform better. Our team tests changes against real conversations and measures what actually happened. Did more people book? Did more leads convert? Did the business make more money? One of the most successful tests we've run was around objection handling. Anyone who has worked in sales knows the first "no" is just the beginning. Edge saw an opportunity for our agents to handle those conversations better and rewrote objection-handling capabilities and tested them against the existing version. Conversion increased 26%. Edge does this over and over. It finds opportunities to improve, tests changes against real conversations, and only ships the ones that perform better. More than 60,000 businesses and millions of conversations every week feed that learning loop. As that grows, our agents keep getting better without the business owner having to do anything. I think continuous optimization will be a huge part of what separates the best AI agents. If you want to see what we're building with Edge, DM me. PS: This video is from last week’s Town Hall. We had just announced something big. I’ll be writing about it soon!
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Joe Griffin liked thisJoe Griffin liked this11 years ago, my VP called me into a meeting. I had just returned from a 17 day trip. I expected it to be in one of our usual 3rd floor conference rooms. But it was on the 7th floor - the corporate floor. I walked in and a blonde woman from HR walked in behind me. This was before tech layoffs were cool, but I knew immediately what was happening. I interviewed around a bit, but I finally listened to that quiet voice in the back of my head that said, “you don’t want a job. Try working for yourself.” Three weeks later, I picked up a $10k technical seo audit for the largest used car website in India. 3 years later, I did my last dedicated SEO project, an international SEO strategy for the New York Times. I went full time on Credo, my lead gen company (before lead gen companies were cool). I sold that in 2022 to private equity. Then I went full time on my next agency, EditorNinja. I built that for 3 years, employee 30+ people, and sold it to our largest competitor at the end of 2025. Now I coach digital agency owners, helping them get to their goals in less time with more profit and more fun. And just like I help them do, my own business is super profitable and super fun. I’m having more fun with work than I’ve had in a really long time. I’m eternally grateful for that layoff and for the courage and privilege I had to pursue my dreams. Never in a million years would I have thought I’d be doing what I’m doing now, and loving every second of it. I lost my job that day. But I gained my freedom.
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Joe Griffin liked thisJoe Griffin liked this🎉 Big news: I'm now a VP, Client Partner at Skyword! 🎉 I'll be leading content strategy and client relationships for some giant enterprise brands to build Category Authority. The brands that are winning AI visibility aren't the ones cranking out the most content. Instead, they're deliberately showcasing deep expertise in the things they excel at so AI will recommend them (not just cite them), buyers will trust them, and competitors can't copy them. Content marketing is full of people who can produce more content, faster. What's rare is a company built around the belief that volume isn't the advantage anymore. Authority is, and it's something you can build with the right system and cutting-edge technology, not just hope for. That's the conversation I had in every interview, and it's the reason I said yes. A giant thank you to Andrew C. Wheeler, Dan Baptiste, and Darryl Gehly for some incredible conversations, for an amazing first few days in Boston, and for making the case for Skyword better than any job description ever could have. (And for some cool swag!) Onward!
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Joe Griffin reacted on thisJoe Griffin reacted on thisFor years, Arizona was "up and coming." A rising star. On our way. We've arrived. Phoenix is the 5th largest city in America, and we have the track record to prove it belongs in the conversation. Arizona software and internet companies have created roughly $35 billion in value: Paradox Keap (Infusionsoft) GoDaddy Blue Yonder (JDA) WebPT OfferPad Emailage Nextiva CampusLogic Cognite GitKraken (Axosoft) 41st Parameter iCrossing Jobing.com AxiomEHR Pure Chat AppointmentPlus ClearVoice 360 Vantage Coplink SalesLogix ACT! I'm proud to have helped build four of those, all here in Arizona. And that's not the full list. I'm sure I'm missing other software and Internet winners. AND, it's before counting space tech, semiconductors, aerospace and defense, national security and dual-use, biotech and life sciences, autonomous vehicles and EVs, batteries and energy storage, optics and photonics, drones and robotics, data centers, and critical minerals tech. Each one an Arizona winning category. Big, bold outcomes happen here. Our founders have transformed from modest sizing for the round, the vision, and the target outcome, to an Arizona Bold attitude for winning! That's why Clate Mask and I are hosting PHX CapCon, an event presented by PHX FWD. One day to put Arizona's best software companies in front of investors from across the country, and to show what's being built here. Founders: meet the investors, meet the other builders, and leave with a bigger target than you came in with. Investors: come see why Arizona belongs on your map. November 5, Scottsdale Stadium Register here: https://lnkd.in/gtdYAi26 Arizona Bold. #ArizonaStartups #SiliconOasis #PHXFWD #VentureCapital #ArizonaTech #Founders Clate Mask Gregg Scoresby Becky Winter Anita Grantham Chi Nguyen PHX FWD Arizona Commerce Authority
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Joe Griffin reacted on thisJoe Griffin reacted on thisToday, I step down as CEO of Conductor. The best job I ever had. And now handed to the best leader I know. My dad worked 40+ years for the state and did inspections at night. Always working. Didn't/couldn't retire until late in life. I wanted something different. The first iteration of Conductor was LinkExperts. We built links for big companies. I was 23. I took a lunch break to graduate from college. Then I went back to work. My initial goal was freedom and independence. To take my dad's sacrifice, and build a greater foundation. I turned 44 last week. The last 20 years have led me to places I just can't explain…the greatest bliss and joy. And the darkest, most inescapable pain. What started out as a pursuit of freedom morphed into a purpose to build something great. To leave the world a little better than I found it. And to do it with people I'd come to love, who became the bedrock of my life. I raced out of childhood with a fear of abandonment (didn't learn this until my mid-30s). And looking back, we aimed to build not just a company, but also a home I hoped no one would ever want to leave. Conductor has long been more than a business; making money is just an outcome. Our mission is to help brands help their customers, and transform our team into better people, all at the same time. I'm so proud of where we are, the people behind it, and all the paths we chose (and avoided) to get here. Years ago, I read "Good to Great"… it said great leaders make decisions for the company, never for themselves. I've followed that religiously. And when I look at who should lead Conductor into the AI future we've been building toward, the answer is so clear. It's Wei. I'm incredibly excited to announce Wei Zheng as the next CEO of Conductor. Since she joined 5 years ago, she's approached every day as if Conductor were her very own. As selfless as I've experienced in 20 years. She's led the transformation that gives Conductor the most modern and scalable AEO platform, a truly AI-native data architecture, and engineering velocity that is beyond comprehension. She's an incredible leader, thinks big yet stays close to customers…and understands that great companies are built by great people. People-first. Customer-first. It's on our t-shirts, and it runs deep in our blood. It's how we've won year after year and outlasted nearly every competitor. It's also why 100+ Conductors have been with us for 5+ years. And in Wei's hands, it's the fuel that will drive Conductor forward with the best products, built by the best people, for our customers. I'll have Wei and the team's back from the Board and as a major shareholder. I move forward with a heart full of gratitude and inspiration from everyone at Conductor, past and present, and from the customers who have trusted us for so long. Follow Conductor. Prepare to be blown away. What's next for me? For the first time in my life, I have no idea what I'm doing next week. Going to see where that takes me.
Experience & Education
Volunteer Experience
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Founding Member of Arizona Interactive Marketing Association
Local Outreach, Jobs, Memberships
- 4 years 10 months
Publications
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Getting Buy-In for Your Content Marketing: A 3-Point Process
Content Marketing Institute
Organizations
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City of Scottsdale Tourism Board
Millennial Task Force
- Present
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