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Jay Feitlinger shared thisI recognized myself in this one more than I'd like to admit. It's easy to ask AI to back up a decision you've already made and quietly call that validation. Sarah Shepard's flip is simple and a little uncomfortable, build your case first, then ask AI to break it before anyone else gets the chance. The decisions that survive that kind of pressure hold up a lot better later on. We're already building this into how we run our bigger calls internally. Worth two minutes. Link's below.
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Jay Feitlinger reposted thisJay Feitlinger reposted thisRevenue Rewired is free on Kindle this week. It runs through Saturday, then goes back to full price. If growth strategy is something you or your team is wrestling with right now, this is a good week to grab it. Link's here: https://lnkd.in/dyVKKnTw
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Jay Feitlinger shared thisA few years ago, I got frustrated reading business books that sounded great in a conference room and fell apart the second you tried to use them on a real team. That's basically why Revenue Rewired exists. Starting today, the Kindle edition is free through Saturday. Not a launch stunt, just wanted more B2B leaders to have it without a price tag getting in the way first. https://lnkd.in/gywqtTeU
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Jay Feitlinger shared thisMost business leaders can name the customer they'd least want to lose instantly. Ask them to name the last customer they won who didn't already know someone at the company, and the room usually gets quiet. I've lived the version of this where a great year turned out to be a few great customers. It doesn't feel dangerous while it's happening. Then one of them gets a new CFO or gets acquired, and you find out how little was growing underneath them. This week's Revenue Rewired is about the growth number most leadership teams never run: your growth with your top three customers taken out. I'm sharing what that year taught me, what we usually see when owners split their numbers, and a five-minute test to run with your controller before next year's targets are set. None of this is an argument against loyal customers, since I want yours to stay for another 20 years. It's about knowing whether anything else in your business can create the next one. So be honest: when did your company last win a customer from scratch?
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Jay Feitlinger shared thisBudget season has a familiar meeting in it. Marketing brings a 2027 proposal that looks like this year's spend plus 10%, with one new channel added. Then someone asks which of this year's dollars actually turned into closed deals, and the room gets quiet. That silence tells you more than the number on the slide does. If leads went up this year and opportunities didn't, the budget isn't what's holding you back. Something between first touch and closed deal is leaking, and a bigger budget sends more buyers straight into it. When your team built this year's budget, did anyone check the conversion rates it was betting on?
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Jay Feitlinger shared thisSarah Shepard got me with this one. I’m a person who wants to understand the why before I decide how I feel about something. 😂 But that’s not really how people work, is it? We react first, then we start building the logic around it. There’s probably something useful in remembering that, especially when we’re creating things for other people. https://lnkd.in/gGXNwpmwDoes Emotion Get the First Look and Logic Get the Last Word?Does Emotion Get the First Look and Logic Get the Last Word?
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Jay Feitlinger shared thisThis one's going straight into how we evaluate vendors going forward. Sarah Shepard's three questions cut through the noise fast, and I've already seen how differently a real AI vendor answers those compared to one just riding the branding wave. The budget line looks identical either way. The return absolutely does not. If you're evaluating any tool with AI in the name right now, listen to this before your next call. Comments have the link.
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Jay Feitlinger shared thisA good-fit buyer can hear about your company, visit your website, check your LinkedIn presence, scan your proof like case studies and still never start a conversation. Not because they disliked what they saw. Because they had to guess too much. That’s the tension in this week’s Revenue Rewired. A lot of B2B companies are known in their market but being known isn't the same as being trusted enough to convert. The uncomfortable part is that this leak usually happens before sales can see it. No stalled deal. No lost opportunity. No CRM note in HubSpot. No objection to handle. Just a qualified buyer who quietly validated and left. This week I’m unpacking the trust gap that starts before sales ever knows, and the Silent Buyer Trust Test your team can use before adding more leads. Where do you think buyers lose confidence first: website, proof, LinkedIn presence, or unclear next step?
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Jay Feitlinger shared thisEvery forecast meeting I've ever sat in has one moment where the room gets a little too quiet. Someone asks how confident we are in the number, and for half a second nobody wants to answer first. That's usually not a sign the CRM is broken. It's a sign the pipeline is built on activity instead of commitment. A call happened, an email went out, a proposal got sent, and the deal moved forward because of it. None of that means the buyer actually agreed to anything. What's the last forecast number you presented that you weren't fully sure about?
Jay Feitlinger replied to a comment
9h
Sandy uhm never said I still don't hate it. That is what Sarah Shepard is for lol
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Jay Feitlinger liked thisJay Feitlinger liked thisThere's a pattern subtle enough that people rarely catch themselves doing it. Decide first, then use AI to build the rationale for what you already believe, and that's AI reinforcing you rather than working for you. The loop works better in reverse. Make your case, then ask AI what's wrong with it, what got missed, and what would leave someone unconvinced. It stings a little more than getting easy agreement. It's also where the decisions that hold up for real come from. Full episode's in the comments if you want the whole breakdown.
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Jay Feitlinger liked thisJay Feitlinger liked thisWow, time flies! I’ve been with MBK Senior Living for two years today. I’m so grateful for the teams, residents, and families I’ve gotten to know across three different communities. And for all the support from our regional team and home office along the way. What an awesome company!
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Jay Feitlinger liked thisJay Feitlinger liked thisCongratulations @thisisfilthyanimal and @prettydecentconcepts for being America's Best New Restaurant by Yelp. We are honored that you selected MistAmerica fans for your outdoor dining needs and thrilled that we helped your guests with a beautiful outdoor dining experience. If you haven't eaten there yet, we suggest you do. Check out the article: https://lnkd.in/gVbSavZW #MistAmerica #prettydecentconcepts #thisisfilthyanimal #outdoordining #mistingfans
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Jay Feitlinger liked thisJay Feitlinger liked this📘Revenue Rewired: Identify and Fix the 5 Leaks Costing You Revenue Authors: Jay Feitlinger, Chief Executive Officer & @Sarah Shepard , Chief Operating Officer StringCan: A B2B Growth Marketing Agency Category: Small Business Sales & Selling “You don’t scale broken systems. You just scale the chaos.” That’s the hard truth most CEOs and CROs don’t want to hear. More leads, bigger budgets, new hires – none of it works if your revenue system is cracked underneath. The real problem isn’t volume. It’s leaks. And every leak is a hidden tax on your growth. For 15 years, StringCan Interactive has helped leaders uncover the silent leaks draining their pipeline and slowing momentum. In Revenue Rewired, Jay Feitlinger (Founder amp; CEO) and Sarah Shepard (COO) reveal the five leaks that cost companies millions every year: Leadership – misaligned priorities and unclear accountability Marketing – activity that looks busy but doesn’t fuel pipeline Sales – reps chasing deals without a repeatable system Customer Success – churn bleeding growth out the back door Operations – friction that scales chaos instead of results This isn’t theory. It’s the playbook StringCan built across more than 160 client engagements and 15 years of scaling businesses. With a foreword by Verne Harnish, founder of Entrepreneurs’ Organization and author of Scaling Up, this book gives leaders the clarity and tools to finally stop the leaks. Inside, you’ll discover: How to identify the leaks you can’t see on your P & L Why alignment beats effort when it comes to scaling revenue The diagnostic questions top leaders use to find and fix hidden losses A proven system to rewire your revenue engine for sustainable growth If you’ve ever felt like you’re spending more, working harder, and still falling short — this book will show you why. +++++++++++++++ About the authors Jay Feitlinger is an entrepreneur, the founder and CEO of StringCan, and the author of two books written from the trenches of building businesses and families. Over the past 25 years, he has launched eight companies, had two successful exits, and helped hundreds of B2B leaders rewire the way their organizations grow. Sarah Shepard is the COO and Integrator of StringCan Interactive and co-host of the Revenue Rewired podcast. For 10+ years she has helped mid-market B2B leaders fix the real blockers to scale, leadership misalignment. 🚨 I have downloaded this book myself for FREE today from Amazon Kindle 🚨 Thank you Jay Feitlinger & @Sarah Shepard 🙏 📚 📔 📕 📙 📓 📒 📗 📘 Lance Scoular The Savvy Navigator Founder Key Directions #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #Revenue #Rewired #Identify #and #Fix #the #Five #Leaks #Costing #You #Revenue https://lnkd.in/gfc7Kg7P
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Jay Feitlinger liked thisJay Feitlinger liked this📘Revenue Rewired: Identify and Fix the 5 Leaks Costing You Revenue Authors: Jay Feitlinger, Chief Executive Officer & @Sarah Shepard , Chief Operating Officer StringCan: A B2B Growth Marketing Agency Category: Small Business Sales & Selling “You don’t scale broken systems. You just scale the chaos.” That’s the hard truth most CEOs and CROs don’t want to hear. More leads, bigger budgets, new hires – none of it works if your revenue system is cracked underneath. The real problem isn’t volume. It’s leaks. And every leak is a hidden tax on your growth. For 15 years, StringCan Interactive has helped leaders uncover the silent leaks draining their pipeline and slowing momentum. In Revenue Rewired, Jay Feitlinger (Founder amp; CEO) and Sarah Shepard (COO) reveal the five leaks that cost companies millions every year: Leadership – misaligned priorities and unclear accountability Marketing – activity that looks busy but doesn’t fuel pipeline Sales – reps chasing deals without a repeatable system Customer Success – churn bleeding growth out the back door Operations – friction that scales chaos instead of results This isn’t theory. It’s the playbook StringCan built across more than 160 client engagements and 15 years of scaling businesses. With a foreword by Verne Harnish, founder of Entrepreneurs’ Organization and author of Scaling Up, this book gives leaders the clarity and tools to finally stop the leaks. Inside, you’ll discover: How to identify the leaks you can’t see on your P & L Why alignment beats effort when it comes to scaling revenue The diagnostic questions top leaders use to find and fix hidden losses A proven system to rewire your revenue engine for sustainable growth If you’ve ever felt like you’re spending more, working harder, and still falling short — this book will show you why. +++++++++++++++ About the authors Jay Feitlinger is an entrepreneur, the founder and CEO of StringCan, and the author of two books written from the trenches of building businesses and families. Over the past 25 years, he has launched eight companies, had two successful exits, and helped hundreds of B2B leaders rewire the way their organizations grow. Sarah Shepard is the COO and Integrator of StringCan Interactive and co-host of the Revenue Rewired podcast. For 10+ years she has helped mid-market B2B leaders fix the real blockers to scale, leadership misalignment. 🚨 I have downloaded this book myself for FREE today from Amazon Kindle 🚨 Thank you Jay Feitlinger & @Sarah Shepard 🙏 📚 📔 📕 📙 📓 📒 📗 📘 Lance Scoular The Savvy Navigator Founder Key Directions #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #Revenue #Rewired #Identify #and #Fix #the #Five #Leaks #Costing #You #Revenue https://lnkd.in/gfc7Kg7P
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Jay Feitlinger liked thisJay Feitlinger liked this📘Revenue Rewired: Identify and Fix the 5 Leaks Costing You Revenue Authors: Jay Feitlinger, Chief Executive Officer & @Sarah Shepard , Chief Operating Officer StringCan: A B2B Growth Marketing Agency Category: Small Business Sales & Selling “You don’t scale broken systems. You just scale the chaos.” That’s the hard truth most CEOs and CROs don’t want to hear. More leads, bigger budgets, new hires – none of it works if your revenue system is cracked underneath. The real problem isn’t volume. It’s leaks. And every leak is a hidden tax on your growth. For 15 years, StringCan Interactive has helped leaders uncover the silent leaks draining their pipeline and slowing momentum. In Revenue Rewired, Jay Feitlinger (Founder amp; CEO) and Sarah Shepard (COO) reveal the five leaks that cost companies millions every year: Leadership – misaligned priorities and unclear accountability Marketing – activity that looks busy but doesn’t fuel pipeline Sales – reps chasing deals without a repeatable system Customer Success – churn bleeding growth out the back door Operations – friction that scales chaos instead of results This isn’t theory. It’s the playbook StringCan built across more than 160 client engagements and 15 years of scaling businesses. With a foreword by Verne Harnish, founder of Entrepreneurs’ Organization and author of Scaling Up, this book gives leaders the clarity and tools to finally stop the leaks. Inside, you’ll discover: How to identify the leaks you can’t see on your P & L Why alignment beats effort when it comes to scaling revenue The diagnostic questions top leaders use to find and fix hidden losses A proven system to rewire your revenue engine for sustainable growth If you’ve ever felt like you’re spending more, working harder, and still falling short — this book will show you why. +++++++++++++++ About the authors Jay Feitlinger is an entrepreneur, the founder and CEO of StringCan, and the author of two books written from the trenches of building businesses and families. Over the past 25 years, he has launched eight companies, had two successful exits, and helped hundreds of B2B leaders rewire the way their organizations grow. Sarah Shepard is the COO and Integrator of StringCan Interactive and co-host of the Revenue Rewired podcast. For 10+ years she has helped mid-market B2B leaders fix the real blockers to scale, leadership misalignment. 🚨 I have downloaded this book myself for FREE today from Amazon Kindle 🚨 Thank you Jay Feitlinger & @Sarah Shepard 🙏 📚 📔 📕 📙 📓 📒 📗 📘 Lance Scoular The Savvy Navigator Founder Key Directions #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #Revenue #Rewired #Identify #and #Fix #the #Five #Leaks #Costing #You #Revenue https://lnkd.in/gfc7Kg7P
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Jay Feitlinger liked thisJay Feitlinger liked this📘Revenue Rewired: Identify and Fix the 5 Leaks Costing You Revenue Authors: Jay Feitlinger, Chief Executive Officer & @Sarah Shepard , Chief Operating Officer StringCan: A B2B Growth Marketing Agency Category: Small Business Sales & Selling “You don’t scale broken systems. You just scale the chaos.” That’s the hard truth most CEOs and CROs don’t want to hear. More leads, bigger budgets, new hires – none of it works if your revenue system is cracked underneath. The real problem isn’t volume. It’s leaks. And every leak is a hidden tax on your growth. For 15 years, StringCan Interactive has helped leaders uncover the silent leaks draining their pipeline and slowing momentum. In Revenue Rewired, Jay Feitlinger (Founder amp; CEO) and Sarah Shepard (COO) reveal the five leaks that cost companies millions every year: Leadership – misaligned priorities and unclear accountability Marketing – activity that looks busy but doesn’t fuel pipeline Sales – reps chasing deals without a repeatable system Customer Success – churn bleeding growth out the back door Operations – friction that scales chaos instead of results This isn’t theory. It’s the playbook StringCan built across more than 160 client engagements and 15 years of scaling businesses. With a foreword by Verne Harnish, founder of Entrepreneurs’ Organization and author of Scaling Up, this book gives leaders the clarity and tools to finally stop the leaks. Inside, you’ll discover: How to identify the leaks you can’t see on your P & L Why alignment beats effort when it comes to scaling revenue The diagnostic questions top leaders use to find and fix hidden losses A proven system to rewire your revenue engine for sustainable growth If you’ve ever felt like you’re spending more, working harder, and still falling short — this book will show you why. +++++++++++++++ About the authors Jay Feitlinger is an entrepreneur, the founder and CEO of StringCan, and the author of two books written from the trenches of building businesses and families. Over the past 25 years, he has launched eight companies, had two successful exits, and helped hundreds of B2B leaders rewire the way their organizations grow. Sarah Shepard is the COO and Integrator of StringCan Interactive and co-host of the Revenue Rewired podcast. For 10+ years she has helped mid-market B2B leaders fix the real blockers to scale, leadership misalignment. 🚨 I have downloaded this book myself for FREE today from Amazon Kindle 🚨 Thank you Jay Feitlinger & @Sarah Shepard 🙏 📚 📔 📕 📙 📓 📒 📗 📘 Lance Scoular The Savvy Navigator Founder Key Directions #amazoninfluencer #book #ad #amazonbooks #fromtheauthorsmouth #Revenue #Rewired #Identify #and #Fix #the #Five #Leaks #Costing #You #Revenue https://lnkd.in/gbngi4TK
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Jay Feitlinger reacted on thisJay Feitlinger reacted on thisCaregiver guilt is one of the most common and least talked about parts of caring for a loved one. Our newest article explores why it happens and practical ways to manage it while still taking care of yourself too. If this resonates, it is worth a read. Link below. 🤍
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World Trade Centers Association
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See projectStringCan created a global digital strategy for World Trade Centers Association. Upon completion of the digital strategy including interviewing over 50 global licensees and over 600 business business members, our team built a new digital platform.
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Entrepreneurs Organization
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