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Trying to classify Eric is difficult. He’s built a reputation as an innovation and…
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Eric Weisberg reposted thisEric Weisberg reposted thisWe're celebrating a Gold win at the LIA - London International Awards! 🥇 Gold in Creative Strategy for Vet Your Prostate, in partnership with Thriva Congratulations to everyone who brought this campaign to life, and thank you to our incredible clients, partners, and the LIA judges for recognising the work. ✨
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Eric Weisberg shared thisWATCH: Today for #WorldHeartDay, Havas Lynx and JOE Media Group launched “Listen to Jordic.” This hilarious and important campaign brings an urgent message from a familiar looking Viking: erectile dysfunction might be linked to cardiovascular health. 😂😂😂 https://lnkd.in/gfPRVnqj
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Eric Weisberg shared thisThe SuperAging Era isn't just about adding years to your life, it's about adding life to your years. Equally important: who gets to age well? In this recent The New York Times profile, Bryan Johnson (the self-professed "healthiest man alive") reflects on the criticism surrounding his extreme pursuit of longevity: "You know, I flew too close to the sun. I went after a goal that could be described as hubris." It's a striking reflection. But Johnson isn't backing away from his approach. Following his diagnosis with autoimmune gastritis, he remains convinced that his focus on health has benefited him—and may have helped uncover a difficult-to-diagnose condition earlier. His story raises a bigger question about how we define progress in longevity. We can track more, measure more and intervene earlier than ever before. Advances in AI, personalization and preventive health are changing what we can expect from our health as we age. But the goal can't simply be more years. It has to be better years. Through Havas Health Network’s SuperAging lens, we see an opportunity to rethink what growing older can look and feel like: shifting from lifespan to healthspan, from anti-aging to pro-aging, and toward lives with greater independence, connection and purpose. And progress can't be measured only by how far we push the limits of longevity. It must also be measured by how many people benefit. A longer, healthier life should be a shared opportunity—not a private upgrade.He Said He Was the World’s Healthiest Man. Then Came a Stunning Diagnosis.He Said He Was the World’s Healthiest Man. Then Came a Stunning Diagnosis.
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Eric Weisberg reposted thisEric Weisberg reposted thisEarlier this year, I shifted from working across both Havas Health and Havas Creative to focusing exclusively on the creative side, which has been a pretty great fit for the way my brain works. Before making the move, I had the opportunity to help build the latest Havas Health Network “Superaging” Report, which launched at the Cannes Lions International Festival of Creativity earlier this summer. The report looks at what it actually takes to live longer, healthier lives in 2026. Slightly alarming when you’re 28, although I’m still willing to spend $35 on a “Billion Dollar” SunLife Organics smoothie in the name of longevity. The longevity economy is already valued at $33 trillion, but the bigger question is who actually has the resources and opportunity to age well as our understanding of aging continues to change. Very proud to have worked on this alongside Eric Weisberg, Chloé Depiesse, Kelcey Connors, my right hand, and Terry Stanley, whose writing makes a report about aging surprisingly hard to put down. Read the full report: https://lnkd.in/e_Gy92Gk
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Eric Weisberg shared thisPLEASE VOTE 🗳️and help us bring the SuperAging longevity conversation to #SXSW 2027. At Havas , we are turning aging on its head and helping brands, large and small, unlock their share of the $33-trillion-dollar longevity economy. 📌 Voting takes 1-minute or less. Here's the link🔗 https://lnkd.in/g2DEKsTD
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Eric Weisberg reposted thisEric Weisberg reposted thisAging is the next big growth opportunity. For decades, brands have treated aging as a problem to solve. Consumers are increasingly seeing it as an opportunity to live differently, longer, and better. That mindset shift has implications for every industry, not just health and wellness. This conversation at Cannes, brought to life by Kristin Burkhalter, Vice President, Axios Live, explores why marketers need to rethink what longevity means for today's consumer and tomorrow's economy. Eric Weisberg, Global Chief Creative Officer, Havas Health Network, continues to shape the discussion with insights from our Superaging research, challenging outdated assumptions and reframing what relevance looks like in the age of longevity. Link in the comments for the full article. #Superaging #Axios
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Eric Weisberg shared thisPeople don’t just want more years in their life, they want more life in their years. What’s your brand’s strategy for unlocking its share of the $33 Trillion dollar longevity economy?Eric Weisberg shared thisWhat if the next great brand opportunity isn't in healthcare at all, but in helping people live longer, healthier lives? That was at the heart of the conversation at Axios House during Cannes Lions International Festival of Creativity, where Eric Weisberg, Global Chief Creative Officer, Havas Health Network, joined the discussion on the future of longevity and the rapidly evolving wellness economy. The conversation came at a fitting moment. On June 24, the same day as the panel, Havas Health Network released its Superaging report, exploring how longevity is becoming one of the defining forces shaping consumer behavior, culture and brand growth. As consumers rethink what it means to age well, expectations are shifting. Health is no longer confined to the healthcare aisle. It's influencing how people choose the brands they trust, the technology they use, the experiences they seek out and the lives they want to build. Thank you to Axios for highlighting this important conversation, and to Hoda Kotb, Maria Sharapova and Eric Weisberg for pushing it forward. The longevity economy isn't just creating new products. It's redefining consumer desire and opening new opportunities for every brand to play a meaningful role in healthier, longer lives. Read more at the link in the comments.
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Eric Weisberg reposted thisEric Weisberg reposted thisThe future of healthcare marketing starts with investing in the next generation of talent. We're proud to be featured in MM+M - Medical Marketing and Media's latest article exploring how leading agencies are shaping summer internship programs and preparing emerging professionals for the future of our industry. Through meaningful client work, mentorship, leadership access, and hands-on experience with AI tools like our proprietary platform, AVA, interns are empowered to contribute from day one while building the skills that will define the future of healthcare marketing. We believe that fostering curiosity, collaboration, and innovation is key to developing tomorrow's leaders. Thank you to Lola Offenback, MM+M - Medical Marketing and Media, for spotlighting this important conversation and to McKenna Tatro (She/Her), Executive Director, Global and NA Talent Development, and Adem Wijewickrema, Creative AI Prompt Intern, for sharing their perspectives on the future of talent in healthcare marketing. 🔗 Read the full article linked in the commmets. #FutureOfMedicalMarketing #SummerInterns
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Eric Weisberg shared this🤔 Coincidence that the Cannes Grand Prix winners are riding the wave of the $33T longevity economy? I think not. 📖 Dive into the Havas SuperAging report and learn how your brand can get its fair share.Eric Weisberg shared thisWhich brands benefit from the $33 trillion longevity economy? 💡 All of them. Our newest Superaging report provides a roadmap for brands to leverage creativity and innovation to grow within the burgeoning longevity economy. Hear more from Eric Weisberg, Chief Creative Officer at Havas Health Network, from last week at Axios House in Cannes.
Eric Weisberg commented on a post
2d
Learn more and take action: https://listentojordic.com
Eric Weisberg commented on a post
1mo
Link to the full Havas SuperAging trend report: https://superhuman.havashealth.com/superaging/
Eric Weisberg commented on a post
1mo
James Kotecki and Arthur Fullerton! The world needs more of these two having important conversations about the future of marketing.
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Eric Weisberg reacted on thisEric Weisberg reacted on thisWe're celebrating a Gold win at the LIA - London International Awards! 🥇 Gold in Creative Strategy for Vet Your Prostate, in partnership with Thriva Congratulations to everyone who brought this campaign to life, and thank you to our incredible clients, partners, and the LIA judges for recognising the work. ✨
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Eric Weisberg reacted on thisEric Weisberg reacted on thisGood work deserves good company. Last week, Havas Health Network spent an afternoon by the water at Frying Pan NYC, celebrating all we’ve accomplished together and the people who make it all possible. A sunny day, great conversation and the perfect way to close out summer and welcome what’s ahead. #HavasHealthNetwork
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Eric Weisberg reacted on thisEric Weisberg reacted on thisWhat an honour it was last night to pick up D&AD Network of the Year on behalf of everyone at Ogilvy. An amazing night celebrating some truly inspiring work and people. A huge well done to everyone at Ogilvy and special thanks to Liz Taylor & Joe Sciarrotta.
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Eric Weisberg reacted on thisEric Weisberg reacted on thisIf you also see health advertising differently, we’re in this together at the New York Festivals Health Awards. Entries are open until Oct. 22. Looking forward to discovering the ideas and meeting the people who are challenging convention, shifting perspectives, and finding new ways to connect with audiences. Thanks again for the invitation, Jennifer Vizina.
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Eric Weisberg reacted on thisEric Weisberg reacted on thisYesterday, The Washington Post launched their new brand platform 'RELENTLESS'. Not with an ad. But with an act no other paper has the nerve to pull off. The Washington Post printed an entire newspaper edition dedicated to the relentless journalism that goes into breaking just a single story. The story of corrupt police officers using a nationwide network of Flock license plate cameras for stalking - heroic journalism that has led to corporate policy changes, new city contract restrictions, and disciplinary action, including arrests. Delivered to 65,000 subscribers including The White House, the Senate, city councils, mayors, and the country's best journalism schools. Our studio was built for moments like these - what an honor to play a part in such important work. Thanks you to our fearless partners Suzi Watford Nathan Stewart Tova Diamond Trevor Hains Unbelievably proud of our own relentless crew at Uncommon Creative Studio: Andrew Hunter Nils Leonard Ana Sabarots Steve Zaroff Aron Ramstedt Frans Ahlberg Evie Robson Beth Johnson Adrienne Darnell Rob Evans Carlos Prats Albert O. Lisa Smith Rafael Rosa Ellen Voorheis Natasha Wellesley Giselle Maldonado Payal Pereira Asheden Hill Lucy Jameson Natalie Graeme And our production partners: Blinkink Heavy Duty Link to the entire story in comments.
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Eric Weisberg liked thisEric Weisberg liked thisMeet Jordic. He’s the star of our new heart health campaign with JOE Media Group (UK), telling men that erectile dysfunction could actually be a warning about heart disease. Watch the music video and take Jordic’s test at listentojordic.com Lightfarm Studios Jamute
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Eric Weisberg reacted on thisEric Weisberg reacted on thisThe secret to your heart health might be hiding in your pants. Yep. We said it. Meet Jordic. Viking. Folk singer. The mate brave enough to tell you that a problem down below might be trying to tell you something bigger. Because erectile dysfunction (ED) is not always just about sex. For some men, persistent or recurring ED can be an early indication of underlying cardiovascular risk, appearing two to five years before heart symptoms. The problem? Most men would rather talk about almost anything else. So, for #WorldHeartDay, Havas Lynx UK and JOE Media Group (UK) turned an awkward health warning into an epic folk anthem, featuring an animated Viking and a message that is very difficult to ignore. Turn the sound on. Listen to Jordic. And if something is not working as it should, do not just shrug it off. Speak with a healthcare professional. Watch the film, take the test and explore the full interactive experience at ListenToJordic.com (🔗 link in the comments). #ListenToJordic #MensHealth #HeartHealth
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