David Brooks

As high-deductible health plans proliferate, patients are paying more out of pocket than ever before. This has profoundly influenced their behavior. Patients want to know that they are getting the absolute best care for their dollar, and they are turning to the web to inform their decision making.

More than 100 million patients now search for doctors online, and 61 percent read online patient reviews before booking an appointment. Fifty percent of patients say good reviews encourage… Show more

As high-deductible health plans proliferate, patients are paying more out of pocket than ever before. This has profoundly influenced their behavior. Patients want to know that they are getting the absolute best care for their dollar, and they are turning to the web to inform their decision making.

More than 100 million patients now search for doctors online, and 61 percent read online patient reviews before booking an appointment. Fifty percent of patients say good reviews encourage them to select a doctor, while 72 percent say bad reviews prevent them from picking that doctor.

Needless to say, it is now more important than ever to build and maintain a strong online reputation for your medical practice. Show less

A webinar for medical practice owners on how to leverage the power of patient reviews to grow online reputation. Co-presented with Andrew Glass (Main Street Hub). We review local search, reputation management and on-line reviews, with details about online marketing that are relevant to doctors and licensed health care providers.

It is remarkable how many doctors are invisible. Every day, hundreds of thousands of patients search for a new doctor online. And only a handful show up in search results.

The rest are, for all intents and purposes, invisible.

The root cause of this invisibility: confusing, contradictory information that baffles the smartest search engines. When confronted with inconsistent information about your practice’s Name, Address and Phone (NAP), search engines tend to ignore or… Show more

It is remarkable how many doctors are invisible. Every day, hundreds of thousands of patients search for a new doctor online. And only a handful show up in search results.

The rest are, for all intents and purposes, invisible.

The root cause of this invisibility: confusing, contradictory information that baffles the smartest search engines. When confronted with inconsistent information about your practice’s Name, Address and Phone (NAP), search engines tend to ignore or discount your information in favor of another provider with more consistent NAP. Show less

We (Doctor.com) recently analyzed 17,253 searches from popular search engines such as Google, Bing and Yahoo that led patients to our platform. We specifically looked at queries that included words like “need”, “want” and “find”.

We think the insights gained can be useful for practice owners and managers in thinking about office hours and off-hours communications. The findings also have implications for practice marketing consultants who wish to better take advantage of online ad… Show more

We (Doctor.com) recently analyzed 17,253 searches from popular search engines such as Google, Bing and Yahoo that led patients to our platform. We specifically looked at queries that included words like “need”, “want” and “find”.

We think the insights gained can be useful for practice owners and managers in thinking about office hours and off-hours communications. The findings also have implications for practice marketing consultants who wish to better take advantage of online ad schedules. Show less

Every practice owner who’s tried Google AdWords has heard a horror story about someone spending thousands of dollars and getting nothing. And that early failure has forever soured the practice owner from using pay-per-click (PPC) advertising to grow his/her practice.

The fact is that PPC marketing is extremely expensive only if you do it wrong. Effective PPC marketing requires daily monitoring of spending, click-through rates, keywords and advertising copy.

Here are six important… Show more

Every practice owner who’s tried Google AdWords has heard a horror story about someone spending thousands of dollars and getting nothing. And that early failure has forever soured the practice owner from using pay-per-click (PPC) advertising to grow his/her practice.

The fact is that PPC marketing is extremely expensive only if you do it wrong. Effective PPC marketing requires daily monitoring of spending, click-through rates, keywords and advertising copy.

Here are six important concepts to follow when setting up your PPC campaign: Show less

To help you make good decisions about your web marketing programs, here's a checklist of seven diagnostic questions to determine the health of your practice web site and web 'presence'.