Berkeley, California, United States
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About

I am retired. I was an award-winning digital and integrated marketing entrepreneur…

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Articles by David

  • Marketing Transformation By The Slice!

    Many clients seek my advice about hiring a digital leader. As head of a digital agency, I am always game to help them;…

  • Do you have too much on your plate? Here’s how to navigate the 6,800+ MarTech buffet.

    This year’s Martech 5000 graphic from ChiefMarTech documents about 6,800 marketing technology solutions. Let that sink…

  • Let's Talk Transformation with...Mike Colombo, CMO

    This is an exciting time for digital marketing, but it’s also fraught with questions. With new technologies changing…

    1 Comment
  • In Marketing Transformation, People Come First

    A few years back I wrote a blog entitled “Why It’s Called Digital Transformation.” In it, I outlined a few key…

    1 Comment
  • Why Marketing Technology Fails

    As I tell the Managed Marketing Transformation story, I am hearing a consistent scenario of marketing technology fails.…

    1 Comment
  • The 7 Symptoms of Marketing Stuckness

    We try very hard to present posts about problems and solutions. In fact, we all have careers because there are problems…

  • Death by (Marketing) Execution

    When I went to business school at UCLA Anderson, we were taught that of all the types of risks that exist for small and…

    3 Comments
  • The Single Most Important Question Ever

    [Reposted from April 15, 2015 with updates] Almost 3 years have passed since this article garnered 14,000 readers. I…

    4 Comments
  • The One Phrase That Makes My Phone Ring

    I owned a digital agency for 14 years. In all those years, which peaked with 140 employees, I never found an easy way…

    2 Comments
  • Managed Marketing Transformation™ Is About People

    In a recent post, I boiled Managed Marketing Transformation down to the following definition: a series of initiatives…

    2 Comments

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Licenses & Certifications

Volunteer Experience

  • Board Member

    Clear Ink Foundation

    - 3 years

    Children

    The Clear Ink Foundation raised substantial sums for Special Olympics, primarily through an annual golf tournament.

  • Board Member

    The Foundation for America's Blood Centers

    - 3 years 1 month

    Health

    The FABC funds initiatives that improve the availability, quality and safety of blood to save, extend, or enhance the lives of patients.

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