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Bonin Bough shared thisBack in July, we packed 30 creative leaders into Ludlow House with OpenArt to talk about what AI is doing to creativity. Then came the fun part: we opened the laptops and found out what happens when creative people get their hands on AI. On October 7, we’re doing it again—this time bigger, at 72andSunny's office on the 66th floor of One World Trade Center, during Advertising Week New York. I’ll be joined by Kevin Swanepoeloel of The One Club for Creativity and Raj Gajwani of OpenArt AI for a panel, a hands-on workshop, and a morning with NYC’s creative community. Seats are limited and RSVPs are approval-based. DM if you are interested in going... #CreativeAI #AdvertisingWeekNY #OpenArtAI
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Bonin Bough shared thisDad Notes: That feeling when you’re trying to see what someone else ordered but not look obvious:
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Bonin Bough shared thisDad Notes: That feeling when people say your glass is half full but you realize your plate is empty.
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Bonin Bough shared thisExcited to keynote IGEXX ISTANBUL GLOBAL E-EXPORT SUMMIT this Saturday! My talk: 𝗥𝗲𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗥𝘂𝗹𝗲𝘀 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵: 𝗪𝗵𝗮𝘁 𝗙𝗼𝗿𝘁𝘂𝗻𝗲 𝟱𝟬 𝗧𝗮𝘂𝗴𝗵𝘁 𝗨𝘀 - 𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗘-𝗘𝘅𝗽𝗼𝗿𝘁𝗲𝗿𝘀 𝗖𝗮𝗻 𝗦𝘁𝗲𝗮𝗹. We’re diving into how AI is redefining digital commerce, breaking down what the world’s biggest brands are doing differently, and showing e-exporters how to steal their playbook. If you're attending, let’s connect! See you in Istanbul! 🇹🇷 https://www.igexx.com/
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Bonin Bough shared thisDad Notes: That feeling when you are about to hit traffic on the way to the Hamptons. If you are out here and need a lift, DM me and I’ll tell you about what I’m hosting.
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Bonin Bough shared thisMama, I made it!! Grateful to be named by Maxim Inc. (MAXIM magazine) as one of the 10 power players who rewrote the rules at Cannes Lions 2026. More importantly, thank you to our amazing team at Portrait Media Group for all the hard work that goes into delivering for our clients. #Thankful #Teamwork #GenNext #Cannes2026 https://lnkd.in/eT_aFeES10 Power Players Who Rewrote The Rules At Cannes Lions 202610 Power Players Who Rewrote The Rules At Cannes Lions 2026
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Bonin Bough shared thisLooking forward to today's fireside chat at The Creative AI Exchange and the conversations it will spark.Bonin Bough shared thisAI is rewriting the creative process faster than most rooms are willing to admit. On Tuesday, July 28 we're putting 30 of New York's sharpest creative minds in one room to deal with it head-on. It's the Creative AI Exchange, presented by OpenArt AI and Portrait Media Group. Doors at noon, done by 3. Speaking: Nick Law (Creative Strategy and Experience Lead, Accenture Song), Nadja Bellan-White (she/her/ella)-White (Group CEO, M+C Saatchi North America), and David Shing, aka Shingy. Plus a live OpenArt demo and a hands-on workshop where you get to build something real. Lunch, cocktails, and OpenArt credits included. We're holding it to 30 and reading every request so the room stays sharp. If you make things for a living, creative, design, brand, or marketing, you'll want to be in it. Request your spot here: https://luma.com/d48ns2vb Tag someone who belongs in the room.
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Bonin Bough shared thisExcited to see this go live! Portrait TV is an important step in our mission to amplify the voices, stories, and creators shaping the Gen Next era. Proud of our team for building a platform that reflects where culture is headed—and the people driving it. This is just the beginning. Let's Go!Bonin Bough shared thisFraming the Future of Media: Portrait TV is officially LIVE on LG Channel 112. 🚀 We are incredibly proud to announce that Portrait Media Group has officially launched Portrait TV on LG Channel 112, introducing a premier streaming destination designed for Gen Next. Today's modern consumer doesn't fit into neat demographic boxes. Gen Next is defined by values, fluid cultural mindsets, and community behavior. To serve them, we've built an ecosystem, combining advanced audience intelligence with premium, culture-shifting programming that belongs on the biggest screen in the home. At launch, Portrait TV is bringing an unparalleled slate of content partners to the platform: Fulwell Entertainment’s The Shop Streamline Collective Outside with Gorilla NEMS and 2J3BD hosted by The Lox & It's The Real mitú Girl Let Me Tell You Premium film slates from Tricoast Media, Swirl Films, LatinoCircuit TV, and Homestead Entertainment COMING SOON: On The Radar Radio - Watch the latest On The Radar Radio freestyles featuring underground & celebrity musical artists. COMING SOON: Foxxtecca Driven by Dystany featuring NASCAR driver Dystany Spurlock As Bonin Bough, Founder of Portrait Media Group, notes: "We aren't just launching another channel; we are building the ultimate destination where modern culture lives." Thank you to our incredible partners at LG Ad Solutions and all of our content creators for helping us bring this vision to life. Turn on your LG Smart TV, open LG Channel 112, and experience the future of streaming today. #CTV #StreamingMedia #GenNext #FASTChannels #MediaInnovation #PortraitTV #Entertainment
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Bonin Bough posted thisI’m incredibly proud of my wife and her co-founder for launching their new podcast, Raising Wealth: Money Moves for Parents. As many of you know, we recently took over ownership of Tiny Organics, and it’s been inspiring to watch Sofia Laurell and Carolyn Batyske build not only an incredible business, but now a platform that helps families think differently about money, entrepreneurship, and raising the next generation. They’re sitting down with some of the smartest and most thoughtful leaders across business, investing, and parenting to have honest conversations about building wealth, making better financial decisions, and creating lasting impact for your family. If you’re a parent or simply interested in smarter conversations about money and building something meaningful, I highly recommend giving it a listen. Congratulations to the entire team. I can’t wait to see where this goes. 🎙️ Raising Wealth: Money Moves for Parents https://lnkd.in/gwmU49-X
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Bonin Bough liked thisGrateful doesn't quite cover it: Maxim Inc. (MAXIM magazine) just named our own Bonin Bough one of the "10 Power Players Who Rewrote the Rules at Cannes Lions 2026," alongside leaders from YouTube, Canva, LG Ad Solutions, and Google DeepMind. But the recognition isn't really the story — the mission is. We started Portrait Media Group because Gen Next were being talked at, not listened to, and the people and stories that actually move this generation rarely got a real platform. That's what we're here to change: connecting brands to Gen Next by putting the spotlight on voices that deserve one. Cannes Lions International Festival of Creativity is where the industry's most important conversations happen, and being in the room this year was a glimpse of how much more is possible. Thank you to everyone building this with us. The best of it is still ahead. #CannesLions2026 #PortraitMediaGroup #GenNext10 Power Players Who Rewrote The Rules At Cannes Lions 202610 Power Players Who Rewrote The Rules At Cannes Lions 2026
Experience & Education
Publications
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Four Ideas for Creating Mobile Strategy
Harvard Business Review
See publicationMobile technology presents all marketers with a tantalizing proposition. Mobile devices function like an extension of ourselves, present throughout every moment of our day, an arm’s reach away at night, and panic-inducing when outside our reach. They are globally ubiquitous, and ownership frequently transcends economic and social boundaries.
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Mondelez's Bough Explains Why Snack Giant Is Shifting Its Media Roster, Mind-set
AdAge
See publicationMondelez's Bough Explains Why Snack Giant Is Shifting Its Media Roster
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Perspectives on Social Media Marketing
Cengage Learning PTR
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media…
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Other authorsSee publication
Projects
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Transformers
The team identified and developed a partnership with Paramount Movie Studios's Transformers Age of Extinction, the world's largest movie property in 2014. After a rigorous process and unique brainstorming approach led by Maya Design.
This global partnership harnessed the power of big and small with over 45 markets participating contributing in A&C investment and presence on over millions of packages. Market participation was leveraged by global team to secure integration into the film,…The team identified and developed a partnership with Paramount Movie Studios's Transformers Age of Extinction, the world's largest movie property in 2014. After a rigorous process and unique brainstorming approach led by Maya Design.
This global partnership harnessed the power of big and small with over 45 markets participating contributing in A&C investment and presence on over millions of packages. Market participation was leveraged by global team to secure integration into the film, centrally produce creative assets, develop content for social media, efficiently negotiate paid media and produce in store materials.Other creatorsSee project -
Trending Vending
See projectThe goal of the Trending Vending project was to quickly prototype a new experience that pushes the boundaries of how consumers engage with brands, and then test it on a global stage. The Oreo/Twitter/MAYA collaboration signaled a key approach that Mondelēz International (parent of the Oreo brand) has been taking to become the most innovative consumer packaged goods company in the world. Take an Oreo factory and put it into a small vending machine. Add personal preferences and desires to social…
The goal of the Trending Vending project was to quickly prototype a new experience that pushes the boundaries of how consumers engage with brands, and then test it on a global stage. The Oreo/Twitter/MAYA collaboration signaled a key approach that Mondelēz International (parent of the Oreo brand) has been taking to become the most innovative consumer packaged goods company in the world. Take an Oreo factory and put it into a small vending machine. Add personal preferences and desires to social networks and on-demand manufacturing, and you get a profoundly different and new model for product development.
Organizations
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Mobile Marketing Association
Board Member of the Executive Marketing Advisory Board
The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer consumer engagement.
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