Anne Frisbie

A few takeaways from Connected TV World Summit: The industry is "consolidating while audiences fragment," and operators are doubling down on QoS, partnerships, and live sports to stay competitive. The "set-top box isn’t dead yet", even as younger viewers shift to apps and AI drives up chipset costs. Meanwhile, sports piracy (>$30B annually) is surging and increasingly linked to organised crime — making solutions like EZDRM’s Precision Envelope Management (PEM), with DRM-agnostic dynamic key rotation, more important than ever. DM me to schedule a conversation to learn more. #CTVWS26 #ConnectedTVWorldSummit #DRM #DRMaaS #Piracy

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AI is reshaping adtech by leveling the playing field for independents versus larger rivals, says Infillion’s new media chief Bill Todd as he takes charge of TrueX, NeXt, InStadium, IDVx and MediaMath’s self- and managed-service offerings. Beet.TV contributor David Kaplan caught up with Bill at Advertising Week. Special thanks to our friends at KERV.ai, Samsung Ads, The Trade Desk and Teads for sponsoring the Beet.TV Leadership Summit with IPG Mediabrands at Advertising Week. Visit Beet.TV for this video (https://lnkd.in/e_zEzRGd) and much more! #BeetIPG #AWNY2025

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Video search is changing. Here’s what enterprise teams should know about S3 Vectors: • Video can be stored as embeddings • Teams can search clips semantically • Retrieval happens in seconds • Archives become reusable assets The implications for marketing, training, content ops and advertising are huge. Want to read more: https://lnkd.in/dSXbYQZH

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CTV has a value story that deserves a closer look.    Proud to announce our new Spectrum Reach study with EMARKETER, based on a survey of nearly 250 senior CTV ad buyers and brand leaders, highlights a disconnect many marketers will recognize. The qualities buyers say matter most for CTV campaigns, including transparency, accountability, precision, and proof of delivery, don’t always align with where investment goes.    This contradiction should cause us to rethink how value is defined in CTV and where it can be found. As the market has evolved, MVPDs are increasingly well positioned to deliver what buyers are asking for through premium video environments, deterministic data, household-level precision, and clearer visibility into where campaigns run and how they perform.    Buyers already know what they want from CTV. The opportunity now is to act on it with more confidence and a fuller view of what drives results.    Explore the full study here: https://lnkd.in/gRqDph_J 

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Great conversation about where the CTV market is headed and why content data is quickly becoming one of the most important signals in advertising. As the industry shifts toward outcomes, tackles identity challenges, and moves beyond legacy data sources, marketers need new levers they can trust. Making streaming media transparent, measurable, and actionable is how we get there, and that is exactly what IRIS-enabled™ means and what Viant Technology delivers. Excited for what is ahead.

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Amazon’s new MCP rollout reflects the broader transition we’re seeing in AI and advertising — from siloed dashboards and APIs to agentic workflows and shared standards that simplify complex tasks. This is exactly the type of infrastructure evolution that helps teams work smarter, faster, and with less friction — especially as data gets larger and timelines get shorter. Kudos to Paula Despins, Lily Tong, Alan Moss, and the rest of the Amazon Ads team for leading on this. More on this theme — and what it enables — soon. 👀

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Here's a great example of AI-first adtech creating real business value for media companies. Aperiam portco Gray Swan is partnering with Operative to bring AI-powered observability to media companies managing converged linear, streaming, and digital advertising operations. GraySwan's agentic AI layer continuously monitors performance signals across supply, demand, pricing, and delivery. It automatically surfaces anomalies, inventory and pricing optimizations, and incremental revenue opportunities in real time. No more hours spent pulling reports or missing critical signals. As Zeev Neumeier, GraySwan's Founder and CEO, put it: media is now a data-driven business, and the power comes from turning that data into action. Proud to support the team GraySwan as they bring this vision to the world's leading media brands.

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