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Registration Form - DigiPivot 2020

DigiPivot - an initiative by Google in association with Avtar and Indian School of Business is a platform to build digital marketing skill set for women professionals in India.

The objective of this program is to provide opportunities for women professionals to pivot their career in the digital marketing landscape and open a world of new career opportunities to grow and learn. DigiPivot encompasses a curated 18 week learning program and engagement (both offline and online) that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills. As an organization that has been the front-runner in shaping the path for women professionals in India, Avtar is proud of its association with Google and Indian School of Business (ISB) for this program .

Why DigiPivot?

In the recent report by the World Economic Forum, India is now ranked 112th in the Gender Gap 2020. According to a recent study conducted by Avtar, the annual attrition rate for women in India is 18% and close to half of Indian women professionals quit work before they turn 30. The employable talent pool of second career women (women on career breaks) in urban India is estimated to be as wide as 7 million. With the evolution of big data and the availability of in-depth consumer information, 2020 is expected to generate over 20 lakh digital marketing jobs and the number of opportunities created every year in the digital marketing industry is expected to exponentially increase, going forward in India.

With the expertise of Google, Avtar and ISB, this program aims to enable early and mid-career Digital Marketing switches for women professionals.

The DigiPivot journey will begin with a two day digital marketing and leadership essentials at the prestigious ISB campus in Hyderabad followed by 16 weeks of online e-learnings, webinars and mentorship offered by Google, culminating with a 1-day graduation event and social at the Google Hyderabad office. Upon graduation from the program you will be inducted into the esteemed DigiPivot alumni network.

Having been instrumental in creating career opportunities for more than 50,000 women, Avtar will assist and hand hold till you complete the learning journey successfully.

Through DigiPivot Google, Avtar and ISB aim to help 200+ women leaders reskill themselves on digital marketing and feel empowered to reboot their careers into being digital marketing leaders by 2022.

Program Learning Objectives

The broad learning objectives of DigiPivot are as follows:

Build awareness of disruption caused by
digital consumer behavior and digital marketing strategies

Gain intermediate knowledge of Google Ads
as a digital marketing platform

Apply knowledge of digital marketing
landscape and strategies

Develop strategic vision, and learning
how to effectively leverage networks and
mentors for career success

Program Structure and Design

18 Weeks (Hours per week may vary basis on curriculum per week with a max of upto 10 hours which will be communicated upon selection)

2

Days

Week 1

Bootcamp at ISB, Hyderabad campus

  • Keynote Address
  • Digital Marketing Economy & Strategies
  • Role of AI & ML in Digital Marketing
  • Driving Professional and Personal Change
  • Effectively leveraging networks and mentors for career success

16

Weeks

Week 2 - 17

Online Learning &
Mentorship

  • Google Ads Online Certifications
  • Webinars with Product Experts
  • Mentorship with Leaders
  • Case Study/ Project Work

1

Day

Week 18

Graduation event at Google, Hyderabad

  • Careers in Digital Marketing Panel
  • I am Remarkable workshop
  • Graduation Certificate Handover
  • Social and Networking

Note : In case of any changes due to the evolving COVID-19 situation, participants health and safety will be our top priority, and any changes in the schedule will be communicated to the participants

Program Outcomes

Digital Marketing Skill Set: Acquiring key digital marketing skills that you can leverage to grow and advance in your career or make a career switch as a digital marketing leader.

  • Digital Marketing Certification – You will have access to some of the best faculty from ISB, one of India’s premier Business schools.
  • The Google advantage– You will have the opportunity to be mentored by Leaders and Digital Marketing Gurus at Google.
  • Be part of India’s pioneer women’s network –You will be part of Avtar Women, India’s pioneer platform for women professionals, which will give you access to many events and opportunities that will be relevant for your career.
  • Be part of the DigiPivot Alumni Network – As a member of the first DigiPivot cohort, you will have the opportunity to network, connect and learn from your fellow cohort members and members of future cohort.

Program Eligibility

  • Women Professionals with 4-10 years of work experience in sales / marketing / branding / analytics / consulting
  • Women Professionals on a career break with prior work experience (4-10 years) in sales / marketing / branding / consulting / analytics
  • Passion for digital sales and marketing
  • Commitment of 8-10 hours per week of learning effort for 18 weeks

Key Program Timelines and Selection Process

01

Registration
Window

5th Mar 20 - 21st Mar 20
02

Online
Assessment

6th Mar 20 - 29th Mar 20
03

Telephonic
Interaction

10 Mar 20 - 30th Mar 20
04

Final selection and participant enrollment

1st April 20 onwards
05

Cohort Starts at ISB, Hyderabad

23rd Apr 20
06

Program ends at Google, Hyderabad

28th Aug 20

Frequently Asked Questions

1. Why do Google and Avtar want to create a digital up-skilling program for women?

Both Avtar and Google believe that diversity is important to innovation, creativity, and problem-solving. However, in the last few decades, India has witnessed an increase in the gender diversity gap in the workforce. DigiPivot aims to support women returning to the workforce as well as those who are looking for mid-career shifts to digital marketing roles and aims to influence the overall gender mix in the digital marketing landscape in India.

The program is completely sponsored by Google and does not require participants to contribute to any registration, participation, travel or accommodation fees.

For the first 2-days the accommodation will be at ISB and flight details will be communicated upon selection per participant, for the graduation event accommodation and flight specifics will be communicated upon completion of program certification requirements per participant.

Please communicate special needs requests during the application process and we will try our best to accommodate case by case basis.

  • Eligible candidates can visit https://dp.avtarwomen.com/ and register for the program.
  • After filling in the form, the registrations will undergo the application process.

Last date for registration is 21st Mar 20

The program commences on 23rd Apr 20- at ISB Hyderabad. You will be required to be physically present at ISB on 23rd and 24th Apr. The program will end on 28th Aug 20, for which you need to be physically present at the Google office in Hyderabad. The program will be of 18 weeks with 3-days in person events and 16 weeks of online engagement and learning.

On being selected, you will be notified through a confirmation email latest by 1st Apr 20.

Yes, you will get a selection email post the final selection process as a confirmation to the program. In case, you are not able to attend the 2 day sessions at ISB, Hyderabad, your seat will be made open for other candidates.

If digital marketing is an area that has stirred curiosity and interest in you, then you will find this program valuable. Digital Marketing is a skill that represents the future and through DigiPivot we aim to provide the “first - ever” opportunity in India to reboot your career to digital marketing. Through this program, we hope that the world of career opportunities open for you in India and across the globe.

We expect the following requirements to be completed in a timely manner per the schedule in order to handover the certification to you:
  • Attendance at the 2-day ISB bootcamp
  • Completion of online modules and graded assessment
  • Completion of graded project work/ case study assigned
  • Attendance at the online webinars/ mentorship sessions
  • Attendance at the 1-day Google Graduation event
Since Google is sponsoring 100% of the program we expect our participants to commit the time required for learning and assessments. We may not be able to make exceptions in certification handover. Should there be any unforeseen personal emergencies that come up during the program, we request you to get in touch with us at the earliest.