BBC One-ness - Jan 2017 onwards

A lot of idents over the years have been accused of being just a random bit of footage with a logo slapped on, but usually they have a musical score or a colour scheme, or the logo does something interacting with the footage.

This literally is just a bit of film with a logo slapped on.

Here's to witness the first ident:

I wonder if it would have been even worse if I hadn't had 2/3rds of a bottle of champagne.

Even these look more classy:

http://www2.tv-ark.org.uk/itvlondon/carlton-idents1.html

Probably what they're rebranding the news.

Like if a comedy show from that era did a spoof rhythm and movement ident.

I fear for TWO and FOUR when they are refreshed.

Like French & Saunders did... and E4 for that matter. In fact they were better.

This is worse than "Love [Insert Year Here]"

I hope this is just a temp job, BBC One needs a new logo and a complete rethink in how presentation works in a Netflix age. BBC America editing and VO style would work well. Obviously prime the PR department to fend of the DM as will cost over £1million.

Here for Love 2018.

NI and Wales had the same, but please someone cap the Wales ident off the iPlayer if they can as the CA introduced them with the following:

"Mmm - no, I haven't got a clue either. I quite liked the balloons myself."