Nikul Sanghvi

If 𝗱𝗮𝘁𝗮 𝘀𝗼𝘃𝗲𝗿𝗲𝗶𝗴𝗻𝘁𝘆 is non-negotiable at your organization, your analytics options just got a lot more limited. This is the conversation we’re hearing from CMOs in the EU right now: 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: "No customer data can leave our infrastructure." 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: "But we need sophisticated analytics to prove ROI." 𝗜𝗧: "Every vendor takes 6 months to security approve." 𝗥𝗲𝘀𝘂𝗹𝘁: You're stuck with basic analytics that don't answer your business questions. Here's what some marketing teams are doing. If data sovereignty is a requirement AND you're running 𝗦𝗶𝘁𝗲𝗰𝗼𝗿𝗲 𝗼𝗿 𝗨𝗺𝗯𝗿𝗮𝗰𝗼, there's an approach worth considering. Self-hosted composable analytics that:  • Keeps all data in your Azure tenant (or tenant of choice - nothing leaves your infrastructure)  • Integrates natively with Sitecore or Umbraco content architecture  • Provides component-level insights (not just page views)  • Auto-generates Power BI reports Your 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 team treats it like any internal application. Your marketing team gets 𝘀𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗲𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Your IT team 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝘁𝗵𝗲 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Not for everyone. But if data sovereignty is driving your decisions, this is designed specifically for that requirement. Learn more ... https://lnkd.in/ejKk4tYK CMOs with data sovereignty requirements: How are you solving the analytics problem? #DataSovereignty #analytics #DataGovernance #DigitalMarketing #dataprivacy

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Big TGI-shaped news from JICMAIL today! At the same time that Q4 2025 data has hit our JICMAIL Discovery portal, we have made a significant enhancement to the audience profiling data against which mail engagement can now be visualised. Thanks to the folks at Fifty5Blue we have integrated over 300 new TGI audience segments into our reporting dashboards. For Direct Mail, Business Mail and Door Drops, JICMAIL Discovery users can now assess mail exposure and frequency of interaction across a whole host of new variables including: - Lifestage - Psychographics and consumer attitudes - Heavy and Light TV, VOD, Print, Social, Radio and Internet users. - Purchase habits across the retail, grocery, finance, fashion, tech, travel and automotive sectors. - A whole host of users and consumers of specific brands such as Tesco, M&S, Nationwide, Monzo, JustEat, Deliveroo, Amazon, Boots, Sky, BA, TUI…. the list goes on.   There are so many fresh new insights in there that it’s hard to know where to start....   - Those who fly from Heathrow are 34% more likely to be exposed to Direct Mail! - Electric Vehicle buyers are 49% more likely to be exposed to Door Drops! - Those who buy supermarket premium ranges interact with Business Mail 4.9 times a month! JICMAIL Discovery users can access the data now. There is an explainer video on site and I’ll be covering the integration and giving a live demo of the system in our quarterly webinar tomorrow at 11am. We encourage all JICMAIL users to get planning with TGI and let us know how you get on! Thanks the team at Fifty5Blue for their hard work on the integration and to the team at DataTile - The Research Intelligence Platform for bringing the data to life in JICMAIL Discovery. James Powell Ana R. Gemma Leigh Alexander Chilingaryan Svetlana Dosumova

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🚀 Looking forward to today’s Ecomm GEO/SEO strategy workshop for a leading high street brand. We’ll be diving into: 🔹 The rapid evolution of the search landscape through AI and LLMs 🔹 How this is changing information retrieval, shopping, and personalisation 🔹 Advanced Advanced prompt and keyword discovery 🔹 Enhancing PLPs for performance 🔹 The role of editorial content in driving strategy and results Excited to get into it 💡

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The AUDIENCES Native App is now available on Snowflake! No data movement or duplication required, organisations create, activate and measure audiences directly from within Snowflake, helping brands' marketing, data and technology teams work from a single governed foundation. Great to be on your team, creating what comes next for the first party data infrastructure! Rob McLaughlin Matt Wilkinson Hugh Stevens Helen Mussard

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𝐒𝐚𝐠𝐚𝐜𝐢𝐭𝐲 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐍𝐨𝐰 𝐋𝐢𝐬𝐭𝐞𝐝 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐥𝐨𝐮𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐇𝐮𝐛! 🙌 Teams working in Google Cloud can now discover our UK consumer data universe through Google Cloud Analytics Hub, the UK's most comprehensive household intelligence, now easier to find. 𝐖𝐡𝐚𝐭'𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞: • 30M+ UK household records with 400+ consumer attributes • Suppressions for deceased, gone-away and vulnerable individuals • Enhancement data covering affluence, lifestage, property and behaviour • Linkage solutions to connect fragmented customer records • Prospecting datasets with targeting criteria and propensity scores Transform your customer campaigns with data that's built from 20 years of expertise in utilities, telecoms, housing, and public sector markets. Whether you're protecting brand reputation, enriching customer insight, or identifying high-value prospects, our datasets are designed for the complexity of real UK customer lifecycles. ✨ Find Sagacity on Analytics Hub 👉 https://soamp.li/mHOw.

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Digital evidence is broken. AI-XON has launched Humanly and Guardian to fight against fraud, restoring trust in what we see. Simply put, our new suite tells you what’s real and what's not, guaranteeing integrity. We’ve known that the exploitation of AI would cause organisations issues that they wouldn’t be equipped to handle. The rate that AI tools are developing is exhausting for AI experts to keep up with, let alone departmental leads and C-suite executives. What stands out most is the creativity. You'd be surprised how easily people can bypass controls through simple one prompt manipulation. What takes someone seconds can cost a company it's reputation. Any situation where digital evidence is provided now carries this risk. We’re in a position, after three years of hard work, to boldly say that we’re going to fix it. We can guarantee the truth. Let’s play spot the difference. Which is the original Luna 🐶? #AIFraud #SyntheticEvidence #AI #InsurTech #HealthTech

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Direct Mail: A 2025 Review. Twenty years ago, whilst at a marketing trade event, someone argued with me that DM was dead and buried, with no hope of recovery now that email had ‘fully taken over’. Twenty years later and whilst DM is without question more niche and underutilised than it was back then, it’s also unquestionably still proving to be a strong, effective and reliable channel for many organisations. As we look to see out 2025 I feel it important to step back and reflect a little on what was largely a year of growth, adaption and continued reinvention for Direct Mail, with more and more marketers recognising the intricate, intimate and ultimately beneficial relationship that DM has with digital channels, and how its more direct and personal impact can positively compliment the other parts of a wider marketing strategy. According to recent statistics, UK ad spend on DM increased by 13% year on year towards the backend of 2024 and continued by a further 5% growth by the second quarter of 2025, and excitingly this trend is predicted to continue well into the new year. But perhaps more interestingly, a recent industry survey indicated that 79% of marketing executives rank DM among their top-performing channels. This stat is simply astounding in today's climate and is the one that excites me the most. This is largely down to the fact that quite simply, DM often outperforms many digital channels with regards to return on investment and engagement, thanks to revitalised data-driven targeting, improved mail-design, and that aforementioned cross-channel integration. 2025 saw an overall increase in the number of mailings making use of channel-blending features, especially QR codes, but also personal URLs, and even augmented reality and smart touch technology, to really take recipient engagement to another level, and to also increase the accuracy with which that engagement could be tracked and analysed. The strongest performing mailing campaigns are currently those that use strong automation and personalisation to truly create a more unique connection to their recipient. At DMC we’ve had some incredibly busy spells this year, and we look forward to this continuing throughout 2026. If you’re new to the concept of Direct Mail, then there’s never been a better time to dip your toe in. Join us in 2026 in continuing to push the boundaries of DM, and drive physical mail back into more and more homes. If you're lucky enough to be finishing today (or have already done so), then happy holidays! For everyone else, not long now... #directmail #physcialmedia #dmcencore

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Laura Cantor, shares how New York & Company uses Rokt Aftersell to generate revenue from relevant third-party offers on the confirmation page while continuing to upsell its own products 🔥 Most brands treat the order confirmation page as the end of the transaction. It could be a new profit centre. Rokt Thanks places a relevant, non-competing offer on the confirmation page after checkout is complete. If the customer engages with it, the brand gets paid. �� There’s no impact on conversion because the purchase has already happened. Brands can also control which advertisers and categories appear. 🤍 And setup takes one click. 🩷 Rokt’s machine-learning engine draws on 10 billion past transactions to determine which offer is most relevant to each customer. 💚 On average, brands earn an additional $0.30–$0.50 per order in pure profit. For a high-volume ecommerce brand, that can add up to millions of dollars in incremental profit from traffic it already has. More than 50,000 brands use Rokt Thanks, including Jones Road Beauty, True Classic, Primal Queen, Honeylove, and TOMS. It's insane to think Rokt has paid more than $1 billion back to brands just by turning this feature on. Watch her whole case study at the link in my comments!

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