I help founders tell their stories. Personal Brand Strategist + Founder klowt.com. Speaker. #1 Best Selling Author 💜
London, England, United Kingdom
272K followers
500+ connections
272K followers
500+ connections
About
In 2020, I quit my job to start klowt.com in the corner of my bedroom in the middle of a global pandemic.
I had no funding. No business plan. No safety net.
But I did it because after working in sales and marketing for over 10 years, I'd learned people buy from people.
But more importantly, they buy from people they trust.
And that is what building your personal brand does for your business - it builds trust. It doesn't matter whether it's the founder's face they see, or the head of operations - or even the intern. Customers just want to see real human beings behind faceless brands.
Since then;
- Built my own following to over 370,000 followers online.
- Helped clients generate revenue, attract investment and hire A player talent from their founder brands online.
- Generated over $4mil+ in business revenue from my own personal brand.
- Wrote a 4x best-seller, The Personal Branding Playbook https://amzn.eu/d/087p9poZ)
- Been named the #1 Top Voice on Personal Branding on LinkedIn.
- And worked with awesome brands like Three, LinkedIn, Paddy Power and NatWest to turn their people into their most successful, business marketing channel.
Building my personal brand quite literally changed my life - and my business.
Now, I'm focused on showing founders, CEOs - and their teams how to change theirs.
Ready to get to work? I'd love to hear from you.
Work with Klowt: info@klowt.com
Media, speaking and brand enquiries: amelia@pencetalent.com
💜
Articles by Amelia
Activity
272K followers
-
Amelia Sordell shared thisIf you sign up for OpusClip’s AI Producer. Upload a talking head video. Then tell the AI Producer what you want it to do to... You get a pretty high quality, short form talking head video you can share on LinkedIn, Instagram and TikTok. A big reason why founders stop posting content is because while they signed up to build their personal brand, they didn't sign up to work out how to be an editor, scrub through thousands of hours of raw footage and work out how to make videos go viral. OpusClip’s AI Producer is specifically designed to take talking head video content (like podcast or speaking gig clips) and turn them into high quality micro content that actually gets views. Try it here today: https://lnkd.in/ewaxidim I wouldn't be able to post 7 times a week on mutiple platforms if I wans't using some kind of AI in to do the grunt work. Watch the video - what do you think? PS - this is an ad. I am also an Opus Clip customer 🥰
-
Amelia Sordell shared thisI've got 2 f*cking brilliant businesses I want to start with you in 2026. 1. I'm pretty good at storytelling. I've built our entire business off the back of it. Its why clients pay us the big bucks - but implementing that IP into enterprise level boards when there is 1 person in comms managing everyone's LinkedIn's, or getting the founder of the 35 person team to remember to post on LinkedIn in a way that doesn't sound like ChatGPT is a tough one. Everyone is building a brand these days - and my IP plugged into a scalable software that anyone could use makes pretty good business sense to me. Don't you think? 2. Every single sales CRM in the world, f*cking sucks. To get over this, we have Frankensteined 2 seperate softwares, made them talk to one another - added some of our experience with managing sales and the customer experience, bingo. Winning f*cking CRM. Now I want to actually build it without the bandaids, and sell to other people. Essentially I want to fix the two problems that every single business owner has - and the two that I have managed to solve. 1. How to get your business attention. 2. How to turn that attention into actual leads. Both are ideas - I just need a cofounder / team to help me build it. Dead serious. If you reckon you want to - and have the skills and cojones to team up on either one of these projects, email founder@ameliasordell.com Tag someone brilliant who should work with me on this. 💜
-
Amelia Sordell reposted thisAmelia Sordell reposted thisBuilding a founder brand is not about creating content. As Amelia's Head of Marketing, most of my job is growing her founder brand and turning that attention into leads for Klowt. We're a lean 2.5 person team. We have no social media manager. We rely on a strict process with both of us in the thick of it, day in, day out. For a long time we've built her content around certain pillars. She had to educate on this, inspire on that, show up as a founder building in public and keep every post on-strategy. It made sense on paper but it's roughly what everyone else is doing too, which is part of the problem. Scroll for two minutes and it's thought leader after thought leader, all following the same playbook, and the feed has become genuinely hard to be in. When the founder becomes the bottleneck, it ripples. Posts slow down, the team stalls waiting on them, and when the majority of leads come through that content, it becomes a problem. We've never cared much about likes, because some of her quietest posts have brought in the best leads. But no posts means no leads and we end up having to fall back on outbound, email and sales to do the heavy lifting on their own. So we've stripped it right back and started treating her socials as a distribution channel for the interesting life she's already living. She speaks at events, she's on podcasts, she's building a company, she has a life outside of work and a health and wellness routine people are actually curious about. We don't "create". We showcase. That way nobody's losing an afternoon making pretty edits in Canva and Amelia doesn't have to sit down and think of something clever to say. If a founder with her audience size feels the weight of all this, a founder with 2,000 followers and no team definitely does. Most of the time doing less but more simply is the answer to increasing your growth. So stop worrying about content plans and benchmarks. Stop overanalyzing every post you put out. Just post the things you are doing and let everything else follow.
-
Amelia Sordell shared thisIn Feburary 2023, a friend and I booked a train ticket to Paris just to have lunch. We left on the 7.10am, arrived at 10am. Then spent the day galavanting around the city and spending an obscene amount of money on shoes and champagne. We had steak frites and people watched at L'Avenue for lunch, then got the train back home and were both in bed by 10pm. Since then, I've skydived. I've befriended strangers. Danced in public. Went to Vegas for 48 hrs. Took a trip to Cape Town with my girlfriend for a long weekend. Had AS MUCH spontaneous fun as humanly possible. All around building a business, raising 2 kids and somewhat maintaining friendships and gym routines. I think it's time you should have some f*cking fun, too. Screw your plans - go jump in a pool fully clothed. Go book a train ticket to a random city you've never been to for the day. Go ask a stranger for a coffee. Go for a drive somewhere new and experience a new culture. LinkedIn, Instagram - very serious and important people have all tricked us into thinking the ONLY goal with our lives is to be "productive"... which has removed all of the magic of being present, and in the moment. And a little bit crazy. Building a business is so hard. Life is hard. Therefore, I implore you to undertake as much tomfoolery as you possibly can, in the process. Immediately, ideally, today. In my opinion. 💜
-
Amelia Sordell reposted thisAmelia Sordell reposted thisYour business isn't the problem. Your product is good. Your service is great. The customers you do have love you. So why does growth feel so hard? Because you don't have a business problem, you have a VISIBILITY problem. 1/ The customer who'd be perfect for you is buying from a competitor they've heard of 2/ The brilliant talent is applying somewhere with a founder they already follow 3/ The investor is backing someone whose journey they've watched for months 4/ The podcast host, journalist or event organiser is inviting someone else (not because they're better, just because they're known) None of these people said no to you. They just never knew you were an option. Catherine knows this feeling. After taking part in our Personal Branding Challenge, she found the courage to share the stories behind building her business and the invitations started rolling in Events she'd never dreamed of attending, audiences she'd never hoped to speak to and valuable business connections along the way. Our 30-day Personal Branding Challenge with Amelia Sordell gives you the prompts, frameworks and community to finally get seen by the people who matter. Sign up to unlock your early bird price of £239 (inc VAT) It's only for those on the waitlist, and you'll have just 48 hours to claim it once we go live before the price rises to £299 (inc VAT) for everyone. It only takes a minute - let's get you on the list! ↳ https://lnkd.in/e8GfUKhW
-
Amelia Sordell shared thisHow I find the time to create & post content…while being a founder and a mother of 2... 1. I consume daily + document ideas. I don’t “wait for inspiration.” I consume every day and capture anything that sparks a thought. I use Viralfindr when I need content inspiration. I’ve also got a WhatsApp chat with myself where I: voice note ideas, paste links, save hooks, dump thoughts in real time. So I’m always building an archive of things I want to create. 2. I compress creation windows. Every Tuesday I write, film, create and plan. I use ChatGPT to format my ideas properly. I set up my camera, turn off notifications, and just get on with it. Sometimes I get what I need in two hours. Sometimes I sit there all day and get f*ck all. But it’s a fixed slot in my diary, which means it gets done either way. And because I actually enjoy the process, it doesn’t feel like a chore. I also record myself during the week, my day-to-day, events, random moments, so when Tuesday comes, I’ve already got B-roll ready to go. Then I plan and schedule everything. 3. I repurpose, reuse, remix what works. I posted this post first on Instagram in February. If something does well, I always reshare it 3 months later. Then I’ll: recreate it in a new format, rewrite it from a different angle, sometimes re-record the video entirely. And I’ll keep doing that until it stops performing. 4. I optimise for the only metrics that matter. I do not care about viral impressions. I care about: follower growth (from my ideal audience) and leads. There are loads of impression peaks and troughs on this journey. And my data tells me they mean absolutely nothing for revenue. Some of my lowest-impression posts bring the most leads. 5. I lowered the bar on production. Some of my best-performing videos are: iPhone and AirPods mic, and some of my best performing posts are text only. People don’t need cinematic. They need useful. You don’t need to post “more” content, you need a proper strategy and a plan that works with the time you have to spend on it. I’m teaming up with Female Founders Rise to host our 2nd Personal Branding Challenge. Over 800 female entrepreneurs have joined our 30-day challenge. These women have finally found their voice, learned how to tell their story online and attracted customers, investors and the inbound opportunities they need to grow their business. Kick off is on 12th October. Join the waitlist here: https://lnkd.in/eVJPnmqU Was this helpful? 💜
-
Amelia Sordell posted thisYou can beat 99% of people by: 1. Saying thank you. 2. Looking people up before you meet them. 3. Remembering people's name. 4. Listening before you talk. 5. Be willing to suck at something new. 6. Being easy and fun to work with. Most successful people aren't smarter than you, they just do the basic stuff - better. 💜
-
Amelia Sordell shared thisSpent the afternoon riding central London around in the back of Sir Richard Harpin’s Maybach. If you don't know Richard, he exited his business for £4.1billion a few years ago and now mentors founders on how to scale and exit. At the end of our recording for his series "Car Expert" he asked me what he should be doing differently with his own personal brand. And I was pretty brutally honest. "Instead of showing your work - you need you to show yourself working". And what I meant by that is; stop sharing "how tos". Stop highlighting other people's businesses. Stop hacking algorithms. In short, don't waste your time and energy trying to create "interesting content", and instead just live an interesting life - and document it. - Record your meetings. - Film your workshops. - Capture the interesting conversations you’re already having. Clip those up and share those instead. It's a strategy I've started using for myself - I have too much to do to "create" anything. Alex Hormozi does a similar thing. It's also more interesting. Cheaper. And positions you as an actual authority, not another random creating "viral hacked" content on LinkedIn. If you're a founder, your job isn't to go viral - it's to get respect and attention of your prospective customers, employees and investors. You can't do that by being a performing monkey online. (It's also f*cking easier to record yourself working than it is to try and create something from thin air). Agree? 💜
-
Amelia Sordell shared thisIn January this year, Emmie and I collaborated a 30 day Personal Branding Challenge together, having never actually met in real life. We connected on LinkedIn a few years ago and did the good internet-friend thing of liking and commenting on each other’s content, but never actually interacted 1:1. After a quick DM from Emmie asking if I wanted to collaborate and about 396 mins of WhatsApp voice notes later, we had a plan - Run a four-week Personal Branding Challenge for Female Founders Rise Emmie’s amazing business. We only posted about the challenge a handful of times, and by the 1st week of Jan had 900 women signed up to the pre-launch waitlist. And the women that attended have got some insane results: Olivia Parkes raised £440k in funding after doing the challenge. Amy Grilli was "inundated" with new clients after doing the challenge. One of the ladies who joined us in Jan raised £80k for her business after doing the challenge (sorry I forgot your name!) To date, over 800 women entrepreneurs have joined the 30-day challenge. And the best part is all of these women have finally found their voice, learned how to tell their story online and attracted customers, investors and the inbound opportunities they need to grow their business. So, on 12th October, we're doing it again. But so much better: 3x LIVE masterclasses from me I tell you what to post, every single day with examples and an explanation why You leave with a founder story bank so you never have to look at at a blank screen again. I said at the beginning of this year, my mission was to get more brilliant female voices online. If you want that to be you, join me here: https://lnkd.in/ePu2hsdQ Oh, and stop trying to make everything perfect and just f*cking post it ;) 💜
Amelia Sordell replied to a comment
16h
Maddy Faulkner More time telling the stories, less time chopping them into clips. 💜
Amelia Sordell replied to a comment
16h
Dwight Braswell, MBA Exactly. Make content easier to execute and consistency follows. 💜
Amelia Sordell replied to a comment
18h
Naseem Khan Completely agree, it should make the process easier not replace the person behind it.💜
-
Amelia Sordell reacted on thisAmelia Sordell reacted on thisThe consequences of taking performance enhancing drugs and being caught were clear to me as a GB Athlete - you got banned for life and your medals were taken away from you. Similar consequences exist for me as an entrepreneur - from both my investors and the authorities. If Manchester City are indeed guilty of the 115 acts they have been accused of, I do not know why their punishment is up for debate. They should be stripped of all titles during that period and the people responsible should be banned from football for life. However, I do know why this won't happen and the answer is lawyers. In Olympic sport there is not enough money for the lawyers to bother suing. Winning an Olympic Bronze medal made me all of £0. Missing out on the Champions league costs a club £20m+. If Man City do get stripped of their titles - the lawsuits will be endless and take years and years to resolve. This makes me sad. Sport should not be dictated to by money and lawyers. It should be pure. Human beings competing against one another, to prove who is better, and not cheat whilst doing so. The same goes for business.
-
Amelia Sordell reacted on thisAmelia Sordell reacted on thisPOV: you wake up on 1st October and decide this is actually New Year. Hear me out. January is dark, everyone’s skint and we’ve just spent three weeks eating beige food and drinking Baileys. 🦃 October though? There are 90-ish days left of the year. Summer is over. Everyone’s back at work. There’s enough time to actually change something before January arrives. So I’m calling it: October is the real New Year. I’m firmly entering my generational lock-in. Getting my money up. Reading. Learning something new. Sorting the life admin. Clearing the wardrobe. More meals at home. No drinking calories in cappuccinos. Cancelling plans I don’t actually want to go to. And my new rule: don’t spend your evenings in ways you wouldn’t spend your mornings. Even with two young kids, I’m hungrier than ever. And I know that my 2027 non-negotiables don’t start on 1st January. They start now. So which camp are you in? October New Year and generational lock-in 🔒 or See you in January, pass the mulled wine.
-
Amelia Sordell reacted on thisAmelia Sordell reacted on thisAmerica, I’m coming for you! 🇺🇸 Very excited to be speaking at the inaugural Jupiter Festival Miami next week. I’ll be moderating 'The Creator Landscape, Recharted: Inside the 2026 Creator Ecosphere', alongside media cartographer Evan Shapīro, Neil Waller 🐳 of Whalar Group and Shira Lazar of What's Trending. I talk a lot about how influence has shifted from aesthetic and lifestyle to niche expertise. At the same time, it's harder to distinguish between a creator, employee, publisher and media company. There is no 'pure' lane of participation in the creator economy. We all know follower count alone isn’t an absolute measure of influence. So what actually is? In the panel, we’ll be digging into the newly launched Affinity 100, looking at 100 of the world’s most impactful social creators beyond follower count (and what their influence tells us about where content is heading next). ⏰ Thursday 8 October: 2:05-2:40pm EST See you on the other side (of the Atlantic)!
-
Amelia Sordell reacted on thisI nearly didn't start posting on LinkedIn. I thought I had nothing particularly interesting to say. I worried about what people would think. And I definitely overthought every post. 😂 Then I did the Female Founders Rise Personal Branding Challenge with Emmie Faust and Lottie Unwin (she/her). And it genuinely changed the way I thought about putting myself out there. Since then, LinkedIn has played a huge part in Persi's journey. It's helped me find investors. Retailers. Introductions. Opportunities. And a community of people who have followed along and championed us as we've built. What I underestimated was that you never really know who's reading. Some of the people who've had the biggest impact on our journey rarely engaged with a single post before eventually reaching out. So if you're building something and wondering whether you have anything worth sharing... You do. Just do it! 💪 And if you need a push, sign up for the next Female Founders Rise Personal Branding Challenge. Thank you Emmie Faust and Lottie Unwin (she/her) for giving me mine. 💜Amelia Sordell reacted on thisI talk a lot about the power of personal branding and Liv is a brilliant example of this. Olivia (Liv) Parkes did our personal branding challenge and started sharing more on LinkedIn about her founder journey and what she was building with Persi. She then went on to raise £400k+ with LinkedIn playing a big part in that journey. I love this story because you never know who is following along and reading your posts. And I've seen this happen so many times through FFR. Women find clients, investors, business partners and opportunities from putting themselves out there and talking about what they're doing. Perfect timing because our FFR 30 Day Challenge is back in October with the amazing Amelia Sordell We've had over 800 women take part and this time we want to help another 500 women build their personal brand. Don't be the world's best kept secret - come and join us here > https://lnkd.in/e6gMarHh And take this as a reminder to create a post and share your story.... we need to know what you are building! And go and follow Liv and Amelia - two great women well worth getting to know!
-
Amelia Sordell reacted on thisAmelia Sordell reacted on this£900 to £4,500 for the same piece of content, that’s the difference good negotiation can make. We recently started working with a creator who had previously been handling everything themselves. Like a lot of creators, they were brilliant at creating content and building an audience but the commercial side is a completely different skill set. Knowing what to charge, understanding usage, exclusivity and IP and then being confident enough to push back when the terms don’t reflect the value you’re bringing isn’t always straightforward. On one of their first deals with us, something that would previously have been around £900 became a £4,500 deal after negotiation and I think that’s an important part of management that people don’t always see. My job isn’t just to bring more opportunities through the door. Sometimes it’s looking at the opportunity already there and saying, actually, you’re worth considerably more than this. Creators should be able to focus on creating. It’s our job to make sure they’re building a career that properly rewards them for it.
-
Amelia Sordell reacted on thisAmelia Sordell reacted on thisTHIS GUY HAS ABSOLUTELY SMASHED THIS CAMPAIGN In just a few days of cold calling: Dials: 619 Conversations: 73 Meetings Booked: 5 Meetings Attended: 100% Closed Won: £2000 Pipeline: £20k All of this in the space of a week of cold calling! Every body praise the cold calling legend Zane Igbe And they say cold calling is dead? Remember you will die
-
Amelia Sordell reacted on thisAmelia Sordell reacted on thisBusiness is ruthless. It's every man for himself… and kind people get eaten alive. That’s what people try to tell you, but yesterday that rhetoric got destroyed right in front of me. I launched a new business yesterday. A business I’ve been working on for the last 18 months. And 13 people helped me do it for free. Vicky Owens drove a 12-hour round trip to help me launch DreamBrew. Sara Davies MBE gave up six hours of her day to stand beside me and sell. I tried to repay her by selling her book… she refused. Molly and Emilio Koumis, two of the best TikTok Live experts in the country, travelled hours to hand over everything they know and join me on live. Andy G Hooper, a good friend of mine and business partner joined me on live for the first time ever to tell people about my business. I’m still blown away. They could've charged me thousands. I've been building businesses for 35 years… I still couldn't launch this one alone. Experience never makes you self-sufficient. Every business I've ever built was carried by people who showed up when they didn't have to. So if you're building something and trying to prove you can do it all yourself… stop. Needing people isn't weakness. And if you think kindness has no place in business, you're not just wrong… Vicky, Sara, Molly, Emilio and Andy… thank you. And also a huge thank you to the dreamers from the Dream Fund who joined and my team. I want to give a shout out to: Eloise Buckingham Bartek Malinowski Mackie Newton Philip Sogn Biskop Brian Sharkey Aimee Squibb Bella Lennartsson Dudley Dodd Katie McCamleyKatie McCamley Paul RuellandPaul Ruelland
-
Amelia Sordell liked thisAmelia Sordell liked thisMy typical 24hrs as a freelance ghostwriter/book strategist: Morning: 7.30ish - Wake up. Tea (NEVER coffee). Neck green juice for the good gut health vibes. 8-8.30ish - Read something. Classic literature, poetry or philosophy. Something meaty I have to concentrate on. I'm trying to do this more regularly but struggle to not just jump into "work mode". (Bonus points for hand copying my favourite lines of the day into a notebooks) 8.30-12.30ish - Try to lock the f*ck in. After six years of working in content, I've realised that 90% of my writing/high focus delivery work happens in these four hours. If I mess around here, the day could be lost to chasing butterflies and general whimsy 🦋🧙🏻♂️. Afternoon: 12.30–1.30ish - Quick Lunch, sometimes standing up in the kitchen like a savage (judge me not). I then head out to walk laps around the park with my hands behind my back like an old landowner, listening to sci-fi or fantasy audiobooks. 1.30–3.30ish - Outreach. client meetings, outlining workshops, sales calls, proposals, researching content ideas, etc. Anything that doesn't require heavy writing. 3.30–5ish - Gym. Boring, but important. Also a good excuse to listen to more of my audiobook. Evening: 5–7.30ish - Potter around the house. Finish any urgent work. Play guitar and sing badly. Think about dinner and how to hit my stupid protein goals. 7.30–10.30ish - Dinner. Hang out with my fiancée. Watch TV. Apple has some bangers out right now: Silo, Dark Matter, Ted Lasso all highly recommend. 10.30–11.30ish — Some light reading (usually more fantasy) and bed. That’s roughly what my day looks like - ish. I don’t always get it right. Sometimes I spiral and the whole thing goes off the rails for days. Which is why I operate on the "Ish" rule. If I can roughly get the above done 3-4 out of 5 days my week turns out pretty good. You don't need to Steven Bartlett the hell out of every waking minute. Or maybe thats what it takes to be an "elite entrepreneur bro". I dunno, I have no desire to be that guy. I prefer to give myself some wiggle room. What do you think?
Experience
Education
-
University of Westminster
Bachelor of Arts (BA) Hons Public Relations, Advertising, and Applied Communication
-
Skills
Languages
-
English
-
Recommendations received
22 people have recommended Amelia
Join now to viewOther similar profiles
Explore more posts
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More