Rachel Sterling on X: "🚨 Domain disruption: Our analysis of 4,000+ @ycombinator & @Techstars startups shows only 54% of .com domains offer exact brand matches vs 85% for .ai/.pro/.global domains Smart startups are choosing availability & brand alignment over tradition 👇🏼 https://t.co/zsoUJPPo31"

Rachel Sterling

@racsterls

🚨 Domain disruption: Our analysis of 4,000+ @ycombinator & @Techstars startups shows only 54% of .com domains offer exact brand matches vs 85% for .ai/.pro/.global domains Smart startups are choosing availability & brand alignment over tradition 👇🏼 identity.digital/newsroom/the-r…

Identity Digital Inc

@IdentityDig

Aug 5, 2025

Did you know? 54% of startups in 2025 are using non-traditional domains. This isn't a trend, it's a strategic move. 🔥 Find out what this means for your brand in our new article by @racsterls, CMO of Identity Digital. #domains #domainnames #startups Learn more: Show more

5:29 PM · Aug 5, 2025·

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