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Mehul Jobanputra shared thisAlright its networking season again............ and London is a beautiful city to kick it off ........ and what better event than PI LIVE Europe - Festival of Partnerships ...... Looking forward to meet ....... all our existing partners and friends.... and also would love to speak to new partners and make new friends........ if you are around at the event please lets catch up.......
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Mehul Jobanputra shared thisSo again another incident ... and thought I'll share :). Years ago I was working with Universal Consulting, on a project where Jagat Parikh was the Partner. He had always trusted me and treated me extremely well. It was a long project, and towards the end most of the team had moved on to other things..... I was just wrapping it up. The client wanted to retain us for a couple of extra days for some M&A discussions, and I was the only one sent in to assist. I remember coming back to office and telling my colleagues ... look how much they're charging client for "my expertise". but it took me few years to realise that....... it was not my expertise (it was maybe the smallest part)..... it was Jagat Parikh's experience and the experience of the firm, that the client was valuing maybe more....... And it was Jay Desai's years of effort building the brand that made the client trust us in the first place. Thank you Jagat Parikh for being an amazing mentor ! Thank you Jay Desai for letting me be part of UC and even guiding when i was stuck as a founder ....
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Mehul Jobanputra shared thisSomething reminded me of this today, and I thought I'll share it..... A decade ago, I was extremely rude to Sumiet Sharma bhai... and hadn't even realised it at the time. He had every reason to hold on to that. Instead...... being the gentleman he is ....... he let it slide, and has treated our relationship with nothing but warmth and friendship ever since. He still pokes fun at me about it every now and then ;) ... but that much i deserve. I've since apologised. But that one incident taught me something that stayed. This industry and the world is too small. You never know who you'll meet again, or in what position, later in life. Rudeness is a bet you place on never needing that person again ...... and it's a bet you'll eventually lose. I keep telling my team and my family this story ........ because I was lucky. Sumiet Sharma bhai was generous. Not everyone will be.
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Mehul Jobanputra shared thisThe way Jimish Jobanputra and team are working on some of these ideas.... is truly inspirational..... as these ideas are about helping the existing team to amplify there work many folds.... as a bootstrapped company the only to punch way above ourselves is to hopefully get some of this rightMehul Jobanputra shared thisOne of the most exciting project Engineering team is working at Parity Cube Pvt. Ltd. is "Project Foundry" While we already had bunch of General Purpose agents helping Marketing teams, product teams etc... Project Foundry aims to amplify output of AI Enabled Engineering Teams. The mission is simple - The boring aspects of looking at bugs, performance issues, doing devops / server monitoring is very monotonous / continuous and Agents can play a huge role in enabling engineering efforts towards reducing technical debt... when everyone is coding at pace never seen before! Today morning Sentinel Agent spotted high CPU usage due to a Rake task and Maya (Executive assistant) was quick enough to send a fix via Merge Request which Agent Forge verified / code reviewed it... These small moments bring in lot of happiness... and we are at Month 0 of deploying some of these agents! Agents truly enables our smaller teams at PCPL amplify output and we are constantly hiring in AI team.. Yes, the bar is high but if you truly want to do work where you can see the impact in days, do drop a DM! Incredibly proud of the Project Foundry team and the courage and ambition they have shown in last few weeks! Shoutout to Madhusudana Rao Addanki Amandeep Kaur Aditya K. Senapathi Jaya Surya Chandra Mouli Abhishek Kukade Nikhil Sawant Neha Bhanushali kalyan krishna pinninty and HARSH PARMAR Interested to Read More? https://lnkd.in/d-fXymbs
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Mehul Jobanputra shared thisIncredibly proud of what Jimish Jobanputra and team have built with this one. Our MCP server is live: https://mcp.cuelinks.com/ As a publisher, your AI can now work with your Cuelinks data directly..... find the highest EPC campaigns, convert any URL into a tracked link, pull your earnings reports .... from inside Claude, Cursor, ChatGPT, or any MCP client. No dashboard, no exports. Just ask. Alongside it, we've launched V3 of our API .... rebuilt for an agentic world. 100+ networks, 10,000+ campaigns, one integration .... https://lnkd.in/duQpbKDz Your monetization infrastructure is now easier than ever before. Would love to see what you build. Cuelinks Technology Pvt Ltd Parity Cube Pvt. Ltd. #affiliatemarketing #agenticcommerce
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Mehul Jobanputra shared thisSo this role is something super critical in the way things are evolving !! Operations in affiliate is going to be a lot more AI and automation driven rather than being manual going forward....... but to execute that you need strong industry knowledge as without that you can't scale.... so we are looking for someone who knows the industry but loves the newer challenges of AI and automations.......
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Mehul Jobanputra posted thisSome of the roles we are actively looking for as the following 1. Sr. Manager / Manager - Marketing 2. Manager / Assistant Manager - Partnership and Client Servicing 3. Manager / Assistant Manager - Publisher Success Its a hybrid opportunity based in Mumbai ..... If you are looking or any of your friends are looking for, please send a CV on hr@paritycube.com
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Mehul Jobanputra shared thisAfter 9-10 years attending a conference with Jimish Jobanputra just to learn …to be curious…. no pressures of meetings or any specific agenda apart from learning …. And you realise evolving can’t stop … its the only way of surviving entrepreneurship….
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Mehul Jobanputra shared thisIf you help Influencers in monetization and want to help your influencers to make even more money. You should definitely consider opening this channel for them. It will help them make money and even you...... We have made it super simple to integrate these in any existing product...Mehul Jobanputra shared thisYour creators already talk about brands every day. The question is: are you earning from those mentions, or watching revenue slip past you? Most influencer networks don’t have a monetisation problem. They have a scale problem. No sales team can close partnerships with 15,000 brands. Meanwhile, creators are posting every day - recommending fashion labels, finance apps, travel platforms, D2C products, and more. A handful are paid collaborations. Most are organic mentions that still drive real purchases. And when those mentions aren’t monetised through the network, creators fill the gap themselves - affiliate links, coupon codes, UPI QR codes. The commerce is happening. The network just isn’t part of it. That’s what Cuelinks solves. With one API integration, your network unlocks access to 15,000+ pre-integrated advertisers across fashion, finance, travel, D2C, and beyond. So every organic mention can become: • Trackable • Monetisable • Attributed to the creator Your existing brand deals stay exactly as they are. No new tools. No creator retraining. No manual onboarding. No endless brand negotiations. Just a monetisation layer that’s already live - ready to plug into your creator ecosystem. If you run an influencer network, DM us. We’ll show you how much revenue your creator roster could already be generating. No pitch. No commitment. Just your number. link: www.cuelinks.com #InfluencerMarketing #CreatorEconomy #AffiliateMarketing #CreatorMonetisation #InfluencerNetworks #Cuelinks
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3d
Jacob Huang absolutely 😃
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Mehul Jobanputra liked thisMehul Jobanputra liked thisI'm heading to PI LIVE Europe - Festival of Partnerships in London, October 19th–21st, and I couldn't be more excited. This is one of those events where the real value isn't in the sessions — it's in the conversations. Partnerships, new opportunities, catching up with familiar faces, meeting new ones. If you're a brand, a publisher, or just someone in this space who wants to talk shop, let's grab time together while we're both there. 👉 Book a meeting with me here: https://lnkd.in/eVwfQJmJ Come meet me in London! #PILive #PILiveLondon #Shopnomix #Partnerships #AffiliateMarketing
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Mehul Jobanputra liked thisMehul Jobanputra liked this🚀 Kelkoo Group is heading to PI LIVE London! We're excited to be attending PI LIVE London, where Camilla, Igor, Nicola and Sneha will be there to connect with partners, meet new faces and explore opportunities across the performance marketing and affiliate industry. We'd love to meet you! 📅 Schedule a meeting with our team directly through the PI LIVE app, or get in touch with us to arrange a catch-up. 📍 London | PI LIVE See you there! 👋
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Mehul Jobanputra liked thisMehul Jobanputra liked this🇬🇧 London, here we come! PI LIVE Europe - Festival of Partnerships is one of the key events on our calendar, and this October, two members of the Bigger Picture Solutions team will be joining the partnership marketing community in London for three packed days of conversations, ideas and new connections. 📍 PI LIVE Europe, London 📅 19–21 October 2026 Alexandra Gogalniceanu and Laura Iosif are looking forward to: 💙 Discovering new opportunities with advertisers, agencies and networks; 💙 Strengthening relationships with the partners we already work with; 💙 Connecting with new people, exchanging ideas and exploring ways to grow together. With 2,500+ attendees from across brands, retailers, publishers, agencies and technology partners, it’s always a great place to reconnect with the industry and see what’s coming next. Will you be at PI LIVE Europe too? Let’s meet in London! 🇬🇧 #PILIVE #PILIVEEurope #AffiliateMarketing #PartnershipMarketing #PerformanceMarketing #Networking #BiggerPictureSolutions
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Mehul Jobanputra reacted on thisMehul Jobanputra reacted on thisNo hard pitch. Just good conversations. That’s what we’re looking forward to at PI LIVE Europe. Cuelinks will be in London from 19–21 October, meeting publishers, creators, brands, agencies, networks and technology partners. Come with a question. Come with an idea. Come just to say hello. We’ll be there. 👋 #PILIVE #AffiliateMarketing #Partnerships #Cuelinks
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Mehul Jobanputra reacted on thisMehul Jobanputra reacted on thisLondon, here we come. 🇬🇧 I’ll be at PI LIVE Europe, 19–21 October with Cuelinks, and I’m looking forward to meeting the people behind the affiliate ecosystem. Brands, publishers, creators, platforms, agencies, tech, and everyone in between. If there’s an affiliate or performance angle, I’m interested. 😄 Got an idea, an audience, an offer or just curious to see if we can work together? Come say hi. Let’s grab a coffee and talk partnerships. #PILIVEEurope #AffiliateMarketing #Partnerships #Cuelinks
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Mehul Jobanputra liked thisMehul Jobanputra liked thisThere is a strange contradiction in affiliate marketing. The industry often talks about removing sub-networks as if the layer itself is the problem. At the same time, a lot of the ecosystem quietly depends on what that layer actually does. A good sub-network can bring together publishers, manage relationships, understand different traffic models, and give advertisers access to affiliates they may never reach directly. The problem is not the existence of another layer. The problem is when the advertiser does not know who is behind it, how the traffic is generated, or whether the traffic being delivered matches the agreed terms. If an advertiser cuts the layer out completely, it may gain another level of direct visibility. But it can also lose a lot: -Reach -Relationship management -Access to smaller or specialised publishers that are difficult to manage one by one For me, the better question is not, "How do we remove sub-networks?" It is, "Do we know what they are doing, and are they accountable for it?" That comes back to the same principles we have followed for years: -Declaration -Clear campaign rules -Monitoring -Evidence The layer itself is not automatically good or bad. What matters is the transparency and accountability within it. PS: Have you ever cut something out to simplify, only to lose the thing that was quietly holding it together?
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