Clear visibility into your revenue data
We build your revenue data platform — turning disconnected CRM data into one trusted, AI-ready source of truth. Done for you.
Same CRM · Q2 Pipeline · 3 answers
$1.2M
$548K
$820K
Q2 Pipeline · one definition
$1.2M
Teams we've worked with








The same question. Three different answers.
The next best action to protect and grow revenue should be obvious. But the data layer keeps changing the story.
Sales view
$1.2M
Pipeline
Marketing view
$820K
Sourced
Finance view
$548K
Forecast
Data is incomplete, with multiple sources of truth.
Sales, marketing, and finance all read from disconnected fields and arrive at different answers for the same revenue question.
Reports take hours to pull from multiple sources.
Teams copy, reconcile, and redline numbers across exports before anyone can trust the story behind the forecast.
Which rep is hitting quota this quarter?
Alex Martinez · 142%
Fabricated — no matching records
AI that makes things up.
Point AI at disconnected, unmodeled data and it fills the gaps by guessing — confident, plausible answers built on the wrong numbers.
Data Jungle delivers. Standard Salesforce and Revenue Cloud reporting just doesn’t get you there. There are basic things it can’t even tell you about your own funnel. Data Jungle took our messy Salesforce data and turned it into a clean, trustworthy warehouse, then gave me reporting and data access I couldn’t get anywhere else.
The biggest change is that my team can finally see the bottlenecks in our funnel, something we genuinely couldn’t do before. When a stage isn’t converting the way it should, I can spot it early, dig into the underlying calls, and act on it instead of letting it drag on invisibly for months.
It also plugs our warehouse and call transcripts into an AI layer, so I can just ask questions in plain English. Which fuel lines are converting, who’s struggling, what changed in the last week. If you have a data or reporting gap your CRM can’t close, this is what actually closes it.
Craig Whetstone
COO — Conceal
How it works|Gold Standard GTM Analytics
CRM
ERP
DBs, Files, APIs
Web Analytics
Orchestrate
Data Warehouse
Transform
Analytics & BI
Data Science & AI
Reverse ETL
The Data Knowledge Graph
In the age of AI, we turn your unstructured data — calls, docs, CRM logic — into a living model of how your business actually works. Not generic. Yours.
Business calls
conversations with your team & stakeholders
Documentation
Notion, Drive, wikis, runbooks
Salesforce metadata
automation, validation rules, data inspects
Config builds itself
the graph writes your pipeline setup — no hand-coding
Snaps onto proven models
pre-built dbt models, auto-configured
Live in weeks
not months of custom modeling work
Reporting your board actually wants to see.
Production-grade GTM dashboards, crafted from verified data and designed for operating cadence.
ARR Waterfall
Closing ARR
$4.7M
Net ARR Change
+$1.1M
Just ask — right where your team works.
Anyone can ask a revenue question in plain English and get a grounded, source-backed answer in seconds — no dashboards, no SQL, no waiting on RevOps.
@SQL Monkey which lead source drives the most deals to Demo? filter to deals created in the last 12 months
🐒 swinging through the data…
Here are the lead sources that drove the most New Business deals to Demo in the last 12 months:
- •Outbound SDR— 22 deals
- •Webinars— 15 deals
- •Referral— 12 deals
- •Paid Search— 10 deals
- •Field Events— 8 deals
- •Organic Search— 6 deals
- •Partner Co-sell— 5 deals
- •Cold Inbound— 4 deals
🍌 So what: Outbound SDR is the clear top-of-funnel engine, but Webinars + Referral + Paid Search combined (37) outpace it — healthy diversification, though Outbound alone drives ~27% of all deals reaching Demo.
Thats actually really interesting
In Slack
Ask questions in plain English, right in your channels — like above.
Via MCP
Connect your company's own LLM straight to the modeled data marts.
Live in weeks. Yours to keep.
Start with a free audit, deploy in weeks not months, and own everything we build — the warehouse, the models, and the code. No long contracts, no lock-in.
Data audit
~1 week · Free- Assessment of your current CRM data health
- Recommended architecture fixes and quick wins
- No commitment — if we're not a fit, you walk away with a report worth acting on
Core deployment
2–4 weeks · done for you- Infrastructure setup (BigQuery + pipeline)
- Proven data models deployed against your CRM
- Lifecycle mapping configured to your pipelines
- Core reports — pipeline, funnel, and data quality
- Full walkthrough and handoff
Professional services
Monthly · as needed- Custom metrics and models as you grow
- Ongoing maintenance and support
- Scoped monthly to your needs — never a long contract
Start with a free data audit.
We map where your revenue data lives, what's breaking, and how fast we can stand up a trusted, AI-ready data platform for your team.
Book a call