Will AI Make Domain Names More Essential Than Ever?

Generative AI may strengthen domain names by lowering barriers to online ventures while increasing demand for trusted digital identities, stable endpoints and verifiable sources for both people and AI agents. more

Applying for a TLD Was Just the Beginning - Now Comes the Real Challenge

New TLD applicants now face the harder task of turning delegation into adoption, requiring clear positioning, registrar partnerships, pricing, marketing and sustained community engagement informed by lessons from the previous application round. more

1,600 Applications Later: What’s Next for the New gTLD Round?

ICANN's latest new gTLD round drew more than 1,600 applications, many targeting generic strings. With payments being finalised and potential clashes emerging, October's Reveal Day will show how dramatically the domain-name landscape could expand. more

Why Nordic Domain Days Has Become a Defining Event for the Domain Industry

Nordic Domain Days drew 450 attendees from 77 countries, underscoring its growing international reach. Blending practical insights with close-knit networking, the event continues to strengthen the global domain community and its collaborative spirit. more

Momentum Builds as the New gTLD Application Window Enters Its Final Weeks

As the New gTLD Program enters its final application stretch, ICANN's progress, stronger security expectations and clearer operational frameworks are giving applicants greater confidence ahead of ICANN87 in Bali and future expansion of domains worldwide. more

Why Operational Readiness Will Define the Next Generation of TLDs

Launching a top-level domain is only the beginning. Hello Registry combines ICANN-approved expertise, flexible infrastructure and long-term operational support to help brands, communities and innovators build and manage secure, future-ready TLDs with confidence for years. more

What Running .CA and .NL Taught Us About Building Better Registry Infrastructure

Running .CA and .NL has taught Hello Registry that true back-end excellence depends on resilience, adaptability and operational experience, helping registries navigate evolving technical, policy and security demands with confidence and long-term stability. more

Making the Most of the 2026 New gTLD Application Round

The ICANN new gTLD application window is now open, giving organizations a limited opportunity to secure and operate their own top-level domain. Learn how Hello Registry can help simplify the application process from start to launch. more