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Digital marketing agency owner and strategist. I help scale e-commerce businesses to 7 -8…
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Truth about Organic Posts
Truth about Organic Posts
Let's start with the bad news first. It's tougher than ever to get your content noticed.
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Elzanne Strydom posted thisWE’RE HIRING | Senior Performance Marketing Specialist – Google Ads 📍 Sydney | Hybrid | Full-time 💰 $95,000–$110,000 + performance bonus Connected Culture is an award-winning Australian digital marketing agency, helping ambitious eCommerce, retail and lifestyle brands grow profitably through data-driven digital marketing. We’re looking for an experienced Google Ads specialist who is ready to take ownership of client accounts, think commercially and become a trusted strategic partner to our clients. This is more than a campaign management role. You’ll work directly with clients to develop growth strategies, analyse performance, identify opportunities and present recommendations that have a genuine impact on revenue and profitability. You’ll also collaborate with our Paid Social, Creative and CRM teams to deliver integrated digital marketing strategies. What you’ll be doing • Develop and manage Google Ads across Search, Shopping, Performance Max and Display • Manage and optimise Google Merchant Center and product feeds • Develop strategies aligned with each client’s commercial objectives • Analyse and optimise performance to maximise revenue, ROAS and profitability • Present performance insights and strategic recommendations directly to clients • Manage a portfolio of accounts and build trusted client relationships • Collaborate with Paid Social, Creative and CRM specialists • Stay ahead of Google platform developments, AI capabilities and best practice What we’re looking for • 3+ years’ hands-on Google Ads experience • Current Google Ads certifications • Strong Google Merchant Center experience • Excellent knowledge of Search, Shopping and Performance Max • Strong understanding of the customer journey and broader marketing funnel • Experience managing client relationships and presenting performance and strategy • A commercial mindset — you can translate advertising data into meaningful business outcomes • Excellent communication, organisation and time-management skills • eCommerce and/or lead generation experience Highly regarded Experience with Meta Ads, Klaviyo, GA4, Google Tag Manager and Shopify. Why Connected Culture? 🏆 Join an award-winning Australian agency 🚀 Work with exciting retail, eCommerce and lifestyle brands 🤝 Collaborative, experienced team 🏡 Hybrid working with flexibility 📈 Genuine career development and ongoing training 💡 Exposure to integrated Paid Media, Creative and CRM strategy 💰 Performance bonus opportunities We’re looking for someone who loves the technical side of Google Ads but also understands why the numbers matter to the business behind them. If you’re passionate about performance marketing, enjoy working directly with clients and want to make a genuine impact on the growth of Australian brands, we’d love to hear from you. 📩 Apply by emailing admin@connectedculture.com.au #Hiring #GoogleAds #PerformanceMarketing #DigitalMarketing #MarketingJobs #SydneyJobs #eCommerce #PaidMedia
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Elzanne Strydom shared thisLooking for a Google Ads + Paid Social Specialist to join Connected Culture. ✔️ Sydney-based (or close) ✔️ Contractor or part-time (2–3 days/week) ✔️ Strong Google Ads experience is essential ✔️ Client-facing & account management required
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Elzanne Strydom posted thisWe are hiring at Connected Culture. We are seeking a Paid Ads Specialist with strong experience in Google Ads (priority) and paid social platforms such as Meta and TikTok. This is a flexible role, ideal for a contractor or freelancer (2–3 days per week) or a part-time position. Preferred location: Sydney-based or able to work closely with our Sydney team. This is a client-facing role where you will present results, insights, and strategy directly to clients. What we are looking for: - Strong hands-on experience in Google Ads (essential) - Experience across paid social platforms - Confidence in client communication, presentations, and account management - Strategic thinker — not just execution - Ability to manage and optimise campaigns independently You will be working across a mix of e-commerce and high-growth brands with a team that values strategy, performance, and creative thinking. To apply, please send a direct message or email us at admin@connectedculture.com.au. Feel free to tag someone who might be a great fit.
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Elzanne Strydom shared thisThis is a real partnership. 🤝 Connected Culture isn’t your average agency, and Urban Sales isn’t your average brand. A team of exceptional people, doing exceptional work. Proud to be part of the journey.Elzanne Strydom shared this🏆 We’re officially APAC Search Awards 2026 winners for Best Use of Search in eCommerce — for the second year running. Awarded alongside our long-term partner @urbansales_nz this year’s winning campaign — Hej då Ikea! Kia Ora Growth! focused on shifting Urban Sales’ revenue engine after the loss of wholesale dependency. Rather than treating it as a media challenge, the strategy rebuilt performance around profitability, margin and long-term resilience. As the judges noted: “This was not simply a media play, but a true business partnership grounded in margin, profitability, and long-term resilience. What impressed us most was the strategic maturity and rigour behind the execution.”
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Elzanne Strydom shared thisAPAC SEARCH AWARDS 2026 Winner 🏅 BEST USE OF SEARCH RETAIL / ECOMMERCE (PPC) Connected Culture & @Urban Sales Hej då Ikea! Kia Ora Growth! (Rebuilding revenue beyond the IKEA era) This campaign is a standout example of performance marketing done properly. Faced with a major commercial risk, the team demonstrated exceptional strategic maturity by turning a deep dependency into a scalable growth opportunity. What impressed us the most was the rigour behind the execution; this was not simply a media play, but a true business partnership grounded in margin, profitability, and long-term resilience.
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Elzanne Strydom shared thisQ1 has arrived! 🚀 It's time for momentum to take the lead. Teams that build on their Q4 success surge ahead, while those who delay will be left behind. To kickstart your journey, we're offering a 30% discount on the first month with a 4-month commitment at Connected Culture. This applies to: • Paid media • CRM & lifecycle marketing • Creative performance optimization • Full-funnel growth strategy Let’s enter Q1 strong and create lasting systems together! 💡 Connected Culture partners with brands ready to embrace risk and redefine growth—because it's rarely straightforward! Here’s what we achieved in Q4: **Icon By Design (AU)** - ROAS: 8.85 (↑71% YoY) - Paid conversion value ↑80% with less spend **Lo & Co (AU)** - Meta ROAS: 25.22 - Leads ↑640% **Urban Sales (NZ)** - Meta ROAS: 25.7 Ready to harness this kind of momentum into 2026? Comment Let’s get started! #Q1Goals #BusinessGrowth #MomentumMatters #MarketingStrategy #DigitalSuccess
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Elzanne Strydom reposted thisElzanne Strydom reposted thisWelcome back and Happy New Year from Connected Culture. 2025 was a year of strong wins and even stronger learning. The market pushed hard: rising auction costs, more competition, shifting buyer behaviour — and more pressure than ever to grow profitably. But across premium lifestyle, furniture and interiors brands, our clients achieved standout performance — including: ✅ Revenue growth while reducing spend ✅ Triple-digit growth without discounting ✅ Best months on record ✅ ROAS up to 37+ ✅ Significant YoY lifts across Meta + Google The key theme we saw again and again: Profitability became the benchmark — not just performance. When the market gets tougher, the brands that win are the ones that: - build efficient systems - treat creative as a true lever - diversify channels - prepare early and move decisively Now it’s time to carry that momentum into Q1. Strong starts create strong years. Here’s to building a smarter, more profitable 2026 - together 🚀
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Elzanne Strydom reposted thisElzanne Strydom reposted this🚀 We Didn’t Just Grow Revenue This BFCM — We Grew It While Reducing Spend. BFCM 2025 was one of the strongest tests the industry has seen. Rising CPMs, intensified competition and slower conversion cycles challenged even the most established brands. But for Connected Culture’s partners, the outcome looked very different. Our clients delivered their most profitable Black Friday yet — driven by strong foundations, creative systems built for performance, and an efficiency-first approach to scaling. Here’s what top furniture, interiors and lifestyle brands achieved: 🔹 IconByDesign +33% YoY revenue while reducing spend (-14.7%) 🔹 Lo & Co Interiors +128% BFCM weekend YoY with no discounting 🔹 Shack +60.6% MoM revenue during BFCM 🔹 Urban Sales - ROAS up to 37.37 across channels 🔹 Luxo Living - Significant Meta & Google efficiency gains The takeaway is clear: Brands that prioritised strategy over spend and foundation over frenzy outperformed the market. With Q1 underway, this is the moment to build the systems that make profitable growth predictable — not seasonal. If you want to enter 2026 with stronger systems, stronger performance and stronger returns, let’s talk. 👉 Get your personalised 2026 Growth Strategy: https://lnkd.in/gSuyyEnMContact Us: Digital Marketing Specialist | Connected CultureContact Us: Digital Marketing Specialist | Connected Culture
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Elzanne Strydom posted thisWhat word do I keep hearing from clients about November? ➡️ Profit. ➡️ Efficiency. ➡️ Consistency. November is always one of the highest-pressure periods of the year, yet our Connected Culture team delivered controlled, scalable performance that put profitability first. Two pieces of client feedback stood out this month: 🟣 “We stayed within budget targets the entire month.” 🟣 “ROAS of 15.5 in one of the most competitive periods — exceptional.” 🟣 “Calm, structured, strategic decision-making all month long.” And from another partner: 🟣 “November was a great month in terms of performance and ROI… a true team effort with strong pricing strategy, UX, conversion, and rounded marketing across paid, social, EDMs and organic.” This is exactly what Connected Culture stands for: 👉 disciplined performance 👉 holistic marketing 👉 data-led creative + paid synergy 👉 long-term scalability, not reactive short-term wins A huge congratulations to the team Connected Culture and everyone behind the scenes across performance, social, email and strategy. If November is anything to go by, we’re stepping into 2026 with momentum and mastery. Onwards. — Elzanne
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2mo
Congratulations! 🎉
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Elzanne Strydom liked thisElzanne Strydom liked thisWell, that was a pretty special moment... Last night, Agent99 Public Relations was named Boutique Agency of the Year at the 2026 CPRA Golden Target Awards for the fifth time, and for a second year running! When you’ve been building a business for almost 20 years, evenings like this are a pretty incredible reminder of how far we've come. We also won gold for best Influencer Campaign for our work with Ledlenser, 'The Torch Prenup'. A huge thank you to David Yates, Simon and the Zen team for trusting us, backing the team and being willing to say yes to the big ideas. And to my Agent99 team, I’m incredibly proud of you. The bold thinking, energy and care you bring to work every day is what makes this agency so successful. Five CPRA Boutique Agency of the Year titles still feels a little surreal. Very grateful, very proud, and definitely celebrating this one. 🥂 #Agent99PR #SmartIdeasWithImpact #GoldenTargetAwards #CPRA #PublicRelations
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Elzanne Strydom liked thisElzanne Strydom liked thisTwo people in a kayak, both paddling as hard as they can, going in slow circles. That was us on the water in Adelaide this week, at the Sentinel Homes franchise and supplier conference. In 1913 a French agricultural engineer called Max Ringelmann asked people to pull on a rope alone, and in groups, and measured the force with a dynamometer. Two people pulled at 93% of what each managed alone. Eight pulled at barely half. More hands. Less force each. Ringelmann put it down to the difficulty of coordinating effort. Later researchers argued motivation explains more of it. In building, I think Ringelmann had it closer to right. We've spent this year measuring our own process rather than guessing at it. Almost none of the time we lose is anybody being lazy. It's good people working hard, slightly out of time with each other. Which is why a week like this one matters. Time with people who care about quality homes and about improving how we build — franchise owners, suppliers, trades, all in one room, agreeing on the rhythm before we get back in the boat. You don't fix a kayak by paddling harder.
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Elzanne Strydom liked thisElzanne Strydom liked thisToday is my last day at Perceptiv Digital. I started as a Project Manager in 2022, and just over four years later, I'm finishing up as COO & Head of Delivery. Most of what I know about Shopify & Neto builds, migrations, integrations, and running a delivery team, I learned here. Igor C. - Thank you for the opportunity. You gave me room to learn, trusted me with real responsibility, and pushed me to grow. That kind of backing is rare, and I don't take it for granted. To the team - the devs, designers, and QA who actually build the things - thank you. Delivery is only ever as good as the people doing the work, and you made me look good far more often than I deserved. I'll always want to hear what you're up to. To our clients - Thank you for the trust. Some of you I've spoken to every week for years, through migrations, go-lives, and more than a few thorny problems. The best projects always felt like one team, and that was as much down to you as to us. More on what's next soon. For now, thank you Perceptiv Digital.
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Elzanne Strydom liked thisElzanne Strydom liked thisTHE NEXT CHAPTER After more than 30 years in property, I’ve learnt that careers are rarely a straight line. Different businesses, different people and different experiences all teach you something. The important thing is knowing when one chapter has served its purpose and having the confidence to begin the next. Over the last few years, I made a deliberate transition from traditional agency toward specialising in development sites, collective sales, amalgamations and planning-led opportunities across Sydney’s Eastern Suburbs. I also returned to university at 55 and completed my Property Economics degree. During my REINSW submission period, I was involved in more than $400 million in sales and close to $600 million in listings. This Tuesday night, I’m proud to be a finalist in the 2026 REINSW Awards for Excellence. But recognition is really just a marker. What matters to me is what comes next. My next chapter is Ephron Property Group | Paul Ephron Property Consultancy. The proposition is simple: get involved earlier. Identify opportunities before they become listings. Understand the planning. Understand the feasibility. Bring owners together. Connect the right capital and developers. Create the strategy. Unlock value. Then execute. That evolution — from transactional agent to strategic adviser — has been years in the making I leave the past with gratitude for what it taught me and absolute confidence about where I’m heading. I know my market. I know the relationships I’ve built. I know the value I can bring. And at 59, strangely enough, I feel like I’m only getting started. Perhaps I’m a mature bottle of red: plenty of years in the bottle, but finally ready to be decanted and given some air. Onwards. Bigger and better. Paul Ephron Ephron Property Group | Paul Ephron Property Consultancy
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Elzanne Strydom liked thisElzanne Strydom liked thisThe best results come from when you're truly put to the test. Muscle Republic and Growth Huntr just proved it: 75.5% more attributed revenue on 13% less ad spend, by turning a static product feed into an active performance lever across Meta and TikTok. The results speak for themselves: 📈 56% Day-0 conversion on ProfitPeak Feeds vs. 39% against their prior feed tool ⚡ 32% faster customer conversion during promotional trading 🎯 3 days faster conversion in BAU trading, with no reliance on discounting This synergy really comes from having a solid paid performance partner who aren't afraid to try new solutions, so long as there is receipts. Growth Huntr, wanting to do right by their customer, rather than going all in on us as a new tech solution tested us head-to-head against the norm, and the results genuinely surprised us as well. Combining ProfitPeaks unique data sets, smart rules to generate dynamic metafields that were then effectively deployed back into the paid media platforms while running against the existing setup for both the promotional period and after provided validation without doubt. So rewarding when an unbiased test becomes a true case study in genuine performance uplift for our customers. 🔗 Full story in comments below Wally Ribas Grace Beikoff Josh Challies Jack Carew Erika Warne
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Elzanne Strydom liked thisElzanne Strydom liked thisBack-to-back. 🏆🏆 Pretty special to see Andzen named Klaviyo’s 2026 APAC Partner of the Year, making it two years running after taking out the APAC award in 2025. Since joining Andzen, one of the things that has really stood out to me is the depth of the relationship with Klaviyo and, more importantly, the focus on delivering genuine commercial outcomes for merchants. This award recognises the work being done across APAC to drive regional growth and client success through the broader Klaviyo B2C CRM platform. And that is the bit that matters. Technology is only one part of the equation. The real value comes from understanding the customer, connecting the data, building the right journeys and ultimately helping brands turn stronger customer relationships into measurable growth. A massive congratulations to Brenden, Jason and the entire Andzen team across APAC and around the world. Back-to-back recognition like this does not happen by accident. It reflects a huge amount of work, commitment and collaboration across the business and with our partners. And a big thank you to the Klaviyo team for the partnership and recognition. 2025 ✅ 2026 ✅ Now the challenge is working out how we make 2027 even bigger. 🚀 Pip Daniel Roddy Caster Brian Eddie #Klaviyo #KPartners #Andzen #APAC #Ecommerce #CRM
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Elzanne Strydom liked thisElzanne Strydom liked thisThis one feels GOOD 😮💨! Clearer has won Klaviyo's APAC Partner Of The Year for 2026 A true testament to our APAC GTM teams working tirelessly to bring top-tier experiences to Klaviyo customers. Well done Steve Pover, Jake Rigney, John Kim, Nicole Loftus, Ryan Hunter, Cindy Vu 👏 It goes without saying; but at Clearer, we absolutely love our Global Partnership with Klaviyo (shoutout Sebastian!) and their APAC team are a super supportive bunch of legends to work with: Matt, Connor, Ashleigh, Hayley, Brian, Sarah (Tan), Fiona, Fanny (+ so many more!) 🤝 #partnership #awards #klaviyo
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Elzanne Strydom liked thisElzanne Strydom liked thisTook home the chocolates!! Very VERY proud to announce that Clearer has won Klaviyo’s APAC Technology Partner Of The Year 2026 🎉🥳 An incredible opportunity to recognise the APAC GTM team that puts the effort in day after day - incredible job Jake Rigney, Robert G., Tom Goodwin, John Kim, Nicole Loftus, Ryan Hunter, Andrew Garcorz, Cindy Vu! We love working with the APAC Klaviyo team - they’re supportive, receptive and always put their customers first. Thank you Hayley Johnstone, Brian Kealey, Eddie O'Brien and Andrew Bialecki for the award! (Happy to report that the award made it back from the bar last night as well 😅)
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Elzanne Strydom liked thisElzanne Strydom liked thisLimited seats remaining for Adcore (TSX: ADCO)'s annual must-attend "Winning Peak" with Adcore (TSX: ADCO) & Google next Wednesday 16th Sept at Google Melbourne HQ in Docklands from 3.30pm! 💪 Registration with Interest to attend in Comments below. 👇 (Brand only event.) Although with a Retail bent, this is for all Brands of any industry as we will be focussing on the 'Performance Foundations' right now that transcend industry: The Creative The formats, frameworks, and creative decisions that make peak season budgets work harder. We will also present for the FIRST time publicly Adcore (TSX: ADCO)'s AI Studio, that will change the game for how you viewed content creation forever! The Measurement More spend, more channels, one question: what actually worked? A guide to measuring what matters and cutting what doesn't. The AI 74% of shoppers will use AI to research this peak season. How to make sure your brand is part of the answer, and how to turn the same technology into your creative engine With thanks to Litecard (Connected Commerce across Apple and Google Wallets) who are sponsoring Drinks & Networking afterwards from 5pm. (Interested in our Sydney Event? We'll have details confirmed shortly for Sept 24th - Please DM me for these details.) See you next week! 🙌 Ronit Moll Adva Kirsh Justin Rose Ashley Smith Brian P. Eamon O'Donnell
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