Start Using Reddit To Get Clients and To Help with Research
Have you ever properly used Reddit?
I’ve been using it a lot more over the last few months, and I honestly think a lot of businesses and marketers are completely underestimating it.
Reddit is made up of communities around almost every topic imaginable. People ask questions, share ideas, give advice, talk about problems and help each other out.
For me, there are two massive reasons to start using Reddit.
The first is getting clients.
I’m involved in communities around Google Ads, SEO and Answer Engine Optimisation. I go in there, answer questions, offer advice and try to actually help people.
And I’ve signed clients from it.
Just recently, we signed a new client in Malta through Reddit. I’ve also spoken to potential clients from all over the world.
The second is research.
I work with clients across all sorts of industries, so I’m constantly researching niches I might not know much about.
The other day I was researching terrariums.
I found a subreddit specifically about terrariums and learnt a huge amount just from reading what real people were discussing. I picked up ideas for blogs, SEO keywords, Google Ads keywords and content.
That is incredibly valuable.
Reddit is also becoming increasingly important for Answer Engine Optimisation because discussions from Reddit regularly surface across search engines and AI platforms.
And look at the size of Reddit.
Around 3 million active monthly users in South Africa.
Around 800 million active monthly users worldwide.
Those are massive numbers.
Unfortunately, because Reddit has become so important for SEO and AI search, people are also trying to game it.
Don’t do that.
Use Reddit properly. Join relevant communities, contribute, help people, research your market and actually learn from the conversations taking place.
Whether you’re looking for clients, SEO ideas, keyword research, content ideas or simply a better understanding of an industry, Reddit is something you shouldn’t be ignoring.
Go check it out. You’ll probably thank me that you did.
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