Sarah Potempa, Founder & CEO of Beachwaver, took a product brief straight from her TikTok community: cow print. The result was the brand’s fastest TikTok sellout to date.
From the pattern to the colors, conversations with her live community helped shape the collection. Her story offers a concrete look at how regular customer interaction can influence product development and build anticipation before a launch.
We've even gone as far as designing a collection based on what they wanted. So I kept saying, what do you guys want? Is there something you would design? If you could design A beach river, what would you design? And they all kept saying cow print that came right, you know, cow print. I went a cow print. So we came out of the cow print at Stagecoach and it was our fastest sellout on TikTok today. They designed it. They like we want to pink and black and white. And so if you're into data and if you're into customer engagement, if you're live enough and you learn your community, they will give you the feedback. They'll say. I want a Stronghold gel from you. I want a Hairspray from you. I will buy it. I will be the first one there. And they buy it. Yeah. It's a really phenomenal place.
"If you listen to your customer, they will buy what you are selling them" ...revolutionary stuff