Our recent work with Betterment started as a website redesign and quickly became something much bigger. We delivered a product-grade design system that now supports their entire digital ecosystem. The system includes scalable components, a semantic design token strategy, and a structured content model that aligns product, content, and engineering. It reduced Figma maintenance by over 90 percent and gave their internal team a clear foundation to build on. Huge credit to our Creative Director, Mirko Santangelo, for leading this from concept to completion. The site was just one output. The system is now a benchmark for everything that follows. See the full case study: https://lnkd.in/eqXGtGXH #DesignSystems #ProductDesign #Betterment #UXDesign #WebDesign #CreativeDirection #PaperTiger