Neutrogena Launches Cloud-Tech Sunscreen with BEMT

☁️🚀 25 years. One new frontier in Sun protection The U.S. has a new sunscreen- and Kenvue + Neutrogena are bringing to life with Cloud-Tech☀️ 🔬 Meet BEMT: ☀️ Next-generation UVA + UVB protection 💧 High-performance protection. Zero heavy feel 🧬 Skincare-powered with peptides + niacinamide 🧴 High-protection SPF 60 + 70 👉 Where breakthrough science meets consumer needs💡 That’s the power of Neutrogena Cloud-Tech ☁️

I’m proud to be part of a company that provides meaningful solutions for consumers. Neutrogena launched Cloud-Tech, a new sunscreen technology incorporating bemotrizinol (BEMT), delivering comprehensive UVA/UVB coverage, that feels like skincare. This is especially important for a category like sunscreen—the nicer it feels on the skin, the more likely you’ll be inclined to apply it on a daily basis to protect your skin from the sun. Thanks to its compatibility with many different emollients, BEMT “allows for sunscreens to be more comfortable, wearable and easier to incorporate into one’s daily routine.” #WeAreKenvue #ConsumerHealth #Neutrogena

Exciting to see Neutrogena® Cloud-Tech™ officially launch today! ☁️ I’m incredibly proud to have worked on this innovation and to see it come to life. Cloud-Tech™ features BEMT (bemotrizinol), the first new UV filter approved in the U.S. in over 25 years, bringing next-generation sun protection together with a lightweight, skincare-like experience. Congratulations to the entire team who made this milestone possible! #Neutrogena #CloudTech #Kenvue #BEMT #SunProtection #Suncare #Innovation

Proud to see Neutrogena® launch Cloud-Tech™ — the first new FDA-approved UV filter in 25+ years. 🌞 Exciting to be part of a team pushing sun care innovation forward. Read more below 👇

Skin barrier. Scalp vitality. Sustainability.    Three trends shaping the future of personal care.    Together with Lipoid Kosmetik AG, we're highlighting two ingredient innovations that reflect where skincare and haircare formulation is heading today.    From biomimetic approaches to upcycled botanicals, these concepts combine science, performance, and sustainability in ways that are resonating with both brands and consumers.     Swipe through for the key takeaways. ✨ #PersonalCare #Trends

A small molecule. A bigger evidence question. Ectoin is increasingly appearing in skincare—but what does the evidence actually tell us? In our latest Scientific Story, we look beyond the ingredient headline to explore: • Why “ectoin” and “ectoine” can refer to the same molecule • What its microbial stress-survival role can—and cannot—tell us about skin • Why hydration, water loss, dryness and comfort are related but distinct outcomes • Why human evidence must be interpreted in the context of the tested formula • How concentration, vehicle, co-ingredients and real-world use shape the experience The central takeaway: a compelling mechanism is a reason to investigate, not a finished skincare claim. Good ingredient communication should connect the science to the evidence without stretching beyond it. Trust the tested product—not just the ingredient backstory. Watch the full video and let us know: what skincare ingredient should we examine next? #SkincareScience #Ectoin #CosmeticScience #SkinHealth #EvidenceBasedSkincare #ProductDevelopment #ScientificCommunication

The next wave of skincare isn’t simply about looking younger. Consumers are increasingly thinking about how skin functions, recovers and stays resilient over time. That shift is moving the conversation from traditional anti-aging toward skin longevity. The Next Wave of Longevity Skincare For brands, the opportunity is bigger than a new claim. It means thinking about barrier health, regenerative science, clinically relevant ingredients and product systems designed around long-term skin performance ... essentially meeting the consumer where they are. At Swiss American, we believe the strongest innovation starts by identifying these shifts early—then translating them into products that are differentiated, scalable and meaningful to the consumer. #SkinLongevity #BeautyInnovation #Skincare #CDMO

Lip Care Is Becoming a Treatment Category: https://hubs.la/Q04xGBsr0 PDRN is up 265.8% YoY in lip care conversation, alongside a 588.0% rise in repair. The same regenerative, skin-repair logic consumers know from skincare is moving into lip care, shifting the category from basic moisture toward products that repair damage, support regeneration, and visibly improve lips over time. If you’re building what’s next in beauty, this is worth 5 minutes. Download the one-sheet to see the signals shaping the next generation of lip care, and where the opportunities are emerging.

Blur the lines between skincare and instant gratification. Today's consumers want more than efficacy. They want visible results. BELSIL® REG1103B helps create transparent formulations with a soft-focus effect that visibly blur imperfections and reduce the appearance of wrinkles for a smoother-looking complexion. When performance matters, every detail counts!

Bausch Health and YUN Probiotherapy are bringing microbiome-friendly skincare solutions to Mexico and continuing to expand across additional EMEA markets. Building on the collaboration's success in Poland, the latest expansion broadens access to YUN's science-led skincare portfolio. Read the full press release: https://lnkd.in/gEQgnEBx #YUN #BauschHealth