Language is the most overlooked tool in cultural strategy

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I've worked with artists who have world-class work and no words for why it matters. I've worked with nonprofits who serve their communities beautifully, but sound like everyone else. I've worked with brands who want to fund culture authentically, and don't know how to talk with artists instead of at them. The work is rarely the problem. The language is. I talked about this with Rob Lee on The Truth In This Art. Language is the most overlooked tool in cultural strategy: what signals threat, and what actually connects us. Full episode in comments. If your grant, your pitch, or your website isn't saying what you mean, that's what the Narrative Session is for. One focused session, a written framework you keep. Where it goes from here is up to you.

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