A domain broker should be the least emotional person in the room. The buyer sees an expense. The seller sees an asset they've owned for several years. Both can become attached to their numbers. The broker's value is bringing clarity, qualifying the buyer, positioning the domain probably, and knowing when to push, when to hold firm, and when there's simply is not a deal to happen. Take cab.com, for example. It's potential alone won't create a sale. It's still requires the right buyer, the right positioning, and the right negotiation. A broker doesn't just stand between the buyer and seller. A good broker stops a motion from killing opportunity.
