auDA Policy Change Affects 80% of Existing Registrants

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auDA Hits Back - Tries To Justify and Down Play The Accepted Policy Changes After The Australian news published an article on the proposed policy changes: https://lnkd.in/gKyQ-G6b Petition started/supported by the Registrars has over 1,000 signatures requesting auDA to not make this change here: https://lnkd.in/gvF9RW5D In response auDA released their own statement: https://lnkd.in/gBxqfvCa "we expect most registrants will already satisfy the proposed allocation" Trying to downplay the impact here, when the data is clear: 80% of existing registrants will be affected only 20% will not need to do anything. You can check where your domains falls here: https://lnkd.in/gChPuK25 2.7 million domains will need to do ONE of these things to meet the new policy: 1. If they have an existing Business Name that passes the other rules, will just need to contact their Registrar and perform a Change of Registrant OR 2. If they do NOT have an existing Business Name that matches one of the other eligibility requirements, they will need to go to ASIC and register a new Business Name and THEN contact their Registrar and perform a Change of Registrant. Examples of each case: 1. girl.com.au - Registered 25 Years Ago Current Eligibility is under: Trillion.com Pty Ltd parent company which happens to have a Business Name "GIRL.COM.AU" the domain owner will need to reach out to their Registrar and pay for a Correction/Change of Registrant to maintain eligibility. 2. gold.com.au - Registered 29 Years Ago Will need to go to ASIC to pay $47 per year for a new Business Name with the word "GOLD" in it to be eligible and then contact their Registrar and pay to do a Change of Registrant. auDA claims that a Correction is free, so that there will not be a cost to clients, technically that is true but what they don't tell you is that in reality, Registrars will not do free corrections and for good reason and instead will use the paid for Change of Registrant pathway to make these changes. Corrections are for mistakes and done rarely by Registrars as they require a Tech that has high level access and database access to perform changes in the database. Instead Registrars will use the common fee based Change of Registrant pathway to make these changes to the domains. A Change of Registrant costs the Registrar $9.50 The break up of this is around $6.00 goes to auDA $3.50 goes to the Registry - Identity Digital Registrars then charge a margin anywhere from $1.00 to $60.00 auDA stands to make a nice $16.2 million windfall from this policy change 2.7 Million domains x $6. A nice return for a policy change. We urge auDA to keep section (f) of the policy. No confusing grandfather options either.

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The Australian article used an example domain: theage .com .au Prior to publishing the article the domain had these Registrant details: Registrant: Fairfax Metro Pty Limited Registrant ID: ABN 55615406801 Eligibility Type: Company Not eligible under the new proposed policy changes. Looking at the modified date: Last Modified: 2026-09-25T01:26:55Z You can see that auDA and the Registrar rushed a Correction and added the correct eligibility details to the domain so that they now also has these 2 extra data points: Eligibility Name: The Age Company Pty Limited Eligibility ID: ACN 004262702 With this correction the domain would be eligible under the new proposed policy. Well played auDA, quickly fixing the issue and then sending a request to the TheAustralian to make a retraction.. If you can do this for the other 2.7 million that would be great!

One of the options that #auDA, is considering to minimize the disruption is suggesting that existing domains are "Grandfathered" so that the new policy will not apply to them. What message is this sending? Why introduce this policy if not applicable to all the domains? What confusion will be created when some domains need a new business and others do not? Every single month there are around 60,000 new .com.au domains registered, if we assume that 80% of them will need a new $47 Business name for eligibility, that is an extra $27 million extra per that needs to be spent by Small Business EVERY SINGLE YEAR! How can anyone there at auDA believe that this is a good thing? If you need to Grandfather a policy in, then what is the point of even putting it forward.

David, what happens to the many registrants who can't obtain an exact match Business Name?

It’s so bad. How do they not understand the true ramifications and what is their actual motive?

auDA's says there were independent Policy Advisory Panel members, including former auDA directors, who opposed removing subsection (f).

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auDA says most registrants already satisfy Recommendation 2. Registrar audits covering approximately 90% of the .com.au and .net.au namespace indicate around 79% fail the proposed eligibility test if section (f) is removed. Don't think both can comfortably be true. auDA should publish the data underlying its claim before Recommendation 2 proceeds any further.

Seems some spin doctors have been in overdrive for the last 48 hours to try and control the narrative and soften the blow!

There is no justification for these changes. I heard every argument put forth to auDA and not one of them justified the confusion, stress and impact of this change.

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