Marketing Manager

About The Role

The Marketing Manager owns demand generation for a fast-growing B2B technology company, turning positioning into campaigns that reliably produce qualified pipeline. This is a hands-on role: building multi-channel programs across email, paid media, SEO/SEM, and web, and being accountable for the metrics that matter.

The role reports to the Director of Marketing and works closely with sales, product, and content teams to translate technical products into messaging that resonates with buyers, then proves impact through attribution and reporting.

Key Responsibilities

• Own and execute the demand generation calendar across email, LinkedIn Ads, Google Ads, webinars, and organic content
• Manage SEO/SEM programs end-to-end: keyword strategy, on-page optimization, ad creative, and bid/budget management
• Build and maintain reporting in GA4, HubSpot, and Looker to track MQLs, pipeline contribution, CAC, and channel ROI
• Run A/B tests across landing pages, ad copy, and email sequences to lift conversion rates at every funnel stage
• Partner with product marketing and design to develop assets — whitepapers, case studies, nurture streams — on a reliable cadence
• Manage agency and vendor relationships, including media buys and freelancers, within an owned budget
• Coordinate campaign handoffs with sales development, ensuring lead routing, scoring, and follow-up SLAs are tight
  
  

What We Are Looking For

• 4-7 years of demand generation or digital marketing experience, ideally in B2B SaaS or technology
• Hands-on expertise with HubSpot or Marketo, GA4, Google Ads, and LinkedIn Campaign Manager
• Demonstrated ability to own a budget and tie marketing spend to pipeline and revenue outcomes
• Strong copywriting and messaging instincts, with a portfolio of campaigns that performed
• Fluency with attribution models, funnel metrics, and building executive-ready reporting
• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience
• Bonus: experience with ABM platforms (6sense, Demandbase), Webflow or WordPress, SQL or Tableau, or a background in technical/developer audiences