Director, Product Marketing - SaaS/Hardware

THE COMPANY

We’re working with a fast-growing B2B technology company operating at the intersection of software, connected hardware and real-time data.

Its platform combines physical tracking technology with a rapidly evolving SaaS layer, helping enterprise customers monitor critical assets, understand what is happening in real time and take action when something goes wrong.

The business is now moving beyond standalone hardware into a much more integrated hardware + software proposition, with significant investment going into AI, workflow automation and a broader platform offering.

Product Marketing is still relatively early in its evolution internally, which makes this an unusually good opportunity: the foundations are there, but there is still a huge amount to build, shape and influence.

The company is scaling internationally, has a strong commercial team in the US and is looking for a senior Product Marketing leader who can help take the function from good execution to genuinely best-in-class Product Marketing.

ROLE

This is a Director of Product Marketing role for someone who wants to build, not inherit.

You’ll take ownership of the strategic foundations of Product Marketing: shaping how products are positioned, how launches are run, how customer and market insight feeds into decisions, and how Product, Sales and Marketing work together.

You’ll sit close to senior leadership and work across both the software and hardware sides of the business, helping bring the two together into one clear commercial proposition.

This is not a demand generation role disguised as Product Marketing.

You won’t spend your time running webinars or simply producing campaign assets.

Instead, you’ll be involved much earlier in the product lifecycle - understanding the roadmap, challenging thinking, speaking to customers, defining positioning, building launch strategy and making sure the business knows exactly what it is selling, to whom, and why it matters.

You’ll also help coach and develop an existing Product Marketing team, bringing structure, process and best practice without adding unnecessary bureaucracy.

Key areas of ownership will include:

• Leading major product launches from early strategy through to GTM execution
• Building a clear launch tiering framework and repeatable Product Marketing processes
• Developing positioning and messaging that is actually used across the business
• Establishing stronger customer research, market intelligence and win/loss programmes
• Working closely with Product to influence roadmap conversations and GTM planning
• Partnering with Sales and Enablement to improve commercial messaging and sales readiness
• Bringing together hardware and software narratives into one coherent proposition
• Raising the internal visibility and influence of Product Marketing across the wider business
• Coaching and mentoring existing Product Marketing talent
• Acting as a credible senior partner to Product, Sales, Marketing and executive leadership

REQUIREMENTS

• Experienced Product Marketing leader, ideally already operating at Director level
• Strong track record of taking a Product Marketing function, process or capability from one level to the next
• Strong enough strategically to set direction, but still happy to roll up your sleeves and execute
• Experience in B2B SaaS is essential
• Exposure to IoT, smart sensors, connected devices, industrial technology, manufacturing technology, hardware + software, asset monitoring or similar environments would be particularly attractive
• Direct supply chain experience is useful, but not essential
• Experience working with both physical products and a software/platform layer would be highly relevant
• Ideally Boston-based or within easy reach of Boston; strong candidates elsewhere on the East Coast who are happy to travel regularly will also be considered