Director of Sales

Company Description

SoCal JCB is an authorized JCB construction equipment dealer serving customers across Southern California. The organization supports contractors, builders, and infrastructure projects with a full range of JCB machinery, parts, and services.

Role Description

The Director of Sales is a full-time, on-site role based in La Mirada or Colton, CA and responsible for leading and executing the overall company machine sales business. This role oversees the sales team, sets revenue targets, and drives growth across equipment, parts, and related services. Day-to-day responsibilities include managing key accounts, guiding business development initiatives, monitoring sales operations metrics, and ensuring effective territory coverage, amongst other things. The Director of Sales collaborates with leadership, marketing, parts, and service departments to align sales plans with overall business objectives and customer needs. This role also includes coaching and mentoring sales staff, optimizing sales processes and CRM usage, and representing SoCal JCB at industry events and customer meetings.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field, or equivalent experience
• 10+ years of progressive sales leadership experience
• 5+ years of senior management experience within a heavy equipment or related dealership environment
• Proven track record of achieving sales growth and profitability goals
• Excellent leadership, communication, negotiation, and organizational skills

Preferred Qualifications

• Experience in a multi-location, OEM dealership environment
• Strong knowledge of CRM system and sales analytics platforms

Reporting Structure

• Reports To: Dealer Principal / Owner
• Direct Reports: Sales Operations Manager, Key Account Managers, Field Sales Team and Inside Sales Team

Success Metrics

• Achievement of annual revenue and gross profit targets
• Market share growth within assigned territories
• Growth of strategic accounts
• Improved sales forecasting accuracy and inventory turns
• Enhanced collaboration between sales, service, and parts departments