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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisNetflix on how its Stella Artois tie-up ‘hit the bullseye’ Netflix has launched a new tie-up with Stella Artois for the second season premiere of The Gentlemen, following its multi-year global partnership with owner AB InBev. Speaking to Marketing Week, vice-president of global brand marketing and partnerships Magno Herran breaks down the strategy. 💡 Herran emphasizes adding value for fans, stating that over the past four years the team has "really solidified" what a Netflix partnership means based on entertaining and adding value to the fan experience. ⚡ Both brands share a risk-taking approach, with Herran claiming the tie-up is "progressing incredibly well" as both companies are "philosophically aligned" and focus on the fan experience. 🎬 Campaigns start by identifying where the fanbase lives, utilising retail, social, and Netflix ads to ensure fans "positively react" to the collaboration. 🏈 Previous collaborations include live event activations, such as co-branded campaigns created around Netflix's live National Football League (NFL) Christmas gameday. Read the full story: https://lnkd.in/efnBsUnk
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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisWe're excited to launch "The Gentlemen's Serve," our first true multi-market campaign with AB InBev, bringing Stella Artois into the world of The Gentlemen Season 2. The campaign centers Theo James (as Eddie Horniman) opposite Stella Artois ambassador David Beckham, spanning custom film content, social integration, experiential activations, and limited-edition merchandise. It runs across the US, UK, Canada, Brazil, Colombia, Mexico, South Africa, and South Korea. We're also partnering with Stella Artois on a takeover of The Marlborough pub in London (Sept 3-5), inviting fans to step into the show's world. The Gentlemen S2 streams September 3.
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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisEnd Scene 🎬 We are thrilled to share the 2026 U.S. Upfront closed with deals across all major agency partners, nearly doubling our ad commitments, built around this year's theme: get closer. Closer to the stories. Closer to the audiences. Closer to the tech that connects them. See a snapshot below or find the link to the full story in the comments.
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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisOur ads members spend a lot of time watching Netflix. Like, a lot. This is real, leaned-in attention – put-down-the-phone, stop-folding-laundry, can’t-look-away obsession, week after week. Which translates into real value for brands. So what does that attention look like? Well… it’s better if we just show you.
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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisNetflix teed up partnerships with Genesis and The Mike's Hard Lemonade Company for Will Ferrell’s The Hawk! Two brands who took a swing at something new — proving that, just like golf, it’s all about the follow through ⛳️🍋 *quiet golf clap* Magno Herran Alexander Tennis Alex Ficquette Nicole Lee Cristina Evans Malek Draoui Nikki (Suseck) Merkouris https://lnkd.in/g2Tg8BjkNetflix’s Will Ferrell Golf Comedy ‘The Hawk’ Adds to Its Creative Partnerships (Exclusive)Netflix’s Will Ferrell Golf Comedy ‘The Hawk’ Adds to Its Creative Partnerships (Exclusive)
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Nikki (Suseck) Merkouris reposted thisPassar uma semana imersa no Fan Club da Netflix em Cannes foi uma experiência indescritível! Conectamos os principais anunciantes do mundo com a paixão dos fãs, a qualidade e variedade dos conteúdos, e o poder da tecnologia de Netflix Ads. Nada disso seria possível sem um time imenso e brilhante nos bastidores, e foi uma honra fazer parte dele! Courtney Blount Karlien Hannaert Eric Rosenberg Hiram Reid Nicole Sabatini Manuela Cadarso Katie Murray Anne Courtier Anthony Nasso Benjamin Jarvis Sophie Lightbody Nikki (Suseck) Merkouris Tobi Ruth A. Noli Masango #canneslions2026 #netflixads #creativityNikki (Suseck) Merkouris reposted thisNetflix Cannes Lions International Festival of Creativity was unmissable. Our Netflix Fan Club brought all the fun, fandom, and enough joie de vivre to the Croisette to bring a smile to even Wednesday Addams’ face. Take a look.
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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisNetflix Cannes Lions International Festival of Creativity was unmissable. Our Netflix Fan Club brought all the fun, fandom, and enough joie de vivre to the Croisette to bring a smile to even Wednesday Addams’ face. Take a look.
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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisStreaming advertising has moved from experiment to centerpiece, reshaping how brands reach audiences and how platforms compete for growth. At Cannes Lions, Amy Reinhard, President of Advertising at Netflix, joins Ankler Media CEO and Editor-in-Chief Janice Min at the Brand Innovators Beach Stage for a conversation about the new economics of streaming, the race for premium ad inventory and how marketers are navigating a media landscape increasingly defined by scale, data and cultural impact. RSVP - https://lnkd.in/e9WDSwJ5
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Nikki (Suseck) Merkouris reposted thisNikki (Suseck) Merkouris reposted thisDogs! Mia Hamm! Pop Culture Jeopardy! JLo! The Hunting Wives! Exciting times at our fourth Upfront. We showcased a star-studded presentation featuring announcements about our new package of National Football League (NFL) games, upcoming shows and films like Grown Ups 3 with Adam Sandler, and business news highlighting that our ads plan now reaches over 250 million global monthly active viewers. As our business continues to grow, we're set to expand our ads plan to 15 new countries starting in 2027. These countries include Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland, and Thailand. It's been thrilling to be part of this journey from the very beginning, and I am proud of our achievements in just four years. Major kudos to the Upfront Queens, Nikki (Suseck) Merkouris and Sarah J. Edelstein. There's no one better in the biz -- and it was all capped off with Netflix's first ever appearance on TBPN. Quite the week! 👉 https://lnkd.in/gR-r4gay
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisIn April of 2023 I joined Netflix to help stand up their Global Ads business. More specifically, I was tasked with launching, scaling and leading the Healthcare vertical. At the same time I was building our Healthcare business, my parents were experiencing their own health struggles. My mother was fighting multiple cancers and my father demonstrating significant cognitive decline that would eventually turn into Lewy Body Dementia. The overlap was surreal. While I was talking to marketers about diseases, treatments and medicines, I was simultaneously vetting those very treatments for my parents. As we looked at match rates for “caregiver” segments, I was learning how to be one at home. The irony was heavy at times, but it also provided purpose. Nearly two years after my dad’s diagnosis, his decline accelerated and I took a leave of absence from Netflix. I parted ways with Netflix while on leave and dedicated that time to family. I’m grateful for all the talented people at Netflix and the work we did together. I loved being a part of it and I’ll be cheering for their continued success. As for my dad, I cherish the fleeting moments of recognition. The glimpses of the old him. They’re gifts. Somehow he is still charming and thoughtful. And even amid this long goodbye, I’m feeling thankful. Being able to give loving care to my parents is something I wouldn’t change for anything. I know people reading this may be quietly caring for someone they love. I just want to acknowledge them too. And we’ve also held space for the good stuff over the past several months. My mom recently joined the ranks of survivors and now living cancer-free. My wife launched her own Doula business, helping new moms navigate postpartum. I’ve been lucky enough to do some consulting and advisory work for some truly cool companies. With an incredible team of professional caregivers in place now, I am excited to reconnect with the industry I love. I’m looking forward to the starting my next role and ready to do great work. I’m back.
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked this“Nothing we make at Netflix is for everyone, we hope you find your favorite show on Netflix for sure.” Netflix’s Ted Sarandos talks about what distinguishes Netflix shows from their peers. #BloombergScreentime ⏯️ https://bloom.bg/4hU2fmC
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisExcited to share our collaboration between CUPRA France and one of my favourite French shows, Nouvelle École (Rhythm and Flow France). 🎵 With the help of BBDO Paris, Re-Mind PHD and our Netflix Brand Creative Studio, we elevated a sponsorship into an authentic cultural asset: Premier Virage. An original album reuniting eight standout talents from Season 5 across eight original freestyles, and an exclusive ‘cypher’ – the biggest group track ever organized for the show. Together, we built a campaign neither of us could have delivered alone. Our ‘cypher’ track hit Spotify's Top 20 in France! It goes to show how partnering with Netflix truly gives brands an authentic place in culture. Have a listen to the track here 👉 http://ms.spr.ly/6048alDBn
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisLast week, we brought the first ever Netflix UK Upfront to life in London. It was the most ambitious (and rewarding!) project I’ve ever led, and one I’m so proud to have delivered alongside such a brilliant team. We wanted to show advertisers what Netflix can offer in the UK today: the scale to reach millions, stories people care deeply about, and the attention that gets brands closer to their audiences. As Ed Couchman put it on stage, “We’re not the small challenger anymore.” According to Barb Audiences, more than 14 million people in the UK watch Netflix with ads each month. That’s a powerful audience, and the Upfront gave our partners a chance to experience what’s possible when that scale meets our upcoming slate. Incredible talent, world-exclusive trailers, first looks and more than a few surprises made it a day to remember, and finally seeing it all come together was a moment I won’t forget! Endless gratitude to the Dream Team - Stephen Tyzack Kay Taylor Sean Stanley Fran Cowan Tom Eccles Tim Holmberg Carrie Timms Zahra Mair Jayon Virdi Ted Knight Amanda Mack Paul Lynch Tobi Ruth A. Rosie D. Bella Blenkinsopp Hollie Hart Ryan Evans: thank you for the creativity, care and determination that made it happen. So proud of what we achieved together - we made our mark and set the bar high. 🚀
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisAt our first UK Upfront, we showcased the art and science of Netflix: the blend of iconic titles, audience insights, data, and technology to show how getting closer to fandom delivers real business impact. From special guests, to an underground sports club and even an immersive Bridgerton garden, we proved Netflix transforms attention into action for brands.
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisTIME included me on their list TIME100 Next 2026 list. I know lists can be silly, but feeling seen is not — I was surprised and grateful to see that Ankler Media's Janice Min, who I have long looked up to, wrote the writeup for my spot on the list. Thank you to everyone who has read, worked with, or told friends about Feed Me. I'm having so much fun. https://lnkd.in/ggRTcCBC
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisIt was a big week for #NetflixAds here in EMEA. 🚀 Here are some of the big takeaways: 🌍 At our first UK Upfront we announced that our Ads plan is officially coming to 9 new EMEA markets from March 1st 2027. ⏸️ We also shared that from next month, brands will be able to buy Pause Ads programmatically across all DSPs in the region 🇩🇪 Over in Cologne at DMEXCO, Susanne Aigner announced our new data collaboration partnership with Decentriq , and a new DSP partnership with Adform As Amy Reinhard put it on stage at the UK Upfront, we’ve already proven we’re a durable player. With all of the great announcements above it’s clear we’re now becoming a formidable one. Next stop: Paris, where we'll bring this same energy to our first Netflix Upfront in France on October 14th. For more on what’s coming next, check out Amy's sit-down with The Drum 👉http://ms.spr.ly/6049ac8qz
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisNetflix rolling out Pause Ads; expanding ad plan into 9 additional countries https://lnkd.in/e_iYQNKH
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Nikki (Suseck) Merkouris liked thisNikki (Suseck) Merkouris liked thisWerbekunden können Netflix dann u.a. auch in der Schweiz und Österreich buchen http://dwdl.de/sl/12f835 Susanne Aigner
Experience & Education
Volunteer Experience
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Senior Mentor
COOP
Education
Serve as a Sr. Mentor at COOP (COOP closes the social capital gap by recruiting and investing deeply in diverse, low-income, and first-generation grads from the City University of New York) teaching interpersonal communications skills.
Honors & Awards
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Cynopsis Rising Star
Cynopsis Media
Languages
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Spanish
Professional working proficiency
Organizations
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WICT
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Laura Molen
Thrilled to join Heather Holst-Knudsen on The Revenue Room™ Podcast and grateful for such a thoughtful conversation about leadership in an era where disruption is no longer an event, it’s the operating environment. Over the course of my career, I’ve had the privilege of helping teams navigate moments when the future wasn’t yet proven — from cable challenging broadcast, to the rise of fandom-driven engagement, to launching Peacock’s ad-supported streaming business with nothing but vision, belief, and extraordinary teams willing to build what didn’t yet exist. One lesson continues to hold true: Transformation doesn’t happen because markets change. It happens because leaders align people around a shared vision of what’s possible. I’m excited to continue this conversation live at RevvedUP 2026, where we’ll talk about how leaders can get comfortable being uncomfortable and thrive through continuous change. Thank you, Heather, for the conversation and for creating a community that brings revenue and growth leaders together in such a meaningful way. 🎧 Listen here: https://lnkd.in/d9v_6D-d
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