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Michael Murphy reposted thisMichael Murphy reposted thisAlongside Michael Murphy and Wess Burns, we broke down how affiliates fit into the rise of prediction markets for iGB Affiliate. https://lnkd.in/eB6dHxza
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Michael Murphy shared thisAlways enjoy catching up with the SBC team, and look forward to seeing everyone in Florida in a couple months!Michael Murphy shared thisMichael Murphy, President of BettingUSA shared the company's approach to the affiliate sector and boosting engagement. https://lnkd.in/e_G5Cu6vMike Murphy, Betting USA: being an accurate resource for information, not just a promotional websiteMike Murphy, Betting USA: being an accurate resource for information, not just a promotional website
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Michael Murphy reposted thisMichael Murphy reposted thisCaesars is overperforming in the early days of North Carolina mobile sports betting. Today's newsletter looks at some of the reasons for its success. https://lnkd.in/dRYnPHms Also, MLB and NBA commissioners grilled about sports betting, the impact of Google's latest update on gambling affiliates, and more. Assists from JMP Securities, CBS Sports, Michael Murphy, Earnings+More , Chris Lynch
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Michael Murphy shared thisAs Steve says here, this is likely going to be an invaluable unfiltered and unbiased insiders look at the gambling industry, I highly recommend subscribing.Michael Murphy shared thisProfessional News: On August 7, the Straight to the Point Substack newsletter will go live. This free daily newsletter (Monday – Thursday) will do precisely what the name says, sifting through the noise to bring you the important gambling industry news of the day. No fluff or inside baseball, just the news of the day curated by me, with some added expert commentary. Subscribe here: https://lnkd.in/emmutk92 Straight to the Point is one of the first independent media outlets to cover the gambling sector. That means I won’t have to fret over Google rankings, obtaining backlinks, glad-handing operators and regulators, and the other minutiae that affiliates must always be cognizant of. Straight to the Point will be under the And More Media umbrella, and there will be sponsors, but all content is 100% independent. I will decide what is covered and what is said. Paid subscribers will receive a weekly long-form article with my expanded thoughts on various topics. To make this happen, I have resigned from my full-time position at GDC (but will continue working with that awesome team in a reduced role) to give this project the time and attention it needs. That is a considerable risk, but I genuinely believe in this project. That’s where you all come in. This project will only work with community support. You can support this project in four ways: 1) Become a free subscriber 2) Spread the word 3) Become a paid subscriber and receive extra content 4) Become a founding subscriber (subscribe at any amount higher than the regular plans)
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Michael Murphy shared thisThe team at Routy is providing game-changing analytics for affiliate marketing and conversion tracking, it's a pleasure to work with the team and I was humbled to be included as a bit of a case study.Michael Murphy shared this💬 "It seems every day we find a new 'nugget of gold'" BettingUSA 🤝🏻 Routy It's an absolute pleasure working with Michael Murphy from BettingUSA.com! Our story together has had it's challenges, but getting past each one has made our partnership stronger than ever. Mike provides great feedback, helping us take Routy to the next level - and we're happy to see that he's getting great value out of Routy. I would say that the key takeaway of this partnership has been the importance of TRUST. It's not something you find commonly mentioned when it comes to Business Intelligence, but in my experience (both with Routy and in previous experienced) it plays a massive role. Once you get to the stage where your client/users trust your data/platform (and you trust their feedback) it makes everything way, way easier. Check out our case study describing the challenges, how we got past them to build trust between us - and what Mike had to say about his experience with Routy. 👇🏻 Link in the comments #businessintelligence #affiliatemarketing #igaming
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Michael Murphy shared thisMichael Murphy shared thisThe legalization of online gambling has slowed to a crawl. That vacuum is being filled by lawmakers, regulators, and advocates who are shining a spotlight on responsible gambling and problem gambling issues.Responsible Gambling Has Become The Biggest Issue Of 2023Responsible Gambling Has Become The Biggest Issue Of 2023
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Michael Murphy shared thisGreat read as always.Michael Murphy shared thisLatest compliance+more newsletter looks at the path forward for online casinos in NY, Crypto regs in the UK, and the NBA joining the growing chorus against the term "risk-free" And don't forget to subscribe! https://lnkd.in/eaQaT3XV
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Michael Murphy shared thisMichael Murphy shared thisJust out, the Compliance+More newsletter this morning features further developments in the 888holdings VIP shambles with the regulator in Gibraltar issuing a statement. Plus: ** A legislative do-over of US gambling laws used to be a very rare event – not so much now. ** Nearly half of Canadians think gambling ads are becoming excessive. ** Comments from the UK gambling minister spark rare regulatory optimism. ** Casino staff will be subject to incoming UK economic crime laws. #compliance #gamblingindustry #vips See the edition below: https://lnkd.in/ecKPk7hR
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Michael Murphy liked thisMichael Murphy liked thisAlongside Michael Murphy and Wess Burns, we broke down how affiliates fit into the rise of prediction markets for iGB Affiliate. https://lnkd.in/eB6dHxza
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Michael Murphy liked thisMichael Murphy liked thisThe New York Post is hiring in the gambling space 🚨 Reach out with any questions or have someone in mind. Great opportunity for those interested. https://lnkd.in/exFcpEAZ
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Adanna Adindu
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“AEO for casino reviews” (how to structure it so Google can lift answers) Query people type: “Is [Brand] legit?” “Is [Casino] safe?” “Does [Sportsbook] pay out fast?” If your review doesn’t answer those in a scan, you lose the answer engine game. Try this review layout: 1. 1-line verdict (top of page / top of post) "Best for ____ , weak on ____ , avoid if ____.” 2. Quick facts (no fluff): - License / operator (if known) - Payout speed range - KYC friction level =Withdrawal methods - Who it’s for/not for 3. The “terms that matter” section (AEO gold): Wagering rules, max cashout, excluded games, time limits. 4. 3 FAQs you know will show up in PAA: “Is it legal in ___?” “How long do withdrawals take?” “What’s the minimum deposit?” That’s how you write content that’s easy to quote, easy to trust, and easy to rank. Simple… but not easy lol. #iGaming #OnlineCasino #SEO #AEO #AffiliateMarketing
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Chris Grove
Acies Investments • 12K followers
“The market is beginning to digest that DraftKings and Flutter could benefit from prediction markets,” says Chris Grove, partner emeritus at gambling industry research firm Eilers & Krejcik Gaming, LLC. “Anything that provides a reasonable path to total addressable market expansion for DraftKings and Flutter in the U.S. is likely to serve as a net tailwind for the stock.” Happy to contribute to Nick Devor's coverage for Barron's of the U.S. Commodity Futures Trading Commission's update to proposed rules for prediction markets. Link to the article in the comments (paywall)
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Kresimir Licitar
MSfG d.o.o. • 2K followers
Forget about “today” future is already here, the New "Casino" is the Prediction Market - As Flutter and DraftKings tumble in Q1 2026, Kalshi and Polymarket prepare to go global. If you thought gambling's future was online casinos, you missed 2026's biggest story. A new player – prediction markets like Kalshi and Polymarket – is dismantling what Flutter (FanDuel) and DraftKings built for years. An existential threat Kalshi and Polymarket are "prediction markets" – users bet on politics, weather, and increasingly on sports. Their edge? Regulated by the CFTC, they are available in all 50 U.S. states – including Texas and California, where sports betting remains illegal. The numbers don't lie (YTD 2026) Actual Year-to-Date figures (Jan 1 – early March 2026): Flutter (FLUT) – stock fell 47% in two months, wiping out ~$16 billion in value. Why? 2025 revenue of $16.4B (below its $16.7B forecast) and a 2026 forecast of $18.4B (analysts expected $19.3B). DraftKings (DKNG) – stock dropped 27% YTD. Analyst John Eade (Argus Research) downgraded to "Hold" citing prediction market competition. Jay Snowden (PENN Entertainment) called it an "existential" threat. How they "stole" the market While NY bookmakers dropped 40% during NFL playoffs, Kalshi recorded $720M in NFL bets. 90% of Kalshi's fee revenue now comes from sports. Can prediction markets conquer the world? Obstacles: Portugal and Hungary banned Polymarket in Jan 2026. Europe resists – political betting is illegal in many countries. Global assets: ICE (NYSE owner) invested $2B in Polymarket. Kalshi operates in 140 countries. Integrations: Kalshi with Robinhood, Polymarket with X and UFC. AI agents bet 24/7 autonomously – bypassing human regulation. Polymarket collected $11.2M in AI agent fees since 2026. For Flutter and Entain, this is an alarm. The battle is now global. Regulatory rescue? Senators Schiff and Curtis introduced the Prediction Markets Are Gambling Act to ban sports bets on these platforms. Yet 36% of U.S. voters have used prediction markets, and 66% are under 50. The gambling industry will never be the same. Note: Stock decline data is Year-to-Date through March 5, 2026 (Simply Wall St., Benzinga, Yahoo Finance). Actual losses, not forecasts. #Kalshi #Polymarket #DKNG #Flutter #Betting #PredictionMarket
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