Way

Delivering signature experiences at scale has become a defining challenge for consumer brands. Curation Lab introduces industry-first, AI-powered experience curation that blends brand identity with data from millions of real-world bookings to generate distinctive programming in minutes. This new technology extends what teams can build across locations and formats while amplifying the on-brand, year-round programming consumers now expect. Learn more about Curation Lab: https://lnkd.in/d_p6-3br

In this special edition of Experiential Unlocked, the focus turns to how experiential has entered an always-on era and what that shift means for consumer brands operating at scale. As demand accelerates, experiences are expanding across partnerships, loyalty, and recurring programming, introducing new layers of operational complexity. This edition examines how leading brands can power the infrastructure required to support experiential as a core, integrated strategy. Inside, learn about Way’s experiential ecosystem and newly introduced capabilities shaping what comes next.

Introducing Partner Exchange. The home for experiential partnerships. Demand for experiential brand partnerships is accelerating. Partner Exchange extends supply and distribution of one-of-a-kind experiences that reach new audiences and deepen engagement. Invite current partners, source new partners, and connect with Way partners through a single, intuitive platform that integrates experiential across the organization. Learn more: https://lnkd.in/gnv5PYvN

This week, Way introduced a fully integrated experiential ecosystem, expanding its Core Platform with three new products designed to elevate how brands curate experiences, connect experiences to loyalty, and amplify brand partnerships. Read more: https://lnkd.in/gTbGeD4G

Discover a fully integrated experiential ecosystem that unlocks the power of experiences through technology, data, and partnerships. Three new Way products, announced today, expand what’s possible: • Curation Lab: AI-powered experience curation aligned with each brand’s identity, powered by proprietary Way data  • Loyalty Sync: enterprise-scale integration connecting experiences directly to loyalty programs  • Partner Exchange: a first-of-its-kind marketplace where brands can extend experiential supply and distribution through partnerships These offerings advance experiential capabilities beyond the boundaries of any single organization, broadening reach and creating new revenue opportunities. Explore the product suite: https://lnkd.in/dtCnAj4m

The 2026 Experiential Trend Report is here! Every year, Way analyzes data from millions of experience bookings worldwide to uncover emerging trends and proven strategies for achieving business goals through experiential. In the third annual report, discover: - Top revenue-driving experience categories - Leading trends defining programming - Actionable tactics for elevating experiential in the year ahead - Insights and inspiration from leaders in luxury & lifestyle brands Download the report now: https://lnkd.in/gRqZkFbW

Last chance to register for the Experiential Trends 2026 live event happening tomorrow. Join Erika Kraus, VP of Marketing at Way, and Samantha Dalton, Head of Experiences at Way, for a discussion revealing the transformation of experiential from one-off moments to a core brand pillar, with the power to connect consumers to their passions through exclusive moments they can’t access elsewhere. The conversation will explore insights from millions of experience bookings worldwide, strategies for crafting portfolio-wide programming that strengthen brand value and relevance, and the year's top experiences driving loyalty, partnerships, and profit. Tomorrow at 1 PM CT Register now → https://lnkd.in/gh3ewhAn

Don’t miss the upcoming 2026 Experiential Trends live event, an exclusive first look at the leading trends shaping experiential for consumer brands. Discover which experiences are driving revenue, engagement, and loyalty for Way partners; and gain actionable insights to elevate experiential strategy in the year ahead. Register now to secure a spot: https://lnkd.in/gh3ewhAn

Join Way on January 20 for Experiential Trends 2026, a live virtual event unveiling insights from the 3rd annual Way Experiential Trend Report. Register now for a first look at data-backed trends and strategies leading consumer brands are using to drive revenue and loyalty. What's included:  • Trends shaping experiences in 2026  • Top revenue-driving categories  • Experiential tactics to leverage across the customer journey  • Exclusive insights from luxury & lifestyle leaders